Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career working as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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Bayer 04 host top French club Marseille at the BayArena on matchday four in the 2026/27 UEFA Europa League group stage. The match kicks off on Thursday 5 November at 21:00 CET. The latest information on ticket sales.
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The BAYER 04 HILFT Day is celebrating an anniversary: for the tenth year running, a large number of employees of the Bundesliga club have been getting involved in a community project in Leverkusen and the surrounding area. Following the refurbishment of the city library last year, this time around some 70 staff members rolled up their sleeves to help out at the Bunker Youth Centre in Leverkusen-Wiesdorf. With the support of the Lebenshilfe workshops in Leverkusen and partner Coca-Cola, a rubber football pitch was laid, a Bayer 04-style lounge was created and other projects were carried out. Werkself players and coaching staff also gave their all.
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Bayer 04 Leverkusen and sponsors club partner NRG24 are continuing their partnership, which has been in place since the summer of 2023. The Bundesliga football club and the energy consultancy firm have extended their successful partnership until 30 June 2027.
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