The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The Golden Boy Top 100 traditionally lists Europe’s most promising young players. In the latest update, published to mark the start of the new season, four current Werkself players – alongside loanee Francis Onyeka – feature on the list. This means Bayer 04 have the most players in contention of any Bundesliga club.
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Goalkeeper Rafaela Borggräfe will continue to play for Bayer 04 Leverkusen next season. The loan of the Germany U23 international, who joined from Liverpool in the winter, has been extended by a further year.
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The Bayer 04 delegation, led by Fernando Carro, CEO, concluded their multi-day trip to Brazil with a visit to the community-based organisation Bola Pra Frente in Rio de Janeiro – founded by former Werkself player Jorginho. During the visit, Bayer 04 committed to extending support for the Bola Pra Frente project for a further five years. In addition, Jorginho, a member of the Brazil 1994 World Cup-winning squad, was named Bayer 04’s second official club legend. With the visit to São Paulo and Rio de Janeiro, the club has strengthened the relationships built up over the years in one of Bayer 04’s most important international markets.
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Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.
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The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.
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