Back
6.09.2023Business

Bitburger remains official partner

Bayer 04 Leverkusen and Bitburger are set to continue their partnership. The contract with the brewer has been extended to June 2026.
crop_DSC_5311.jpg

"The contract extension with Bitburger is another indication we have confidence in long-term partnerships and we want to continue to develop this one together," said Markus Breglec, Bayer 04 chief marketing & innovation officer. We have worked with Bitburger since 2007 and they are the partner with the longest loyalty to us. So it's even better for us to achieve the extension both for the club and, of course, for the fans too."

As a partner in the Sponsors club, Bitburger has the right to sell alcoholic and non-alcoholic drinks of the Bitburger and Benediktiner brands at the BayArena as well as at all Bayer 04 events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena. Marco Boor, head of regional marketing and sponsorship at Bitburger, sees the extension as a sign of consistency and loyalty: "We are proud to have agreed the extension with Bayer 04. We have had an active partnership with the club and their fans for many years and we look forward to further years together under the Cross."

About Bitburger: 

Bitburger is one of Germany's leading private breweries. The success of the traditional company has been based for over 200 years on the uncompromising desire for the highest quality and courage to introduce technological innovation. As a family company the seventh generation, Bitburger has also traditionally been involved in its home region. And Bitburger believes the careful use of natural resources and an effective contribution to environmental and climate protection are essential.

 

Related News

Bayer 04 gegen den VfB Stuttgart
Bundesliga - 08.12.2025

Tickets for the home match against VfB Stuttgart

The Werkself will host VfB Stuttgart at the BayArena on matchday 16 of the 2025/26 Bundesliga season. The game is on Saturday, 10 January, at 18:30 CET. Information on ticket sales.

Show more
Bayer 04 gegen den SV Werder Bremen
Bundesliga - 08.12.2025

Tickets for the home match against Werder Bremen

The Werkself will host Werder Bremen at the BayArena on matchday 19 of the 2025/26 Bundesliga season. The game is on Saturday, 24 January, at 15:30 CET. Information on ticket sales.

Show more
Kasper Hjulmand
Bundesliga - 07.12.2025

Werkself review #FCAB04: ‘Quickly get back to the character of our game’

After falling behind early on, Bayer 04 took control of the game against a combative and disciplined FC Augsburg on Saturday afternoon. However, they lacked the necessary precision in finishing and hit the post and crossbar three times. After the game, coach Kasper Hjulmand said he wanted to get back to the "right philosophy" of previous matches with three games left in 2025. The Werkself review.

Show more
Patrik Schick
Bundesliga - 06.12.2025

Werkself beaten 2-0 at clinical Augsburg

Bayer 04 were beaten 2-0 away at Augsburg on Matchday 13 in the Bundesliga. The Werkself had the majority of the ball but fell behind early to Dimitrios Giannoulis and then Anton Kade inside the first half an hour. Despite an attempted fightback in the second half and striking the frame of the goal three times, Leverkusen were left empty handed.

Show more
Effiziente Anfangsphase: Bayer 04-Frauen schlagen Leipzig verdient | 12. Spieltag
Werkself-TV - 06.12.2025

Women: TV-highlights of 3-2 win against RB Leipzig

Werkself-TV shows the highlights of the Bayer 04 women's 3-2 win against RB Leipzig on the 12th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more