Back
27.08.2024Social Commitment

For DFB Pokal game in Jena: Werkself will play with sleeve logo of German cancer charity

#50JahreDeutscheKrebshilfe: Bayer 04 will wear the logo of the Deutsche Krebshilfe (German cancer foundation) in place of the usual sleeve sponsor at the first round tie in the DFB Pokal away to FC Carl Zeiss Jena on Wednesday, 28 August (kick-off: 18.00 CEST, Ernst Abbe Sportfeld). The reason is the 50th anniversary of the foundation.
crop_20240826_JS_Training_0959.jpg

By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.

Adler: "WE want to raise awareness"

Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."

Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."

Logo auf dem Ärmel

This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.

At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.

Related News

Marc Landwehr
eSports - 23.01.2026

#B04eSports: Nine points and big wins at start of Showdown four

A great start to the new eSports year as the Leverkusen professional gamers pick up nine points in the first three of six matches in the online preliminary round of the fourth showdown of the VBL Club Championship 2025/26. Between big wins, wonder goals and composed performances, there was plenty on offer against VfB Stuttgart, Hannover 96 and FC Augsburg.

Show more
Winter Sale
Fans - 23.01.2026

Werkself Winter Sale: Warm items at rock-bottom prices

In keeping with the current freezing temperatures, Bayer 04 has heavily discounted numerous winter items – from cozy hats and sporty matchday clothing to stylish fleece and winter jackets.

Show more
Gegner-Check
eSports - 22.01.2026

#B04eSports: The first opponents in the fourth showdown

The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.

Show more
crop_B04_SoundOfDreams_ManCityBayer04_christianhedel-1700609.jpg
Champions League - 21.01.2026

Live blog: The Werkself away to Olympiacos ✈️🇬🇷

The fourth European away trip of the season in the UEFA Champions League 2025/26 takes the Werkself to the Greek capital. Head coach Kasper Hjulmand's team are away to Greek double winners Olympiacos on matchday seven in the UCL league phase. The match at the Karaiskakis Stadium is on Tuesday, 20 January (kick-off: 21:00 CET). We'll be taking you on a trip to Athens and reporting on the Werkself close-up...

Show more
Carlotta Wamser und OB Stefan Hebbel
Women - 21.01.2026

Sports Awards: Carlotta Wamser immortalised in Leverkusen's Golden Book

A great honour for Bayer 04 Women's German international: as part of the 2025 Sports Awards, Carlotta Wamser entered her name into the City of Leverkusen's Golden Book. On Tuesday, she looked back on a special year in a talk in the Morsbroich Castle hall of mirrors.

Show more