The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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Bayer 04 Women finish 2025 with the first game of the second half of the Google Pixel Bundesliga season as they host defending champions and league leaders Bayern Munich at the Ulrich-Haberland-Stadion on Monday. Kick-off is at 18:00 CET. Here’s all you need to know ahead of the Matchday 14 encounter.
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The Werkself may have the festive season off, but four players will still be in action as they compete at the 2025 Africa Cup of Nations. Eliesse Ben Seghir will open the 35th edition of the tournament with hosts Morocco on Sunday, 21 December. Edmond Tapsoba (Burkina Faso), Ibrahim Maza (Algeria) and Christian Kofane (Cameroon) are also going for continental glory.
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The media wanted to know if Malik Tillman had thought back in September and the team’s indifferent start to the season that they would go into the winter break in third place with 29 points from 15 games. His answer was short and clear: “Honestly, yes, because I simply believe in this team.” That team had just won 3-1 at RB Leipzig, who hadn’t dropped a single point at home previously this season. Here’s all the round-up from the game in our Werkself Review.
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