Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 Women missed out on victory in the Google Pixel Bundesliga as they were held to a draw at home to Eintracht Frankfurt on Saturday. Estrella Merino Gonzalez had put the Werkself ahead directly from a corner at the Ulrich-Haberland-Stadion, before Laura Freigang levelled for the visitors as it finished all square between fourth and third on Matchday 7.
Show more
Freiburg have made an impressive start to the season, unbeaten in nine games across all competitions, with eight of them wins. Now the Bundesliga leaders come to the BayArena on Sunday to take on the Werkself, but Julian Schuster’s team will be missing their top scorer. Here’s the lowdown on our next opponent.
Show more
Bayer 04 will have to manage without attacking midfielder Martin Terrier for the time being. The Frenchman sustained a muscle injury to his left hamstring yesterday, Thursday 15 October, during the Europa League game against Polish champions Lech Poznan (4–0). Terrier is not expected to be available until late December.
Show more
Following the international break, the Bayer 04 women’s team face their next head-to-head clash in the race for a top spot in the Bundesliga. In Saturday’s home match (14:00 CEST), the fourth-placed side host third-placed Eintracht Frankfurt at the Ulrich Haberland Stadium. Head coach Roberto Pätzold is well aware of the great opportunity this presents for his team.
Show more
