Back
27.07.2023Business

Früh Kölsch is new Kölsch partner

Cölner Hofbräu Früh is the latest new partner in the Bayer 04 Leverkusen Sponsors Club. As part of the contract, the brewery will have the licence to sell Kölsch beer at Bayer 04 home games over the coming years.
crop_20230720_JS_Vertragsunterzeichnung_Frueh_0017.jpg

In addition, the company based in Cologne will be the official partner of the Bayer 04 Women's team. Thomas Eichin, head of professional football at Bayer 04 and also responsible for the club's Women's team, said: "The fact that a nationally known and successful company has particular interest in being involved with our Women's team is a further indication things are moving in the right direction."

Dirk Heisterkamp, head of sales and marketing at Früh Kölsch, said: "We are very much looking forward to a long-term partnership with Bayer 04 and in particular with the Bayer 04 Women's teams. We have taken the decision to support the team in the Women's Bundesliga and are very excited about working together. We wish all Bayer 04 fans great moments at the BayArena and at the Ulrich Haberland Stadium with one or two Früh Kölsch beers.”

In addition, as a partner in the Sponsors Club, Früh Kölsch will have presence on the LED boards around the upper tiers and videos will be played ahead of kick-off at Werkself Bundesliga home games at the BayArena.

Photo (left to right): Thomas Eichin (Head of professional football, Bayer 04), Selina Ostermeier (Bayer 04 Women’s team player), Dirk Heisterkamp (Head of sales and marketing, Früh Kölsch)

Cölner Hofbräu P. Josef Früh KG

Cölner Hofbräu P. Josef Früh KG is a medium-sized private brewery, founded in 1904, that is still managed by the fifth generation of the family. The company has 500 employees and, in addition to the brewery, the company's portfolio includes restaurants in Cologne, its headquarters and various local properties as well as the Eden Hotel Früh am Dom. The Früh brand is one of the leading Kölsch breweries in Cologne and is well known and valued nationwide as a high-profile speciality beer. To date, Früh is the only Kölsch brewery certified with the internationally renowned Slow Brewing Quality Seal.

Related News

Europa-Park Stadion
Bundesliga - 04.05.2025

Matchday news #SCFB04: In-form Freiburg with target in sight

The Werkself are away to SC Freiburg on Bundesliga Matchday 32. The penultimate away game of the season is today Sunday, 4 May with a 17:30 CEST kick-off at the Europa Park Stadion. Read on for the latest information in today's matchday news.

Show more
Führungstreffer durch Cornelia Kramer
Women - 03.05.2025

Bayer 04 Women extend points record with 1-0 win over Leipzig in final home game

Bayer 04 Women claimed victory in their final home game of the season after Cornelia Kramer’s goal first-half proved the difference against RB Leipzig. Her 11th of the campaign also saw the Werkself extend their club record in the first division to 43 points with one match still to play. Three players were given a send-off before the game as they leave for pastures new.

Show more
SC Freiburg
Bundesliga - 03.05.2025

Our next opponents: Freiburg well placed for Champions League

Could this be the year that Freiburg finally get into the Champions League. They have come close a number of times in recent seasons, but a run of three straight wins has put the Black Forest club in pole position for a historic achievement ahead of Sunday’s Matchday 32 encounter with the Werkself. Here’s all you need to know about our next opponents.

Show more
Charlotte Voll und Achim Feifel
Women - 02.05.2025

Bayer 04 extend contract with keeper Charlotte Voll

Charlotte Voll has agreed a two-year extension to her contract at Bayer 04 Leverkusen. The 26-year-old keeper now has a contract to 30 June 2027. The Karlsruhe-born goalkeeper joined the Werkself in the summer of 2023.

Show more