Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The Bundesliga has announced the nominees for the ‘Top Goal of the Month’ award for October. Fans of the Werkself can now vote for, amongst others, Robert Andrich’s stunning volley from the match against Mainz 05 or Moussa Diaby’s curling shot into the top corner from the same fixture. Voting, exclusively on the Bundesliga app, remains open until Sunday, 8 November (23:59 CET).
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Bayer 04 host Borussia Mönchengladbach at the BayArena on matchday 12 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Bayer 04 host Eintracht Frankfurt at the BayArena on matchday 14 of the 2026/27 Bundesliga season. The schedule for the game remains to be confirmed. The latest information on ticket sales.
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Werkself-TV shows the highlights of Bayer 04 Women's 0-1 loss at Bayern Munich in the round of 16 of the women's DFB-Pokal 2026/27
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“As far as mentality and determination are concerned, we have nothing to reproach ourselves for,” Robert Andrich said up after the first home defeat for the Werkself this term. In terms of their play, too, the Black and Reds put in a respectable performance for long stretches of this intense and physical match, outperforming VfB Stuttgart in most areas. It was only in terms of efficiency in front of goal that the Swabians had the edge over the Werkself. Head coach Carles Martínez wants to learn from this so that, in future, they can “win this sort of match too”. The Werkself review.
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