"We’re delighted to welcome MG Motor, a strong brand from the automotive industry, to the sponsors' club. Bayer 04 and MG Motor are constantly developing new, progressive approaches in their own market environment in order to be able to act and be fit for the future," says Markus Breglec, chief marketing and innovation officer. "The attitude towards innovation and sustainability strengthens our mutual trust and the endeavour to fill the partnership with life."
Philipp Hempel, vice-president sales at MG Motor Germany, also sees great future opportunities in the connection with the Werkself: "Bayer 04 Leverkusen and MG Motor Germany are partners who, in my view, fit together extremely well," says Hempel. "Both are at the forefront, both have innovative ideas. For us, one of these is electromobility, and the people in charge at Bayer 04 Leverkusen will be able to see for themselves how well it works in everyday life at the start of the second half of the season. We are looking forward to working together."
Bayer 04 Leverkusen will be celebrating its 120th anniversary in 2024, and MG Motor will also be 100 years old. Reason enough to celebrate together in the form of an official partnership. MG Motor's contractual rights include integration into the TV-relevant LED perimeter advertising at matches at the BayArena. Promotion rights for vehicle displays will also be realised there as part of Bundesliga home matches. In addition, MG Motor receives hospitality services from Bayer 04 with access to VIP tickets.
Photo (l-r.): Piero Hincapie (Bayer 04 player), Simon Rolfes (managing director for sport, Bayer 04 Leverkusen), Markus Breglec (chief marketing and innovation cfficer, Bayer 04 Leverkusen), Marc Hecht (head of PR DACH, MG Motor Germany), Philipp Hempel (vice-president sales, MG Motor Germany), Exequiel Palacios (Bayer 04 player)
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modernly designed vehicles that offer a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. With the electric models MG Marvel R Electric, MG4 Electric and MG5 Electric, MG Motor is already firmly established on the roads across Germany - 21,232 new vehicle registrations in 2023 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Germany can be found on the website.
A special visit to the BayArena: 222 members from volunteer fire brigades in Leverkusen, the Rheinisch-Bergisch district and the Oberbergisch district watched the Werkself’s 2–0 home win over Slovenian champions NK Celje live in the stadium. Bayer 04 had invited them to the 2026/27 Europa League opener as a thank-you for their tremendous dedication. They watched the match together in Block F4.
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The Bayer 04 U19s have extended their winning run with a fifth consecutive victory on Matchday 5 of the DFB Youth League’s preliminary round. Coach Patrick Greveraars’ side secured a 3–2 (2–1) win in their match against second-placed FC Viktoria Köln, with Burak Kir and Nebe Domnic scoring for the hosts in the first half before captain Ben Hawighorst found the net after the break.
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Bayer 04 will have to manage without defender Guéla Doué for the time being. The Ivory Coast international sustained a muscle injury to his right calf during the final Werkself training session yesterday ahead of the Europa League clash with Slovenian champions NK Celje.
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For the first time since reaching the final against AS Roma (2–2, first leg 2–0) in May 2024, Bayer 04 are playing another home match in the UEFA Europa League – and they will be wearing their new European kit. On Wednesday 16 September (kick-off: 21:00 CEST), the BayArena will welcome Slovenian champions NK Celje, who appointed a new coach this week following a mixed start to the season. Under the slogan “40 Years Across Europe. Still Creating History.”, the Black and Reds now aim to add the next chapter to their European history, which has seen so much success in recent years. Bayer 04 fans can follow the match on free-to-air TV on RTL, as well as on Sky and Werkself Radio. The matchday news.
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European football returns to the BayArena: Bayer 04 host Slovenian champions NK Celje on matchday 1 in the group stage of the 2026/27 UEFA Europa League. Ahead of the match on Wednesday 16 September (kick-off: 21:00 CEST), head coach Carles Martínez and midfielder Aleix Garcia spoke at the pre-match press conference. The focus was primarily on the great anticipation surrounding the competition and the clear objectives for it – and, given the circumstances, on a last-minute change to the opposition line-up.
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