Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
This year - for the third time - the parents of the Bayer 04 youth players from the U8 to U15 age groups once again took part in the WDR Christmas Miracle. Under the motto "Goals against hunger in the world - parents in goal!", they organised their own fundraising campaign to once again actively support the important WDR campaign. The sum of €3,420 was handed over at the Glashaus in Essen in the middle of the week during the live programme.
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On Tuesday evening, Bayer 04's main sponsor BarmeniaGothaer and its employees welcomed some very special visitors to the company's Christmas market at its headquarters in Wuppertal: Werkself players Robert Andrich, Mark Flekken, Loïc Badé, Jarell Quansah and Malik Tillman spent lots of time with Bayer 04 fans of all ages in the early evening – and also helped to serve drinks such as Glühwein (mulled wine) and delicious food.
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The Leverkusen eSports players picked up just one point on Tuesday 16 December in the remaining three matches of the online preliminary round of Showdown Three in the VBL Club Championship 2025/26. As a result, the #B04eSports team once again miss out on going through to the offline knockout phase and now head into the winter break.
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Bayer 04 Leverkusen has always stood for ambition, development, and progress. In recent years, these values have been reflected not only on the pitch, but beyond it. The Werkself continues to grow — regionally, nationally, and now more than ever internationally — and the recent visit from a delegation of our newest international fan club, Bayer4Arab, is a powerful example of this journey.
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Bayer 04 host FC St. Pauli in the quarter-finals of the 2025/26 DFB Pokal. The tie will be played on Tuesday, 3 February 2026, at the BayArena with the kick-off at 20:45 CET. Information on ticket sales.
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