"The partnership with MG Motor has flourished from day one through unique fan moments such as the pick-up service of winners with MG4 Electric or the integration of current and vintage MG vehicles in the 'coming home' motorcade after the double win," said Markus Breglec as chief marketing and innovation officer. "The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Marc Hecht, PR & communications director at MG Motor Deutschland, said: "The partnership with Bayer 04 Leverkusen was a perfect fit per MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground. We got off to a perfect start with this partnership last season in the Rückrunde. Now we want to move up to the next level together and breathe even more life into it. We wish the Werkself a good and successful start to the new season and hope they can carry over the joy and energy from last season."
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 50,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found on the website.
Werkself TV shows highlights of the 2-0 win at Olympiacos in the first leg of the play-offs of the UEFA Champions League 2025/26 league...
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A bitter end to the fifth showdown of the 2025/26 VBL Club Championship as the #B04eSports team failed to take any points in the three remaining matches of the preliminary online round of the fifth and final showdown, missing out on the offline round. They can no longer take points in the overall table. Bayer 04 slipped out on the top eight, so direct participation in the final event for the German Club Championship is no longer possible, with Bayer 04 having to contest the play-offs.
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