Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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As well as internal changes and familiar faces, Bayer 04 are also looking to bring fresh impetus to the coaching staff of the senior youth squads for the 2026/27 campaign. Here is an overview of the U19, U17 and U16 teams.
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Bayer 04 have signed 16-year-old defensive midfielder Kennet Eichhorn from Hertha Berlin. The Germany U17 international is joining the Werkself from the Berlin Bundesliga 2 club on a long-term contract. Eichhorn made 19 appearances for the Hertha Berlin first team last season, scoring two goals.
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Welcome to Leverkusen, Kennet Eichhorn. Bayer 04 have signed the 16-year-old midfielder from Hertha Berlin. Read on to find out more about our new signing.
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