Weihnachtsgrüße, Unterhaltungsformate für TikTok, Fotoshooting für das Merchandising, Interviews für eigene und externe – nicht zuletzt internationale – Medien, Aufsager für karitative Partner: Die Anfragen an die Lizenzspieler bei Bayer 04 sind vielfältig. Damit die Spieler in den Englischen Wochen nicht immer wieder zur Verfügung stehen müssen, haben die Verantwortlichen im vergangenen Jahr den PR- und Partner-Tag ins Leben gerufen, um möglichst viele Wünsche en bloc bedienen zu können und den Aufwand für die Spieler möglichst gering zu halten. Selbstverständlich sollen sich die Profis in erster Linie auf die sportlichen Leistungen sowie die notwendige Regeneration konzentrieren. Zwei- bis dreimal pro Halbserie finden diese Tage statt. Bayer04.de liefert Einblicke in den PR- und Partner-Tag von Dienstag:
Christmas greetings, entertainment formats for TikTok, a merchandising photo shoot, interviews for in-house and external – and last but not least international – media, support for charity partners: The requests to first team players at Bayer 04 are many and varied. To avoid repeated requests for the players to be be available during the double-fixture weeks, the management set up the PR and Partner day last year to be able to satisfy as many demands as possible at one go and minimise the demands on the players. Of course, the players primary focus is on sporting performances and the necessary regeneration. Nowadays, two to three of these events take place per half-season. Bayer04.de reports on the PR and Partner day on Tuesday.
The Bayer 04 eSports players have another double matchday: On Tuesday 24 November, the Leverkusen console players have two games in the Virtual Bundesliga (VBL) against clubs in the real second division. The first match at 18.00 CET against Hamburg SV is followed by the game against VfL Bochum at 20.00 CET. Incidentally: Due to an absence caused by illness for Fabian ‘B04_DUBZJE’ De Cae, the 18-year-old new signing Marc ‘MARC_LDW23’ Landwehr will make his debut for the Black and Reds.
The live show on the in-house Bayer 04 Twitch channel starts at 17.45 CET. Log on and support the #B04eSports players.
According to a recent analysis, the best place to shop is at – Bayer 04: The digital advice service and agency nexum put together a digital ranking of the 18 Bundesliga clubs on behalf of kicker. Seven different categories were examined in detail including online shops –Bayer 04 were the winners in this section. “The ranking of the shops covers the components of navigation, user experience and style/design and was assessed through a notional purchase process for ordering a shirt with printing,” was the explanation issued by nexum.
In the overall ranking, Bayer 04 are in third place. RB Leipzig have been named digital champions with Eintracht Frankfurt second.
You can try out the benefits offered by the Bayer 04 online shop straightaway– and with plenty of discounts: From Tuesday 24 November to Saturday 28 November, you can get up to 50 per cent off Bayer 04 membership for the first year of the contract. Club membership costs just €20 during this period and membership in the first year is only €15 , for Löwen and Teens. Information on the Black and Red week is available HERE.
It starts on Tuesday with a real cracker of an offer: You will receive a 20 per cent discount on the current Werkself shirt. If you buy two then the discount is 30 per cent, with three or more it is 40 per cent off. Click HERE for the deal!
Send an important signal: On Wednesday 25 November for the International Day for the Elimination of Violence against Women – and this year the Zonta Club Leverkusen are sending out an orange signal against sexual violence. Bayer 04 are supporting this campaign in 2020, as in previous years, the BayArena will be lit up orange from 17.00 CET.
Also illuminated are the Water Tower, the Morsbroich Museum, the Leverkusen Clinic plus the Christuskirche in Wiesdorf. In addition, artists are painting the EVL energy centre in the new Bahnstadt with a motif on the subject of ‘Orange your City’.
On the back of five wins on the bounce in the Bundesliga, the Werkself players were in high spirits for the PR and Partner day. Two Black and Reds have the same reason to be in a good mood: Lukas Hradecky and Hendrie Krüzen both celebrate their birthdays today. While the Finland goalkeeper is now 31 years old, assistant coach Krüzen is 56. Bayer 04 wish: Happy birthday, Lukas and Hendrie!
The Bayer 04 women’s team secured a win in the friendly during the international break. Without a total of eight international players, coach Roberto Pätzold’s team defeated Bundesliga 2 side Borussia Mönchengladbach 3–1 at the Kurtekotten Training Centre, thanks to goals from Lobke Loonen (1’, penalty), Caroline Kehrer (41') and Valentina Mädl (66').
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Bayer 04 will have to manage without striker Christian Kofane in the coming weeks. The 20-year-old sustained a muscle injury to his left thigh on international duty with the Cameroon national team during the recent international break. This will prevent him from playing in the upcoming Werkself matches.
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FSV Mainz 05 went into the international break on the back of an away win at Borussia Mönchengladbach. Currently sixth in the table, the Rheinhessen side – who have been impressive on the road – now aim to continue their good start to the Bundesliga campaign at home when they face the Werkself on Saturday, 10 October (kick-off: 15:30 CEST). In terms of squad selection, Urs Fischer once again has more options at his disposal. Up front, the Mainz coach is likely to continue relying on what is currently the league’s most successful strike partnership. The lowdown on our next opponents.
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Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fans ask, Carolin Simon answers: As part of Bayer 04’s second Ask Me Anything (AMA) session on Reddit, the Leverkusen captain took questions from the community. The full-back, who returned to the club this summer after ten years away, set aside an hour and a half for the Q&A session with fans, offering a very personal insight into, amongst other things, her daily life as a footballer and her role as captain, as well as her passion for Pokémon.
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