The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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In issue #56 of Werkself Magazine, Afonso Moreira offers some interesting insights into his home country, Portugal, as part of the ‘Sag mal’ (Tell me) feature. Among other things, the 21-year-old talks about his favourite places in the country on the Iberian Peninsula, the local cuisine and music, as well as heroes and historical figures beyond the world of football. ‘Sag mal’ with Afonso Moreira!
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Exciting exhibitions, stimulating talk, and a great response: as part of the 22nd Leverkusen Kunstnacht (Art Night), Bismarckstraße also became an art promenade on Friday evening. Stadioneck and Schwadbud made their debut at the traditional event, whilst the Lev-Szene 86 clubhouse on Konrad-Adenauer-Platz was taking part for the third time. In Schlebusch, too, there was art on display with links to Bayer 04. Football wasn’t always the main focus, however.
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Werkself-TV shows the highlights of Bayer 04 Women's 3-2 win against Werder Bremen on Matchday 6 of the 2026/27 Google Pixel Women's Bundesliga.
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