Back
27.08.2024Social Commitment

For DFB Pokal game in Jena: Werkself will play with sleeve logo of German cancer charity

#50JahreDeutscheKrebshilfe: Bayer 04 will wear the logo of the Deutsche Krebshilfe (German cancer foundation) in place of the usual sleeve sponsor at the first round tie in the DFB Pokal away to FC Carl Zeiss Jena on Wednesday, 28 August (kick-off: 18.00 CEST, Ernst Abbe Sportfeld). The reason is the 50th anniversary of the foundation.
crop_20240826_JS_Training_0959.jpg

By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.

Adler: "WE want to raise awareness"

Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."

Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."

Logo auf dem Ärmel

This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.

At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.

Related News

Moussa Diaby nach Abpfiff
Bayer 04 - 05.09.2026

Diaby homecoming caps off big win at the BayArena

“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.

Show more
Kurzpässe vor #B04FCU
Bundesliga - 05.09.2026

Matchday news #B04FCU: Ideal opponent for returning Diaby

The Bundesliga is back at the BayArena this Saturday as Bayer 04 play their first home game of the 2026/27 campaign against Union Berlin (15:30 CEST). Moussa Diaby could make his second debut for the Werkself following his return to Leverkusen – and it would be an ideal fixture for the Frenchman. Here’s all you need to know ahead of the encounter in our matchday news.

Show more
Women: TV-highlights of 2-1 at TSG Hoffenheim | 3rd matchday
Werkself-TV - 04.09.2026

Women: TV-highlights of 2-1 at TSG Hoffenheim

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.

Show more
Führung für die Werkself
Women - 04.09.2026

Tomasiak’s maiden goal gives Bayer 04 Women victory at Hoffenheim

Paulina Tomasiak’s maiden Bundesliga goal helped Bayer 04 Women to their second away victory of the 2026/27 Google Pixel Bundesliga as Roberto Pätzold’s side won 2-1 at Hoffenheim on Matchday 3. Loreen Bender had scored inside two minutes on Friday evening before the hosts levelled, but Tomasiak came off the bench to secure all three points at the Dietmar-Hopp-Stadion.

Show more