Back
20.04.2022Business

Bayer 04 app wins Golden Stevie Award 2022

The Bayer 04 Leverkusen club app has emerged the winner ahead of 400 competitors picking up gold in this year's German Stevie Award in the apps category. The new media platform of the Werkself impressed the panel of judges above all from an emotional aspect, the intuitive concept as well as the structured user experience.
App_Award_Grafik.jpg

Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.

One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.

The German Stevie Awards:

The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.

You can download the Bayer 04 app here

Related News

Rudi Vollborn
Bayer 04 - 01.06.2026

Rudi recounts…: Vollborn’s June highlights

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…

Show more
Foto: Dustin Buck (Mitte) mit Kim Falkenberg (Direktor Fußball/r.) und Bernd Korzynietz (Leiter Kaderplanung Jugend/l.).V.l.: Bernd Korzynietz (Head of Recruitment Youth), Jonah Berghoff und Kim Falkenberg (Direktor Fußball)
Bayer 04 - 29.05.2026

Bayer 04 award Jonah Berghoff professional contract

Bayer 04 Leverkusen have extended the contract with U19 midfielder Jonah Berghoff ahead of schedule. The Germany U18 international has signed professional terms with the club to 30 June 2030.

Show more
Sommerfahrplan der Frauen
Women - 29.05.2026

Training kicks off in June: Bayer 04 Women's team summer timetable

Two months of preparation, five friendlies and the return of a familiar training camp location: After finishing fifth in the Google Pixel Women's Bundesliga last season, the Werkself will return to training on Tuesday, 23 June. Bayer04.de outlines the key dates in the 2026 summer timetable.

Show more
Grafik Wahl Spieler der Saison
Bayer 04 - 29.05.2026

Vote now for your 2025/26 Player of the Season

With sixth place at the end of the 2025/26 Bundesliga campaign, Bayer 04 ended a season in the top third of the table for the ninth time in a row. While the Werkself were narrowly eliminated in the UEFA Champions League Round of 16 by eventual finalists Arsenal, the Black and Reds reached the semi-finals of the DFB Pokal for the third season in succession. As in previous years, you once again have the opportunity to vote for your Player of the Season. Voting is exclusively for Bayer 04 Club members and only via the Bayer 04 app up to and including 11 June.

Show more