Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Bayer 04 midfielder Ibrahim Maza was honoured in Paris in the Best Algerian Young Player category at the Fennec d'Or awards for the Algerian Footballer of the Year, organised for the first time by the football journal La Gazette du Fennec. "It's an honour for me," said the 19-year-old, delighted with the award.
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On the back of two wins within four days, Bayer 04 Women round off an intensive Bundesliga week in the Black Forest. Roberto Pätzold's side have the chance to move back up to third place against SC Freiburg in the final fixture of Matchday 10 on Monday (18:00 CET) and draw level on points with second-placed VfL Wolfsburg.
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The last international break of this calendar year features the final qualifying matches for the 2026 World Cup in the USA, Canada and Mexico. An overview of who's playing where and when from a Leverkusen point of view.
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Never before have Bayer 04 led 4-0 so early in the Bundesliga, never before have they won a Bundesliga home match by a higher margin. Leverkusen's exhibition display against 1. FC Heidenheim 1846 produced many stories, records and debuts. While Kasper Hjulmand's side celebrated the rousing performance properly with the fans, Jonas Hofmann and Co aren't losing focus: "We have to be careful that we don't just praise ourselves. The games come thick and fast again after the international break." The Werkself Review has all the reaction and analysis of the 6-0 victory at the BayArena.
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