Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 Leverkusen have extended midfielder Noah Mbamba’s contract by twelve months and sent the Belgian U21 international on loan to France. At FC Lorient, the 21-year-old – whose contract at Leverkusen now runs to 30 June 2029 – is set to gain playing time in Ligue 1 and, through strong performances and further development, put himself in the running for a future place in the Werkself squad.
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Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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There’s plenty for Bayer 04 fans to enjoy both on and off the pitch at the official 2026 season launch. In addition to the women’s team taking on Feyenoord at the Ulrich Haberland Stadium at 13:15 CEST and the men’s team facing Sevilla at the BayArena at 15:30 CEST, fans of all ages can enjoy a range of activities – and get to meet Bayer 04 players and former players in the process. The Fanwelt is also offering a special promotion: buy a new shirt and get free printing! Here’s an overview of everything you need to know about the season launch, including the live streams.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day six (Friday 7 August) is as follows: This morning, the squad completed their final training session – this time behind closed doors – here in Blankenhain, before heading back to Leverkusen after lunch. The big season launch is scheduled for tomorrow.
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