Back
3.08.2022Business

Swapping tables at the sponsors season launch.

For the tenth time, Bayer 04 organised the traditional sponsors evening to launch the 2022/23 season on Tuesday 3 August. This provided the opportunity to meet up with sponsors and premium partners as well as partners in the Sponsors and Business club. The club management with CEO Fernando Carro and sporting managing director Simon Rolfes, the Werkself head coach Gerardo Seoane and captain Lukas Hradecky also joined the reunion at the Casino Hotel in Leverkusen. To facilitate discussion, the motto for the evening was 'swap tables'.
crop_20220802_FS_SponsorenSaisEroef_43241.jpg

With warm summer temperatures, the participants changed tables after every course allowing them to hold discussions with the club management late on into the evening.

The MCs for the evening were the stadium announcers Petra 'Pitti' Dahl and Tobias Ufer. Before the first course, the guests were welcomed by the club management members Fernando Carro and sporting managing director Simon Rolfes. Fernando Carro: "It's incredibly important to come together at this level. Sponsors and partners are an irreplaceable mainstay of the club. We don't have an infinite number of sources of income and we have a relatively small stadium, so it feels like a big family where we want to further strengthen connections. I'm happy to see so many familiar faces again but also but also to be able to welcome numerous new family members today." Simon Rolfes revealed that the venue, sited directly opposite the Bayer AG headquarters, will be used as the official team hotel for the Werkself this season.

crop_20220802_FS_SponsorenSaisEroef_43238.jpg

Interesting discussions

Musical accompaniment for the communal speed meeting session was provided by the 'beets 'n' berries' band. Whenever the five-piece blues and jazz group started the song 'You can go your own way' it was the signal to change tables.

Ahead of the main course, the Werkself head coach Gerardo Seoane, assistant coach Patrick Schnarwiler and team captain Lukas Hradecky made their way onto the stage. In an entertaining talk, the trio reviewed last season and looked back at the preseason plus the training camp in Zell am See-Kaprun. After the cup exit against SV 07 Elversberg and the Bundesliga opener at Borussia Dortmund (kick-off: 18.30 CEST), head coach Seoane was self-critical and focused: "It wasn't good enough against Elversberg, we were very disappointed with ourselves and we have also disappointed a lot of fans and yourselves. But now we want to turn it round. We have trained well and have been very focused. We want to produce a response on Saturday."

In a relaxed atmosphere, the topics for discussion covered football through to family and work. Above all, Bayer 04 player Melissa Friedrich drew interesting questions on her double Black and Red career. And the two head coaches, Seoane and the new Women's team head coach Robert de Pauw, had a lot to say and finished by agreeing to meet up soon. Lukas Hradecky gave some exciting insights into life with his teammates in the dressing room. But it was also a successful event for the sponsors in terms of getting to know each other better. It was so good that one or two missed the signal to change tables.

crop_20220802_FS_SponsorenSaisEroef_43250.jpg

Eichin: "We want to take the next step"

The evening was rounded off with an unusual grilled desert and a roundtable discussion with the head coach of the Bayer 04 Women's team Robert de Pauw, Melissa Friedrich and the head of the Performance Centre Thomas Eichin. Eichin gave exciting insights into his day-to-day work and also expressed clear targets for the Women's section: "As the club, we want to contribute to the professionalisation of Women's football. That includes keeping up to speed but also primarily internal expert knowledge at all levels. With the sporting management from Achim Feifel and Robert (de Pauw, ed.) as modern and communicative coaches, we are set up well and we want to take the next step."

Bayer 04 says thank you to their sponsors and partners and looks forward to a successful season together in 2022/23.

crop_20220802_FS_SponsorenSaisEroef_43266.jpg

Related News

Kopenhagen
Champions League - 16.09.2025

Visiting FC Copenhagen - travel tips for the Champions League match

Bayer 04 are away to FC Copenhagen on the first matchday of the league phase in the 2025/26 UEFA Champions League. The game against the Danish record champions is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. Ahead of the match, here are some travel tips from Bayer 04 partner weloveholidays for all travelling fans of the Werkself.

Show more
Tickets für die Bayer 04-Frauen
Women - 16.09.2025

Women: Advance tickets on sale for home games against Wolfsburg and Hamburg

Tickets are now on open sale for two more Bundesliga home games for the Bayer 04 Women. Every Werkself fan can now buy tickets for the matches at the Ulrich Haberland Stadium against runners-up VfL Wolfsburg and promoted club Hamburg SV. The latest information at a glance.

Show more
Faninfos Kopenhagen
Fans - 16.09.2025

Fan information for away game at FC Copenhagen

The first fixture in the 2025/26 UEFA Champions League campaign: The Werkself are away to Danish record champions FC Copenhagen in the new season of Europe’s premiere club competition. The match is on Thursday, 18 September (kick-off: 18:45 CEST) at the Parken Stadium. The Bayer 04 Fan Liaison team brings you the latest information ahead of the game…

Show more
Women secure first win of the season against Union Berlin thanks to new trio | 2nd matchday
Werkself-TV - 15.09.2025

Women: TV-highlights of 3-2 win against Union Berlin

Werkself-TV shows the highlights of the Bayer 04 women's 3-2 win against 1. FC Union Berlin on the 2nd matchday of the Google Pixel Frauen-Bundesliga 2025/26...

Show more