Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
From the 2027/28 season, the Women’s Bundesliga will be organised by an independent league association. Following the unanimous decision taken at the DFB Bundestag (national conference) on Friday afternoon, the league’s separation from the DFB is now official.
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Following the Bundesliga clash against RB Leipzig (Sunday, 20 September, 15:30 CEST), some of the Werkself first team players will be heading off for the first international break of the season. Here is an overview of the Bayer 04 players called up for their national teams and all the details of their upcoming matches.
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A special visit to the BayArena: 222 members from volunteer fire brigades in Leverkusen, the Rheinisch-Bergisch district and the Oberbergisch district watched the Werkself’s 2–0 home win over Slovenian champions NK Celje live in the stadium. Bayer 04 had invited them to the 2026/27 Europa League opener as a thank-you for their tremendous dedication. They watched the match together in Block F4.
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The Werkself were feeling quite satisfied following their 2–0 home win in their opening match of the 2026/27 UEFA Europa League, particularly with the result. At the same time, players and coaches agreed that, in terms of their performance, there was “still room for improvement”, as Robert Andrich put it. For his part, Moussa Diaby emphasised the importance of the victory with which the team had kicked off the campaign, and spoke personally about how good it felt to have started in front of the “wonderful” Bayer 04 fans this Tuesday evening for the first time since his return. The Werkself review of the Europa League opener.
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