The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
It has been a long time since feeling what it’s like to come away empty-handed. The last – and so far only – defeat of the season, in Elversberg, was two months ago. Since then, Bayer 04 have followed that up with seven wins and a draw. Now it has happened again away to TSG Hoffenheim. As the match progressed, the Werkself grew in confidence and “could even have scored the opening goal”, as Robert Andrich said after the game. In the end, it was the side from Sinsheim who sealed a 3–0 victory after “hectic closing stages” (kicker). The Werkself review.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
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Werkself TV shows the highlights of Bayer 04's 0-3 loss at TSG Hoffenheim on Matchday 7 of the 2026/27 Bundesliga season...
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After nine points from their first three away matches of the 2026/27 season, the Bayer 04 Women suffered their first away defeat on Sunday afternoon. The 2-0 defeat away to FC Nürnberg, who were winless before today, represented a setback for coach Roberto Pätzold’s team in the race for the top spots in the Google Pixel Women’s Bundesliga. Fany Pronietz scored both goals (62’, 85’) for the home side.
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