
The Bio-Brotbox organisation has been active for many years in numerous German cities and regions in promoting healthy child nutrition. The campaign involves giving first year schoolchildren reusable lunch boxes with ingredients from organic farming. Bayer 04 have supported this campaign in Leverkusen in recent years and have often been directly involved in filling the boxes at NaturGut Ophoven. CEO Michael Schade, Wendell (pictured above in 2016 with the mayor Uwe Richrath) and Stefan Kießling have all helped to fill the lunch boxes with healthy items.
This year, Bayer 04 are supporting the thirteenth campaign in Leverkusen. The club has donated 1,800 muesli bars for the boxes to be handed to 1,620 first years shortly after they start school at the beginning of September. The communal packing event will certainly involve another member of the Werkself when the date is confirmed.
This year’s patron also has a very close connection to Bayer 04: Wilfried Schmickler (63),born in Hitdorf, is a cabaret artist and has always been a passionate supporter of the Black and Reds. “A healthy diet helps children feel good and learn well. Education is the most important issue at the moment where there is still a lot to achieve,” said Schmickler at the campaign press conference.

Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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