
The reasons for this are, on the one hand, the higher purchase price of products as well as the increased transport and logistics costs. Staff costs have also increased.
Beer (0.5 litres of Pils or Kölsch) will cost €4.60 in the new season. That represents an increase of 40 cents compared with the 2021/22 season. The adjustment for non-alcoholic drinks is 30 cents with 0.5 litres of cola or apple spritzer now costing €4.30 for example.
The same applies to food at the BayArena: Black and Red fans will now have to pay €3.90 for a Bratwurst, which is 60 cents more than last season. Unfortunately, the developments listed above have made it impossible for Bayer 04 to avoid making these price adjustments.

Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.
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The Bayer 04 Women welcome FC Carl Zeiss Jena to the Ulrich Haberland Stadium on Sunday night in a white retro look - and in a unique Bayer 04 ‘50 Years of Fan Clubs’ special edition jersey. In sporting terms, head coach Roberto Pätzold's team will face the Bundesliga's bottom team at 18:30 CET looking to keep their chances of third place in the table alive with six games left to play.
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Bayer 04 return to Bundesliga action this weekend. Following their elimination in the Round of 16 of the UEFA Champions League, the Werkself are away to FC Heidenheim 1846 on Saturday, 21 March (kick-off: 15:30 CET) on Bundesliga matchday 27. Ahead of the clash in the eastern Swabian Alps, head coach Kasper Hjulmand spoke about the importance of the fixture and the chances of qualifying for the Champions League next term.
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A quick look at the table shows the situation at FC Heidenheim is serious. The Bundesliga bottom club are already ten points behind the play-off spot with their backs to the wall in sporting terms. With eight games left to play, avoiding relegation appears to be a mission impossible. Nevertheless, they are far from flying the white flag at the Schlossberg ahead of the clash with the Werkself this Saturday, 21 March (kick-off: 15:30 CET). The lowdown on our next opponents.
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