Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.
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After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.
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