The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The last home game of the season for the Bayer 04 Women against RB Leipzig on Saturday (12:00 CEST) will be a special experience for fans. As part of the family matchday, Bayer 04 are offering fans a wide-ranging programme of events in and around the Ulrich Haberland Stadium similar to the game against Werder Bremen. This will include three special prizes for supporters to win.
Show moreWerkself-TV shows the highlights of Bayer 04's 2-0 win against FC Augsburg on the 31st matchday of the Bundesliga 2024/25...
Show moreBayer 04 claimed a comfortable 2-0 win against Augsburg in their penultimate home game of the 2024/25 Bundesliga season. Patrik Schick and Emiliano Buendia got the goals in the first half.
Show moreBayer 04 host Augsburg at the BayArena this Saturday for Matchday 31 of the 2024/25 Bundesliga season. Here’s all you need to know ahead of the game against the 10th-placed Bavarians, including the ‘Finally Red’ fan campaign.
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