Media House

Bayer 04 Media House is the in-house agency of Bayer 04 Leverkusen—combining the creativity of a content agency with direct ties to professional sports. We develop and produce high-quality content for the club, our partners, and select external clients.

From concept development to the final product, we create customized content solutions that bring brands to life, tell stories, and reach target audiences. You’ll benefit from our expertise in sports, our creative network, and direct access to the opportunities offered by a Bundesliga club.

The Media House stands for authentic, recognizable content with a mission to connect brands and people.

Display videos

Yes, I'd like to see videos dispalyed.

Overview of Services

Sound of Dreams album cover

Strategy & Concept

  • Content strategy (Editorial planning, target audience analysis, topic development)
  • Creative concepts for campaigns, social media, and branding
  • Storyboard and screenplay development

 

Video production 40 Years Across Europe

Video productions

  • Promotional films & corporate videos
  • Social media clips
  • Commercials & campaign videos
  • Product videos & how-to videos
  • Event documentaries & recap videos
  • Interviews & testimonial videos
  • Animations & motion graphics
Photo shoot of new jerseys

Photo Shoots

  • Corporate & branding photography
  • Product photography (studio & on-location)
  • Event & documentary photography
  • Lifestyle & social media photography
Photo shoot in the chemistry lab

Post-Production & Editing

  • Image editing & retouching
  • Video editing & color grading
  • Motion design & animation
  • Sound design & background music
Bayer 04 x Stiga

Distribution & Publishing

  • Optimization for social media & digital platforms
  • Content seeding & paid media consulting
  • SEO optimization for video & photo content

Our Collaboration

Home Jersey Photo Shoot

Creating Shared Opportunities and Added Value

  • Thinking strategically about sports sponsorship and fully leveraging its potential
  • Bringing brands to life emotionally and increasing their relevance in sports
  • Effectively orchestrating partnerships and consistently leveraging synergies
  • Creating lasting brand loyalty and genuine connection through authentic stories

Impressions

Special Jersey Photo Shoot

Contact

Please contact us for more information regarding your inquiry to Bayer 04 Media House using the contact form, and specify the nature of your inquiry in the appropriate drop-down menu.

If you have any questions, you can reach us by email at mediahouse@bayer04.de.

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