Back
1.09.2017Bayer 04

Design: Automatic navigation in digital rebuild

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part eight we look at the new design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Let's say it with some pathos: A new digital era begins for us at Bayer 04 with the launch of our new website. We've not just made one or two changes or cosmetic improvements. On the contrary, we have moved lock stock and barrel to stay in the picture. Of course, we have kept some familiar and popular pieces but otherwise it's a case of complete modernisation.

Our digital revamp gives us more and better opportunities to inform you of everything that’s happening at our club. A modern content management system (CMS) enables us to constantly update our website. The site changes considerably on matchdays. In future there will be a non-match, a pre-match and a match mode with relevant content and a dedicated appearance. According to the mode, the website automatically updates. Numerous features, media and data sources work in the background to make the website permanently and fully automatically change in terms of content.

Our editorial team provides constant input. That includes texts, films, photo galleries or social media posts. On our story page we bring everything together to to enable us to tell truly long stories in in a concise layout.

Top entertainment and up-to-the-minute information is one thing we want to provide. The other is outstanding service provision. Special offers are clearly placed.

The multilingualism of our site reflects the growing internationalisation of Bayer 04. In addition to German and English our site is also available in Spanish. Language selection is made in the head navigation bar. And if you change from German to English you don't leave the page but return to the same place you were on before. And our international pages are also updated daily so that Bayer 04 fans worldwide can keep up-to-date with events at their club.

Speaking of fans: We look forward to receiving your feedback on our new website. Let us know what you like and what you don't like and what you would like to see added. We do not see our website as a finished product. It is dynamic and intended to be constantly updated and developed. Also with your help. At Bayer04.de everybody should feel at home if they have a soft spot for the Werkself.

 

Related News

Jubel von Sofie Zdebel
Women - 12.03.2026

February Goal of the Month: Derby stunner from Sofie Zdebel nominated

Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).

Show more
PerNaturam wird neuer Partner der Bayer 04-Frauen
Women - 12.03.2026

Feed manufacturer PerNaturam is new Bayer 04 Women’s team partner

Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.

Show more
Training beim Juniorinnen-Talenttag
Women - 12.03.2026

Junior talent day in spring: Open trials on 12 April

Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.

Show more
Kurzpässe vor #B04ARS
Champions League - 11.03.2026

Matchday news #B04ARS: Double reunion in Round of 16 first leg against flawless Gunners

Arsenal, one of the favourites in the UCL, visit the BayArena for the first leg in the UEFA Champions League 2025/26 Round of 16. Kai Havertz and Piero Hincapie, two long-serving Bayer 04 players, are set to return to the BayArena for the first time since leaving the club. As part of the match against the Gunners, fans can look forward to exciting Sound of Dreams festival activities at the stadium. Club members can also secure another SoD Unplugged ticket for a chance to win a special prize. Today’s matchday news.

Show more
Die PK mit Hjulmand und Kofane vor dem Achtelfinal-Hinspiel gegen Arsenal | Achtelfinale UCL
Werkself-TV - 10.03.2026

Hjulmand ahead of #B04ARS: Full of anticipation for ‘one of the most difficult challenges’

A Champions League showdown at the BayArena awaits. On Wednesday night, 11 March (kick-off: 18:45 CET), the Werkself face Arsenal in the first leg of the UEFA Champions League Round of 16. Ahead of the clash with the Premier League leaders, head coach Kasper Hjulmand spoke about the Gunners' exceptional strength at set-pieces, a returning striker and "believing in yourself". Forward Christian Kofane also spoke about the approach to the Round of 16 tie and congratulated his personal idol - whose previous success also motivates him for forthcoming challenges.

Show more