Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The German Football Association (DFB) has officially recognised Bayer 04 as a women’s talent support centre. As announced by the DFB, 1 FC Köln, Union Berlin, RB Leipzig and Hamburger SV are also certified as performance or talent support centres from 1 January 2026 in addition to the Werkself.
Show more
Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss at Werder Bremen on the 13th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
Show more
1. FC Köln made a highly promising start to the season as a promoted team. Despite losing some key players to long-term injuries, Lukas Kwasniok's men are currently in mid-table in the Bundesliga. On Saturday 13 December (kick-off 18:30 CET), top scorer Said El Mala and Co will be looking to take something from the derby against the Werkself. The lowdown on our next opponents.
Show more
The penultimate Bundesliga matchday of the calendar year marks the end of an eventful first half of the season for the Bayer 04 Women. After seven wins, one draw and four defeats from the first twelve games of the season, coach Roberto Pätzold's team can go above Werder Bremen in the table with a win on Friday, 12 December (kick-off: 18:30 CET).
Show more
