Back
27.08.2024Social Commitment

For DFB Pokal game in Jena: Werkself will play with sleeve logo of German cancer charity

#50JahreDeutscheKrebshilfe: Bayer 04 will wear the logo of the Deutsche Krebshilfe (German cancer foundation) in place of the usual sleeve sponsor at the first round tie in the DFB Pokal away to FC Carl Zeiss Jena on Wednesday, 28 August (kick-off: 18.00 CEST, Ernst Abbe Sportfeld). The reason is the 50th anniversary of the foundation.
crop_20240826_JS_Training_0959.jpg

By taking this action, the Werkself are looking to draw attention to the long-standing commitment of the foundation. Deutsche Krebshilfe has been providing support for people suffering from cancer and their relatives since 1974. According to the motto of "Help. Research. Information." the organisation promotes projects for the improvement of prevention, screening, diagnosis, therapy, medical after-care and psychosocial care.

Adler: "WE want to raise awareness"

Matthias Adler, head of fans and sustainability: "The Deutsche Krebshilfe organisation with Bayer 04 advocate a healthy lifestyle as a preventative measure. This is happening as part of the project of Football Fans in Training. On the 50th anniversary, we want to raise additional awareness of Deutsche Krebshilfe with our profile in the cup competition on our sleeves."

Gerd Nettekoven, CEO of the Stiftung Deutsche Krebshilfe: "We are very happy that the German champions are showing commitment to the Deutsche Krebshilfe and making the sleeve on the team jerseys available free of charge for the Pokal game against Jena. The increased awareness for our important work in all areas in the fight against cancer is of very great value to us."

Logo auf dem Ärmel

This is not a one-off event. Bayer 04 has been in partnership with the Deutsche Krebshilfe organisation for many years and is planning further joint actions with the foundation in this anniversary year: Bayer 04 will take part in a special campaign in professional sport in the autumn initiated by the foundation. In addition, together with the Deutsche Krebshilfe, Bayer 04 will be staging a ‘Football fans in training’ tournament 2024 on 12 October with participants from all over Germany.

At ‘Football fans in training’ overweight fans have the opportunity to lose kilos on free courses with professional support at Bayer 04 facilities and to look at their own diets in groups with like-minded people. The preventative project is now being carried out in 25 clubs in the three professional leagues in Germany together with the Deutsche Krebshilfe organisation.

Related News

Frauen verlieren Verfolgerduell in Frankfurt | 17. Spieltag
Werkself-TV - 07.02.2026

Women: TV-highlights of 0-1 loss at Eintracht Frankfurt

Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Eintracht Frankfurt on the 17th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Kurzpässe vor #BMGB04
Bundesliga - 07.02.2026

Matchday news #BMGB04: Two records in sight at Borussia-Park

Bayer 04 have a score to settle with Borussia Mönchengladbach after their late equaliser in the reverse fixture. But it’s been a while since the points were shared in this fixture at Borussia-Park, where the Werkself have won their last six visits – their best run ever away at a team in the Bundesliga. Victory in Saturday evening’s game (18:30 CET) would also be the team’s fifth in a row in all competitions and their best run this season, while Gladbach are only just above the bottom three after going four games without a win. Here’s all you need to know ahead of the evening’s encounter in our matchday news.

Show more
Borussia Mönchengladbach
Bundesliga - 06.02.2026

Our next opponents: ‘The top priority is and remains staying up’

After just two points from their last four games, the situation has become trickier for Borussia Mönchengladbach in the bottom third of the table. Only three points separate the Foals from the relegation play-off spot. Coach Eugen Polanski's team is under pressure ahead of the home game against the Werkself on Saturday, 7 February (kick-off: 18:30 CET). The lowdown on our next opponents.

Show more
Die PK vor dem Auswärtsspiel bei Borussia M'gladbach | 21. Spieltag
Werkself-TV - 06.02.2026

Hjulmand ahead of #BMGB04: ‘We want to put in a good performance over the full 90 minutes’

Ahead of the Bundesliga match at Borussia Mönchengladbach on Saturday, 7 February (kick-off: 18:30 CET), coach Kasper Hjulmand spoke about the strengths of the ‘Foals’ and a new player in his own ranks.

Show more