"The partnership with MG Motor has flourished from day one through unique fan moments such as the pick-up service of winners with MG4 Electric or the integration of current and vintage MG vehicles in the 'coming home' motorcade after the double win," said Markus Breglec as chief marketing and innovation officer. "The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Marc Hecht, PR & communications director at MG Motor Deutschland, said: "The partnership with Bayer 04 Leverkusen was a perfect fit per MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground. We got off to a perfect start with this partnership last season in the Rückrunde. Now we want to move up to the next level together and breathe even more life into it. We wish the Werkself a good and successful start to the new season and hope they can carry over the joy and energy from last season."
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 50,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found on the website.
From his arrival at the airport, the medical and contract signing, right through to photo shoots, his very own trading card and his first interview at the BayArena: Werkself TV followed new signing Afonso Moreira up close on his first day in Leverkusen. In the interview, the 21-year-old Portuguese left-winger, who has joined the Werkself from Lyon, talks about his excitement ahead of joining Bayer 04 and the Bundesliga, as well as his conversation with head coach Carles Martínez. Moreira also reveals the secret behind his iconic goal celebration – which he intends to perform “as often as possible” at the BayArena next season...
Show more
A new signing for the U19s: Bayer 04 have signed winger Clinton Wilson from Schalke 04. The 18-year-old previously played for Leverkusen youth teams from January to June 2024.
Show more
After eight years, Ida Daedelow is set to leave Bayer 04 Leverkusen. The 18-year-old, whose original contract was due to run to 2027, is joining second-division side VfL Bochum.
Show more
As with the other youth teams (U16 to U19), Bayer 04 are also relying on familiar faces—some in new roles—and fresh impetus from the coaching staff for the 2026/27 season in the younger age groups. An overview of the U11 to U15 teams.
Show more
