Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
The clubs in the Google Pixel Women's Bundesliga will set up the Frauen-Bundesliga FBL e.V. On 10 December. The clubs have joined together to open a new chapter in the history of German women's football.
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The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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Two first goals, two victories and a total of eight players in action: During the international break in the Google Pixel Women's Bundesliga, the Werkself were represented on the international stage, particularly in two Germany junior teams. Bayer04.de provides an overview of the international fixtures.
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The Werkself have reached the quarter-finals of the DFB Pokal for the third time in a row. Thanks to a goal from Ibrahim Maza and, according to coach Kasper Hjulmand, a strong defensive performance, Bayer 04 once again defeated a Bundesliga rival in the DFB Pokal tie in Dortmund. The Werkself review of the 1-0 win at Signal Iduna Park.
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