
The reasons for this are, on the one hand, the higher purchase price of products as well as the increased transport and logistics costs. Staff costs have also increased.
Beer (0.5 litres of Pils or Kölsch) will cost €4.60 in the new season. That represents an increase of 40 cents compared with the 2021/22 season. The adjustment for non-alcoholic drinks is 30 cents with 0.5 litres of cola or apple spritzer now costing €4.30 for example.
The same applies to food at the BayArena: Black and Red fans will now have to pay €3.90 for a Bratwurst, which is 60 cents more than last season. Unfortunately, the developments listed above have made it impossible for Bayer 04 to avoid making these price adjustments.

Bayer 04 are away to Croatian champions Dinamo Zagreb on Matchday 5 of the league phase of the 2026/27 UEFA Europa League. The game kicks off on Thursday 26 November at 18:45 CET at the Maksimir Stadium. All the information on ticket sales.
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It wasn’t just on the pitch that there was cause for celebration around the Werkself’s 2–1 home win against SC Freiburg. Plenty of happy faces could be seen near the dugouts at half-time too. Once again, CEO Fernando Carro, alongside former striker and club ambassador Stefan Kießling, paid tribute to eight supporters’ clubs celebrating up to their 30th anniversary on behalf of Bayer 04.
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Werkself TV shows the highlights of Bayer 04's 2-1 win at SC Freiburg on Matchday 6 of the 2026/27 Bundesliga season...
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He’s done it: Patrik Schick also found the back of the net in Bayer 04’s 2–1 win over SC Freiburg on Matchday six of the 2026/27 Bundesliga season – a club record! In what was a high-quality match from the word go, the Werkself were briefly rattled by the visitors’ opener from Derry Scherhant in the 14th minute but fought back with an equaliser from Ibrahim Maza just six minutes later. In the second half, the Black and Reds took control on their home turf and secured a well-earned win through record-holder Schick. In doing do, the Werkself inflicted the first defeat of the season on the club from the Black Forest.
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It was a match that will live long in the memory of everyone involved: The Bayer 04 U19s celebrated their seventh win in seven matches in the DFB Youth League preliminary round – and yet it was a very special victory indeed: in the 4–3 (1–1) win at VfL Bochum 1848, no fewer than five goals came in the final quarter of an hour. As the 90th minute approached, coach Patrick Greveraars’s side found themselves behind, but then fought back in true ‘Laterkusen’ style.
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