Two issues were particularly important to us in designing the new website: We wanted it be more manageable and easier to navigate. Nothing is more annoying than having to repeatedly click to get through to the desired content. The design of our website is therefore based on a derivation of the so-called Atomic Design.
It structures the individual sites (hubs) in vertically organised sections and elements. In turn, that enables flexible handling of functional areas in the background. That means additional pages can be created quicker and easier.
That has enabled us to significantly reduce the click depth. That means you get to where you want to go to much quicker – without diversions and hurdles.
The hamburger menu ensures greater clarity in the header section that contains all the relevant pages. That makes our website look tidier and provides plenty of space for what’s really important to us: large photos, full-screen image slider and Lightbox galleries. Attractively designed statistics and tables. Animated news elements. And, as football is full of emotion, we want to appeal to you in that way.
In contrast to current design trends with many websites, which are more neutral and with a scarcely differentiated look, we consciously used existing graphical elements like bars, lines, fonts and colours contained in our corporate design. We place great value on a consistent, clearly identifiable, visual appearance in Black and Red. That can be on our website, on our App, in the Shop or in the Werks11 magazine, either in terms of content or visually: We want Bayer 04 to be palpable and to come alive – with our unique, personal tone.
The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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After six and a half years, Exequiel Palacios is leaving the Bundesliga and moving from Bayer 04 to the Premier League. The Argentine, who as a Werkself player won the World Cup with his national team four years ago and finished as runners-up at this summer’s tournament, will play for newly promoted English side Ipswich Town with immediate effect. The 27-year-old, whose contract in Leverkusen was due to run until 30 June 2030, joined Bayer 04 in January 2020 as a promising young talent. He steadily developed into one of the best defensive midfielders in the German top flight.
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When Exequiel Palacios moved from the Argentinian club River Plate to Bayer Leverkusen on 1 January 2020, the then 21-year-old could not have imagined just how successful the next six and a half years would be for him. Pala, as he is known, had already won the Copa Libertadores – the most prestigious competition in South American club football – with River Plate. But there were still so many more trophies to come.
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To mark Exequiel Palacios’s departure, we’ve put together a compilation of the midfielder’s finest and most important goals from his six-and-a-half years at the club.
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