By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.
Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."
Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."
This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.
At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.
Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fun, games and promising talent: At the fourth Bayer 04 Junior Girls’ Talent Day at the Kurtekotten training centre, 90 football-mad girls had the chance to put themselves forward for the Werkself youth teams. During a 90-minute training session, children born between 2011 and 2019 had the chance to demonstrate their skills.
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Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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