Back
20.04.2022Business

Bayer 04 app wins Golden Stevie Award 2022

The Bayer 04 Leverkusen club app has emerged the winner ahead of 400 competitors picking up gold in this year's German Stevie Award in the apps category. The new media platform of the Werkself impressed the panel of judges above all from an emotional aspect, the intuitive concept as well as the structured user experience.
App_Award_Grafik.jpg

Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.

One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.

The German Stevie Awards:

The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.

You can download the Bayer 04 app here

Related News

Maja Sternad und Achim Feifel
Women - 08.05.2026

Slovenia international Maja Sternad moves from Bremen to Bayer 04

Reinforcement in attack: Bayer 04 Leverkusen have secured the transfer of striker Maja Sternad from Bundesliga rivals SV Werder Bremen. The 22-year-old has signed a contract until 30 June 2028.

Show more
VfB Stuttgart
Bundesliga - 07.05.2026

Our next opponents: VfB still have their fate in their own hands

It's a thrilling situation: as the season draws to a close, Stuttgart and Bayer 04 are heading into the home stretch almost neck and neck. After 32 games, with 17 wins, seven draws and eight defeats each, both teams are on 58 points. Even in terms of goals scored, VfB and the Werkself are level on 66. The Black and Reds have conceded just three fewer goals (43) than their rivals (46), which is why they sit one place behind fourth-placed Leverkusen. This Saturday, 9 May (kick-off: 15.30 CEST), the two teams go head to head at the MHP Arena in Stuttgart. The lowdown on our next opponents.

Show more
Arthur
Bayer 04 - 06.05.2026

Bayer 04 extend contract with full-back Arthur to 2031

Bayer 04 Leverkusen have extended the contract with full-back Arthur ahead of schedule. The Werkself have agreed a new deal with the Brazilian to 30 June 2031. The 23-year-old was previously under contract to the summer of 2028.

Show more
Marlene Müller und Achim Feifel
Women - 06.05.2026

Bayer 04 sign midfielder Marlene Müller from RB Leipzig

Bayer 04 Leverkusen continue building the squad for the new season in the Google Pixel Women's Bundesliga. The 25-year-old midfielder Marlene Müller has joined the club from RB Leipzig on a contract to 30 June 2028.

Show more
Bayer 04-Fans in der BayArena
Bayer 04 - 06.05.2026

Information on matchday and season ticket prices 2026/27 - Introduction of minimum season ticket use

Bayer 04 are introducing changes to the ticket price structure for the 2026/27 season. In addition to adjusting the ticket prices, the ticket categories will also be reorganised. All season ticket holders have already been informed of the changes by e-mail. The most important information at a glance.

Show more