Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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Bayer 04 Leverkusen has gained a new partner in digital gaming platform Crown Coins, which joins the Bundesliga runners-up's Sponsors Club with immediate effect. The one-and-a-half-year contract runs until 30 June 2027.
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The Werkself host VfB Stuttgart this evening (10 January, 18:30 CET), a side whose recent Bundesliga form has been indifferent but who have regularly produced top performances in the DFB Pokal and UEFA Europa League, and who have a key player back in the squad in striker Ermedin Demirovic. Off the pitch, the BayArena faithful will be able to see the remaining stoppage time live on the video screens. The Matchday News.
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The Werkself face a tough challenge in the first game of 2026 when VfB Stuttgart visit the BayArena on Saturday, 10 January (kick-off: 18:30 CET). Ahead of the top-of-the-table clash, Kasper Hjulmand spoke about his impressions of training this week, anticipation of the start of the new calendar year and the personnel situation.
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