Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The team departs for Rio de Janeiro, Brazil on Monday for the Bayer 04 Brazil Tour 2025 from July 14-24. The preseason journey marks a change from recent training camps in the Austrian Alps and Black Forest and we caught up with CEO Fernando Carro to ask him about this summer's visit to Brazil.
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Malik Tillman and the USA could not quite achieve the hoped-for big win in their own country. Last Monday’s final in the CONCACAF Gold Cup in Houston ended up in a 2-1 defeat for the hosts against Mexico. But the Bayer 04 new signing can be very happy with the course of the tournament and his own performances. Tillman was in the starting line-up for all six games. That concluded an impressive season for him after winning the Eredivisie title in the Netherlands with PSV Eindhoven. Bayer04.de profiles the 23-year-old new signing.
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Bayer 04 Leverkusen have signed the USA international Malik Tillman. The 23-year-old attacking midfielder joins the Werkself from Dutch champions PSV Eindhoven. Tillman, with German roots and born in Nuremberg, has a contract at Leverkusen to 30 June 2030. He scored 16 goals and provided five assists in 34 games for PSV last season. Three of those goals and two assists were in six matches in the UEFA Champions League.
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The second friendly and the first goal for the Bayer 04 Women: The Werkself just missed out on their first win in the preseason away to top-flight Dutch side PEC Zwolle. The team led by coach Roberto Pätzold drew 1-1 on Friday afternoon in Wezep. As with the friendly against TSG Hoffenheim (0-2) a number of first-team players were absent. The coach once again shared out time on the pitch for the 20-player squad. The goal of the match was scored by summer signing Vanessa Fudalla (67').
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