Back
2.12.2021Business

Floki Becomes New Sleeve Partner

In the match against SpVgg Greuther Fürth this weekend, the Werkself will take the pitch with the logo of a new sponsor on their jerseys: Floki, the company behind the crypto currency with the same name, will become a sleeve and premium partner of Bayer 04 Leverkusen.
crop_20211201_JS_FLOKI_0001.jpg

The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.

“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.

About Floki

Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.

In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.

Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.

With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.

Related News

Team nach Abpfiff
Bundesliga - 11.01.2026

Werkself review #B04VfB: Honest words and looking ahead

It was a disappointing Saturday night. The Werkself lost 4-1 to VfB Stuttgart to start the new year on Bundesliga matchday 16 in 2025/26, a result that left both players and fans disappointed. "We played without any passion," said Alejandro Grimaldo honestly afterwards. Teammate Jarell Quansah was even more self-critical, emphasising: "We were miles off it in the first half. You can't put in a performance like that, especially in front of our own fans and I can only apologise to them, to be honest." Read on for the reaction, facts and stats from the clash with VfB Stuttgart in the Werkself review.

Show more
Paulina Bartz verlässt Bayer 04
Women - 11.01.2026

Paulina Bartz joins Hamburg SV on loan

Women’s team forward Paulina Bartz is leaving Bayer 04 Leverkusen to play for Hamburg SV until the end of the season. The 20-year-old, whose contract runs to 2027, joins the Bundesliga newcomers on loan until the summer.

Show more
Quansah: „Weit von einer guten Leistung entfernt” | 16. Spieltag
Werkself-TV - 10.01.2026

Quansah: 'We were miles off it'

Jarell Quansah and Alejandro Grimaldo speak to Werkself-TV following Bayer 04's 4-1 defeat to VfB Stuttgart on Bundesliga Matchday 16...

Show more
crop_imago1070779211.jpg
Bayer 04 - 10.01.2026

AFCON blog: Ben Seghir reaches semi-finals

Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...

Show more