Back
13.02.2020Business

Bayer 04 and SalzburgerLand extend partnership

Against the background of the home game against Borussia Dortmund, Bayer 04 and the tourism region of SalzburgerLand have agreed a two-year extension to their partnership. That means the Werkself will again hold their training camp at Zell am See-Kaprun in the summer of 2020. The team will once again stay at the Hotel TauernSPA and train at the stadium in Zell am See.
crop_20200208_schueler_b04_bvb_0118.jpg

Bayer 04 Leverkusen have been partners of SalzburgerLand Tourismus (SLTG) and Zell am See-Kaprun Tourism for over seven years. "Germany is by far our most important overseas market with over 11 million overnight stays. Just from North Rhine Westphalia, we have 350,000 guests with around two million overnight stays each year," said SLTG managing director Leo Bauernberger in underlining the significance of the long-term partnership.

Fernando Carro, chairman of the board at Bayer 04, also welcomed the extension of the partnership: "For years, we've enjoyed outstanding conditions in Salzburger Land for the build-up to the new season. We're looking forward to our next visit in the summer."

Tourism director Renate Ecker is also very keen, "to be able to welcome our friends from Bayer 04 Leverkusen to Zell am See-Kaprun this summer. The partnership is of great value to us in our positioning as an Alpine holiday destination full of sporting opportunities."

The partnership with Bayer 04 Leverkusen is full of activity again from day one. In addition to the annual summer training camp, there are a range of joint marketing activities such as at last Saturday’s Bundesliga top game against Borussia Dortmund. At the "SalzburgerLand home game" partners from SalzburgerLand brought Alpine flair to the BayArena and invited people to holiday in the Salzburg mountains.

Bewerb_Schwadbud_HomepageMediumRectangle_300x250px_Portovs.jpg

Related News

Tapsoba
Bayer 04 - 13.01.2026

Tapsoba sidelined by muscle injury

Bayer 04 Leverkusen will have to manage without centre-back Edmond Tapsoba in the coming weeks. The Burkina Faso international returned to the Werkself from the Africa Cup of Nations in Morocco with a muscle injury.

Show more
Kurzpässe vor #HSVB04
Bundesliga - 13.01.2026

Matchday news #HSVB04: Positive record against strong at home HSV

Bayer 04 face Hamburger SV for the first time in almost eight years. Although the Hanseatic city team are often below par on the road, they are regularly in top form in front of their own fans. In particular, 18-year-old shooting star Luka Vuskovic is proving to be a real bonus for Merlin Polzin's team, both in attack and defence. However, that should not scare the Werkself: Not only was the last defeat against the newly promoted team 17 games ago, but Kasper Hjulmand's players are in with a chance of securing their fifth win in six games against HSV. Today’s matchday news.

Show more
Luka Vuskovic vom HSV
Bundesliga - 13.01.2026

Our next opponents: A youngster inspires as defender and goalscorer at HSV

Hamburger SV and Bayer 04 meet again in the Bundesliga for the first time in almost eight years. This Tuesday evening, 13 January (kick-off: 20:30 CET), the promoted team with impressive home form welcome the Werkself to the Volksparkstadion to round off the Hinrunde. The lowdown on our next opponents.

Show more
Die PK vor dem Auswärtsspiel beim Hamburger SV | 17. Spieltag
Werkself-TV - 12.01.2026

Hjulmand ahead of #HSVB04: ‘Don't panic, stay calm and optimistic’

The Werkself are away to Hamburg SV at the end of the Hinrunde in the 2025/26 Bundesliga campaign. The match at the newly promoted club is on Tuesday night, 13 January (kick-off: 20:30 CET). Ahead of the first encounter with HSV since 2018, Kasper Hjulmand spoke about the strengths of the opponents, lessons learnt from the home defeat against VfB Stuttgart and provided a squad update.

Show more