Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
From the 2027/28 season, the Women’s Bundesliga will be organised by an independent league association. Following the unanimous decision taken at the DFB Bundestag (national conference) on Friday afternoon, the league’s separation from the DFB is now official.
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The next home fixture is here: Following the winning start to the UEFA Europa League against NK Celje, the Werkself host RB Leipzig at the BayArena on matchday 4 of the 2026/27 Bundesliga campaign. The match on Sunday, 20 September, kicks off at 15:30 CEST. At the pre-match press conference, head coach Carles Martínez spoke about the qualities of the opposition and the work being done to improve his team’s performance. The Spaniard also provided updates on Ibrahim Maza and Montrell Culbreath.
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Following the Bundesliga clash against RB Leipzig (Sunday, 20 September, 15:30 CEST), some of the Werkself first team players will be heading off for the first international break of the season. Here is an overview of the Bayer 04 players called up for their national teams and all the details of their upcoming matches.
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A special visit to the BayArena: 222 members from volunteer fire brigades in Leverkusen, the Rheinisch-Bergisch district and the Oberbergisch district watched the Werkself’s 2–0 home win over Slovenian champions NK Celje live in the stadium. Bayer 04 had invited them to the 2026/27 Europa League opener as a thank-you for their tremendous dedication. They watched the match together in Block F4.
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