Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
Bundesliga - 04.03.2026
Matchday News #HSVB04: First meeting with Hamburg in eight years
Bayer 04 face Hamburger SV for the first time since February 2018 in their rearranged Bundesliga Matchday 17 clash. After long years in the second division, the Red Shorts have gradually reestablished themselves in the top flight this season, thanks in particular to their strong home record and third-best tackle success rate in the league. There'll be a fierce battle in the air too, as three of the highest-scoring centre-backs in the Bundesliga could be on the pitch at the Volksparkstadion - two of them for Leverkusen. The Matchday News.
Show more
Bayer 04 - 04.03.2026
Vote for Tapsoba or Grimaldo as February Player of the Month now!
Video games manufacturer Electronic Arts (EA), together with the Deutsche Fußball Liga (DFL), has announced the six nominees for the February 2026 Bundesliga Player of the Month award. Not one, but two Werkself players are on the list in Edmond Tapsoba and Alejandro Grimaldo. Supporters of the Black-and-Reds have from now until midnight on Sunday 8 March to vote!
Show more
Bundesliga - 04.03.2026
Opponents update: Werkself visit counter kings of the league
After the original fixture on 13 January was postponed due to weather-related structural risks to the Volksparkstadion's roof, Hamburger SV now host Bayer 04 Leverkusen this evening, Wednesday 4 March (kick-off 20:30 CET), in the rearranged Matchday 17 meeting. It's a second home game in three days for HSV - an update on the opponents.
Show more
Bayer 04 - 03.03.2026
Vote now for Quansah as BL ‘Rookie of the Month’ for February
The German Football League (DFL) has announced the three candidates for Bundesliga ‘Rookie of the Month’ for February. Among the candidates is Werkself player Jarell Quansah. Fans of Bayer 04 can vote for their favourite on the Bundesliga app from now until Thursday, 5 March (23:59 CET).
Show more
