Can you imagine the world today without social media? Would you like to see that? We definitely wouldn’t! We love social media! Because Facebook, Twitter, Instagram, Snapchat and co. provides us with the opportunity to communicate and interact with our fans that was not available in the predigital age. We grow closer together and can exchange opinions whenever we want. And it is clear there is now a huge Bayer 04 community that shares a passion or at least a liking for the Werkself.
That is why we are providing loads of space for social media on our new website. And, indeed, in a wide range of areas. For example in the shape of social hubs. That means presenting groups of posts on the most popular channels such as Facebook, Twitter and Instagram. Such social hubs can also be found on the players' pages. Our Werkself lads are avid users of digital communication. So the player page provides a social hub that includes the official channels of our pros. We also do the same on the Bayer 04 Women's page.
Our home page has a social hub with a selection of the most up-to-date and cool posts on Facebook, Twitter and Instagram. In the fan zone, we also present Bayer 04 fan information (Facebook). And, on the matchday pages, contributions with the match hashtag are visible for the relevant games.
That means our fans can enjoy the colourful social media world of Bayer 04 at a glance without being actively involved on the particular platforms and without having to search too much.
The fixture details for the Bayer 04 Women’s first match in the 2026/27 DFB Pokal has been confirmed: As announced by the German Football Association (DFB) on Thursday morning, the Leverkusen Women will face second-tier side FC Viktoria Berlin in the first round on Sunday 27 September at 14:00 CEST.
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Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.
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Getting in the mood for the new season together, exchanging ideas and looking ahead to the coming months: Bayer 04 welcomed partners to the BayArena for the annual sponsors season-launch event. In a relaxed atmosphere, the management, head coach and players came together with representatives from partner companies to celebrate the start of the 2026/27 season.
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Happy children’s faces at the SSV Lützenkirchen training ground: For the 25th time, the Birkenberg soccer school – organised by SportBund Leverkusen – offered participating youngsters an exciting holiday activity. Meeting a Bayer 04 player has now become a cherished tradition. This time, Ibrahim Maza visited the 150 children and spoke to them about his World Cup experiences, amongst other things. “It’s always lovely to see the children’s enthusiasm for football,” said the 20-year-old, after bringing a sparkle to many eyes with selfies and autographs.
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