The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).
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Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.
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Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.
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Arsenal, one of the favourites in the UCL, visit the BayArena for the first leg in the UEFA Champions League 2025/26 Round of 16. Kai Havertz and Piero Hincapie, two long-serving Bayer 04 players, are set to return to the BayArena for the first time since leaving the club. As part of the match against the Gunners, fans can look forward to exciting Sound of Dreams festival activities at the stadium. Club members can also secure another SoD Unplugged ticket for a chance to win a special prize. Today’s matchday news.
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A Champions League showdown at the BayArena awaits. On Wednesday night, 11 March (kick-off: 18:45 CET), the Werkself face Arsenal in the first leg of the UEFA Champions League Round of 16. Ahead of the clash with the Premier League leaders, head coach Kasper Hjulmand spoke about the Gunners' exceptional strength at set-pieces, a returning striker and "believing in yourself". Forward Christian Kofane also spoke about the approach to the Round of 16 tie and congratulated his personal idol - whose previous success also motivates him for forthcoming challenges.
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