The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Werder Bremen have started the new season with back-to-back defeats, first being eliminated from the DFB Pokal by Arminia Bielefeld and then losing at Eintracht Frankfurt in the Bundesliga. And with injuries compounding that form, things are tense ahead of their first home game against the Werkself on Saturday (kick-off: 3.30pm CEST). Here’s the lowdown on Werder.
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A record stage for the Bayer 04 Women in Munich – and fans can get behind their team together in front of the TV. For the opening match in the Google Pixel Women's Bundesliga on Saturday, 6 September (kick-off: 17:45 CEST) the Werkself have organised a watch party at the Schwadbud. While the team led by coach Roberto Pätzold face Bayern Munich in front of 45,000 spectators at the Allianz Arena, supporters can also provide vocal support from back home. There will also be a star prize raffled amongst everyone taking part.
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The UEFA Champions League 2025/26 is on the way: Ahead of the draw in Monaco on Thursday night, 28 August, (18:00 CEST/live stream on ZDF, uefa.com, Sky Sports News and DAZN), bayer04.de brings the latest information on possible opponents, changes to the format, TV broadcasters and match dates.
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Exclusive insights into the Bayer 04 Women's training camp: Hard training sessions and ice baths, a karaoke team evening with Carlotta Wamser as Eminem, a friendly against VfL Wolfsburg and goalkeeper Charlotte Voll with her VLOG on the team day out to Regensburg. All that, up closer than ever before, is in the training camp recap from Rieden in Upper Bavaria.
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