
"I'm particularly looking forward to this new Premium partnership because veniture is a tremendous fit as a dynamic and ambitious company from our region," said Fernando Carro Bayer 04 CEO.
The contract between Bayer 04 and veniture GmbH, founded in Cologne in 2016, involves a comprehensive logo presence in the Bayer 04 digital world and at the BayArena including LED boards at the edge of the pitch for Werkself Bundesliga home games. In addition, the company will have an exclusive executive box in the West Stand in the coming season.
Samsoor Hemat, founder of veniture and managing director of Adaptavist Group, said: "Bayer 04 Leverkusen stands for quality, thirst for success and innovation both at home and abroad. We also share those values at veniture and Adaptavist with full conviction. We are happy to have found a partner in Bayer 04 who is not only one of the most successful football clubs in Germany but also a fitting partner in every respect. We cross our fingers for Xabi Alonso and the whole club in the forthcoming season: in the Bundesliga, the DFB Cup and the Europa League."
On veniture and the Adaptavist Group:
Veniture GmbH, founded in 2016, is a multi-award winning Atlassian Platinum Solution Partner. Since 2022, veniture has been part of the Adaptavist Group, the worldwide leading Atlassian Solution Partner. Synergies have been created to support companies in meeting all the demands of digital transformation.
Over 900 employees worldwide support the company expert teams in achieving the full potential of collaborative solutions from Atlassian in the areas of Agile at scale, ITSM/ESM and Cloud. The group places great value on building a productive Atlassian environment that meets the individual requirements of their clients. More information on veniture is available HERE.

Today brings the first match of the season for the Werkself. Bayer 04 kick off the 2026/27 campaign today, Saturday 22 August, at 13:00 CEST with a first-round DFB Pokal tie away to third-tier side SV Wehen Wiesbaden. The 3,700 travelling fans can not only look forward to what will hopefully be a successful start to the season, but also now organise their journeys to Black and Reds games even more easily via the WERKSELFgo car-share platform. Meanwhile, following two defeats at the start of the league season, SV Wehen are hoping to spring a surprise in the DFB Pokal tie. Today’s matchday news.
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Carolin Simon is the new captain of the Bayer 04 women’s team. The full-back, who joined from Bayern Munich in the summer, will take over the captain’s armband for the 2026/27 season. Simon returned to Leverkusen in the summer after ten years away. The 33-year-old succeeds goalkeeper Friederike Repohl, who retired at the end of last season.
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Bayer 04 start the 2026/27 season away to third-division side SV Wehen Wiesbaden. Ahead of the DFB Pokal tie on Saturday 22 August (kick-off: 13:00 CEST), head coach Carles Martínez spoke at the pre-match press conference on Friday afternoon. The topics: anticipation, passion, the fans’ support – and the captaincy for the new season.
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After 62 days of preparation, the time has finally come: the Werkself kick off the new Google Pixel Women’s Bundesliga season on Sunday (16:00 CEST) with an away match at RB Leipzig. Following a major shake-up over the summer, with eleven players leaving and twelve new signings, initial impressions from the past few weeks have given manager Roberto Pätzold great cause for optimism.
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SV Wehen Wiesbaden undoubtedly envisaged a different start to the new season. After two matchdays, the Hessen side currently sit bottom of the Liga 3 table. On Saturday 22 August (kick-off: 13:00 CEST), SVWW host the Werkself in the first round of the DFB Pokal at their home ground, the BRITA Arena. It was there, in this very competition a year ago, that the club almost pulled off a massive upset. The lowdown on our next opponents.
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