Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Frauen beenden Saison nach Niederlage gegen Bremen auf Platz fünf | 26. Spieltag
Werkself-TV - 17.05.2026

Women: TV-highlights of 1-3 loss against Werder Bremen

Werkself-TV shows the highlights of the Bayer 04 women's 1-3 loss against Werder Bremen on the 26th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Niederlage zum Saisonabschluss für die Werkself
Women - 17.05.2026

Bayer 04 Women finish season in fifth after defeat to Bremen

Bayer 04 Women have finished in fifth place after the best Bundesliga season in the club's history in terms of points. Roberto Pätzold's side went down 3-1 at home to SV Werder Bremen on the final matchday. With 46 points and 15 wins, they've bettered the previous record campaign of 2024/25. Despite periods of pressure, Cornelia Kramer's 73rd-minute strike was not enough at the Ulrich-Haberland-Stadion, and the Werkself miss out on European qualification despite a strong end to the season.

Show more
Sofie Zdebel and Achim Feifel
Women - 17.05.2026

Bayer 04 agree contract extension with U23 international Sofie Zdebel ahead of schedule

Bayer 04 Leverkusen have agreed a conract extension with home-grown talent Sofie Zdebel by a further year ahead of schedule. The 21-year-old Germany U23 international will stay at the club until 30 June 2028.

Show more
Patrik Schick
Bundesliga - 17.05.2026

Werkself review #B04HSV: ‘Small details that make the difference at this level’

After the final whistle in the home match against Hamburger SV, it showed once again that the Bayer 04 community sticks together. The team thanked the fans for their great support in a season with highs and lows and a sixth-place finish in the Bundesliga. The Black and Reds will compete in the UEFA Europa League next season. The last Werkself review in 2025/26 has all the analysis.

Show more
Ibrahim Maza gegen den HSV
Bundesliga - 16.05.2026

Werkself finish Bundesliga in sixth place after 1-1 draw with Hamburg

Bayer 04 could only manage a 1-1 draw at home to Hamburg in the final game of the 2025/26 Bundesliga season as they finish in sixth place and qualify for the UEFA Europa League. Patrik Schick missed a first-half penalty before Fabio Vieira put the visitors ahead on the hour. Jarell Quansah’s deflected header in the 79th minute earned a point to finish the campaign.

Show more