The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Werkself TV shows the highlights of Bayer 04's 4-0 win against St. Pauli on Matchday 22 of the 2025/26 Bundesliga season...
Barely two weeks since beating St. Pauli in the DFB Pokal quarter-finals, Bayer 04 again welcome the Hamburg club to the BayArena for Matchday 22 in the Bundesliga this Saturday (kick-off: 15:30 CET). The visitors received a welcome confidence boost last weekend with a win over VfB Stuttgart, but the head-to-head record is still very much in Leverkusen’s favour, which Kasper Hjulmand’s team will look to maintain. Here’s all you need to know ahead of the game in our matchday news.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win against FC Köln on the 18th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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In preparation for the Bundesliga home match against FC St. Pauli on Saturday, 14 February (kick-off: 15:30 CET), the Werkself had a full week of training for the first time since the first match in 2026. At the press conference ahead of the clash against the relegation-threatened Kiezkicker, coach Kasper Hjulmand spoke about the intensive work during the week and the lessons learnt. The Dane also announced the good news that Ibrahim Maza is available again.
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