Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.
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A goal-fest to kick off the U19 European Championship in Wales: Germany defeated Denmark 4–3 in their first Group A fixture. Both Montrell Culbreath and captain Francis Onyeka were in the starting line-up, with the latter scoring the first goal of the game from the penalty spot on five minutes.
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Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.
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Renovation work has been underway at the BayArena for several weeks now as part of the stadium’s routine refurbishment after 17 years. More and more of the new folding seats – which, from next season, will provide significantly greater comfort and make it easier to move between rows – have now been installed. The new high-quality seats have now been fitted throughout the entire east stand, giving the BayArena a new lease of life.
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