Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Manfred Manglitz
Bayer 04 - 16.07.2026

Bayer 04 mourn the loss of Manfred Manglitz

Former Bundesliga and Germany keeper Manfred Manglitz, who was promoted to the Oberliga West with Bayer 04 in 1962, passed away on Monday at the age of 86.

Show more
Niederländisches Duo Brandau und Loonen: „Konkurrenzkampf tut uns sehr gut“
Werkself-TV - 16.07.2026

Dutch duo Brandau and Loonen: ‘Competition is really good for us’

Justine Brandau and Lobke Loonen joined the Bayer 04 Women’s squad in quick succession this summer. The two Dutch players have been friends since their youth days, and are now playing for the same club for the first time. In an interview at the training camp in Rieden, Brandau and Loonen talk, amongst other things, about their experiences as opponents in the Vrouwen Eredivisie, the dynamic within their new team and their first few weeks in Leverkusen.

Show more
Frauen-Bundesliga-Spielplan 2026/27
Women - 16.07.2026

Women’s Bundesliga: Season opener in Leipzig, season finale against Mainz

The Werkself fixture list for the 2026/27 season in the Google Pixel Women’s Bundesliga has been finalised. To kick off the season, coach Roberto Pätzold’s team travel to RB Leipzig between 21 and 24 August. The fixtures were announced by the German Football Association (DFB) on Thursday morning. The season will conclude with a home match on 23 May 2027 against newly promoted side Mainz 05.

Show more
Council votes against the planning resolution for the Bayer 04 Campus in Monheim
Bayer 04 - 15.07.2026

Council votes against the planning resolution for the Bayer 04 Campus in Monheim: “We will remain determined”

On Wednesday evening, Monheim City Council voted against a planning resolution for the Bayer 04 Campus on Alfred-Nobel-Straße in Monheim in a secret ballot, with 19 votes in favour, 25 against and one abstention. The legal status of the project therefore remains unchanged.

Show more