Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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After full time in the 1-1 draw against FC Bayern Munich, the Bayer 04 fans first had to catch their breath. Firstly because of their usual loud support, and secondly because of the great drama they'd witnessed on the pitch: three disallowed goals, two red cards and a Werkself side who "again produced a very good performance against strong opponents", as head coach Kasper Hjulmand described. The Dane was particularly enthused by the performance of young Montrell Culbreath, while Patrik Schick got to enjoy his 200th appearance under the Cross. The Werkself Review unpacks the action.
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Werkself TV shows the highlights of Bayer 04's 1-1 draw against FC Bayern Munich on Matchday 26 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 1-1 draw at home by Bayern Munich in an eventful Matchday 26 fixture in the Bundesliga. Aleix Garcia had given the Werkself the lead inside six minutes, but Bayern levelled in the second half through Luis Diaz, despite Nicolas Jackson having been send off before the break. Diaz was then dismissed himself as Leverkusen pushed for a winner, which failed to materialise as Jonas Hofmann saw a late goal ruled out.
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