Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 Leverkusen will have to manage without centre-back Edmond Tapsoba in the coming weeks. The Burkina Faso international returned to the Werkself from the Africa Cup of Nations in Morocco with a muscle injury.
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Bayer 04 face Hamburger SV for the first time in almost eight years. Although the Hanseatic city team are often below par on the road, they are regularly in top form in front of their own fans. In particular, 18-year-old shooting star Luka Vuskovic is proving to be a real bonus for Merlin Polzin's team, both in attack and defence. However, that should not scare the Werkself: Not only was the last defeat against the newly promoted team 17 games ago, but Kasper Hjulmand's players are in with a chance of securing their fifth win in six games against HSV. Today’s matchday news.
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Hamburger SV and Bayer 04 meet again in the Bundesliga for the first time in almost eight years. This Tuesday evening, 13 January (kick-off: 20:30 CET), the promoted team with impressive home form welcome the Werkself to the Volksparkstadion to round off the Hinrunde. The lowdown on our next opponents.
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The Werkself are away to Hamburg SV at the end of the Hinrunde in the 2025/26 Bundesliga campaign. The match at the newly promoted club is on Tuesday night, 13 January (kick-off: 20:30 CET). Ahead of the first encounter with HSV since 2018, Kasper Hjulmand spoke about the strengths of the opponents, lessons learnt from the home defeat against VfB Stuttgart and provided a squad update.
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