
The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.

After the first win of the season against 1. FC Union Berlin (4-0) last weekend, the Werkself are aiming to collect another three points at FC Augsburg on Saturday 12 September (kick-off 15:30 CEST). The hosts, meanwhile, are enjoying their best-ever start to a Bundesliga campaign and go into Matchday 3 top of the table for the first time. The Matchday News.
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The Werkself are away to FC Augsburg on matchday 3 of the 2026/27 Bundesliga season. The game at the WWK Arena against the current – and for the first time – league leaders of the German top flight is on Saturday 12 September at 15:30 CEST. Ahead of the match, head coach Carles Martínez spoke about this week’s training and the team’s approach to the fixture, as they face an opponent brimming with confidence. The Spaniard also addressed a number of squad matters.
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FC Augsburg are top of the table for the first time in their Bundesliga history. After two wins for starters, FCA lead the German top-flight with six points and a goal difference of 7 to 1. This Saturday, 12 September (kick-off: 15:30 CEST), Augsburg are looking to build on their strong start to the season against the Werkself. The lowdown on our next opponents.
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Following the closure of the 2026 summer transfer window, the Bayer 04 men's and women's first teams lined up for a first-ever joint photo at the BayArena. Werkself fans can now download the official photos for free.
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Bayer 04 Women will be without captain Carolin Simon and striker Valentina Mädl over the coming weeks. Both players missed last Friday's 2-1 Bundesliga win at TSG Hoffenheim because of muscle injuries.
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