
"The contract extension with Bitburger is another indication we have confidence in long-term partnerships and we want to continue to develop this one together," said Markus Breglec, Bayer 04 chief marketing & innovation officer. We have worked with Bitburger since 2007 and they are the partner with the longest loyalty to us. So it's even better for us to achieve the extension both for the club and, of course, for the fans too."
As a partner in the Sponsors club, Bitburger has the right to sell alcoholic and non-alcoholic drinks of the Bitburger and Benediktiner brands at the BayArena as well as at all Bayer 04 events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena. Marco Boor, head of regional marketing and sponsorship at Bitburger, sees the extension as a sign of consistency and loyalty: "We are proud to have agreed the extension with Bayer 04. We have had an active partnership with the club and their fans for many years and we look forward to further years together under the Cross."
About Bitburger:
Bitburger is one of Germany's leading private breweries. The success of the traditional company has been based for over 200 years on the uncompromising desire for the highest quality and courage to introduce technological innovation. As a family company the seventh generation, Bitburger has also traditionally been involved in its home region. And Bitburger believes the careful use of natural resources and an effective contribution to environmental and climate protection are essential.

Bayer 04 turned in a dominant performance in a 7-0 win against fifth-tier side Sportfreunde Baumberg in their first friendly ahead of the 2026/27 season. A brace from debutant Afonso Moreira (19', 27') either side of a Christian Kofane strike (23') put the Werkself 3-0 up in the first of the two 35-minute halves in Monheim am Rhein. After the break, Victor Boniface (49', 53'), Robert Andrich (56') and Nathan Tella (67') scored for the completely changed Leverkusen team. It was therefore a successful friendly debut for new head coach Carles Martínez and his team, although the hosts also had something to celebrate despite the defeat: the match marked the inauguration of Baumberg's new ground, the MEGA Stadion.
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Attention, Werkself fans: the new Away Matchday Collection is now available from the Bayer 04 online shop and the Fanwelt. It includes t-shirts, zip tops and jackets.
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Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.
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A new team, a new environment, a new challenge—and yet one thing remains the same for Afonso Moreira: his attitude. Total dedication, discipline, and the drive to improve every day have defined the Portuguese player since his early days at Sporting CP. “Even back then, I realized I had to work hard to achieve my goals,” said the 21-year-old. His parents also instilled those values in him from a young age. Values that have driven him ever since, accompanied him to France when he signed for Lyon, and now also form the foundation for his new chapter at Bayer 04. At a media session, the lightning-fast winger spoke about his values, as well as his new teammates, the new coach, and his targets at the club.
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