The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
From his arrival at the airport, the medical and contract signing, right through to photo shoots, his very own trading card and his first interview at the BayArena: Werkself TV followed new signing Afonso Moreira up close on his first day in Leverkusen. In the interview, the 21-year-old Portuguese left-winger, who has joined the Werkself from Lyon, talks about his excitement ahead of joining Bayer 04 and the Bundesliga, as well as his conversation with head coach Carles Martínez. Moreira also reveals the secret behind his iconic goal celebration – which he intends to perform “as often as possible” at the BayArena next season...
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A new signing for the U19s: Bayer 04 have signed winger Clinton Wilson from Schalke 04. The 18-year-old previously played for Leverkusen youth teams from January to June 2024.
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After eight years, Ida Daedelow is set to leave Bayer 04 Leverkusen. The 18-year-old, whose original contract was due to run to 2027, is joining second-division side VfL Bochum.
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As with the other youth teams (U16 to U19), Bayer 04 are also relying on familiar faces—some in new roles—and fresh impetus from the coaching staff for the 2026/27 season in the younger age groups. An overview of the U11 to U15 teams.
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