Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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In the previous game against RB Leipzig in December last year, the Werkself turned came from behind to win 3-1 and further improved Leverkusen's already strong record against the Red Bulls. Montrell Culbreath stood out with his first goal on his debut for the Black and Reds. While the 18-year-old would certainly like to score a second goal against Leipzig on Saturday night, the attack-minded visitors come to the BayArena in confident mood after five Bundesliga victories in a row. The Nordkurve12 supporters group knows the Werkself will therefore once again be reliant on the vociferous support of the fans, and has once again called for the ‘Finally Red’ campaign in the run-in. Today’s matchday news.
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Video games manufacturer Electronic Arts (EA), together with the German Football League (DFL), announced the top male and female selections for the 2025/26 Bundesliga season this week. Bayer 04 striker Vanessa Fudalla is in the starting eleven of the women's "Team of the Season". Alejandro Grimaldo and Aleix Garcia have been selected as bench players in the men's team.
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After matchday 31 and the 2-1 derby win in Cologne, one thing is certain: Bayer 04 will at least compete in the UEFA Europa League in the coming 2026/27 campaign. But the Werkself want more. Looking at the race for Champions League qualification and the remaining three league fixtures, including against direct rivals, bayer04.de outlines the possible scenarios in the season run-in.
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This special event showed once again how strong Bayer 04 are as a team: As part of ‘BarmeniaGothaer gives joy’, the Werkself players Edmond Tapsoba, Ibrahim Maza and Christian Kofane supported the sale of individually designed T-shirts for a good cause at the Fanwelt on Thursday. Several hundred fans came to take part in the charity campaign. Leverkusen's main sponsor BarmeniaGothaer donated the proceeds to the Fondation Edmond Tapsoba, which helps people in Tapsoba's home country of Burkina Faso in their challenging everyday lives.
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