Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Dieter Herzog
Bayer 04 - 20.11.2025

Bayer 04 mourns the passing of Dieter Herzog

His loss has left Bayer 04 deeply saddened: Dieter Herzog, World Cup winner in 1974 and seven years playing for Bayer 04, passed away this week at the age of 79.

Show more
Schnappschuss im Training
Women - 20.11.2025

‘Establish ourselves in the chasing pack’: Women welcome SGS Essen

A week after the disappointing DFB Pokal exit at Hamburger SV, the Bayer 04 Women return to league action. In a home match against SGS Essen on Saturday, 22 November (kick-off: 14:00 CET at the Ulrich Haberland Stadium), coach Roberto Pätzold's team will be fighting to maintain a good position in the chasing pack in the Google Pixel Women's Bundesliga.

Show more
Frauen-Heimspiele
Women - 20.11.2025

Women: Tickets on sale for home games against RB Leipzig and Bayern Munich

Tickets are on sale for the last two Bayer 04 Women's team home games in 2025. Fans can now purchase tickets for the matches at the Ulrich Haberland Stadium against RB Leipzig and the final fixture of the year in the Rückrunde opener against German champions Bayern Munich. The latest information at a glance.

Show more
Marc Landwehr
eSports - 19.11.2025

#B04eSports: Leverkusen miss out on a place in the offline round of showdown two

Eliminated ahead of the offline round: On Tuesday, 18 November, the Leverkusen console pros played the two remaining matches in the online preliminary round of showdown two. After picking up six points from the first four games last week, the #B04eSports team bagged another three in the two final duels - but it wasn't enough. The Leverkusen team missed out on a place in the offline knockout round, which will take place in this second showdown on 23 November in Frankfurt am Main.

Show more
Aleix Garcia for Spain
Bayer 04 - 19.11.2025

International updates: Quansah debut, Garcia plays full 90 minutes

Several Bayer 04 players are currently away with their respective national teams in the final international break of 2025, with most of them involved in qualifiers for the 2026 World Cup in the USA, Canada and Mexico. Our blog will keep you up to date on the matches involving the Werkself.

Show more