Back
27.08.2024Social Commitment

For DFB Pokal game in Jena: Werkself will play with sleeve logo of German cancer charity

#50JahreDeutscheKrebshilfe: Bayer 04 will wear the logo of the Deutsche Krebshilfe (German cancer foundation) in place of the usual sleeve sponsor at the first round tie in the DFB Pokal away to FC Carl Zeiss Jena on Wednesday, 28 August (kick-off: 18.00 CEST, Ernst Abbe Sportfeld). The reason is the 50th anniversary of the foundation.
crop_20240826_JS_Training_0959.jpg

By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.

Adler: "WE want to raise awareness"

Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."

Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."

Logo auf dem Ärmel

This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.

At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.

Related News

Ticket-Infos DFB-Pokal-Halbfinale
DFB-Pokal - 18.03.2026

Tickets for the DFB Pokal semi-final against FC Bayern

Bayer 04 host Bayern Munich in the semi-finals of the 2025/26 DFB Pokal. The tie will be played on Wednesday, 22 April 2026, at the BayArena with the kick-off at 20:45 CEST. Information on ticket sales.

Show more
Kurzpässe vor #ARSB04
Champions League - 17.03.2026

Matchday News #ARSB04: Hoping for historic achievement with strong support

Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.

Show more
Sepp-Herberger-Awards 2026
Social Commitment - 17.03.2026

'Football has enormous power': Bayer 04 receives Sepp Herberger Award in rehabilitation category

A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.

Show more
PK mit Kasper Hjulmand und Exequiel Palacios vor dem UCL-Rückspiel gegen Arsenal | Achtelfinale
Werkself-TV - 16.03.2026

Hjulmand ahead of #ARSB04: 'We’ve come here to win this game'

Can Bayer 04 pull off a coup in London? Just over a week after the 1-1 draw in the first leg of the 2025/26 UEFA Champions League round of 16 tie, the Werkself are now looking to put in a convincing performance away at Arsenal – and get a result to secure a place in the quarter-finals. Ahead of the match on Tuesday, (kick-off: 21:00 CET), head coach Kasper Hjulmand shared his thoughts on the team’s hunger for success. Exequiel Palacios, meanwhile, spoke about the importance of the fixture and the team’s development over the past few months.

Show more
Mikel Arteta
Champions League - 16.03.2026

Opponents update – ‘Confident we'll get the job done’

In their last two matches, they’ve done exactly what 'Laterkusen' did in the 2023/24 double-winning season: late on, but not too late, the Gunners scored crucial goals – first in the first leg of the UEFA Champions League round of 16 at Bayer 04, then last weekend in the Premier League against Everton. This Tuesday, 17 March (kick-off: 21:00 CET), Arsenal host the Werkself in London. The latest on our opponents.

Show more