Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Bayer04_Arsenal_London_2526.jpg
Champions League - 27.02.2026

Tickets for the Champions League Round of 16 home game against Arsenal

The Werkself host Premier League club Arsenal in the Round of 16 first leg in the 2025/26 UEFA Champions League campaign. The match at the BayArena is on 10/11 March. Read on for information on ticket sales for this fixture.

Show more
Lucas Vázquez
Bayer 04 - 27.02.2026

Injury sidelines Lucas Vázquez

Bayer 04 Leverkusen will have to manage without Spanish player Lucas Vázquez for the time being. The experienced full-back and winger suffered an injury to his right calf during the Werkself's Champions League match against Olympiacos (0-0) on Tuesday.

Show more
Friederike Repohl
Women - 26.02.2026

After five years at Bayer 04: Goalkeeper Friederike Repohl to retire

A goalkeeping era is coming to an end for Bayer 04 Women, with Friederike Repohl retiring when her contract expires at the end of the season. The 31-year-old has played for the Werkself since 2021 and also captained the team since last season. The Bielefeld-born keeper already made her decision during the winter break before her injury.

Show more
Marc und Sean Landwehr
eSports - 26.02.2026

#B04eSports: Leverkusen through to third straight VBL CC final after play-off win

Job done: the Bayer 04 eSports team defeated SV Darmstadt 98 in the play-offs to secure their consecutive participation in the VBL Club Championship final. The journey continues now for Leverkusen on Saturday 7 March (from 17:00 CET) with a last-16 encounter at Hamburger SV.

Show more
Carlotta Wamser im Trikot der deutschen Nationalmannschaft
Women - 25.02.2026

World Cup qualifiers: Eight Bayer 04 women on international duty

The first international break in 2026 marks the start of the battle to qualify for the 2027 Women's World Cup in Brazil for a German and Austrian duo, while a quintet will conclude the U23 international season. A total of eight Leverkusen players will be on international duty with their national teams in the coming days.

Show more