"I'm particularly looking forward to this new Premium partnership because veniture is a tremendous fit as a dynamic and ambitious company from our region," said Fernando Carro Bayer 04 CEO.
The contract between Bayer 04 and veniture GmbH, founded in Cologne in 2016, involves a comprehensive logo presence in the Bayer 04 digital world and at the BayArena including LED boards at the edge of the pitch for Werkself Bundesliga home games. In addition, the company will have an exclusive executive box in the West Stand in the coming season.
Samsoor Hemat, founder of veniture and managing director of Adaptavist Group, said: "Bayer 04 Leverkusen stands for quality, thirst for success and innovation both at home and abroad. We also share those values at veniture and Adaptavist with full conviction. We are happy to have found a partner in Bayer 04 who is not only one of the most successful football clubs in Germany but also a fitting partner in every respect. We cross our fingers for Xabi Alonso and the whole club in the forthcoming season: in the Bundesliga, the DFB Cup and the Europa League."
On veniture and the Adaptavist Group:
Veniture GmbH, founded in 2016, is a multi-award winning Atlassian Platinum Solution Partner. Since 2022, veniture has been part of the Adaptavist Group, the worldwide leading Atlassian Solution Partner. Synergies have been created to support companies in meeting all the demands of digital transformation.
Over 900 employees worldwide support the company expert teams in achieving the full potential of collaborative solutions from Atlassian in the areas of Agile at scale, ITSM/ESM and Cloud. The group places great value on building a productive Atlassian environment that meets the individual requirements of their clients. More information on veniture is available HERE.
The Werkself are away to Premier League club Chelsea in the final pre-season friendly. The game against the current holders of the UEFA Conference League is on Friday, 8 August at Stamford Bridge with the kick-off at 20:00 CEST. Read on for information on ticket sales.
Show moreThe Werkself are away to Dutch top-flight club Fortuna Sittard in the third pre-season friendly. The match is on Friday, 1 August at the Fortuna Sittard stadium with the kick-off at 19:00 CEST. Read on for information on ticket sales.
Show moreThe Werkself are away to VfL Bochum in the second pre-season friendly. The match is on Sunday, 27 July at the Vonovia Ruhrstadion with the kick-off at 18:00 CEST. Read on for the latest information on ticket sales.
Show moreA striking look and innovative design as an expression of a forward-looking partnership: With the official presentation of the current home jersey, Bayer 04 Leverkusen and sports equipment manufacturer New Balance start a new era in tandem. For the first partnership with a professional German club, the American company from Boston, Massachusetts has developed a creative new interpretation of the Leverkusen club colours. A row of red lines, made up of slender crosses, merges into a black background. Inspired by the world famous Bayer Cross, the jersey is a symbol of a new beginning without forgetting historical roots.
Show moreThe Werkself home jersey for the 2025/ 26 season is here! A row of red lines, made up of slender crosses, merges into a black background. Inspired by the world famous Bayer Cross, the jersey is a symbol of a new beginning without forgetting our historical roots. The new home jersey is available now from the Bayer 04 shops and the online shop.
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