The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
Show moreA great honour for Eliesse Ben Seghir: The Italian sports newspaper Tuttosport has published the final shortlist of 25 nominees for this year's Golden Boy award - including Werkself player Eliesse Ben Seghir. The award will be presented in November.
Show moreThey narrowly missed out on the title in the spring of this year as they enjoyed their most successful season to date under the Bayer Cross. Now they want to build on that success. In an interview ahead of today's start of the new season in the VBL Club Championship by WOW (live on the Bayer 04 app from 18:00 CEST), the two Bayer 04 eSports players and cousins Marc and Sean Landwehr talk about the organisational changes to the VBL CC and their everyday lives as professional gamers and they also give pro tips for the new EA FC 26.
Show moreA Black and Red player in the U20 World Cup final in Chile. Alejo Sarco and Argentina beat Colombia 1-0 in the semi-final on Wednesday night. Morocco, who knocked out France, now await in the final on Sunday night.
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