"The partnership with MG Motor has flourished from day one through unique fan moments such as the pick-up service of winners with MG4 Electric or the integration of current and vintage MG vehicles in the 'coming home' motorcade after the double win," said Markus Breglec as chief marketing and innovation officer. "The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Marc Hecht, PR & communications director at MG Motor Deutschland, said: "The partnership with Bayer 04 Leverkusen was a perfect fit per MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground. We got off to a perfect start with this partnership last season in the Rückrunde. Now we want to move up to the next level together and breathe even more life into it. We wish the Werkself a good and successful start to the new season and hope they can carry over the joy and energy from last season."
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 50,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found on the website.
Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
Show more
Bayer 04 put in a brilliant performance to beat RB Leipzig 4-1 on Bundesliga matchday 32 and are now fourth in a Champions League spot. The Black and Reds took control of the game right from the start and, with 75 per cent possession at one stage, took a 2-0 lead into the break through Patrik Schick (25’) and Nathan Tella (45+1’). The visitors initially tried to do more after the break, but the Werkself remained determined and Schick scored his second goal to increase the lead to 3-0 (76'). The Red Bulls pulled a goal back through Christoph Baumgartner (80'), but the disciplined Leverkusen side were not rattled - and certainly not Schick: The Czechia international crowned a brilliant display with his third goal shortly before the final whistle to make the final score 4-1.
Show more
In the previous game against RB Leipzig in December last year, the Werkself turned came from behind to win 3-1 and further improved Leverkusen's already strong record against the Red Bulls. Montrell Culbreath stood out with his first goal on his debut for the Black and Reds. While the 18-year-old would certainly like to score a second goal against Leipzig on Saturday night, the attack-minded visitors come to the BayArena in confident mood after five Bundesliga victories in a row. The Nordkurve12 supporters group knows the Werkself will therefore once again be reliant on the vociferous support of the fans, and has once again called for the ‘Finally Red’ campaign in the run-in. Today’s matchday news.
Show more
Video games manufacturer Electronic Arts (EA), together with the German Football League (DFL), announced the top male and female selections for the 2025/26 Bundesliga season this week. Bayer 04 striker Vanessa Fudalla is in the starting eleven of the women's "Team of the Season". Alejandro Grimaldo and Aleix Garcia have been selected as bench players in the men's team.
Show more
