Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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Werkself-TV shows the highlights of Bayer 04 Women's 3-2 win against Werder Bremen on Matchday 6 of the 2026/27 Google Pixel Women's Bundesliga.
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Thanks to a thrilling second-half comeback, the Bayer 04 women’s team secured their first home win this term. Against Werder Bremen, the Werkself stepped up their game significantly after the break and turned a two-goal deficit into a 3–2 win. Cornelia Kramer (54’, 56’) and Lobke Loonen (81’) scored the goals that earned coach Roberto Pätzold’s team their first points at the Ulrich Haberland Stadium in the current Bundesliga season.
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A commanding performance: In a friendly during the international break, Bayer 04 defeated third-division newcomers SC Fortuna Köln 6–0. Martin Terrier and Patrik Schick scored twice each with Nathan Tella and Miguel Gutiérrez netting the other goals for Leverkusen. Due to preparations at the Ulrich Haberland Stadium for tonight’s Bayer 04 women’s Bundesliga home game against Werder Bremen (kick-off: 18:30 CEST), the fixture against the Cologne side was played at the Werkself training ground.
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