The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Bayer 04 host VfB Stuttgart at the BayArena on matchday 8 of the 2026/27 Bundesliga season. The game will be played on Halloween on Saturday, 31 October with the a 15:30 CET kick-off. The latest information on ticket sales.
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Bayer 04 host SC Paderborn at the BayArena on matchday 10 of the 2026/27 Bundesliga season. The game against the newly promoted team is on Saturday, 21 November with the a 15:30 CET kick-off. The latest information on ticket sales.
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“School education: a key to success in a sporting career?” – this and other questions relating to dual training in sport, particularly in football, took centre stage at the EDU-DC Conference at the BayArena. The event, held in the Premium Lounge, brought together experts from top clubs and associations from 24 nations, including England, Spain, Germany and the Netherlands. Representatives from Bayer 04 and TSV Bayer 04 provided insights into the interplay between school and sport at the Werkself.
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Decision made: Germany will submit a bid to the IOC (International Olympic Committee) to host the 2036, 2040 or 2044 Olympic and Paralympic Games in Munich. The representatives of the German Olympic Sports Confederation (DOSB) voted for Munich over Cologne-Rhine-Ruhr at their extraordinary meeting in Baden-Baden on Saturday 26 September. Berlin had already withdrawn from the vote a few days earlier.
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