Back
20.04.2022Business

Bayer 04 app wins Golden Stevie Award 2022

The Bayer 04 Leverkusen club app has emerged the winner ahead of 400 competitors picking up gold in this year's German Stevie Award in the apps category. The new media platform of the Werkself impressed the panel of judges above all from an emotional aspect, the intuitive concept as well as the structured user experience.
App_Award_Grafik.jpg

Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.

One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.

The German Stevie Awards:

The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.

You can download the Bayer 04 app here

Related News

Julia Mickenhagen verlässt Bayer 04
Women - 12.05.2026

Julia Mickenhagen to move to VfB Stuttgart

Full-back Julia Mickenhagen is leaving Bayer 04 Leverkusen at the end of the season to join Bundesliga newcomers VfB Stuttgart. The 21-year-old’s contract with the club expires on 30 June.

Show more
Women keep Champions League hopes alive with win in Leipzig | 25th matchday
Werkself-TV - 11.05.2026

Women: TV-highlights of 3-1 win at RB Leipzig

Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Zweikampf im Training
Women - 10.05.2026

Bayer 04 Women looking to keep Champions League hopes alive at Leipzig

The Werkself need a win in their penultimate match of the season at RB Leipzig on Monday evening (18:00 CEST) to keep their hopes of third place alive until the final day. After Eintracht Frankfurt lost on Saturday, Roberto Pätzold's side can close the gap on their rivals to two points and leave it all to play for next Sunday.

Show more
Werkself Warriors Celebrate First Season Together
Fans - 10.05.2026

Werkself Warriors Celebrate First Season Together

Werkself fans from across the New York City area gathered Saturday morning at Smithfield Hall in Manhattan to cheer on Bayer 04 in the club’s crucial Bundesliga showdown against VfB Stuttgart given the match’s big implications.

Show more
Die Werkself nach Abpfiff bei den mitgereisten Fans
Bundesliga - 10.05.2026

Werkself Review #VfBB04: Determined to end on a high at home

In the next head-to-head clash for the Champions League places at VfB Stuttgart, Bayer 04 failed to follow up their impressive 4-1 win at home to RB Leipzig from the week before. After Aleix Garcia gave the Werkself the lead with their fastest goal of the season, the Swabians turned the game around and won 3-1, knocking Leverkusen down into sixth place. It leaves them needing a win at home to Hamburger SV and other results to go their way on the final day of the 2025/26 campaign in order to reclaim fourth spot. The Werkself Review has all the analysis and reaction from all those involved in an eventful encounter with VfB.

Show more