The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
A group of journalists representing Latin American and Spanish-language media outlets visited the BayArena on Thursday for an exclusive behind-the-scenes look at Bayer 04 and interviews with key personnel that have driven the team’s brand to new heights internationally over the last few years.
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The start of the new season of the VBL Club Championship by WOW produced two wins and one defeat for Leverkusen, including a victory against SC Paderborn 07, semi-finalists last season and double winners in 2023/24. The Leverkusen gamers were beaten by 1. FSV Mainz 05, runners-up in the South-East Division last year.
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Eleven days after the floodlight failure, the Bayer 04 Women rescued a point in the rescheduled Bundesliga derby at 1. FC Köln thanks to a late dream goal from Katharina Piljic. The Werkself drew 2-2 at the Franz Kremer Stadion on Thursday evening. Vanessa Fudalla (76') from the penalty spot and Piljic with a shot from the centre circle (88') gave the Black and Reds a late reprieve. Leverkusen, who are now been unbeaten against their Rhineland neighbours for almost four years, remain fourth in the table with the draw following five consecutive wins.
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The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
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