"We were impressed by the team and the marketing concept adapted to the forthcoming challenges," said Fernando Carro as the Bayer 04 managing director. "We are convinced we can continue to advance the financial interests of the club with Lagardère Sports as a partner – above all on the international stage."
Hendrik Schiphorst, executive vice president of Lagardère Sports Germany, said: "We are very happy to be able to continue our long-term association with Bayer 04 Leverkusen over the coming years. Bayer 04 Leverkusen is a top European club and one of the showpieces in our portfolio. We have big plans for the future – including with our expanded team on site – for taking marketing to a new level."
Lagardère Sports will continue to support the club with all marketing activities including customer acquisition and marketing in the hospitality areas at the BayArena. One focus of the partnership is on the international marketing of the Werkself. Bayer 04 and Lagardère Sports have worked together successfully since July 2007.
The Werkself host Paderborn in the DFB-Pokal round of 16 today, Wednesday 6 December (18:00 CET) at the BayArena. Here’s all the latest information ahead of the cup clash with the Bundesliga 2 club.Show more
The Bundesliga has announced its nominees for November’s Player of the Month, with two Werkself players up for the award in Alejandro Grimaldo and Jeremie Frimpong. Fans can now vote for who they want to win.Show more
Next year marks Bayer 04’s 120th birthday. To celebrate the occasion, we would like to take the opportunity, today and in the next few months, to regularly look at football under the Cross on bayer04.de and primarily delve into the question of: How have we become the club we are today? Part two of our series looks at our fans. Werkself supporters are enjoying this season like never before, providing incredible support both home and away.Show more
The Bundesliga has named the three nominees for November’s Rookie of the Month award. Werkself striker Victor Boniface, who has won the trophy in August, September and October, is once again up for the award. Fans have the chance to pick the winner by casting their votes online.Show more