In addition to special targeted measures on primary prevention and the promotion of general health, Bayer 04 and the BERGISCHE KRANKENKASSE have and will increasingly focus on children and teenagers and thereby go beyond the traditional field of occupational health. The "Lebenswelt Schule" will play a significant role in those activities.
In the region during 2023, a project of the Bayer 04 Lernkurve organised 45 workshop for year groups 1 to 5 with 30 children per workshop attending in their classes. The content focused on the ability to work in a team, nutrition, anti-bullying measures and media skills. A multi-school parents evening is planned in the spring of 2024 to enable the BERGISCHE KRANKENKASSE and Bayer 04 to provide information on health promotion and primary prevention to parents as well as the children.
Under the motto of ‘Werkself hautnah gesund erleben' (experience the Werkself close-up healthily) there were eight events organised by Bayer 04 and BERGISCHE KRANKENKASSE in association with home games at the current Bundesliga league leaders. 35 to 40 children took part in the activities, which recently included training sessions at the Bayer 04 Soccer School where children were informed about the cardiovascular system and sport through practical sessions. The BERGISCHE KRANKENKASSE extended the programme of events by organising a Family Olympics.
In future, the issue of healthy nutrition will increasingly be highlighted by the ‘Werkself hautnah gesund erleben’ project. Up to the summer of 2024 there will be five other events of this type at Werkself home games.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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