
The reasons for this are, on the one hand, the higher purchase price of products as well as the increased transport and logistics costs. Staff costs have also increased.
Beer (0.5 litres of Pils or Kölsch) will cost €4.60 in the new season. That represents an increase of 40 cents compared with the 2021/22 season. The adjustment for non-alcoholic drinks is 30 cents with 0.5 litres of cola or apple spritzer now costing €4.30 for example.
The same applies to food at the BayArena: Black and Red fans will now have to pay €3.90 for a Bratwurst, which is 60 cents more than last season. Unfortunately, the developments listed above have made it impossible for Bayer 04 to avoid making these price adjustments.

This afternoon, Saturday 24 January (kick-off: 15.30 CET), Bayer 04 host SV Werder Bremen, who are winless in their last seven league games. Nevertheless, in their last outing, a 3-3 draw against Eintracht Frankfurt, where they conceded a late equaliser, the Green and Whites did show their team spirit. The Werkself, led by birthday boy Patrik Schick, will be looking to counter this and secure their first three points of the new year on this ‘!Never Again’ remembrance matchday to commemorate the victims of National Socialism. Read on for the latest information in today's matchday news.
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Happy birthday, Patrik Schick! On his special day, it's not just the Czech striker who can look forward to lots of presents and hopefully many more goals – Bayer 04 fans can also get their hands on a free number 14 print when they buy a Werkself jersey today, January 24! In addition, a match-worn jersey belonging to the now 30-year-old will be raffled off among all purchasers next week.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win at 1. FC Union Berlin on the 15th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Despite a severely depleted squad and being a player down, the Bayer 04 Women made a winning start to their 2026 campaign. Coach Roberto Pätzold's team won 2-1 at newly promoted FC Union Berlin on Friday night thanks to a last-minute goal. Vanessa Fudalla scored from a direct free-kick (78') and Kristin Kögel (90+2’) in stoppage time for the Werkself, who were reduced to ten players on 68 minutes, on an atmospheric stage at the Stadion An der Alten Försterei. As a result, the Black and Reds are now fifth in the table for at least one night at the start of matchday 15.
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The Werkself are looking for the first win of the new calendar year: Ahead of the sold-out Bundesliga home match against SV Werder Bremen on Saturday, 24 January (kick-off: 15:30 CET), head coach Kasper Hjulmand spoke about taking chances, possible winter transfers and a “Lion" returning to the Leverkusen matchday squad.
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