
"I'm particularly looking forward to this new Premium partnership because veniture is a tremendous fit as a dynamic and ambitious company from our region," said Fernando Carro Bayer 04 CEO.
The contract between Bayer 04 and veniture GmbH, founded in Cologne in 2016, involves a comprehensive logo presence in the Bayer 04 digital world and at the BayArena including LED boards at the edge of the pitch for Werkself Bundesliga home games. In addition, the company will have an exclusive executive box in the West Stand in the coming season.
Samsoor Hemat, founder of veniture and managing director of Adaptavist Group, said: "Bayer 04 Leverkusen stands for quality, thirst for success and innovation both at home and abroad. We also share those values at veniture and Adaptavist with full conviction. We are happy to have found a partner in Bayer 04 who is not only one of the most successful football clubs in Germany but also a fitting partner in every respect. We cross our fingers for Xabi Alonso and the whole club in the forthcoming season: in the Bundesliga, the DFB Cup and the Europa League."
On veniture and the Adaptavist Group:
Veniture GmbH, founded in 2016, is a multi-award winning Atlassian Platinum Solution Partner. Since 2022, veniture has been part of the Adaptavist Group, the worldwide leading Atlassian Solution Partner. Synergies have been created to support companies in meeting all the demands of digital transformation.
Over 900 employees worldwide support the company expert teams in achieving the full potential of collaborative solutions from Atlassian in the areas of Agile at scale, ITSM/ESM and Cloud. The group places great value on building a productive Atlassian environment that meets the individual requirements of their clients. More information on veniture is available HERE.

With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.
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You have voted – your ‘Team of the Quarter-Century’ has been decided! This historic selection, covering the period from 1 January 2000 to 31 December 2024, features honorary captains, Bundesliga champions, double winners and Champions League finalists. Edmond Tapsoba is the only player from the current Bayer 04 squad to make it into the starting XI, while his team-mate Patrik Schick is on the bench. Simon Rolfes, the current managing director sport, is also in the lie-up. A truly special team that brings together a quarter of a century of Bayer 04 history – and has left a decisive mark on the club.
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Following Patrik Schick, Mark Flekken, Ibrahim Maza and Kerim Alajbegovic earlier this week, the next World Cup participant is back on the training ground in Leverkusen: On Thursday 30 July, Malik Tillman rejoined the squad, completing his first training session under head coach Carles Martínez.
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Werkself TV shows the highlights of the 4-0 victory in the friendly match against KRC Genk...
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In their third friendly of this pre-season, Bayer 04 played on home soil for the first time – and won there too! The Werkself claimed a comfortable 4-0 victory against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion. Jeanuel Belocian (9’) and Nathan Tella (42’) gave a dominant Leverkusen a 2-0 lead at the break, which Afonso Moreira (51’) and Christian Kofane (53’) doubled after the break. Among the many second-half substitutions was Patrik Schick, who made his first friendly appearance of the summer.
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