The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
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Bayer 04 is redesigning the public catering at the BayArena and Ulrich-Haberland-Stadion for the start of the 2026/27 season. Together with new catering partner Aramark, processes will be developed and the service at the stadium will be improved in a targeted way.
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The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.
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Bayer 04 Leverkusen have sold young defender Andrea Natali to AZ Alkmaar on permanent terms. The 18-year-old Italian was on loan at the Dutch club last season, where he mainly played for the reserve team in the second division.
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