The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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Werkself-TV shows the highlights of Bayer 04's 5-2 win against 1. FC Nürnberg in the second round of the DFB-Pokal 2026/27...
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Bayer 04 came from 2-0 down to beat Nürnberg 5-2 in the second round of the 2026/27 DFB Pokal on Wednesday night. Edmond Tapsoba’s double either side of half-time sparked the turnaround, before Patrik Schick, Jonas Hofmann and Lucas Vázquez ensured progress to the last 16 for the 2024 cup winners.
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The Werkself have reached at least the semi-finals of the DFB Pokal in each of the last three years. The Black-and-Reds would like to make it to the final four of the competition again this season, but to do that they'll need to overcome 1. FC Nürnberg in round two, who travel to the BayArena with momentum following a successful league campaign so far. However, Bayer have a 100 percent record at home in all competitions this season - and have also won six of their last seven home matches in the Pokal. The Matchday News.
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