Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 will be preparing young talents for a potential sporting career in an even more systematic way in future. The club is breaking new ground to help develop their academic, social and personal skills as well. With the ‘Haus der Talente' or 'Talent House’, Bayer 04 Leverkusen Fußball GmbH is creating a new centre for the development of young athletes in a central location in Leverkusen. Once completed – expected to be in the summer of 2027 – the project will be run in partnership with TSV Bayer 04 Leverkusen e.V.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss against Werder Bremen on the 26th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Bayer 04 Women have finished in fifth place after the best Bundesliga season in the club's history in terms of points. Roberto Pätzold's side went down 3-1 at home to SV Werder Bremen on the final matchday. With 46 points and 15 wins, they've bettered the previous record campaign of 2024/25. Despite periods of pressure, Cornelia Kramer's 73rd-minute strike was not enough at the Ulrich-Haberland-Stadion, and the Werkself miss out on European qualification despite a strong end to the season.
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Bayer 04 Leverkusen have agreed a conract extension with home-grown talent Sofie Zdebel by a further year ahead of schedule. The 21-year-old Germany U23 international will stay at the club until 30 June 2028.
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