Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The Bayer 04 women’s team secured a win in the friendly during the international break. Without a total of eight international players, coach Roberto Pätzold’s team defeated Bundesliga 2 side Borussia Mönchengladbach 3–1 at the Kurtekotten Training Centre, thanks to goals from Lobke Loonen (1’, penalty), Caroline Kehrer (41') and Valentina Mädl (66').
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Bayer 04 will have to manage without striker Christian Kofane in the coming weeks. The 20-year-old sustained a muscle injury to his left thigh on international duty with the Cameroon national team during the recent international break. This will prevent him from playing in the upcoming Werkself matches.
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FSV Mainz 05 went into the international break on the back of an away win at Borussia Mönchengladbach. Currently sixth in the table, the Rheinhessen side – who have been impressive on the road – now aim to continue their good start to the Bundesliga campaign at home when they face the Werkself on Saturday, 10 October (kick-off: 15:30 CEST). In terms of squad selection, Urs Fischer once again has more options at his disposal. Up front, the Mainz coach is likely to continue relying on what is currently the league’s most successful strike partnership. The lowdown on our next opponents.
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Exciting experiences and exclusive insights into the Werkself and the BayArena awaited the young footballers from the BA04 Football Academy Guangzhou in China during their visit to the Rhineland this week. As well as taking part in a joint training session with the Bayer 04 Football Academy, the youngsters marvelled at the Bundesliga club’s stadium during a guided tour. The highlight of the visit was a private press conference with former Bayer 04 striker Stefan Kießling, during which he shared tips from his own career with the young players. On Saturday afternoon, 10 October, the group will round off their visit by supporting the Werkself in the away match in Mainz.
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Fans ask, Carolin Simon answers: As part of Bayer 04’s second Ask Me Anything (AMA) session on Reddit, the Leverkusen captain took questions from the community. The full-back, who returned to the club this summer after ten years away, set aside an hour and a half for the Q&A session with fans, offering a very personal insight into, amongst other things, her daily life as a footballer and her role as captain, as well as her passion for Pokémon.
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