Back
20.04.2022Business

Bayer 04 app wins Golden Stevie Award 2022

The Bayer 04 Leverkusen club app has emerged the winner ahead of 400 competitors picking up gold in this year's German Stevie Award in the apps category. The new media platform of the Werkself impressed the panel of judges above all from an emotional aspect, the intuitive concept as well as the structured user experience.
App_Award_Grafik.jpg

Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.

One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.

The German Stevie Awards:

The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.

You can download the Bayer 04 app here

Related News

crop_20250717_JS_BRA_Day3_3481.jpg
Bayer 04 - 17.07.2025

Bayer 04 Brazil Tour – Day three blog: Footvolley an Ipanema beach– Quansah and Kofane on board

Day three of the Bayer 04 Brazil Tour. Today, Thursday 17 July, sees the two new signings Jarell Quansah and Christian Kofane join the squad in training. Plus the former Werkself players Paulo Sergio and Rodrigo Chagas visit the Bayer AG Football School. In the afternoon there is a big media event ahead of the friendly against the Flamengo U20s. As usual, Bayer04.de keeps you up-to-date with on-the-spot reports. The blog for day three of the Bayer 04 Brazil Tour (timings given in local time).

Show more
Amy Wrigge, Louisa Remien, Paula Schwartze
Women - 17.07.2025

Women: Louisa Remien, Paula Schwartze and Amy Wrigge join senior squad

The Bayer 04 Women's first-team squad has taken on three homegrown players: Louisa Remien, Paula Schwartze and Amy Wrigge will be part of the Bundesliga team for the new season.

Show more
Meet & Greet mit Paulo Sergio
Bayer 04 - 17.07.2025

Brazilian and German fans at training plus meet & greet with Paulo Sergio

At the Casa do Alemão, a small, cosy restaurant in the middle of Rio de Janeiro, the guests with Currywurst and German beer had the best view from the upper floor of the imposing mountain scenery surrounding the Brazilian metropolis. 30 Bayer 04 fans experienced this special atmosphere on Wednesday afternoon. For the first time, Werkself fans from Brazil and Germany met each other at an official meet & greet with club legend Paulo Sergio. In a high-spirited atmosphere, Sergio revealed one or two funny stories and the Bayer 04 fans had lively discussions with each other.

Show more
crop_20250716_JS_BRA_Day2_2400.jpg
Bayer 04 - 16.07.2025

Bayer 04 Brazil Tour – Day 2 blog: Training, media events and Quansah and Kofane arrive

Day two of the Bayer 04 Brazil Tour can begin. Today, Wednesday 16 July, the Werkself have two training sessions, one in the morning and one in the afternoon. There will also be a meet & greet for fans with club legend Paulo Sergio. As usual, Bayer04.de will keep you up-to-date with on-site reports. The blog on day two of the Bayer 04 Brazil Tour (timings in local time).

Show more
Gavea Stadion Rio de Janeiro
Bayer 04 - 16.07.2025

Bayer 04 Leverkusen Pre-season Opener Against CR Flamengo U20 to Feature Broad Global Distribution

Bayer 04 Leverkusen are set to take on CR Flamengo U20 team on Friday at historic Estádio da Gávea at 2:30 pm local time, marking the official kick-off of the 2025-26 pre-season campaign.

Show more