"With GIPEDO we are able to work more efficiently and more flexibly – no Excel lists, no USB sticks, no endless email trails. The new partner portal makes it easier to work in partnership with sponsors and saves time and resources for both sides," said Joshua Lehr, head of pre-sales and product development B2B at Bayer 04.
Lars Gantenberg, co-founder and CEO at GIPEDO, sees in the new portal "a unique service from clubs for their partners. Sponsors have significantly more flexibility and opportunity, clubs benefit from efficient processes and development potential with their partners – a win-win situation for everybody involved."
The portal offers partners the opportunity to independently administer their animation advertising, share information flexibly and tailor individual communication. In addition, feedback and communication come entirely and directly via the portal, which can significantly reduce communication disruption.
Bayer 04 played a significant part in the design of the new portal as a development partner and has already successfully tested it in the current campaign with selected partners.
About GIPEDO:
The tech start-up GIPEDO started in January 2022 with their first product, the GIPEDO marketplace plus TV perimeter advertising in the Bundesliga and Bundesliga 2. Since then there have been significant additions to the platform that now includes support for clubs and advertisers with automated sales and purchase of advertising campaigns in sport plus the provision of data and media KPIs for marketing decisions. This is based on software solutions that allow clubs to administer and control their whole media advertising portfolio.
The Werkself training camp officially began early on Tuesday morning with the landing in Rio de Janeiro. Ahead of the first session in the afternoon local time, bayer04.de profiles the talented youngsters from the youth teams who have travelled to Brazil.
Show more
Preparations for the 2025/26 season are in full swing with the new head coach Erik ten Hag working for the start of the season in the middle of August. After the timings for the first matchdays in the forthcoming Bundesliga season were confirmed a few days ago, we now provide information on the first sale phase for match tickets. The early booker phase, exclusively for Bayer 04 Club members, brings some changes. Read on for further information.
Show more
Bayer 04 are away to SG Sonnenhof Großaspach in the first round of the 2025/26 DFB Pokal. The match is on Friday, 15 August (kick-off: 18:00 CEST) at the WIRmachenDRUCK Arena. Read on for the latest ticket information.
Show more
Bayer 04 Leverkusen will partner closely with parent-company Bayer during its preseason tour to Brazil from July 14 to 24 this month. The backing from Bayer of the “Bayer 04 Brasil Tour” has been crucial in organizing the groundbreaking training camp for ten days, plus a host of local activities and community events capped by the match against Flamengo's U20 team on July 18 at Estádio da Gávea.
Show more
The bags are packed and Bayer 04 will set off for Brazil in a few hours. Over the next ten days, the team led by head coach Erik ten Hag will be the first Bundesliga side to hold a training camp in the country of the five-time World Cup winners. The Werkself will train at Flamengo’s Campus Ninho do Urubu under the motto ‘Esquenta!’ (warm up) and play a friendly against the U20 team of the world-famous club. Read on for training camp timetable.
Show more
