The new equipment consists of 13-inch full HD monitors with a resolution of 1920x1080 pixels and a brightness of 300 Cadela installed in rows 9 and 10. The new technology makes it possible to follow the television picture live in HD quality at the same time as the live action in the stadium. Media representatives can select different channels individually via a user-friendly navigation module on each table.
During the match against Dortmund, it will be possible to receive the live broadcast picture on channel 1, the live match statistics will be displayed on channel 2, and the scores of the current matchday can be viewed on channel 3. In the future, there will be further selection options, for example the Bayer 04 live blog.
Holger Tromp, Director of Communications at Bayer 04: "It is important to us that we support the media representatives working on their reporting at our games as professionally as possible. The demands on journalists have increased enormously in recent years. As a club, we also aim to always offer the most modern infrastructure possible."
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
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