New strategic approach to eSports

I. Training:

Multifaceted responsibility in interaction with eSports players

In the modern age of eSports, the training of the athletes grows ever more significant. At Bayer 04 this aspect is seen as a cornerstone for sustainable development of the eSports players. This is not only about promoting their playing ability but also the development of their personality and the creation of a perspective for life after their careers.

Responsible interaction with the eSports players is centre stage. Bayer 04 recognises it is crucial to give them the necessary know-how and the tools for self organisation. Targeted training programs should enable the eSports players to plan their careers over the long term and, at the same time, develop their personal and professional abilities.

The combination of knowledge and self organisation strengthens the person behind the eSports player. Bayer 04 recognises the value of this development and participates in it. The club supporting the eSports players, as well as developing skills away from the game, will help them become role models in public. This not only includes their fans but also young people who watch eSports as their passion and look for a role model.

In this context, it is of crucial significance that Bayer 04 conveys a realistic image of the role of a professional eSports player to their followers. By striving for authenticity and "realness", the players create a connection to their community and inspire others to follow their passion. Bayer 04 believes that eSports should not only be seen as virtual entertainment but also as a serious career opportunity with long-term prospects.

Bayer 04 emphasises the significance of training for its eSports players. With responsible interaction, the promotion of know-how and self organisation plus the transmission of a realistic image of a professional eSports player, Bayer 04 creates a solid base for a successful career and, at the same time, supports the personal development and role model aspect of its players.

II. Technical affinity

Innovative approaches to supporting the eSports players

Bayer 04 is embarking decisively on unconventional and new paths to develop and use tools that have the potential to promote the development of the club's eSports players. Bayer 04 is firmly convinced that only openness to new ideas – above all in the area of technology – is the key to progressive development on all levels.

Bayer 04 understands that the focus in producing such technology is working in close cooperation with the eSports players. Bayer 04 including the players in the development process enables individual requirements and needs to be taken into account.

For Bayer 04, the introduction of technical innovation is a key element to be professional in eSports and to achieve maximum success at the end of the day. The organisation recognises the importance of technology and digital tools to maximise competitive advantage and improve the performances of the eSports players. With the use of such technology, Bayer 04 is aiming to set new standards in the sector and follow a progressive approach.

The overall aim of Bayer 04 is to take innovative routes through technical affinity to support the eSports players. Through the development and use of new tools such as an analysis tool with opposition analysis and eye tracking plus the inclusion of the players in the development process, Bayer 04 creates an environment where the focus is on technical progress and maximum success.

III. Entertainment

Creative content for a broad fan community

Bayer 04 is aiming to generate viral and entertaining content that will thrill Bayer 04 fans, football in general, eSports and entertainment equally. The organisation is pursuing the aim to promote the link between football and eSports into the future.

Bayer 04 is aware that the lifestyle factor plays a significant role in addition to the sporting aspects. The club is determined to offer a wide spectrum of content that goes beyond competition on the virtual pitch. With creative ideas and innovative approaches, Bayer 04 is creating a congenial relationship between sport and entertainment.

The aim of Bayer 04 is to produce content that goes viral and speaks to a large fan community. The club putting entertainment value to the fore should not only thrill existing fans but also win over new target groups. Here attention is paid to providing content that is interesting both for people who are already interested in eSports and football but also for those who are interested in entertainment in general.

The combination of sports and entertainment enables Bayer 04 to appeal to a broad fan community and continue to promote the combination of football and eSports. With the creation of viral and entertaining content Bayer 04 goes beyond the limits of traditional sport to bring in a new era of connection with the fans and commitment..

The link between sport and lifestyle enables Bayer 04 to create a space where the combination of football and eSports is played and where future synergies can be created.

#B04eSports:

Bayer 04 Leverkusen has been involved in eSports since November 2017 and since then has had the target of combining the football pitch with the virtual pitch. Currently, two talented eSports players, Furkan ‘FURKY’ Kayacik and Marc ‘MARC_LDW23’ Landwehr, form the B04eSports team.. They have successfully represented the Black and Reds in national competitions such as the Virtual Bundesliga (VBL) and the DFB eCup as well as internationally in the EA Global Series. Their performances have attracted great attention and Bayer 04 is firmly established in eSports.