“We are very happy we were able to convince Roman Travnik and his team to extend our partnership,” said Fernando Carro, Bayer 04 CEO. “Both partners come from Leverkusen, both partners are committed to this region, both partners have ambitious targets – that all fits together.”
The connection between the Werkself and the new Premium Partner dates back to 2020. The property experts from Leverkusen were clients in VIP boxes in the South Stand at the BayArena, and partners in the Bayer 04 Sponsors Club for two years.
Roman A. Travnik, CEO at the TRAVNIK Group, said: “Bayer 04 Leverkusen and TRAVNIK Group - companies with the same degree of and desire for commitment, efficiency and being first class.”
The TRAVNIK Group:
The TRAVNIK Group GmbH, based in Leverkusen, was founded by Roman A. Travnik in 2017 and primarily operates as a property developer and investor. The company has a diverse property strategy. That covers the purchase of land with and without planning permission in top sites in German cities, the development of existing sites as well as the regeneration and restructuring of business/industrial properties. The company also manages in-house property.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
Show more
Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
Show more
Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
Show more
Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
Show more
“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
Show more
