Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Following the international break, Bayer 04 are away to VfL Wolfsburg on Bundesliga matchday 11 in 2025/26, on Saturday, 22 November (kick-off: 15:30 CET) in the first of eight matches between now and Christmas. Ahead of the game at the Volkswagen Arena, head coach Kasper Hjulmand spoke about the Wolves, the reunion with some familiar faces and the latest updates on his own squad.
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VfL Wolfsburg are looking for a fresh start after parting company with head coach Paul Simonis and sporting director Sebastian Schindzielorz during the recent international break. The Wolves are looking to kick off their revival this Saturday, 22 November (kick-off: 15:30 CET), in the home game against the Werkself. The lowdown on our next opponents.
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His loss has left Bayer 04 deeply saddened: Dieter Herzog, World Cup winner in 1974 and seven years playing for Bayer 04, passed away this week at the age of 79.
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A week after the disappointing DFB Pokal exit at Hamburger SV, the Bayer 04 Women return to league action. In a home match against SGS Essen on Saturday, 22 November (kick-off: 14:00 CET at the Ulrich Haberland Stadium), coach Roberto Pätzold's team will be fighting to maintain a good position in the chasing pack in the Google Pixel Women's Bundesliga.
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