Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.
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The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.
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One ticket, two matches – and a varied programme of events, including appearances by players from the professional teams: Bayer 04 has come up with something very special for the 2026 season launch on Saturday, 8 August. From morning right through to the evening, Werkself fans can use just one ticket to not only enjoy top-class football from the Bayer 04 teams live, but also to experience unforgettable moments with the whole family through a variety of hands-on activities around the BayArena and the Ulrich Haberland Stadium. The day will also end on a real high note: after both matches, Bayer 04 supporters will have the opportunity to interact directly with the players during joint activities and get to know them from a different angle.
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Issa Traoré is moving from Bayer 04 Leverkusen to Slovakian top-flight side AS Trencin. The club has loaned the centre-back out for one year to this year’s ninth-placed team in the Slovakian league.
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