The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The Werkself training camp officially began early on Tuesday morning with the landing in Rio de Janeiro. Ahead of the first session in the afternoon local time, bayer04.de profiles the talented youngsters from the youth teams who have travelled to Brazil.
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Preparations for the 2025/26 season are in full swing with the new head coach Erik ten Hag working for the start of the season in the middle of August. After the timings for the first matchdays in the forthcoming Bundesliga season were confirmed a few days ago, we now provide information on the first sale phase for match tickets. The early booker phase, exclusively for Bayer 04 Club members, brings some changes. Read on for further information.
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Bayer 04 are away to SG Sonnenhof Großaspach in the first round of the 2025/26 DFB Pokal. The match is on Friday, 15 August (kick-off: 18:00 CEST) at the WIRmachenDRUCK Arena. Read on for the latest ticket information.
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Bayer 04 Leverkusen will partner closely with parent-company Bayer during its preseason tour to Brazil from July 14 to 24 this month. The backing from Bayer of the “Bayer 04 Brasil Tour” has been crucial in organizing the groundbreaking training camp for ten days, plus a host of local activities and community events capped by the match against Flamengo's U20 team on July 18 at Estádio da Gávea.
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The bags are packed and Bayer 04 will set off for Brazil in a few hours. Over the next ten days, the team led by head coach Erik ten Hag will be the first Bundesliga side to hold a training camp in the country of the five-time World Cup winners. The Werkself will train at Flamengo’s Campus Ninho do Urubu under the motto ‘Esquenta!’ (warm up) and play a friendly against the U20 team of the world-famous club. Read on for training camp timetable.
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