Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Following the international break, the Bayer 04 women’s team face their next head-to-head clash in the race for a top spot in the Bundesliga. In Saturday’s home match (14:00 CEST), the fourth-placed side host third-placed Eintracht Frankfurt at the Ulrich Haberland Stadium. Head coach Roberto Pätzold is well aware of the great opportunity this presents for his team.
Show more
Bayer 04 make their first trip to Poland for over 30 years as they face Lech Poznan on Matchday 2 of the league phase in the 2026/27 UEFA Europa League. The game kicks off at 18:45 CEST on Thursday, but the team will be preparing for the action on Wednesday with training, travel and pre-match press conferences. We’ll bring you all the latest news here…
Show more
Bayer 04 remain unbeaten in the 2026/27 UEFA Europa League. After winning the opener against NK Celje, the Werkself followed that up on Thursday night with a 4–0 win away at the Polish champions Lech Poznan. Patrik Schick, who came on as a substitute early in the game, scored twice from the penalty spot, and Malik Tillman also found the back of the net before half-time. The second half was a more subdued affair, with Ibrahim Maza scoring late on to seal the final 4-0 scoreline.
Show more
Since 2023, Bayer 04 has been organising regular free goalkeeping coach training sessions at the BayArena. As in previous years, the event attracted enormous interest in mid-October 2026. Around 140 participants – mostly goalkeeping coaches from the region, but also team and academy coaches as well as association staff – came to the Werkself stadium to gain expert knowledge on the subject of zonal marking. Through a theoretical keynote presentation and a practical session on the pitch, the participants gained insights into goalkeeping and goalkeeper training at Bayer 04.
Show more
