By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.
Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."
Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."
This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.
At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.
This Wednesday afternoon, the German Football Association (DFB) announced the exact kick-off times for Matchday 6 in the Google Pixel Women’s Bundesliga. According to the fixture list, the Bayer 04 Women’s home match against Werder Bremen will be played on Friday, 2 October, at 18:30 CEST.
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Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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