Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.
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After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.
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