Werkself present first CSR report
Social responsibility has a long-established and active tradition at Bundesliga club Bayer 04 Leverkusen. The Werkself now present their first CSR report (CSR: Corporate Social Responsibility).
The 72 pages of the document describe the many sides of the ongoing work in the community and provides an in-depth insight into the different areas of social commitment. Subjects such as inclusion, volunteering, the interaction of the various supporters groups plus children and youth work are the key areas in the report. In addition, Bayer 04 Leverkusen also highlight aspects such as employee development, environmentally-friendly catering at the BayArena and Youth team development.
“The key point is the central question of our current and future corporate strategy: How do issues of the environment, society, fans, employees, players and partners of the Werkself influence our core business of football,” said Bayer 04 CEO Michael Schade in explaining the aim of the CSR report. He emphasised, “social responsibility - as is the case with the parent company Bayer AG - has a long tradition and practical implementation.”
The A4 brochure, in both German and English, and available online, presents a proactive view of Bayer 04 staff, fans, media as well as the multipliers in football. Under the rubric ‘Wir.04’, case examples, interviews and photo galleries document the great community feeling in and around Bayer 04 Leverkusen that is a driving force, concept and obligation for getting involved with the community to make a contribution to society in Leverkusen, the surrounding region and overseas as well. This clearly demonstrates the potential significance and power of football in making a valuable contribution to solving social challenges.
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