In addition to special targeted measures on primary prevention and the promotion of general health, Bayer 04 and the BERGISCHE KRANKENKASSE have and will increasingly focus on children and teenagers and thereby go beyond the traditional field of occupational health. The "Lebenswelt Schule" will play a significant role in those activities.
In the region during 2023, a project of the Bayer 04 Lernkurve organised 45 workshop for year groups 1 to 5 with 30 children per workshop attending in their classes. The content focused on the ability to work in a team, nutrition, anti-bullying measures and media skills. A multi-school parents evening is planned in the spring of 2024 to enable the BERGISCHE KRANKENKASSE and Bayer 04 to provide information on health promotion and primary prevention to parents as well as the children.
Under the motto of ‘Werkself hautnah gesund erleben' (experience the Werkself close-up healthily) there were eight events organised by Bayer 04 and BERGISCHE KRANKENKASSE in association with home games at the current Bundesliga league leaders. 35 to 40 children took part in the activities, which recently included training sessions at the Bayer 04 Soccer School where children were informed about the cardiovascular system and sport through practical sessions. The BERGISCHE KRANKENKASSE extended the programme of events by organising a Family Olympics.
In future, the issue of healthy nutrition will increasingly be highlighted by the ‘Werkself hautnah gesund erleben’ project. Up to the summer of 2024 there will be five other events of this type at Werkself home games.
Bayer 04 Leverkusen has a new coffee partner. The club has agreed a long-term partnership with the Bocholt-based roastery Imping, running to 30 June 2031. The exclusive partnership with the family-run business includes the installation of fully automatic coffee machines at the BayArena, as well as the right to supply and serve coffee products in the business areas during Werkself home games.
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Plenty going on both on and off the pitch: The Bayer 04 fan support team has organised a number of highlights for fans visiting the Werkself 2026/27 summer training camp in Blankenhain, in the Weimarer Land region. Registration for the events is now open. All the details at a glance.
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The Bayer 04 Leverkusen Women’s team and s2-Software are continuing their long-term partnership: The Werkself and the provider of pre-owned Microsoft licences have extended their contract by two years to 2028. This means s2-Software will remain the Bayer 04 sleeve sponsor for all matches in the Google Pixel Women’s Bundesliga.
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BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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