Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
Werkself-TV shows the highlights of the Bayer 04 women's 2-0 win at RB Leipzig on the 1st matchday of the Google Pixel Women's Bundesliga 2026/27.
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Thanks to an efficient second half, Bayer 04 Women kicked off the new Bundesliga season with a hard-earned 2-0 win at RB Leipzig on Sunday afternoon. A quickfire double from strikers Cornelia Kramer and Maja Sternad after the break earned coach Roberto Pätzold's side the first three points of the campaign.
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It was a perfect start for Bayer 04: in Carles Martínez's first competitive match as Leverkusen head coach, Patrik Schick broke SV Wehen Wiesbaden's resistance shortly before half-time. The Black-and-Reds pulled clear in the second half, winning by a final score of 4-0. There was also good news on the personnel front. The Werkself Review of the 2026/27 DFB Pokal first-round clash.
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After the 4-0 win at SV Wehen Wiesbaden in the first round of the DFB Pokal, goalscorers Lucas Vázquez and Nathan Tella spoke to Werkself-TV...
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