The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
In their third friendly of this pre-season, Bayer 04 played on home soil for the first time – and won there too! The Werkself claimed a comfortable 4-0 victory against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion. Jeanuel Belocian (9’) and Nathan Tella (42’) gave a dominant Leverkusen a 2-0 lead at the break, which Afonso Moreira (51’) and Christian Kofane (53’) doubled after the break. Among the many second-half substitutions was Patrik Schick, who made his first friendly appearance of the summer.
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The Werkself are finally back. On Saturday 8 August, Bayer 04 kick off the 2026/27 campaign with their opening match. But there’s far more than just a double-header in store for Werkself supporters. True to the motto ‘One day. Two teams. One club’, the BayArena and the Ulrich Haberland Stadium will be transformed into a world of excitement.
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The Werkself continue their 2026/27 pre-season preparations with their third friendly against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion on Wednesday 29 July (kick-off 15:00 CEST). Werkself-TV is broadcasting the match live and in full in a stream from 14:50 CEST...
After the children from the Bayer 04 Football Academy grilled Janis Blaswich and Simeon Rapsch last week, another group of 20 young Werkself fans gathered at the BayArena press conference room on Tuesday afternoon, 28 July . This time, the kids directed their questions at Tim Oermann and Jonah Berghoff. Defender Oermann raved about his school days, whilst talented midfielder Berghoff revealed to the young footballers, amongst other things, who his favourite player is – and he is also at Bayer 04. To round things off, the pair naturally obliged with all requests for autographs and selfies.
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Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
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