Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
Show more
Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
Show more
Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
Show more
Midfielder Ruby Grant is leaving Bayer 04 Leverkusen and joining Portuguese runners-up Sporting CP a year before her contract expires. The 24-year-old has been at the Werkself since January 2025.
Show more
New to Leverkusen and straight up onto the roof at the BayArena: Guéla Doué has arrived. In an interview with Werkself TV, the new right-back talks about his previous links with Bayer 04 and how much he’s looking forward to his first home match. Have a look!
Show more
