Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Freiburg’s defeat to Eintracht Frankfurt last weekend left them two places but a whole 10 points behind Bayer 04. Their results in general may be mixed, but Julian Schuster’s side are a force to be reckoned with at home, where they have earned 24 of their 33 points. Leverkusen may choose to look for the aerial route if they’re to get the better of their hosts, who have conceded more headed goals than any other team. Here’s all you need to know ahead of Saturday afternoon’s game in our matchday news.
Show more
A boost for the second Bundesliga away game in a row: The Werkself take on SC Freiburg just three days after the convincing 1-0 win at Hamburger SV. Ahead of the game on Saturday, 7 March (kick-off: 15:30 CET), head coach Kasper Hjulmand spoke about the lessons learned from the rearranged fixture at HSV, a trio on yellow cards and young players like Christian Kofane and Montrell Culbreath.
Show more
SC Freiburg suffered their eighth away defeat of the season in Frankfurt last weekend. But at home, at the Europa Park Stadion, coach Julian Schuster's team are clocking up one win after the next. SCF are unbeaten in the last 16 matches at home. On Saturday, 7 March (kick-off: 15:30 CET), they will be looking to keep the run going in the clash with the Werkself. The lowdown on our next opponents.
Show more
For the third time in a row, the Leverkusen eSports players have made it through to the final round of the VBL Club Championship. From 7 to 8 March, they will compete for the German Club Championship at XPERION in Hamburg. At the start of the final round, they face Hamburger SV in the Round of 16. The match starts at 19:30 CET on Saturday, 7 March and will be broadcast live on the VBL Twitch channel. The eSports preview.
Show more
The German Football League (DFL) has scheduled Matchdays 28 to 30 in the 2025/26 Bundesliga season. The fixtures at a glance.
Show more
