Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
A group of journalists representing Latin American and Spanish-language media outlets visited the BayArena on Thursday for an exclusive behind-the-scenes look at Bayer 04 and interviews with key personnel that have driven the team’s brand to new heights internationally over the last few years.
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The start of the new season of the VBL Club Championship by WOW produced two wins and one defeat for Leverkusen, including a victory against SC Paderborn 07, semi-finalists last season and double winners in 2023/24. The Leverkusen gamers were beaten by 1. FSV Mainz 05, runners-up in the South-East Division last year.
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Eleven days after the floodlight failure, the Bayer 04 Women rescued a point in the rescheduled Bundesliga derby at 1. FC Köln thanks to a late dream goal from Katharina Piljic. The Werkself drew 2-2 at the Franz Kremer Stadion on Thursday evening. Vanessa Fudalla (76') from the penalty spot and Piljic with a shot from the centre circle (88') gave the Black and Reds a late reprieve. Leverkusen, who are now been unbeaten against their Rhineland neighbours for almost four years, remain fourth in the table with the draw following five consecutive wins.
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The date for the Bayer 04 Women's DFB Pokal Round of 16 tie has been set. As announced by the German Football Association (DFB) on Wednesday, the Leverkusen Women will play league rivals Hamburger SV on Sunday, 16 November at 15:00 CET.
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