The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.
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Black and Red talent development at the highest level – even off the pitch: Apprentices Jule Suermann, Leandra Bellia and Julia Niederheide have successfully completed their two- or three-year apprenticeships at the club. Bayer 04 honoured the trio at the BayArena on Tuesday.
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The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.
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The Germany U19 team were beaten 2-0 by record champions Spain in the final of the U19 European Championship in Wales. Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan at SV 07 Elversberg) were in the starting line-up and played the full 90 minutes.
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