Back
27.11.2019Social Commitment

Social Media week at ‘Bayer 04 macht Schule’

20191115_B04_Loewenclub_Social_Media_68955.jpg

Three forms from the Thomas Morus School (TMS) from the Leverkusen district of Schlebusch visited the classroom at the BayArena as part of the thematic week. The lessons focused in particular on the social media platforms of Instagram, Snapchat, TikTok and co.

Workshops for school students and parents

What's fun? What should you look out for online? The groups produced agreements for responsible use of the Internet. After the workshops, there was a stadium tour with a focus on the online presence of the Werkself players.

The school students received further education over and above their media expertise. As part of the Social Media week, the organisers also offer a workshop for parents. That was held at the TMS ahead of the school student workshops.

Permanent feature

The workshops on media expertise have been a permanent part of the provision at ‘Bayer 04 macht Schule’ since 2019 and they are generally aimed at year groups five and six. The lessons are carried out in cooperation with the campaign 'Schutzraum - Medienkompetenz Internet' (Safe space – Internet media expertise).

Related News

Rudi Vollborn beim Vortrag im Rahmen der Reihe „Rudi lädt ein“
Fans - 26.08.2026

“Rudi invites”: Fascinating insights ‘from being founded to rise to the top’

Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.

Show more
Ibrahim Maza bei der Fußballschule Birkenberg
Bayer 04 - 25.08.2026

‘That’s the connection we should be fostering’: Maza visits Birkenberg soccer school

Happy children’s faces at the SSV Lützenkirchen training ground: For the 25th time, the Birkenberg soccer school – organised by SportBund Leverkusen – offered participating youngsters an exciting holiday activity. Meeting a Bayer 04 player has now become a cherished tradition. This time, Ibrahim Maza visited the 150 children and spoke to them about his World Cup experiences, amongst other things. “It’s always lovely to see the children’s enthusiasm for football,” said the 20-year-old, after bringing a sparkle to many eyes with selfies and autographs.

Show more
Trainer Carles Martínez und Co. beim Fanclub-Treffen
Fans - 24.08.2026

Kicking off the new season together: Carro, Rolfes, Martínez and players at fan club meet-up

One day after the successful DFB Pokal first round tie at SV Wehen Wiesbaden (4–0), the mood was understandably really good: Over 400 Bayer 04 supporters gathered on Sunday, 23 August, for the annual fan club meet-up at the BayArena and got in the mood for the new season through direct and informal discussions with Bayer 04 management, head coach Carles Martínez and Werkself players.

Show more
Women: TV-highlights of 2-0 win at RB Leipzig
Werkself-TV - 23.08.2026

Women: TV-highlights of 2-0 win at RB Leipzig

Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.

Show more