The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
“Year after year, this is an incredibly valuable gathering, both in terms of the content covered and the opportunity for mutual discussion,” stressed Bayer 04 goalkeeping coach David Thiel in his welcoming address at this year’s goalkeeping coaches’ meeting. This was the third time in four seasons that the event had been held at the BayArena. Organised by the German Football Association (DFB), the meeting brought together goalkeeping coaches from the Bundesliga, Bundesliga 2 and the 3rd division from the west region. For the first time this year, goalkeeping coaches from the youth performance centres (NLZ) were also present. Bayer 04 fitness coach Markus Müller provided fascinating insights into the specific fitness training carried out with the Werkself’s goalkeepers.
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It was another incredibly close call in the end: The second showdown in the 2026/27 VBL Club Championship saw the #B04eSports team once again narrowly miss out on a place in the top 16 of the preliminary round – and with it, a spot in the in-person knockout stage. It was a bitter blow: Marc and Sean Landwehr again fell just short, despite being level on points with their rivals. As was the case last month, their weaker record across the twelve individual matches in the six preliminary round fixtures proved decisive.
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“They stuck with us over the past few weeks when things weren’t going so well,” said captain Edmond Tapsoba, thanking the fans for their support after the 2–1 win in Cologne and dedicating the derby victory to them. Throughout the 90 minutes, the Werkself had looked unfazed and in command, inflicting the first home defeat of the season on FC Köln. It was the sixth consecutive win against the Cologne team for Bayer 04 – head coach Carles Martínez, on the other hand, was facing the team from the neighbouring city for the first time and “now really knows what this derby win means”. The Werkself derby review.
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Following the 2–1 derby victory away at FC Köln on Bundesliga matchday 9, Edmond Tapsoba, Malik Tillman and Aleix Garcia spoke to Werkself TV...
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Werkself TV shows the highlights of Bayer 04's 2-1 derby win at 1. FC Köln Matchday 9 of the 2026/27 Bundesliga season...
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