Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.
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After nine points from their first three away matches of the 2026/27 season, the Bayer 04 Women suffered their first away defeat on Sunday afternoon. The 2-0 defeat away to FC Nürnberg, who were winless before today, represented a setback for coach Roberto Pätzold’s team in the race for the top spots in the Google Pixel Women’s Bundesliga. Fany Pronietz scored both goals (62’, 85’) for the home side.
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The Werkself still have a score to settle with TSG Hoffenheim: Bayer 04 lost both matches against the Kraichgau side last term – after the Black and Reds had won all the previous five encounters. Leverkusen are currently on a roll and looking to kick off a new winning streak against TSG in Sinsheim on Sunday 25 October (kick-off: 15:30 CET), and Patrik Schick is keen to continue his current run of form. However, it will not be easy, as coach Christian Ilzer’s team have also gained confidence recently. Today’s matchday news.
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A look at the Google Pixel Women's Bundesliga table ahead of the Werkself's clash at 1. FC Nürnberg leaves little discussion: Bayer 04 Women go into Sunday's meeting at the Max-Morlock-Stadion (16:00 CEST) as clear favourites. Coach Roberto Pätzold explains what's needed for the fourth-placed team against the second-from-bottom in order to make it four wins from four away matches this season.
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Following the start of construction on the Talent House in mid-August, an important staffing decision has been made: Michelle Böhmke will join the project team on 1 January 2027 and take over as director when the centre opens, which is planned for summer 2027. The 36-year-old former SGS Essen player previously worked, amongst other roles, as educational director and academy school head at Hertha Berlin.
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