Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
For the third time in a row, the Leverkusen eSports players have made it through to the final round of the VBL Club Championship. From 7 to 8 March, they will compete for the German Club Championship at XPERION in Hamburg. At the start of the final round, they face Hamburger SV in the Round of 16. The match starts at 19:30 CET on Saturday, 7 March and will be broadcast live on the VBL Twitch channel. The eSports preview.
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"We played with pace and patience today. That was the decisive factor," said managing director sport Simon Rolfes following the 1-0 win at Hamburger SV in the rearranged match on Wednesday night. Although the Werkself still had room for improvement in terms of capitalising on their chances against the Red Shorts, they produced a different display to last time out and were rewarded for a concentrated performance over 90 minutes. The Werkself review features reaction to the game, including from a happy starting XI debutant, as well as the match stats.
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Werkself TV shows the highlights of Bayer 04's 1-0 win in rearranged match at Hamburger SV on Matchday 17 of the 2025/26 Bundesliga season...
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The second attempt was a successful one: the Werkself won 1-0 at Hamburger SV in the rearranged Bundesliga Matchday 17 encounter. Head coach Kasper Hjulmand's side dominated play from the start and eventually scored the winning goal through Christian Kofane in the 73rd minute.
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