Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The groups for the 2026 World Cup in the USA, Canada and Mexico have been finalised. At the draw in the USA capital Washington D.C., which was hosted by German top model Heidi Klum and others, 48 teams were drawn for the first time. The groups at a glance.
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As part of the joint commitment of Bayer 04 and the City of Leverkusen to volunteering, the annual Volunteer Day took place in the 19nullvier Lounge at the BayArena. Fernando Carro, Bayer 04 CEO, Stefan Hebbel, Mayor of the City of Leverkusen, and club representative Stefan Kießling praised the commitment of the 200 or so volunteers from the region in attendance and thanked them for their impressive efforts.
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After three defeats in a row, the Bayer 04 Women are aiming to get back on track against RB Leipzig. In the home game on Saturday (14:00 CET) at the Ulrich Haberland Stadium, coach Roberto Pätzold will probably be able to count on two key players recently sidelined due to injury.
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The clubs in the Google Pixel Women's Bundesliga will set up the Frauen-Bundesliga FBL e.V. On 10 December. The clubs have joined together to open a new chapter in the history of German women's football.
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