Borussia Mönchengladbach and VfB Stuttgart are also part of a multi-club partnership, which aims to raise the profile of the Federal Police in women's football. The partnership includes media rights to directly address young target groups interested in sport, in particular through branding and other communication measures.
"We are very pleased with the new partnership with the German Federal Police. This collaboration emphasises the growing importance and appeal of women's football and stands for shared values such as team spirit, motivation and responsibility," says Josua Lehr, Head of Pre-Sales & Product Development B2B at Bayer 04: "Together, we want to create new perspectives and promote young talent."
Bayer 04 is a strong partner for the Federal Police in women's football. This partnership opens up new prospects for talented female players in sport as well as talented youngsters in their careers.
The Bayer 04 Leverkusen Women's team kick off the DFB Pokal campaign with a new sleeve partner. In the away tie at SV 07 Elversberg in the first round on Sunday, 28 September (12:00 CEST), the logo of the German Federal Police (Bundespolizei ) can be seen for the first time on a Werkself jersey.
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After three successive Bundesliga matches, a busy week for Bayer 04 Women ends with the first round of the DFB Cup. The Werkself head to Regionalliga side SV 07 Elversberg on Sunday (12:00 CEST) as clear favourites.
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The Werkself are searching for their first away win of the season at the Millerntor on Saturday 27 September (kick-off 15:30 CEST). Yet they face an FC St. Pauli side who have enjoyed a club-record start to the campaign thanks to a solid defensive and a lively attack. Nevertheless, coach Kasper Hjulmand's men are well equipped for a fierce contest in Hamburg, as Leverkusen's tackle success rate is currently the best in the Bundesliga. The Matchday News has everything you need to know ahead of the away match at FCSP.
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Away to the Boys in Brown: On Saturday, 27 September (kick-off: 15:30 CEST - broadcast on Sky and DAZN), the Werkself are away to FC St. Pauli, who are currently fifth in the table. Ahead of the clash at the Millerntor Stadion, head coach Kasper Hjulmand spoke about his impressions of his first full week of training and the current state of the opposition.
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