Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Willkommen in Leverkusen, Afonso Moreira! Erstes Interview und exklusive Aufnahmen
Werkself-TV - 18.06.2026

Afonso Moreira: First interview and exclusive footage 🎥👋

From his arrival at the airport, the medical and contract signing, right through to photo shoots, his very own trading card and his first interview at the BayArena: Werkself TV followed new signing Afonso Moreira up close on his first day in Leverkusen. In the interview, the 21-year-old Portuguese left-winger, who has joined the Werkself from Lyon, talks about his excitement ahead of joining Bayer 04 and the Bundesliga, as well as his conversation with head coach Carles Martínez. Moreira also reveals the secret behind his iconic goal celebration – which he intends to perform “as often as possible” at the BayArena next season...

Show more
Clinton Wilson mit Bernd Korzynietz und Kim Falkenberg
U19 - 18.06.2026

Bayer 04 sign Clinton Wilson from Schalke 04

A new signing for the U19s: Bayer 04 have signed winger Clinton Wilson from Schalke 04. The 18-year-old previously played for Leverkusen youth teams from January to June 2024.

Show more
Ida Daedelow
Women - 17.06.2026

Ida Daedelow signs for VfL Bochum

After eight years, Ida Daedelow is set to leave Bayer 04 Leverkusen. The 18-year-old, whose original contract was due to run to 2027, is joining second-division side VfL Bochum.

Show more
Die Trainer-Konstellationen 2026/27 im Aufbaubereich
Youth - 16.06.2026

Youth: Coaching line-ups for U11 to U15 teams in 2026/27

As with the other youth teams (U16 to U19), Bayer 04 are also relying on familiar faces—some in new roles—and fresh impetus from the coaching staff for the 2026/27 season in the younger age groups. An overview of the U11 to U15 teams.

Show more