Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 are introducing changes to the ticket price structure for the 2026/27 season. In addition to adjusting the ticket prices, the ticket categories will also be reorganised. All season ticket holders have already been informed of the changes by e-mail. The most important information at a glance.
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Ibrahim Maza joined Bayer 04 from Hertha Berlin in the summer of 2025. The youngster from Berlin developed into a difference-maker in his first season with the Werkself. Find out what makes the highly talented player tick in this very personal interview. Among other things, Maza talks about his Algerian-Vietnamese-German home, the role of his family and the importance of Islam for him both in his private life and in football...
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Bayer 04’s Ibrahim Maza is among the three nominees for the Bundesliga’s 2025/26 Rookie of the Season award. Fans have until 23:59 CEST on Thursday, 7 May to cast their votes in the official Bundesliga app.
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Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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