The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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The Werkself began 2026 with defeat, losing 4-1 at home to VfB Stuttgart on Matchday 16 of the 2025/26 Bundesliga. Jamie Leweling opened the scoring early, with Maximilian Mittelstädt making it 2-0 from a penalty before Leweling again and Deniz Undav increased the lead to 4-0 just before half-time. Alejandro Grimaldo's penalty reduced the deficit midway through the second period.
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Bayer 04 Leverkusen has gained a new partner in digital gaming platform Crown Coins, which joins the Bundesliga runners-up's Sponsors Club with immediate effect. The one-and-a-half-year contract runs until 30 June 2027.
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The Werkself host VfB Stuttgart this evening (10 January, 18:30 CET), a side whose recent Bundesliga form has been indifferent but who have regularly produced top performances in the DFB Pokal and UEFA Europa League, and who have a key player back in the squad in striker Ermedin Demirovic. Off the pitch, the BayArena faithful will be able to see the remaining stoppage time live on the video screens. The Matchday News.
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