Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Day three of the Bayer 04 Brazil Tour. Today, Thursday 17 July, sees the two new signings Jarell Quansah and Christian Kofane join the squad in training. Plus the former Werkself players Paulo Sergio and Rodrigo Chagas visit the Bayer AG Football School. In the afternoon there is a big media event ahead of the friendly against the Flamengo U20s. As usual, Bayer04.de keeps you up-to-date with on-the-spot reports. The blog for day three of the Bayer 04 Brazil Tour (timings given in local time).
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The Bayer 04 Women's first-team squad has taken on three homegrown players: Louisa Remien, Paula Schwartze and Amy Wrigge will be part of the Bundesliga team for the new season.
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At the Casa do Alemão, a small, cosy restaurant in the middle of Rio de Janeiro, the guests with Currywurst and German beer had the best view from the upper floor of the imposing mountain scenery surrounding the Brazilian metropolis. 30 Bayer 04 fans experienced this special atmosphere on Wednesday afternoon. For the first time, Werkself fans from Brazil and Germany met each other at an official meet & greet with club legend Paulo Sergio. In a high-spirited atmosphere, Sergio revealed one or two funny stories and the Bayer 04 fans had lively discussions with each other.
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Day two of the Bayer 04 Brazil Tour can begin. Today, Wednesday 16 July, the Werkself have two training sessions, one in the morning and one in the afternoon. There will also be a meet & greet for fans with club legend Paulo Sergio. As usual, Bayer04.de will keep you up-to-date with on-site reports. The blog on day two of the Bayer 04 Brazil Tour (timings in local time).
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Bayer 04 Leverkusen are set to take on CR Flamengo U20 team on Friday at historic Estádio da Gávea at 2:30 pm local time, marking the official kick-off of the 2025-26 pre-season campaign.
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