
The Bio-Brotbox organisation has been active for many years in numerous German cities and regions in promoting healthy child nutrition. The campaign involves giving first year schoolchildren reusable lunch boxes with ingredients from organic farming. Bayer 04 have supported this campaign in Leverkusen in recent years and have often been directly involved in filling the boxes at NaturGut Ophoven. CEO Michael Schade, Wendell (pictured above in 2016 with the mayor Uwe Richrath) and Stefan Kießling have all helped to fill the lunch boxes with healthy items.
This year, Bayer 04 are supporting the thirteenth campaign in Leverkusen. The club has donated 1,800 muesli bars for the boxes to be handed to 1,620 first years shortly after they start school at the beginning of September. The communal packing event will certainly involve another member of the Werkself when the date is confirmed.
This year’s patron also has a very close connection to Bayer 04: Wilfried Schmickler (63),born in Hitdorf, is a cabaret artist and has always been a passionate supporter of the Black and Reds. “A healthy diet helps children feel good and learn well. Education is the most important issue at the moment where there is still a lot to achieve,” said Schmickler at the campaign press conference.

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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