"The partnership with MG Motor has flourished from day one through unique fan moments such as the pick-up service of winners with MG4 Electric or the integration of current and vintage MG vehicles in the 'coming home' motorcade after the double win," said Markus Breglec as chief marketing and innovation officer. "The extension of the partnership to the premium partner level is logical and shows the mutual understanding of the partnership. I'm looking forward to MG Motor being an even stronger partner in the new season."
Marc Hecht, PR & communications director at MG Motor Deutschland, said: "The partnership with Bayer 04 Leverkusen was a perfect fit per MG Motor Deutschland from the start – both sides show a high degree of agility. At the same time, both sides have their feet firmly on the ground. We got off to a perfect start with this partnership last season in the Rückrunde. Now we want to move up to the next level together and breathe even more life into it. We wish the Werkself a good and successful start to the new season and hope they can carry over the joy and energy from last season."
One contractual right for MG Motor, arising from the company moving up to being a premium partner, is the display of the company’s images in the mixed zone at the BayArena and at pre- and post-match press conferences at Werkself home games.
Another element of the partnership is comprehensive LED perimeter advertising and other advertising at the BayArena. In addition, MG Motor will receive hospitality services from Bayer 04 including VIP tickets.
About MG Motor Europe:
Visionary mobility for all - the MG brand has always stood for technologically sophisticated and modern design in vehicles that offers a glimpse into the future while always remaining approachable. MG Motor has set itself the goal of making electric mobility accessible to everyone who wants to lead a sustainable lifestyle. MG Motor is already firmly established on the roads across Germany - over 50,000 new vehicle registrations since 2021 alone speak for themselves.
MG once stood for open-top, two-seater sports cars like almost no other brand. From the 1920s onwards, the Morris Garages defined the concept and style of this type of vehicle, made it suitable for the masses and were always one step ahead of the competition with pioneering developments.
Further information on MG Motor's sales network and vehicle models in Europe can be found on the website.
Derby time in the Rhineland! After a successful September, the Bayer 04 Women are away to FC Köln on Sunday, 4 October. In the Bundesliga match kicking off at 18:30 CEST at the Franz Kremer Stadium (live on MagentaSport and DAZN), coach Roberto Pätzold is counting on the return of a number of players who have been absent through injury.
Show more
Bayer 04 will have to manage without defender Axel Tape for the time being.
Show more
A special tribute to a German football legend: The pay-TV channel Sky has dedicated a documentary worth watching to the current Germany sporting director and former Bayer 04 player and sporting director Rudi Völler. In addition to Völler's impressive career, assessments from contemporaries and very private insights, the 90-minute film also covers his many years of commitment to Bayer 04. "Rudi Völler - The one and only" is now available exclusively on Sky and the associated streaming service WOW.
Show more
The second international break of the 2025/26 season will begin after the Bundesliga match against Union Berlin (Saturday, 4 October, 15:30 CEST). The latest information on call-ups.
Show more
Alejo Sarco and Argentina won their second group match at the U20 World Cup in Chile on Wednesday night. They beat Australia 4-1 with Sarco setting the tone early with a goal in the third minute. As in the first group game against Cuba, where Sarco scored twice, the 19-year-old was also named "Player of the Match" against Australia.
Show more
