The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Following the final match of the 2025/26 season, the prevailing feeling was naturally one of disappointment after missing out on qualification for the Champions League. The Werkself finished the Bundesliga in sixth place, meaning they'll start the 2026/27 campaign in the Europa League. "But to talk negatively about everything now because of that would be wrong," stressed captain Robert Andrich following the final game, knowing that the past year at Bayer 04 was marked, more than almost any other, by the start of a new era and the courage to change – and in particular, the belief in a positive direction. Everyone was aware this process would need time. The first part of the 2025/26 season review.
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The Bayer 04 Women’s squad for the coming season is continuing to take shape: Centre-back Emily Wallrabenstein has moved to Leverkusen from Eintracht Frankfurt’s reserve team, who play in the Women’s Bundesliga 2. The 19-year-old has penned a contract until 30 June 2028.
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Bayern 04 Women have confirmed another summer signing, with midfielder Paulina Platner moving to Leverkusen from SGS Essen. The 20-year-old has signed a two-year contract with the Werkself.
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The German Football League (DFL) has shortlisted Martin Terrier’s scorpion kick goal against 1. FC Köln for the 2025/26 Bundesliga Goal of the Season. Bayer 04 fans can vote for their favourite goal via the Bundesliga app from now until Monday 25 May (23:59 CEST).
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Bayer 04 will be preparing young talents for a potential sporting career in an even more systematic way in future. The club is breaking new ground to help develop their academic, social and personal skills as well. With the ‘Haus der Talente' or 'Talent House’, Bayer 04 Leverkusen Fußball GmbH is creating a new centre for the development of young athletes in a central location in Leverkusen. Once completed – expected to be in the summer of 2027 – the project will be run in partnership with TSV Bayer 04 Leverkusen e.V.
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