
"The contract extension with Bitburger is another indication we have confidence in long-term partnerships and we want to continue to develop this one together," said Markus Breglec, Bayer 04 chief marketing & innovation officer. We have worked with Bitburger since 2007 and they are the partner with the longest loyalty to us. So it's even better for us to achieve the extension both for the club and, of course, for the fans too."
As a partner in the Sponsors club, Bitburger has the right to sell alcoholic and non-alcoholic drinks of the Bitburger and Benediktiner brands at the BayArena as well as at all Bayer 04 events. The family brewery also has naming rights for the North Stand as well as the beer garden at the BayArena. Marco Boor, head of regional marketing and sponsorship at Bitburger, sees the extension as a sign of consistency and loyalty: "We are proud to have agreed the extension with Bayer 04. We have had an active partnership with the club and their fans for many years and we look forward to further years together under the Cross."
About Bitburger:
Bitburger is one of Germany's leading private breweries. The success of the traditional company has been based for over 200 years on the uncompromising desire for the highest quality and courage to introduce technological innovation. As a family company the seventh generation, Bitburger has also traditionally been involved in its home region. And Bitburger believes the careful use of natural resources and an effective contribution to environmental and climate protection are essential.

Will Bayer 04 emulate their away wins at Benfica and Manchester City? Newcastle United are the visitors at a sold-out BayArena on Wednesday, 10 December (kick-off: 21:00 CET/live on Werkself Radio) to round off the UEFA Champions League games for the year. Coach Kasper Hjulmand spoke in advance about the momentum in Europe's premier club competition and gave an encouraging personnel update. Jarell Quansah also spoke about his experiences playing against Nick Woltemade and his wish for the Bayer 04 fans.
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Newcastle United have amassed nine points after five matchdays, one more in the UEFA Champions League than the Werkself. The Magpies are also steadily improving in the Premier League, where they're currently unbeaten in four games. On Wednesday, 10 December (kick-off: 21:00 CET), Eddie Howe's side will be the visitors at the BayArena. He's also likely to field two Germany internationals in the game. The lowdown on our next opponents.
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The situation ahead of the showdown is clear - and promising. The Bayer 04 U19s host Newcastle United on the sixth and final matchday of the 2025/26 UEFA Youth League phase. A win at the Ulrich Haberland Stadium would see the Werkself go through to the knockout stages of the competition for the first time. Ahead of the clash on Wednesday, 10 December (kick-off: 14:00 CET/livestream on bayer04.de and in the Bayer 04 app), coach Kevin Brok spoke about the successful build-up, his assessment of the match and the danger of underestimating the already eliminated English side.
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