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28.09.2025Women

Federal police sleeve partner for Bayer 04 Women in DFB Pokal

The Bayer 04 Leverkusen Women's team kick off the DFB Pokal campaign with a new sleeve partner. In the away tie at SV 07 Elversberg in the first round on Sunday, 28 September (12:00 CEST), the logo of the German Federal Police (Bundespolizei ) can be seen for the first time on a Werkself jersey.
Bundespolizei

Borussia Mönchengladbach and VfB Stuttgart are also part of a multi-club partnership, which aims to raise the profile of the Federal Police in women's football. The partnership includes media rights to directly address young target groups interested in sport, in particular through branding and other communication measures.

"We are very pleased with the new partnership with the German Federal Police. This collaboration emphasises the growing importance and appeal of women's football and stands for shared values such as team spirit, motivation and responsibility," says Josua Lehr, Head of Pre-Sales & Product Development B2B at Bayer 04: "Together, we want to create new perspectives and promote young talent."

Bayer 04 is a strong partner for the Federal Police in women's football. This partnership opens up new prospects for talented female players in sport as well as talented youngsters in their careers.

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