The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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After full time in the 1-1 draw against FC Bayern Munich, the Bayer 04 fans first had to catch their breath. Firstly because of their usual loud support, and secondly because of the great drama they'd witnessed on the pitch: three disallowed goals, two red cards and a Werkself side who "again produced a very good performance against strong opponents", as head coach Kasper Hjulmand described. The Dane was particularly enthused by the performance of young Montrell Culbreath, while Patrik Schick got to enjoy his 200th appearance under the Cross. The Werkself Review unpacks the action.
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Werkself TV shows the highlights of Bayer 04's 1-1 draw against FC Bayern Munich on Matchday 26 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 1-1 draw at home by Bayern Munich in an eventful Matchday 26 fixture in the Bundesliga. Aleix Garcia had given the Werkself the lead inside six minutes, but Bayern levelled in the second half through Luis Diaz, despite Nicolas Jackson having been send off before the break. Diaz was then dismissed himself as Leverkusen pushed for a winner, which failed to materialise as Jonas Hofmann saw a late goal ruled out.
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