Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Having progressed to the DFB Pokal Round of 16, the Bayer 04 Women do not have much time before their next Bundesliga fixture. On Friday night (18:30 CEST), coach Roberto Pätzold’s side kick off matchday six at the Ulrich Haberland Stadium against Werder Bremen – and they have a clear mission.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career working as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personal Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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Bayer 04 host top French club Marseille at the BayArena on matchday four in the 2026/27 UEFA Europa League group stage. The match kicks off on Thursday 5 November at 21:00 CET. The latest information on ticket sales.
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During the international break, Bayer 04 will face third-division newcomers SC Fortuna Köln on Friday 2 October (kick-off: 11:00 CEST). The match will be played on training pitch 1 at the BayArena, as preparations are already underway at the Ulrich Haberland Stadium for the Bayer 04 women’s Bundesliga home match against Werder Bremen, which is due to kick off in the early evening. To ensure the friendly against Fortuna Köln runs smoothly and without disruption, it will be played behind closed doors.
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