The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Bayer 04 host RB Leipzig at the BayArena on matchday 4 of the 2026/27 Bundesliga season. The game is on Sunday 20 September with the kick-off at 15:30 CEST. The latest information on ticket sales.
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Bayer 04 host SC Freiburg at the BayArena on matchday 6 of the 2026/27 Bundesliga season. The game will be played between 16 and 18 October. The exact kick-off time has yet to be confirmed. The latest information on ticket sales.
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With the European season ticket, fans can follow and support the Werkself on the European stage during the 2026/27 season – and are guaranteed a ticket and a seat for every UEL home match at the BayArena, right up to and including a potential semi-final. In addition, holders of the European season ticket save 20 per cent on each UEL ticket.
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A successful end to pre-season! In their seventh and final friendly of the summer, the Werkself won 2-1 at Newcastle United. After Ibrahim Maza scored inside the first minute, the Magpies equalised shortly before the break. Bayer 04's attacking endeavours in the second half were rewarded in the closing stages through substitute Victor Boniface, making it six wins from seven games in pre-season.
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Bayer 04 Women warmed up for the start of the Bundesliga season with an emphatic 7-0 victory over Belgian top-flight club Standard Liège on Saturday afternoon. Over four periods of 30 minutes, Cornelia Kramer, Lilla Turanyi and Valentina Mädl each netted a brace for the dominant Werkself, after Loreen Bender had opened the scoring. Roberto Pätzold's side kick off their league campaign at RB Leipzig in eight days.
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