Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Ibrahim Maza joined Bayer 04 from Hertha Berlin in the summer of 2025. The youngster from Berlin developed into a difference-maker in his first season with the Werkself. Find out what makes the highly talented player tick in this very personal interview. Among other things, Maza talks about his Algerian-Vietnamese-German home, the role of his family and the importance of Islam for him both in his private life and in football...
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Bayer 04’s Ibrahim Maza is among the three nominees for the Bundesliga’s 2025/26 Rookie of the Season award. Fans have until 23:59 CEST on Thursday, 7 May to cast their votes in the official Bundesliga app.
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Werkself-TV shows the highlights of the Bayer 04 women's 4-0 win at SGS Essen on the 24th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bayer 04 Women have kept their chance of qualifying for the Champions League alive in the Bundesliga run-in. Coach Roberto Pätzold's team won 4-0 at SGS Essen on Sunday afternoon, improving their record from last season to 14 wins this term. With 43 points, the Werkself equalled another record from the 2024/25 season and at the same time reduced the gap to third-placed Eintracht Frankfurt to two points, at least for tonight. Loreen Bender (4’), Kristin Kögel (41’, 68’) and Cornelia Kramer (89’) scored for the Black and Reds, who dominated the game to record their fourth win on the bounce.
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