Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
This afternoon, Saturday 24 January (kick-off: 15.30 CET), Bayer 04 host SV Werder Bremen, who are winless in their last seven league games. Nevertheless, in their last outing, a 3-3 draw against Eintracht Frankfurt, where they conceded a late equaliser, the Green and Whites did show their team spirit. The Werkself, led by birthday boy Patrik Schick, will be looking to counter this and secure their first three points of the new year on this ‘!Never Again’ remembrance matchday to commemorate the victims of National Socialism. Read on for the latest information in today's matchday news.
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Happy birthday, Patrik Schick! On his special day, it's not just the Czech striker who can look forward to lots of presents and hopefully many more goals – Bayer 04 fans can also get their hands on a free number 14 print when they buy a Werkself jersey today, January 24! In addition, a match-worn jersey belonging to the now 30-year-old will be raffled off among all purchasers next week.
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Werkself-TV shows the highlights of the Bayer 04 women's 2-1 win at 1. FC Union Berlin on the 15th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Despite a severely depleted squad and being a player down, the Bayer 04 Women made a winning start to their 2026 campaign. Coach Roberto Pätzold's team won 2-1 at newly promoted FC Union Berlin on Friday night thanks to a last-minute goal. Vanessa Fudalla scored from a direct free-kick (78') and Kristin Kögel (90+2’) in stoppage time for the Werkself, who were reduced to ten players on 68 minutes, on an atmospheric stage at the Stadion An der Alten Försterei. As a result, the Black and Reds are now fifth in the table for at least one night at the start of matchday 15.
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The Werkself are looking for the first win of the new calendar year: Ahead of the sold-out Bundesliga home match against SV Werder Bremen on Saturday, 24 January (kick-off: 15:30 CET), head coach Kasper Hjulmand spoke about taking chances, possible winter transfers and a “Lion" returning to the Leverkusen matchday squad.
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