In addition to special targeted measures on primary prevention and the promotion of general health, Bayer 04 and the BERGISCHE KRANKENKASSE have and will increasingly focus on children and teenagers and thereby go beyond the traditional field of occupational health. The "Lebenswelt Schule" will play a significant role in those activities.
In the region during 2023, a project of the Bayer 04 Lernkurve organised 45 workshop for year groups 1 to 5 with 30 children per workshop attending in their classes. The content focused on the ability to work in a team, nutrition, anti-bullying measures and media skills. A multi-school parents evening is planned in the spring of 2024 to enable the BERGISCHE KRANKENKASSE and Bayer 04 to provide information on health promotion and primary prevention to parents as well as the children.
Under the motto of ‘Werkself hautnah gesund erleben' (experience the Werkself close-up healthily) there were eight events organised by Bayer 04 and BERGISCHE KRANKENKASSE in association with home games at the current Bundesliga league leaders. 35 to 40 children took part in the activities, which recently included training sessions at the Bayer 04 Soccer School where children were informed about the cardiovascular system and sport through practical sessions. The BERGISCHE KRANKENKASSE extended the programme of events by organising a Family Olympics.
In future, the issue of healthy nutrition will increasingly be highlighted by the ‘Werkself hautnah gesund erleben’ project. Up to the summer of 2024 there will be five other events of this type at Werkself home games.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
Show more
Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
Show more
Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
Show more
Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
Show more
