Früh Kölsch is new Kölsch partner

In addition, the company based in Cologne will be the official partner of the Bayer 04 Women's team. Thomas Eichin, head of professional football at Bayer 04 and also responsible for the club's Women's team, said: "The fact that a nationally known and successful company has particular interest in being involved with our Women's team is a further indication things are moving in the right direction."

Dirk Heisterkamp, head of sales and marketing at Früh Kölsch, said: "We are very much looking forward to a long-term partnership with Bayer 04 and in particular with the Bayer 04 Women's teams. We have taken the decision to support the team in the Women's Bundesliga and are very excited about working together. We wish all Bayer 04 fans great moments at the BayArena and at the Ulrich Haberland Stadium with one or two Früh Kölsch beers.”

In addition, as a partner in the Sponsors Club, Früh Kölsch will have presence on the LED boards around the upper tiers and videos will be played ahead of kick-off at Werkself Bundesliga home games at the BayArena.

Photo (left to right): Thomas Eichin (Head of professional football, Bayer 04), Selina Ostermeier (Bayer 04 Women’s team player), Dirk Heisterkamp (Head of sales and marketing, Früh Kölsch)

Cölner Hofbräu P. Josef Früh KG

Cölner Hofbräu P. Josef Früh KG is a medium-sized private brewery, founded in 1904, that is still managed by the fifth generation of the family. The company has 500 employees and, in addition to the brewery, the company's portfolio includes restaurants in Cologne, its headquarters and various local properties as well as the Eden Hotel Früh am Dom. The Früh brand is one of the leading Kölsch breweries in Cologne and is well known and valued nationwide as a high-profile speciality beer. To date, Früh is the only Kölsch brewery certified with the internationally renowned Slow Brewing Quality Seal.