Back
2.12.2021Business

Floki Becomes New Sleeve Partner

In the match against SpVgg Greuther Fürth this weekend, the Werkself will take the pitch with the logo of a new sponsor on their jerseys: Floki, the company behind the crypto currency with the same name, will become a sleeve and premium partner of Bayer 04 Leverkusen.
crop_20211201_JS_FLOKI_0001.jpg

The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.

“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.

About Floki

Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.

In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.

Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.

With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.

Related News

Culbreath und Falkenberg
Bayer 04 - 25.06.2026

Pro contract until 2031: U19 international Montrell Culbreath signs new deal with Bayer 04

Bayer 04 Leverkusen have extended youngster Montrell Culbreath's contract once again. Having only signed a deal with the Bundesliga club until 30 June 2030 in January, still as an U19 player, the attacking midfielder, who's since established himself in the first-team squad, has penned a new contract valid until 30 June 2031. Culbreath joined the Werkself academy in 2023 and made 16 first-team appearances in the 2025/26 season in the Bundesliga, DFB Pokal and Champions League, scoring one goal.

Show more
Piero Hincapie
Bayer 04 - 25.06.2026

Purchase option activated: Hincapie completes permanent move to Arsenal

Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.

Show more
B04_POKAL_RUNDE1_FIXTURE_16x9_DE.jpg
DFB-Pokal - 24.06.2026

DFB Pokal: Away tie at Wehen Wiesbaden on a Saturday afternoon

The date and kick-off time for Bayer 04’s match in the first round of the 2026/27 DFB Pokal have been confirmed. The Werkself face SV Wehen Wiesbaden on Saturday afternoon, 22 August, at 13:00 CEST. The German Football Association (DFB) announced this today, Wednesday. The Pokal tie against the Hessen state cup winners will be played at the BRITA Arena. Ticket information to follow at a later date.

Show more
Fernando Carro
Bayer 04 - 24.06.2026

Fernando Carro to Lead Bayer 04 Delegation to Brazil During FIFA World Cup

Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.

Show more
Achim Feifel und Amy Wrigge
Women - 24.06.2026

Bayer 04 extend contract with striker Amy Wrigge

Bayer 04 Leverkusen have extended the contract of promising striker Amy Wrigge on a long-term basis. The 18-year-old Germany U19 international, currently recovering from a torn cruciate in her left knee, has signed a new contract to 30 June 2029.

Show more