Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
Bundesliga - 02.06.2026
2026/27 Bundesliga fixture list out on 2 July
Opening opponents, derby weekends, the opponents in the season finale: This information and more will be available to Bayer 04 fans on Thursday, 2 July, when the 2026/27 Bundesliga fixture list is published.
Show more
Bayer 04 - 01.06.2026
Rudi recounts…: Vollborn’s June highlights
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
Show more
Bayer 04 - 29.05.2026
Bayer 04 award Jonah Berghoff professional contract
Bayer 04 Leverkusen have extended the contract with U19 midfielder Jonah Berghoff ahead of schedule. The Germany U18 international has signed professional terms with the club to 30 June 2030.
Show more
Women - 29.05.2026
Training kicks off in June: Bayer 04 Women's team summer timetable
Two months of preparation, five friendlies and the return of a familiar training camp location: After finishing fifth in the Google Pixel Women's Bundesliga last season, the Werkself will return to training on Tuesday, 23 June. Bayer04.de outlines the key dates in the 2026 summer timetable.
Show more
