
The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.

The Werkself welcome FC Augsburg to the BayArena on Bundesliga matchday 30 in the 2025/26 season. The match on Saturday, 18 April kicks off at 15:30 CEST. Bayer 04 have organised a family matchday with exclusive offers for parents and children. Information on ticket sales.
Show more
The Werkself host VfL Wolfsburg at the BayArena on matchday 28 in the 2025/26 Bundesliga season. The match is on Saturday, 4 April, with the kick-off at 15:30 CET. Information on ticket sales.
Show more
The exact timings for the 2025/26 DFB Pokal semi-finals have been finalised. Bayer 04's home tie against Bayern Munich will be played on Wednesday, 22 April, at 20:45 CEST. This was announced by the German Football Association (DFB) this Monday morning.
Show more
It was the end of the road for the #B04eSports team against SC Freiburg. Marc and Sean Landwehr were narrowly defeated by the top favourites in the quarter-finals of the VBL Club Championship Final 2025/26. After a success in the first 1v1 game (4-2) and a subsequent defeat (0-4), the overall goals tally ultimately decided who progressed to the semi-finals in the clash against the league leaders from the previous phase.
Show more