Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Emma Owen
Youth - 28.06.2026

From Bayer 04 to FC Utrecht: Chigozie Owen moves to the Eredivisie

Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.

Show more
Culbreath und Falkenberg
Bayer 04 - 25.06.2026

Pro contract until 2031: U19 international Montrell Culbreath signs new deal with Bayer 04

Bayer 04 Leverkusen have extended youngster Montrell Culbreath's contract once again. Having only signed a deal with the Bundesliga club until 30 June 2030 in January, still as an U19 player, the attacking midfielder, who's since established himself in the first-team squad, has penned a new contract valid until 30 June 2031. Culbreath joined the Werkself academy in 2023 and made 16 first-team appearances in the 2025/26 season in the Bundesliga, DFB Pokal and Champions League, scoring one goal.

Show more
Piero Hincapie
Bayer 04 - 25.06.2026

Purchase option activated: Hincapie completes permanent move to Arsenal

Ecuador international Piero Hincapie, who moved to Arsenal FC on loan from Bayer 04 Leverkusen for the 2025/26 season, will join the English champions permanently on 1 July 2026.

Show more
B04_POKAL_RUNDE1_FIXTURE_16x9_DE.jpg
DFB-Pokal - 24.06.2026

DFB Pokal: Away tie at Wehen Wiesbaden on a Saturday afternoon

The date and kick-off time for Bayer 04’s match in the first round of the 2026/27 DFB Pokal have been confirmed. The Werkself face SV Wehen Wiesbaden on Saturday afternoon, 22 August, at 13:00 CEST. The German Football Association (DFB) announced this today, Wednesday. The Pokal tie against the Hessen state cup winners will be played at the BRITA Arena. Ticket information to follow at a later date.

Show more
Fernando Carro
Bayer 04 - 24.06.2026

Fernando Carro to Lead Bayer 04 Delegation to Brazil During FIFA World Cup

Bayer 04 Leverkusen CEO Fernando Carro will lead a club delegation to Brazil from July 2-6 for a program of partner engagement, community activities and football development initiatives across São Paulo and Rio de Janeiro.

Show more