Back
27.08.2024Social Commitment

For DFB Pokal game in Jena: Werkself will play with sleeve logo of German cancer charity

#50JahreDeutscheKrebshilfe: Bayer 04 will wear the logo of the Deutsche Krebshilfe (German cancer foundation) in place of the usual sleeve sponsor at the first round tie in the DFB Pokal away to FC Carl Zeiss Jena on Wednesday, 28 August (kick-off: 18.00 CEST, Ernst Abbe Sportfeld). The reason is the 50th anniversary of the foundation.
crop_20240826_JS_Training_0959.jpg

By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.

Adler: "WE want to raise awareness"

Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."

Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."

Logo auf dem Ärmel

This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.

At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.

Related News

Ticket-Infos
Bundesliga - 28.09.2026

Tickets for home match against VfB Stuttgart

Bayer 04 host VfB Stuttgart at the BayArena on matchday 8 of the 2026/27 Bundesliga season. The game will be played on Halloween on Saturday, 31 October with the a 15:30 CET kick-off. The latest information on ticket sales.

Show more
Ticket-Infos
Bundesliga - 28.09.2026

Tickets for home match against SC Paderborn

Bayer 04 host SC Paderborn at the BayArena on matchday 10 of the 2026/27 Bundesliga season. The game against the newly promoted team is on Saturday, 21 November with the a 15:30 CET kick-off. The latest information on ticket sales.

Show more
EDU-DC Conference in der BayArena
Bayer 04 - 28.09.2026

EDU-DC Conference at the BayArena: Dual training in sport, with a focus on football

“School education: a key to success in a sporting career?” – this and other questions relating to dual training in sport, particularly in football, took centre stage at the EDU-DC Conference at the BayArena. The event, held in the Premium Lounge, brought together experts from top clubs and associations from 24 nations, including England, Spain, Germany and the Netherlands. Representatives from Bayer 04 and TSV Bayer 04 provided insights into the interplay between school and sport at the Werkself.

Show more
crop_imago1073729639h.jpg
Bayer 04 - 26.09.2026

'It's about Germany': Bayer 04 supports bid for Olympics and Paralympics

Decision made: Germany will submit a bid to the IOC (International Olympic Committee) to host the 2036, 2040 or 2044 Olympic and Paralympic Games in Munich. The representatives of the German Olympic Sports Confederation (DOSB) voted for Munich over Cologne-Rhine-Ruhr at their extraordinary meeting in Baden-Baden on Saturday 26 September. Berlin had already withdrawn from the vote a few days earlier.

Show more