
"I'm particularly looking forward to this new Premium partnership because veniture is a tremendous fit as a dynamic and ambitious company from our region," said Fernando Carro Bayer 04 CEO.
The contract between Bayer 04 and veniture GmbH, founded in Cologne in 2016, involves a comprehensive logo presence in the Bayer 04 digital world and at the BayArena including LED boards at the edge of the pitch for Werkself Bundesliga home games. In addition, the company will have an exclusive executive box in the West Stand in the coming season.
Samsoor Hemat, founder of veniture and managing director of Adaptavist Group, said: "Bayer 04 Leverkusen stands for quality, thirst for success and innovation both at home and abroad. We also share those values at veniture and Adaptavist with full conviction. We are happy to have found a partner in Bayer 04 who is not only one of the most successful football clubs in Germany but also a fitting partner in every respect. We cross our fingers for Xabi Alonso and the whole club in the forthcoming season: in the Bundesliga, the DFB Cup and the Europa League."
On veniture and the Adaptavist Group:
Veniture GmbH, founded in 2016, is a multi-award winning Atlassian Platinum Solution Partner. Since 2022, veniture has been part of the Adaptavist Group, the worldwide leading Atlassian Solution Partner. Synergies have been created to support companies in meeting all the demands of digital transformation.
Over 900 employees worldwide support the company expert teams in achieving the full potential of collaborative solutions from Atlassian in the areas of Agile at scale, ITSM/ESM and Cloud. The group places great value on building a productive Atlassian environment that meets the individual requirements of their clients. More information on veniture is available HERE.

Lying third in the Bundesliga, the Werkself made a faltering start in 2026 after the winter break, but gradually rediscovered winning ways and, as in the previous campaign, were among the top 16 in Europe and the top four in the DFB Pokal. In the Bundesliga, the Werkself also remained in the race for Champions League qualification right to the end. However, because setbacks repeatedly crept into the Werkself's performances between good displays and crucial games, it was not quite enough to secure a UCL spot in the end. A season with many ups and downs brought sixth place and qualification for the UEFA Europa League. Part II of the review of the 2025/26 season.
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Following the final match of the 2025/26 season, the prevailing feeling was naturally one of disappointment after missing out on qualification for the Champions League. The Werkself finished the Bundesliga in sixth place, meaning they'll start the 2026/27 campaign in the Europa League. "But to talk negatively about everything now because of that would be wrong," stressed captain Robert Andrich following the final game, knowing that the past year at Bayer 04 was marked, more than almost any other, by the start of a new era and the courage to change – and in particular, the belief in a positive direction. Everyone was aware this process would need time. The first part of the 2025/26 season review.
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The Bayer 04 Women’s squad for the coming season is continuing to take shape: Centre-back Emily Wallrabenstein has moved to Leverkusen from Eintracht Frankfurt’s reserve team, who play in the Women’s Bundesliga 2. The 19-year-old has penned a contract until 30 June 2028.
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Bayern 04 Women have confirmed another summer signing, with midfielder Paulina Platner moving to Leverkusen from SGS Essen. The 20-year-old has signed a two-year contract with the Werkself.
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