Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 have ended Artem Stepanov’s loan deal at Nürnberg and agreed a new loan to Utrecht in the Netherlands. The Ukrainian striker did not play as much as hoped for at the Bundesliga 2 club and will now continue his development in the Eredivisie for the rest of 2025/26.
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Following on from the emotional last-minute win at Union Berlin, the Bayer 04 Women now face a promoted team: On Saturday, 31 January (12:00 CET), coach Roberto Pätzold's team welcome FC Nürnberg to the Ulrich Haberland Stadium for their first home game of the new year. In their second season in the Bundesliga, the Franconians have impressed with 16 points from the first 15 games.
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Bayer 04 Leverkusen have extended the contract with Germany U19 international Montrell Culbreath. The attacking midfielder and right winger has penned a deal with the Bundesliga club that runs to 30 June 2030. Culbreath has played for the Werkself as a youth player since 2023. Last December, he scored his first Bundesliga goal for the Leverkusen first team in the Bayer 04 3-1 away win at RB Leipzig.
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The Werkself's 3-0 victory over Villarreal in the UEFA Champions League certainly left many happy faces: Malik Tillman was delighted with his brace, Robert Andrich with the clean sheet and coach Kasper Hjulmand with the "manner" of this significant home win. With an overwhelming superiority and over 75 per cent possession at times, Bayer 04 deserved their place in the UCL play-off round. They will face a familiar foe in February. The Werkself review.
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