Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The Werkself host Bayern Munich at the BayArena on matchday 26 in the 2025/26 Bundesliga season. The match is on Saturday, 14 March, with the kick-off at 15:30 CET. Information on ticket sales.
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Bayer 04’s four-game winning run in all competitions came to an end with a 1-1 draw away at Borussia Mönchengladbach on Bundesliga Matchday 21. Yannik Engelhardt scored early for the hosts, but an own goal from Philipp Sander brought the Werkself back level before the break.
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Eintracht Frankfurt on the 17th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 have a score to settle with Borussia Mönchengladbach after their late equaliser in the reverse fixture. But it’s been a while since the points were shared in this fixture at Borussia-Park, where the Werkself have won their last six visits – their best run ever away at a team in the Bundesliga. Victory in Saturday evening’s game (18:30 CET) would also be the team’s fifth in a row in all competitions and their best run this season, while Gladbach are only just above the bottom three after going four games without a win. Here’s all you need to know ahead of the evening’s encounter in our matchday news.
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