Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
Bayer 04 Women have their second straight home game as they close out Matchday 5 in the Google Pixel Bundesliga against Carl Zeiss Jena on Monday. Kick-off at the Ulrich-Haberland-Stadion is at 6pm CEST, with head coach Roberto Pätzold expecting a defensive-minded opponent while his team look to continue their good form.
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The German double winners’ special-edition jersey to mark the club’s 120th anniversary is reminiscent of the first kit worn by players back in the 1907/08 season. The jersey, which the Werkself will wear for the Bundesliga home game against Holstein Kiel on Saturday, 5 October and which has been met with enthusiasm by the players, has numerous special features relating to the club's history, including an NFC chip that leads to exclusive content when scanned with a smartphone.
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Bundesliga debutants Holstein Kiel come to the BayArena on Saturday, 5 October (kick-off: 3.30pm CEST) looking to improve on their defensive record up against the Werkself after a tough start to the season. No team has conceded more goals so far than the promoted side. Learn more about our next opponents here…
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Vanessa Haim became Bayer 04 Women's sixth summer signing shortly before the start of the training camp in Poland. Around two months after her arrival in Leverkusen, the 27-year-old tells bayer04.de about her move under the Cross and her former job as a teacher.
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The second international break of the 2024/25 season is round the corner. After the Bundesliga clash against Holstein Kiel this Saturday, 5 October (kick-off 15:30 CEST), several Bayer 04 players will be playing in the next set of UEFA Nations League fixtures, among others. An overview.
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