In addition to special targeted measures on primary prevention and the promotion of general health, Bayer 04 and the BERGISCHE KRANKENKASSE have and will increasingly focus on children and teenagers and thereby go beyond the traditional field of occupational health. The "Lebenswelt Schule" will play a significant role in those activities.
In the region during 2023, a project of the Bayer 04 Lernkurve organised 45 workshop for year groups 1 to 5 with 30 children per workshop attending in their classes. The content focused on the ability to work in a team, nutrition, anti-bullying measures and media skills. A multi-school parents evening is planned in the spring of 2024 to enable the BERGISCHE KRANKENKASSE and Bayer 04 to provide information on health promotion and primary prevention to parents as well as the children.
Under the motto of ‘Werkself hautnah gesund erleben' (experience the Werkself close-up healthily) there were eight events organised by Bayer 04 and BERGISCHE KRANKENKASSE in association with home games at the current Bundesliga league leaders. 35 to 40 children took part in the activities, which recently included training sessions at the Bayer 04 Soccer School where children were informed about the cardiovascular system and sport through practical sessions. The BERGISCHE KRANKENKASSE extended the programme of events by organising a Family Olympics.
In future, the issue of healthy nutrition will increasingly be highlighted by the ‘Werkself hautnah gesund erleben’ project. Up to the summer of 2024 there will be five other events of this type at Werkself home games.
Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.
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Happy children’s faces at the SSV Lützenkirchen training ground: For the 25th time, the Birkenberg soccer school – organised by SportBund Leverkusen – offered participating youngsters an exciting holiday activity. Meeting a Bayer 04 player has now become a cherished tradition. This time, Ibrahim Maza visited the 150 children and spoke to them about his World Cup experiences, amongst other things. “It’s always lovely to see the children’s enthusiasm for football,” said the 20-year-old, after bringing a sparkle to many eyes with selfies and autographs.
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One day after the successful DFB Pokal first round tie at SV Wehen Wiesbaden (4–0), the mood was understandably really good: Over 400 Bayer 04 supporters gathered on Sunday, 23 August, for the annual fan club meet-up at the BayArena and got in the mood for the new season through direct and informal discussions with Bayer 04 management, head coach Carles Martínez and Werkself players.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.
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