Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

crop_imago1079135168.jpg
Bayer 04 - 04.07.2026

World Cup blog: Palacios, Grimaldo, Quansah and Tillman through to Round of 16

The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.

Show more
Leistungstests und erste Trainings: Wie die Bayer 04-Frauen mit ihren Neuzugängen in die Vorbereitung starten
Werkself-TV - 02.07.2026

Diagnostics and training: Bayer 04 Women with new faces start pre-season

At the end of June, Bayer 04 became the first team in the Google Pixel Women’s Bundesliga to begin their pre-season preparations. As well as training sessions at the Kurtekotten facility, the players under coach Roberto Pätzold completed the customary series of performance diagnostics. Werkself-TV presents exclusive insights and player interviews from the first few days after the summer break.

Show more
Bundesliga-Spielplan
Bundesliga - 02.07.2026

Bundesliga fixtures 2026/27: First home match vs. Union Berlin

The German Football League (DFL) has published the full fixture list for the 2026/27 Bundesliga season. Following Bayer 04's previously announced opening match away to newly-promoted SV 07 Elversberg, the Werkself's first home match of the new league season is against 1. FC Union Berlin. The 34th and final Bundesliga fixture is on 22 May 2027 at 15:30 CEST away to last season's Bundesliga 2 champions Schalke 04.

Show more
Francis Onyeka und Montrell Culbreath
Youth - 02.07.2026

U19 European Championship in Wales: Germany make semis – Culbreath and Onyeka on target

Following their 4–3 opening victory against Denmark, the Germany U19s made it two wins out of two by defeating hosts Wales, securing their place in the semi-finals with a game to spare. In the 4–0 win, Bayer 04 players Montrell Culbreath and Francis Onyeka once again put in impressive performances, with both finding the back of the net.

Show more