Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Will the Bayer 04 U19s take the next step towards their first appearance in the knockout stage of the UEFA Youth League in the away game at Manchester City? Coach Kevin Brok is well aware of this historic opportunity, but he's not about to start worrying about the maths: "We're not concerned with the question of what might be good enough. We invest everything we can and always aim for the maximum. That's our way." The game on this penultimate Matchday 5 of the league phase takes place on Tuesday, 25 November (kick-off: 16:00 CET) at the Manchester City Academy Stadium. Werkself TV will be broadcasting the whole match exclusively for Bayer 04 club members live from 15:50 CET....
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€1,000 and food for a good cause: In keeping with the long-standing cooperation between Bayer 04 and the Tafel Leverkusen e.V. food bank, the U19s are also supporting the charitable organisation in the region. In addition to the generous cheque the team were able to donate to an organisation of their choice as a result of their participation in the UEFA Youth League, coach Kevin Brok's lads donated €500 worth of food - financed by their own team kitty. Ferdinand Pohl, Jesper Schlich and Co. also actively helped to stow the food in the Tafel's premises.
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Werkself-TV shows the highlights of Bayer 04's 3-1 win at VfL Wolfsburg on the 11th matchday of the Bundesliga 2025/26...
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Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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