"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
They had their hands full in the VAR centre in Cologne: eight goals were scored at the MEWA Arena on Saturday afternoon, but only four of them were allowed in the end as the Werkself and 1. FSV Mainz 05 closed the season with a 2-2 draw. It means Bayer 04 end the 2024/25 campaign as runners-up with 69 points, representing the fourth-best season in the club's history. What's more, the Werkself are now unbeaten away from home in two whole Bundesliga seasons, with their last away defeat coming exactly two years ago on Matchday 34 of the 2022/23 season at VfL Bochum. The Black-and-Reds can continue the record run next season - albeit without Alonso and Tah. Read what else the eventful final game for the head coach and the defensive leader had to offer in the Werkself Review.
Show more
Werkself-TV shows the highlights of Bayer 04's 2-2 draw at Mainz 05 on the 34th matchday of the Bundesliga 2024/25...
Show more
Bayer 04’s final game of the 2024/25 Bundesliga season saw VAR drama and produced a new record for away results with a 2-2 draw in Mainz. The hosts had several goals ruled out before Paul Nebel put them ahead. Patrik Schick’s brace then turned things around in the second half before Jonathan Burkardt’s penalty levelled the game again. It means Leverkusen have now gone 34 away games without defeat in the Bundesliga, which no team has ever done before.
Show more
The Werkself bring down the curtain on their 2024/25 Bundesliga campaign with a game away at Mainz on Saturday (kick-off: 3.30pm CEST). Here’s all you need to know ahead of the Matchday 34 meeting at the MEWA Arena.
Show more
Xabi Alonso is leaving Leverkusen at the end of the season. In his final interview as Werkself coach, he talks about his two-and-a-half years at the helm, the greatest moments of his historic tenure and his appreciation of the connection with the fans and players throughout their remarkable progress together.
Show more
