Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The new eSports season is just around the corner. The VBL Club Championship by WOW starts on Thursday 15 October (from 18:00 CEST). And, as every year, here’s an overview: What changes are there? What is staying the same?
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Bayer 04 record-appearance maker Rüdiger Vollborn invites you to another evening in the popular ‘Rudi lädt ein’ series: on Tuesday 10 November, in collaboration with Bayer AG, the focus will be on the Nazi period. The focus will be on football, Bayer 04 and the city of Leverkusen.
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Bayer 04 Leverkusen has secured a new network partner in Extreme Networks GmbH. The leading provider of AI-powered network automation has agreed a five-year partnership with the Bundesliga club, running until 30 June 2031. As part of this, the club’s existing Wi-Fi 5 infrastructure will be replaced by more than 400 Wi-Fi 7 access points, which are specifically designed to meet the requirements of a stadium with a high user density. The aim is to enhance the fan experience while optimising operational processes and security.
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New signing Miguel Gutiérrez has made a good start at Leverkusen and has promptly earned a nomination for Player of the Month in his first few weeks in the Bundesliga. He has scored one goal and provided three assists in four league games. The Spanish left-back has also brought some impressive stats with him to Bayer 04. Issue #56 of the Werkself magazine has taken a look at these figures. ‘Facts & Fun’ with Miguel Gutiérrez.
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With seven points, Mainz 05 are currently joint seventh, level on points with sixth-placed Bayer 04. In today’s head-to-head clash (kick-off: 15:30 CEST), the Werkself must be particularly wary of the clinical Mainz strike duo. For Leverkusen fans who have left it to the last minute, there are still a few tickets available from the matchday ticket office. Those following the Black and Reds from home, on the other hand, have a choice: RTL is broadcasting the match on free-to-air TV, and Werkself Radio is also offering the expert commentary of former Bayer 04 player Falko Götz. Today’s matchday news.
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