The Bio-Brotbox organisation has been active for many years in numerous German cities and regions in promoting healthy child nutrition. The campaign involves giving first year schoolchildren reusable lunch boxes with ingredients from organic farming. Bayer 04 have supported this campaign in Leverkusen in recent years and have often been directly involved in filling the boxes at NaturGut Ophoven. CEO Michael Schade, Wendell (pictured above in 2016 with the mayor Uwe Richrath) and Stefan Kießling have all helped to fill the lunch boxes with healthy items.
This year, Bayer 04 are supporting the thirteenth campaign in Leverkusen. The club has donated 1,800 muesli bars for the boxes to be handed to 1,620 first years shortly after they start school at the beginning of September. The communal packing event will certainly involve another member of the Werkself when the date is confirmed.
This year’s patron also has a very close connection to Bayer 04: Wilfried Schmickler (63),born in Hitdorf, is a cabaret artist and has always been a passionate supporter of the Black and Reds. “A healthy diet helps children feel good and learn well. Education is the most important issue at the moment where there is still a lot to achieve,” said Schmickler at the campaign press conference.
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