Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Since 2023, Bayer 04 has been organising regular free goalkeeping coach training sessions at the BayArena. As in previous years, the event attracted enormous interest in mid-October 2026. Around 140 participants – mostly goalkeeping coaches from the region, but also team and academy coaches as well as association staff – came to the Werkself stadium to gain expert knowledge on the subject of zonal marking. Through a theoretical keynote presentation and a practical session on the pitch, the participants gained insights into goalkeeping and goalkeeper training at Bayer 04.
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A first for the Werkself: Today, Thursday 15 October (kick-off: 18:45 CEST), Bayer 04 face Lech Poznan for the first time on matchday 2 in the UEFA Europa League group. Although the Black and Reds have a flawless record against the only Polish opposition faced before, they must not underestimate the attacking ability and goal-scoring threat of the reigning champions from Poznan. Lech’s squad also includes two former Bundesliga players. Today's matchday news.
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Some 30 years on since their last European fixture in Poland, Bayer 04 cross the border for Thursday’s UEFA Europa League clash against Lech Poznan on Matchday 2 of the league phase on Thursday (kick-off: 18:45 CEST). Ahead of a first-ever meeting with Lech, head coach Carles Martínez and winger Nathan Tella spoke in Poznan about special memories and objectives.
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The NB Vintage Collection is here and available now! Members enjoy an exclusive priority purchase period (online shop only). Non-members will then be able to purchase items from Saturday 17 October (10:00 CEST). Sales will also begin at the same time at the Bayer 04 Fanwelt.
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