"The contract extension with Bitburger is another indication we have confidence in long-term partnerships and we want to continue to develop this one together," said Markus Breglec, Bayer 04 chief marketing & innovation officer. We have worked with Bitburger since 2007 and they are the partner with the longest loyalty to us. So it's even better for us to achieve the extension both for the club and, of course, for the fans too."
As a partner in the Sponsors club, Bitburger has the right to sell alcoholic and non-alcoholic drinks of the Bitburger and Benediktiner brands at the BayArena as well as at all Bayer 04 events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena. Marco Boor, head of regional marketing and sponsorship at Bitburger, sees the extension as a sign of consistency and loyalty: "We are proud to have agreed the extension with Bayer 04. We have had an active partnership with the club and their fans for many years and we look forward to further years together under the Cross."
About Bitburger:
Bitburger is one of Germany's leading private breweries. The success of the traditional company has been based for over 200 years on the uncompromising desire for the highest quality and courage to introduce technological innovation. As a family company the seventh generation, Bitburger has also traditionally been involved in its home region. And Bitburger believes the careful use of natural resources and an effective contribution to environmental and climate protection are essential.
The Werkself bring down the curtain on their 2024/25 Bundesliga campaign with a game away at Mainz on Saturday (kick-off: 3.30pm CEST). Here’s all you need to know ahead of the Matchday 34 meeting at the MEWA Arena.
Show moreBayer 04 close out the 2024/25 season away at Mainz on Saturday (3.30pm CEST) looking to end the campaign on a high. In his final press conference as Leverkusen boss, Xabi Alonso spoke about how he plans to approach the Bundesliga Matchday 34 fixture and also about his time with the Werkself.
Show moreBayer 04’s final game of the 2024/25 Bundesliga season takes them to Mainz on Saturday (kick-off: 3.30pm CEST) for what’ll be a real final for the hosts. They come into Matchday 34 in sixth place, which would see them qualify for the play-off rounds of the UEFA Conference League, but they are only ahead of RB Leipzig in seventh on goal difference. Still, Bo Henriksen’s team have their fate in their own hands if they want to qualify for European competition for only the fourth time in the club’s history. Here's all you need to know about our next opponents.
Show moreThe Werkself are away to FSV Mainz 05 on the final Bundesliga matchday of the 2024/25 season. The game is on Saturday, 17 May (kick-off: 15:30 CEST). The Bayer 04 Fan Liaison team brings you the latest information on the fixture at the MEWA Arena...
Show more¡Muchas gracias por todo! After the BayArena bid Xabi Alonso farewell at the last home game, the head coach was joined by his assistant coaches Sebastian Parrilla and Alberto Encinas, and athletics coach Ismael Camenforte Lopez to say goodbye to the club staff.
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