Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.
Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."
Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."
The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.
With their wonderful goals, Martin Terrier and Florian Wirtz are up for the Bundesliga Goal of the Year 2025. Voting for fans will run exclusively via the official Bundesliga app until Sunday, 4 January.
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The ‘year after’ the most successful year in the club's history brought many changes at Bayer 04. In an exclusive double interview with bayer04.de shortly before the Christmas break, Fernando Carro and Simon Rolfes spoke about building a new team capable of winning trophies, the work of coach Kasper Hjulmand, the young new signings who have quickly developed into key players, and their personal plans for the Christmas holidays. Their outlook for the coming year also shows that the potential is far from exhausted and ambitions remain high.
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Last-minute ecstasy, huge disappointment and a historic performance on the European stage - 2025 was a real emotional roller coaster, especially for the U19s. A rousing run in the knockout phase secured the team a place in the final of the German championships, where they lost by the narrowest of margins. Despite the departure of several key players, the young Werkself team quickly regained their usual strength and qualified for the knockout rounds in the UEFA Youth League for the first time at the end of the year. In 2025, youngsters Jeremiah Mensah and Montrell Culbreath made their debuts in the Bundesliga, the DFB Pokal and the UEFA Champions League. The other youth teams also contributed great performances and a number of trophies to the collective Black and Red success, while the successful Bayer 04 Future Kids project broke new ground. Read on for the 2025 review of the youth teams.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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A memorable 12 months: 2025 was a year marked by success, intense competition and groundbreaking innovations for the #B04eSports team. After ending the 2024/25 season as runners-up, the Leverkusen-based console pros got down to business in a new, completely restructured season model, in which showdowns rather than divisions were the decisive factor on the road to the final round of the German Club Championship. Bayer 04 quickly earned a place in the history books of the most prestigious competition in German eSports and secured some valuable advantages for the coming year. Bayer04.de takes a look back at 12 months full of passion and the determination to take the next step.
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