Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Centre-back Melissa Friedrich is set to remain at Bayer 04 for another year. The longest-serving player in the squad, who joined the club in 2016, has extended her contract to 2027.
Show more
Bayer 04 Leverkusen have signed Portugal U21 international Afonso Moreira. The 21-year-old winger joins the club from French top-flight side Olympique Lyon on a contract to 30 June 2031. In France last year, the left-winger made 37 appearances in Ligue 1, the Coupe de France and the UEFA Europa League, scoring a total of eight goals and providing eleven assists.
Show more
A warm welcome to Leverkusen, Afonso Moreira! Bayer 04 have signed the 21-year-old Portuguese player from the top-flight French club Lyon. The left-winger has signed a contract at Leverkusen to 30 June 2031. Bayer04.de takes a closer look at the new signing.
Show more
A new signing for the U19s: Bayer 04 have signed winger Clinton Wilson from Schalke 04. The 18-year-old previously played for Leverkusen youth teams from January to June 2024.
Show more
