Bayer 04 extend deal with Lagardère Sports
Bayer 04 and Lagardère Sports are to continue their partnership. The Bundesliga club agreed to extend the long-term co-operation with the global sports rights agency.
"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
Related News
Champions League - 21.01.2026
Live blog: The Werkself away to Olympiacos ✈️🇬🇷
The fourth European away trip of the season in the UEFA Champions League 2025/26 takes the Werkself to the Greek capital. Head coach Kasper Hjulmand's team are away to Greek double winners Olympiacos on matchday seven in the UCL league phase. The match at the Karaiskakis Stadium is on Tuesday, 20 January (kick-off: 21:00 CET). We'll be taking you on a trip to Athens and reporting on the Werkself close-up...
Show more
Women - 21.01.2026
Sports Awards: Carlotta Wamser immortalised in Leverkusen's Golden Book
A great honour for Bayer 04 Women's German international: as part of the 2025 Sports Awards, Carlotta Wamser entered her name into the City of Leverkusen's Golden Book. On Tuesday, she looked back on a special year in a talk in the Morsbroich Castle hall of mirrors.
Show more
Champions League - 20.01.2026
Battling Werkself lose 2-0 in Athens
It was a disappointing night in Athens: The Werkself lost 2-0 away to Olympiacos on Matchday 7 in the league phase of the 2025/26 UEFA Champions League campaign. In a match that was intense and fiery from the outset, the high-pressing home side made the better start and took the lead through Costinha on two minutes. Although the Werkself had a number of chances to equalise, the clinical Greek side increased the lead to 2-0 shortly before half-time (45+1’). In the second half, Leverkusen once again gave their all and showed total commitment but, despite their best efforts, the Black and Reds were unable to break down the Olympiacos defence on the night.
Show more
Bayer 04 - 20.01.2026
Bayer 04 loan striker Sarco to Borussia Mönchengladbach
Bayer 04 Leverkusen have agreed a loan deal with Bundesliga club Borussia Mönchengladbach for Argentinian striker Alejo Sarco. The 20-year-old joins Mönchengladbach with immediate effect for the rest of the season.
Show more
Champions League - 20.01.2026
Matchday news #OLYB04: Looking for third UCL win
The Werkself are away to Greek double winners Olympiacos on matchday 7 in the league phase of the 2025/26 UEFA Champions League campaign. Tonight, 20 January (kick-off: 22:00 local time/21:00 CET), Bayer 04 will not only face a familiar face in Panagiotis Retsos, but also an experienced and successful team in their Greek top-flight opponents. The Olympiacos midfield and forward line in particular are peppered with seasoned veterans from top European clubs - but even they will first have to find solutions against the Werkself defence that has recently performed with aplomb in the UCL. The matchday news.
Show more
