Bayer 04 launched the new app at the end of last year. The number of users has grown by more than 50% since the launch and the number of visits per day plus the average time spent by fans on the app have increased by more than fourfold. On matchdays there are more than 26,000 visits to the app and Werkself Radio has also experienced a boom: The Black and Red Internet radio attracts over 10,000 fans at the highest point.
One success factor is the individuality that is written large in the new Werkself digital world. Users have the opportunity to access Black and Red content according to their preferences and interests. And the function of loading tickets on the app to a virtual wallet simply using a QR code and using it to access the BayArena has also proved to be very popular.
The German Stevie Awards:
The German Stevie Awards are the most comprehensive business award in German-speaking countries and are now in their eighth year. The Stevie Awards attract over 12,000 applications every year from companies in more than 70 countries. The Stevies have over 200 different categories for awards to organisations of all sizes as well as people behind them for outstanding performances at work worldwide.
The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).
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Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.
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Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.
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Werkself TV shows highlights of the 1-1 draw against Arsenal in the first leg of the Round of 16 of the UEFA Champions League 2025/26 league...
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