Can you imagine the world today without social media? Would you like to see that? We definitely wouldn’t! We love social media! Because Facebook, Twitter, Instagram, Snapchat and co. provides us with the opportunity to communicate and interact with our fans that was not available in the predigital age. We grow closer together and can exchange opinions whenever we want. And it is clear there is now a huge Bayer 04 community that shares a passion or at least a liking for the Werkself.
That is why we are providing loads of space for social media on our new website. And, indeed, in a wide range of areas. For example in the shape of social hubs. That means presenting groups of posts on the most popular channels such as Facebook, Twitter and Instagram. Such social hubs can also be found on the players' pages. Our Werkself lads are avid users of digital communication. So the player page provides a social hub that includes the official channels of our pros. We also do the same on the Bayer 04 Women's page.
Our home page has a social hub with a selection of the most up-to-date and cool posts on Facebook, Twitter and Instagram. In the fan zone, we also present Bayer 04 fan information (Facebook). And, on the matchday pages, contributions with the match hashtag are visible for the relevant games.
That means our fans can enjoy the colourful social media world of Bayer 04 at a glance without being actively involved on the particular platforms and without having to search too much.
The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. Day three (Tuesday 4 August) begins with a thorough open session on the pitch. After lunch, some players have media engagements at the team hotel, and then the team come together for a barbecue in the evening.
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Nine matches against teams from nine countries, two penalty shoot-outs won, and encounters that went far beyond football: As with last year, the Inklusionswerkself enjoyed an extraordinary week at the Genuine Cup 2026 in Houston, USA, and made memories that will last a lifetime. This year, the Leverkusen side took part as Germany’s official representatives and, accordingly, took to the pitch in Germany kit. Together with 53 teams from 53 nations, the Black and Reds once again sent a powerful message of inclusion and participation – and also impressed on the pitch by winning their group.
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The Werkself training camp in the Weimarer Land all in one place: in our daily blog, you’ll find all the insights and updates from the day. The programme for day two (Monday, 3 August) centres on two training sessions – one in the morning (open to the public) and one in the early evening (behind closed doors) – at the nearby training grounds. In the afternoon, fans can look forward to a big fan meet-up with club legend Paulo Sergio at Schloss Blankenhain.
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“Say hello to the Werkself!” – With this request, Loïc Bade gathers everybody in front of his GoPro: Including team-mates like Ibrahim Maza, Lucas Vázquez, Aleix Garcia and Ernest Poku, or Bayer 04 CEO Fernando Carro, head coach Carles Martínez, or even the reception team at the Spa & GolfResort Weimarer Land. In between, there are glimpses of the pool area and the Werkself’s team quarters. Enjoy!
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