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25.04.2024Lions Club

Hradecky and Stanisic read new Bayer 04 children’s book

Bayer 04 aren’t just the new champions of Germany but are also leading the way in engaging young fans after becoming the first Bundesliga club to release its own Pixi children’s book. Captain Lukas Hradecky and Josip Stanisic presented the 24-page publication entitled ‘Ein neuer Löwe für die Werkself’ (A new lion for the Werkself) at a reading for children in the BayArena's Schwadbud.
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In a cosy atmosphere, the two Werkself players read to the children of the Bayer 04 Löwenclub from the newly published book, while the lovingly designed illustrations were shown on a large screen. Beforehand, the young participants took part in a short quiz with questions about Bayer 04 and the traditional Pixi book series.

Hradecky: “A great experience”

“We were able to practise a bit today for our own children, who are still a bit too young for it at the moment,” said Hradecky with a grin. “Maybe they'll fall asleep to our voices. The children behaved really well. But it was a great experience for us too.”

Hradecky bei der Lesung

Stanisic enjoyed the role of reader just as much. “The atmosphere was very relaxed, the children listened really well. It was a nice change for us,” said the Croatia international. “I didn't know the book before, I really like the story.” He was also particularly pleased with the publication shortly after winning the Bundesliga title. “There's no better time for it than now,” said Stanisic. “And the book doesn't have to be the last of its kind.”

Ten days after being crowned champions for the first time and one week before the first leg of the UEFA Europa League semi-final away at Roma, captain Hradecky and defender Stanisic took time out in a cosy atmosphere to read the book to the five to seven-year-olds in the BayArena. Afterwards, the duo were on hand to sign autographs and many freshly printed copies of the book.

Kinder bei der Autogrammstunde

The story of the book revolves around the two young football fans Jule and Mateo, who visit their favourite club Bayer 04 together and experience special moments there. The 10x10 cm Pixi book is packed with information and background information about the city of Leverkusen and the Werkself. In addition to the entertaining storyline, the focus is on multicultural co-operation and the international orientation that Bayer 04 stands for.

‘Ein neuer Löwe für die Werkself’ is now available at the classic Pixi price of €0.99 in both Bayer 04 shops. In addition, all primary schools in Leverkusen are being offered free copies for their pupils.

While Bayer 04 celebrates its 120th birthday this year, the Pixi concept turns 70. The series of reading and read-aloud books for children was launched at the Frankfurt Book Fair in 1954 and has been hugely popular with generations of children ever since.

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