"The partnership with MG Motor has flourished from day one through unique fan moments such as the pick-up service of winners with MG4 Electric or the integration of current and vintage MG vehicles in the 'coming home' motorcade after the double win," said Markus Breglec as chief marketing and innovation officer. "The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Marc Hecht, PR & communications director at MG Motor Deutschland, said: "The partnership with Bayer 04 Leverkusen was a perfect fit per MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground. We got off to a perfect start with this partnership last season in the Rückrunde. Now we want to move up to the next level together and breathe even more life into it. We wish the Werkself a good and successful start to the new season and hope they can carry over the joy and energy from last season."
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 50,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found on the website.
The Bayer 04 Women's team coaches remain in place: The Werkself have extended the contract with assistant coach Remzi Kahraman by two years to 2027. The 30-year-old will continue to assist head coach Roberto Pätzold along with fellow assistant coach Friederike Mehring.
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The head coaches of the U16 to U19 youth teams at Bayer 04 welcome some new faces to the coaching staff for the 2025/26 campaign. Overview of new set-up.
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The Bayer 04 Women are enjoying their richly deserved summer break up to 23 June following the best Bundesliga season in the club’s history. Six weeks after last season’s final matchday at VfL Wolfsburg (1-3), head coach Roberto Pätzold will welcome his squad for the first training session at the Kurtekotten Performance Centre on Monday morning. There will be a break in the preseason from 20 July to 3 August before training resumes on Monday, 4 August.
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The Werkself summer timetable is taking shape. The team under head coach Erik ten Hag will play four friendlies following the training camp in Rio de Janeiro (14 to 24 July). Bayer 04 are away to VfL Bochum, Fortuna Sittard and Chelsea. Another friendly is planned for the season opener at the BayArena.
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