Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
Bayern Munich come to the BayArena this Saturday with an 11-point lead in the Bundesliga as they look to take a step closer to the title. As imperious as they may seem, a weakness has emerged of late that the Werkself proved they can exploit in Wednesday’s 1-1 draw with Arsenal in the Champions League. Leverkusen are also looking to make it four Bundesliga home games unbeaten against the Bavarians. Here’s all you need to know ahead of the 15:30 CET kick-off in our matchday news.
Show more
Another home game, another top opponent - another marker? Three days after their convincing performance in the 1-1 draw with Arsenal in the UEFA Champions League round of 16 first leg, Bayer 04 continue their Bundesliga campaign with an equally high-calibre fixture. Matchday 26 sees league leaders Bayern Munich visit the sold-out BayArena. Ahead of the clash, head coach Kasper Hjulmand spoke about a comparison between Arsenal and the Bavarians, Bayern's high-scoring performance in Europe's premier club competition and a return to the squad for one Werkself player.
Show more
High spirits and previously untold stories: Around 100 Bayer 04 fans packed the Schwadbud fan pub in the east stand of the BayArena on Thursday evening to be there in person for the first instalment of the new series of events entitled “Rudi lädt ein” (Rudi invites you). They listened intently as long-serving Werkself players Gonzalo Castro and Stefan Kießling chatted with record appearance-maker Rüdiger Vollborn and presenter and stadium announcer Tobias Ufer about their many years together at the club, shared amusing anecdotes and revealed dressing room secrets. Anyone who missed the premiere can already look forward to the second instalment – on 12 May, Rudi will be testing the expert knowledge of Bayer 04 fans during a quiz night.
Show more
The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
Show more
They're well on their way to becoming German champions for the 35th time and once again proved their incredible class in the UEFA Champions League on Tuesday. This Saturday, 14 March (kick-off: 15.30 CET), Bayern Munich will be the visitors to the BayArena. It'll be a meeting of the two Bundesliga teams with the most dominant styles of play. A look at our opponents shows the visitors from the Bavarian capital have many strengths - but are also vulnerable.
Show more
