The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.
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Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.
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In glorious sunshine and temperatures of around 30 degrees Celsius, the Bayer 04 Women have begun their preparations for the new season. With a relaxed first session at the Kurtekotten training centre, coach Roberto Pätzold’s team became the first Bundesliga side to resume training after a 37-day break.
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Black and Red stand out. Under the slogan ‘Diversity under the Cross’, Bayer 04 took part in Pride on the Rhine at the weekend alongside the queer fan club “Bayer 04 Junxx”. The club mascot, Brian the Lion, and several members of staff were also in attendance, championing diversity and solidarity.
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