Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Less than a year ago, Kerim Alajbegovic moved from the Bayer 04 U19s to Austrian top-flight club FC Red Bull Salzburg. The forward’s development since then has been impressive. In 36 matches, including in the UEFA Europa League, the 18-year-old has scored 14 goals. In the summer, Alajbegovic, now a Bosnia international, will return to Leverkusen - and thus not only achieve the next milestone still early in his career, but also enrich the Werkself squad with his footballing versatility and determination.
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Bayer 04 Leverkusen have extended the contract with forward Nathan Tella ahead of schedule. The versatile 26-year-old, who can be deployed as a right winger, false nine or left winger, has penned a new contract to 30 June 2031. Tella joined the Werkself from Championship club Southampton in 2023. His previous contract ran to the summer of 2028.
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Nathan Tella has extended his contract with Bayer 04 to 2031. In an interview with Werkself TV, the 26-year-old talks about fulfilling his dreams, his positive outlook on life and his goals for the future. He answers the questions in English - all except the last one, which he addresses directly to the fans...
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In the final international break in the current 2025/26 campaign, Bayer 04 striker Patrik Schick with Czechia will be battling for a place at the World Cup. Meanwhile, national teams that have already qualified, include other Werkself players called up, are involved in friendlies in the build-up to the World Cup. Read on for an overview of the Leverkusen internationals and their match dates.
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The Werkself kicked off the final international break of the current season on Monday morning with the first of three open training sessions this week. While eleven Bayer 04 players will be away on international duty in the coming days, the other players will be working together in Leverkusen. The next challenge in the Bundesliga awaits on Saturday, 4 April (kick-off: 15:30 CEST) with the home game against VfL Wolfsburg.
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