
After last year's successful launch, the campaign moves onto a second round. With the support of the European Football for Development Network (EFDN), the European Club Association (ECA) and the UEFA Foundation for Children, the project started at the tenth EFDN conference in Paris. Meinolf Sprink, Fan and Community Affairs director, represented Bayer 04 at the event. The focus of the week of action is social commitment, which Bayer 04 has been valued for over many years.
As part of the #MorethanFootball weeks of action, the participating clubs and foundations present their community projects and thereby underline social and community responsibility both on and off the pitch. The hashtag #MorethanFootball promotes the project in the world of social media to raise awareness of the extent of the commitment that football clubs, foundations and organisations provide throughout Europe. At the same time, it also makes many others aware of the need to be committed to the community.
Bayer 04 have worked for many years in different areas. In 1999 for example, the club was at the vanguard of providing a service for visually impaired fans. Wheelchair users have access to their own covered area in the South Stand at the BayArena. Bayer 04 have also been members of the Football Club Social Alliance for years and involved in Young Coach training designed to give teenagers and young adults the opportunity to become football coaches. To date, 1,400 Young Coaches have been trained in Colombia, Lebanon, Rwanda and in Jordan as well as in other countries. Moreover, Bayer 04 are also involved in regular events such as the 'Wir(04)helfen' days and the 'Einfach-Fußball-Cup' - a charity tournament for children and young people with disabilities, as well as presenting volunteering awards for the clubs in the area covered by the local football association, which is organised by the Bayer 04 Sportförderung gGmbH.

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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