Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself TV shows the highlights of Bayer 04's 4-0 win against St. Pauli on Matchday 22 of the 2025/26 Bundesliga season...
Barely two weeks since beating St. Pauli in the DFB Pokal quarter-finals, Bayer 04 again welcome the Hamburg club to the BayArena for Matchday 22 in the Bundesliga this Saturday (kick-off: 15:30 CET). The visitors received a welcome confidence boost last weekend with a win over VfB Stuttgart, but the head-to-head record is still very much in Leverkusen’s favour, which Kasper Hjulmand’s team will look to maintain. Here’s all you need to know ahead of the game in our matchday news.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win against FC Köln on the 18th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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In preparation for the Bundesliga home match against FC St. Pauli on Saturday, 14 February (kick-off: 15:30 CET), the Werkself had a full week of training for the first time since the first match in 2026. At the press conference ahead of the clash against the relegation-threatened Kiezkicker, coach Kasper Hjulmand spoke about the intensive work during the week and the lessons learnt. The Dane also announced the good news that Ibrahim Maza is available again.
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