Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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Once the final whistle was blown, it was time to take a deep breath. 2-0 down and a 5–2 win in the end. It was a nerve-wracking affair against FC Nürnberg in the second round of the 2026–27 DFB Pokal. Jonas Hofmann said – “We didn’t let our heads drop” – hitting the nail on the head. Indeed, it was clear the Werkself were not prepared to accept elimination from the DFB Pokal. So they went on to score. The Black and Reds made their presence felt with a goal just before half-time, followed by four more in the second half. Or, to put it another way: Edmond Tapsoba’s first Bayer 04 brace, a clinical penalty from Patrik Schick, yet another precision strike from Hofmann and a blistering volley from Lucas Vázquez. Each goal more beautiful than the last! After the match, head coach Carles Martínez praised his team’s commitment above all else and the fact that they never lost belief in themselves. The Werkself review.
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Werkself-TV shows the highlights of Bayer 04's 5-2 win against 1. FC Nürnberg in the second round of the DFB-Pokal 2026/27...
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Bayer 04 came from 2-0 down to beat Nürnberg 5-2 in the second round of the 2026/27 DFB Pokal on Wednesday night. Edmond Tapsoba’s double either side of half-time sparked the turnaround, before Patrik Schick, Jonas Hofmann and Lucas Vázquez ensured progress to the last 16 for the 2024 cup winners.
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