Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Alejo Sarco has left Bayer 04 Leverkusen to join Sporting Gijón in Spain’s second division. Bayer 04 have secured a buy-back clause for the 20-year-old Argentine striker, who spent the second half of last season on loan at Borussia Mönchengladbach.
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Bayer 04 Leverkusen have signed 16-year-old midfield prospect Gabriel Minutillo on a long-term contract. The Germany youth international will play for the U19s this season.
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Bayer 04 preparations for the 2026/27 season are in full swing, with the first friendly now under their belts. Although there are still around seven weeks to go until the first Bundesliga home game in early September, there is already huge anticipation for the start of competitive action for head coach Carles Martínez’s team at the BayArena. For the Bundesliga home matches of the new season, here is the latest information regarding the first phase of single-match ticket sales. The tried-and-tested early-bird phase remains in place. From 23 to 31 July, tickets for matches will go on sale on weekdays; the early-bird phase ends on 5 August at the latest – provided tickets are still available by then.
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Bayer 04 will have to manage without forward Eliesse Ben Seghir for the time being.
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