Back
20.04.2022Business

Bayer 04 app wins Golden Stevie Award 2022

The Bayer 04 Leverkusen club app has emerged the winner ahead of 400 competitors picking up gold in this year's German Stevie Award in the apps category. The new media platform of the Werkself impressed the panel of judges above all from an emotional aspect, the intuitive concept as well as the structured user experience.
App_Award_Grafik.jpg

Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.

One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.

The German Stevie Awards:

The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.

You can download the Bayer 04 app here

Related News

Bayer 04-Frauen
Women - 28.07.2026

Bayer 04 confirmed as a DFB women’s talent development centre

The German Football Association (DFB) has officially recognised Bayer 04 as a centre for the development of female talent for the 2026/27 season. The club was awarded that role on 1 January 2026, and this status has now been renewed.

Show more
Andrea Natali
Bayer 04 - 28.07.2026

Andrea Natali joins AZ Alkmaar on permanent deal

Bayer 04 Leverkusen have sold young defender Andrea Natali to AZ Alkmaar on permanent terms. The 18-year-old Italian was on loan at the Dutch club last season, where he mainly played for the reserve team in the second division.

Show more
Luca Erlein
Bayer 04 - 27.07.2026

Bayer 04 loan Luca Erlein to Energie Cottbus

Bayer 04 Leverkusen have loaned new signing Luca Erlein to newly promoted FC Energie Cottbus for the 2026/27 season. This will give him the opportunity to play in Bundesliga 2. The club signed the 19-year-old right-back on a permanent basis last week, on a contract to 30 June 2030.

Show more
3-1 win in Offenbach: A treat for the fans | Friendly
Werkself-TV - 25.07.2026

TV highlights of 3-1 win in friendly at Offenbach

Werkself TV shows the highlights of the 3-1 victory in the friendly match at Kickers Offenbach...

Show more
Moreira
Bayer 04 - 25.07.2026

3–1 win in Offenbach: A treat for the fans

It’s always nice having your best friends round for a birthday! Bayer 04 made a guest appearance at Stadion am Bieberer Berg as part of Offenbacher Kickers’ 125th anniversary celebrations, and nearly 1,500 Werkself supporters accepted the invitation to this historic venue, joining the Offenbach crowd in celebrating the more than 45-year friendship between the clubs. On the pitch, the Werkself secured a 3–1 victory in the friendly against the fourth-tier Regionalliga side. The Leverkusen goals were scored by Christian Kofane (38’), Jonas Hofmann (48’) and Afonso Moreira (81’). Keanu Staude had put the hosts ahead in the first half (11’).

Show more