Two issues were particularly important to us in designing the new website: We wanted it be more manageable and easier to navigate. Nothing is more annoying than having to repeatedly click to get through to the desired content. The design of our website is therefore based on a derivation of the so-called Atomic Design.
It structures the individual sites (hubs) in vertically organised sections and elements. In turn, that enables flexible handling of functional areas in the background. That means additional pages can be created quicker and easier.
That has enabled us to significantly reduce the click depth. That means you get to where you want to go to much quicker – without diversions and hurdles.
The hamburger menu ensures greater clarity in the header section that contains all the relevant pages. That makes our website look tidier and provides plenty of space for what’s really important to us: large photos, full-screen image slider and Lightbox galleries. Attractively designed statistics and tables. Animated news elements. And, as football is full of emotion, we want to appeal to you in that way.
In contrast to current design trends with many websites, which are more neutral and with a scarcely differentiated look, we consciously used existing graphical elements like bars, lines, fonts and colours contained in our corporate design. We place great value on a consistent, clearly identifiable, visual appearance in Black and Red. That can be on our website, on our App, in the Shop or in the Werks11 magazine, either in terms of content or visually: We want Bayer 04 to be palpable and to come alive – with our unique, personal tone.
Calling all Bayer 04 fans: The Werkself will play Pisa SC, newly promoted to Serie A, at the BayArena as part of the season opener. The clash with the club from Tuscany is on Tuesday, 5 August with the kick-off at 18:00 CET. Entrance to the stadium with a wide range of entertainment provided is possible from 15:00 CEST. Read on for information on ticket sales for the season opener.
Show moreBayer 04 Leverkusen have signed the 17-year-old forward Dustin Buck. The Germany youth international joins from the youth set-up at FC Augsburg. The technically gifted and fast attacker will strengthen the Werkself U19 squad.
Show moreSeveral Bayer 04 Legends, Bayer executives, club officials, current defender Arthur and, of course, dozens of enthusiastic children turned out on Saturday on the south side of Sao Paulo for the official opening of the Bayer 04 Football Academy, located at Club Bayer on the campus of Bayer Brazil.
Show moreA great night for 'Calle': Bayer 04 new signing Carlotta Wamser helped Germany to an opening win in the Women's Euro in Switzerland with an impressive performance. After coming on as a substitute in the 2-0 victory over Poland in Group C, the winger provided an assist and helped set up the second goal. The 21-year-old earned great praise from her coach and teammates in her first tournament match.
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