Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
Bayer 04 Leverkusen go into the 2025/26 Bundesliga season with another partner in the Sponsors Club. The previous Executive Box partner pure.energy has extended their commitment and taken the established partnership with the current German runners-up to the next highest level. The newly defined cooperation between Bayer 04 and pure.energy is set to run for two years to 30 June 2027.
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Side-by-side with Bayer 04 Idol Rudi Völler, the Werkself women's team player Carlotta Wamser campaigned for amateur football in the community of Hürtgen in the district of Düren. As part of a VIP discussion group joining together for the launch of the DFB campaign ‘Punktespiel 2.0’, Germany international Wamser, DFB director of professional football Völler plus DFB president Bernd Neuendorf and DFB vice-president Peter Frymuth talked about the new club campaign organised by the German Football Association (DFB) at the FC Grenzwacht Hürtgen clubhouse.
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Bayer 04 player Carlotta Wamser is part of a VIP group joining together for the launch of the DFB campaign Punktespiel 2.0. The Germany international, who signed for the Werkself in the summer, will be speaking tonight (Monday) alongside former Leverkusen managing director sport Rudi Völler, now the current DFB sporting director, plus DFB president Bernd Neuendorf and DFB vice-president Peter Frymuth at the FC Grenzwacht Hürtgen club house about the new clubs campaign launched by the German Football Association (DFB).
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The Werkself are away to FC St. Pauli on Matchday 5 in the 2025/26 Bundesliga campaign. The game at the Millerntor Stadion will be played on Saturday, 27 September with the kick-off at 15:30 CEST. Read on for information on ticket sales.
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After seven days in Rieden, Bavaria, Bayer 04 Women returned to Leverkusen on Saturday. With a lot of intensive training sessions on the pitch and a high-quality friendly against Bundesliga runners-up VfL Wolfsburg (2-3) in their legs, the Werkself party left the Hotel Gut Matheshof with a lot of valuable insights. Head coach Roberto Pätzold discussed the key points from the training camp.
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