Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The Bundesliga is back at the BayArena this Saturday as Bayer 04 play their first home game of the 2026/27 campaign against Union Berlin (15:30 CEST). Moussa Diaby could make his second debut for the Werkself following his return to Leverkusen – and it would be an ideal fixture for the Frenchman. Here’s all you need to know ahead of the encounter in our matchday news.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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The Bundesliga returns to the BayArena for 2026/27 as Bayer 04 host Union Berlin on Saturday (15:30 CEST) looking for their first points of the season after last week’s opening loss at Elversberg. Head coach Carles Martínez spoke ahead of the game about what he’s learned, the team’s newest signings and who could return to the squad.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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