Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 host RB Leipzig at the BayArena on matchday 4 of the 2026/27 Bundesliga season. The game is on Sunday 20 September with the kick-off at 15:30 CEST. The latest information on ticket sales.
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Bayer 04 host SC Freiburg at the BayArena on matchday 6 of the 2026/27 Bundesliga season. The game will be played between 16 and 18 October. The exact kick-off time has yet to be confirmed. The latest information on ticket sales.
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With the European season ticket, fans can follow and support the Werkself on the European stage during the 2026/27 season – and are guaranteed a ticket and a seat for every UEL home match at the BayArena, right up to and including a potential semi-final. In addition, holders of the European season ticket save 20 per cent on each UEL ticket.
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A successful end to pre-season! In their seventh and final friendly of the summer, the Werkself won 2-1 at Newcastle United. After Ibrahim Maza scored inside the first minute, the Magpies equalised shortly before the break. Bayer 04's attacking endeavours in the second half were rewarded in the closing stages through substitute Victor Boniface, making it six wins from seven games in pre-season.
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Bayer 04 Women warmed up for the start of the Bundesliga season with an emphatic 7-0 victory over Belgian top-flight club Standard Liège on Saturday afternoon. Over four periods of 30 minutes, Cornelia Kramer, Lilla Turanyi and Valentina Mädl each netted a brace for the dominant Werkself, after Loreen Bender had opened the scoring. Roberto Pätzold's side kick off their league campaign at RB Leipzig in eight days.
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