The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The Werkself host Premier League club Newcastle United on matchday 6 in the league phase of the 2025/26 UEFA Champions League campaign. The match at the BayArena is on Wednesday, 10 December, at 21:00 CET. Read on for information on ticket sales for this fixture.
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Bayer 04 have been drawn away from home at Borussia Dortmund in the round of 16 of the 2025/26 DFB Pokal following Sunday’s draw in the German Football Museum in Dortmund. The game will be played on either 2 or 3 December, with the German FA to confirm the dates of all fixtures in the coming days.
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Bayer 04 Women moved up to third place in the Bundesliga table, overnight at least, thanks to a commanding 4-2 win away at Carl Zeiss Jena on Sunday afternoon. An own goal by the hosts, Caroline Kehrer, Valentina Mädl and Vanessa Fudalla secured the Werkself their fifth win of the season on Matchday 8.
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After 37 games and two and a half years, the Werkself finally lost away from home in the Bundesliga. Kasper Hjulmand and his team were extremely self-critical after the 3-0 defeat to unbeaten league leaders Bayern Munich, but they were not demoralised. “We made too many mistakes in defence in certain phases of the first half. We’ll now continue to work on that and on our game management,” said Hjulmand after the match. All the reaction, facts and figures are here in our review.
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