The agreement applies to both matches in the Bundesliga and the UEFA Europa League. As a premium partner until the end of the season, Floki will also receive an extensive presence on the LED video walls in the BayArena as well as further sponsoring rights in the digital environment of the Werkself.
“We are pleased to have found an innovative partner in Floki, with whom Bayer 04 can further develop our international marketing activities with digital products based on blockchain technologies,” said Dr. Bernd Schröder, Director Marketing/ Sales at Bayer 04.
About Floki
Floki is a cryptocurrency for everyone and a project that aims to revolutionize the crypto industry by offering a solid value, while utilizing the potential of memes to ensure the attraction and acceptance of the product.
In order to establish the cryptocurrency and make it available to everyone, Floki is developing a PlayToEarn NFT gaming metaverse, an NFT and merchandise marketplace and a crypto education platform.
Floki is also working to make the world a better place by building schools in developing nations and supporting nonprofit initiatives that promote healthy and sustainable eating.
With a quickly growing base of over 350,000 users, Floki is well on its way to becoming one of the biggest cryptocurrencies in the world.
Bayern Munich come to the BayArena this Saturday with an 11-point lead in the Bundesliga as they look to take a step closer to the title. As imperious as they may seem, a weakness has emerged of late that the Werkself proved they can exploit in Wednesday’s 1-1 draw with Arsenal in the Champions League. Leverkusen are also looking to make it four Bundesliga home games unbeaten against the Bavarians. Here’s all you need to know ahead of the 15:30 CET kick-off in our matchday news.
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Another home game, another top opponent - another marker? Three days after their convincing performance in the 1-1 draw with Arsenal in the UEFA Champions League round of 16 first leg, Bayer 04 continue their Bundesliga campaign with an equally high-calibre fixture. Matchday 26 sees league leaders Bayern Munich visit the sold-out BayArena. Ahead of the clash, head coach Kasper Hjulmand spoke about a comparison between Arsenal and the Bavarians, Bayern's high-scoring performance in Europe's premier club competition and a return to the squad for one Werkself player.
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High spirits and previously untold stories: Around 100 Bayer 04 fans packed the Schwadbud fan pub in the east stand of the BayArena on Thursday evening to be there in person for the first instalment of the new series of events entitled “Rudi lädt ein” (Rudi invites you). They listened intently as long-serving Werkself players Gonzalo Castro and Stefan Kießling chatted with record appearance-maker Rüdiger Vollborn and presenter and stadium announcer Tobias Ufer about their many years together at the club, shared amusing anecdotes and revealed dressing room secrets. Anyone who missed the premiere can already look forward to the second instalment – on 12 May, Rudi will be testing the expert knowledge of Bayer 04 fans during a quiz night.
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They're well on their way to becoming German champions for the 35th time and once again proved their incredible class in the UEFA Champions League on Tuesday. This Saturday, 14 March (kick-off: 15.30 CET), Bayern Munich will be the visitors to the BayArena. It'll be a meeting of the two Bundesliga teams with the most dominant styles of play. A look at our opponents shows the visitors from the Bavarian capital have many strengths - but are also vulnerable.
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Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).
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