#PurpleLightUp is organised in German-speaking countries by myAbility and supported by Charta der Vielfalt e.V.. The day is intended to serve as an occasion to work together for the self-determination and participation of people with disabilities and to advocate for their concerns and needs, especially in the world of work.
Bayer 04 has also been committed to inclusion and accessibility for many years and, as a signatory of the Diversity Charter, sees these areas as pillars of social coexistence as well as an important building block of social and corporate sustainability for the club.
Specifically, this includes a barrier-free stadium experience through a service for wheelchair users, the deaf/hard of hearing and the blind/visually impaired. Through the Einfach Fußball campaign, an inclusive football group has been representing Bayer 04's colours on the national and international stage for years. This takes place within the framework of the Special Champions League, a tournament of inclusion teams organised by the EFDN throughout Europe. Through the school project Bayer 04 macht Schule, the club also puts topics such as participation, diversity and inclusion into practice.
More information about the #PurpleLightUp Day 2022 can be found HERE.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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