Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Today, Tuesday 16 December (live on B04eSports Twitch channel from 18:00 CET), the Leverkusen eSports players face the final three matches of the online preliminary round of Showdown Three in the VBL Club Championship 2025/26. In addition to 1. FC Heidenheim 1846 and SV 07 Elversberg, they will play Fortuna Düsseldorf, who are still unbeaten in this third showdown. The lowdown on our next opponents.
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Whether it's the Lions Club, Teens, Bayer 04 Club or Silver Lions - there was a lot going on again this year in all age-specific members' clubs. We look back on an eventful year with numerous events and many exclusive moments with the Werkself. We take a look at what the year 2025 had to offer for the members of the Bayer 04 Club...
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Coaches, team-mates, fans, commentators, the media - they were all amazed when Martin Terrier unleashed his scorpion kick against 1. FC Köln at the BayArena and skilfully put the Werkself ahead after 66 minutes on Bundesliga matchday 14. The Frenchman chose the perfect moment to score what he described as the "best goal of my career". After all, it was his goal that paved the way for the derby victory. The Werkself review.
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Bayer 04 picked up three points in the last home game of the year with 2-0 win against 1. FC Köln on matchday 14. After a dominant first half with good chances, Martin Terrier, who came on as a substitute in the second half, produced a brilliant scorpion kick to make to 1-0 for the Werkself (66') before captain Robert Andrich rounded off the derby victory with a header six minutes later.
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