The collaboration reflects the continued synergy between the club and parent-company on international initiatives. It’s the first preseason camp ever by a Bundesliga club in the football hotbed of Brazil.
Arturo Sanchez, President Bayer Consumer Health Latin America and Asia Pacific commented on the importance locally of this collaboration: "Working together with Bayer 04 Leverkusen in key international markets like Brazil is a natural extension of our global presence. Leveraging our regional headquarters, human resources and in-market campaigns allows us to create meaningful experiences for fans locally and strengthen the Bayer identity both on and off the field. There is a real sense of pride in welcoming Bayer 04 to Latin America, and this tour will inspire tremendous anticipation for the upcoming Bundesliga season.”
Club CEO Fernando Carro added: "Having Bayer as our parent company is an enormous asset when undertaking ambitious international initiatives like this. Their capacities and global infrastructure provide us the ability to connect with audiences worldwide and bring Bayer 04 to new communities with authenticity and purpose. Bayer was a huge part of our success with recent visits to Mexico City, St. Louis, New York and Sao Paulo. Now we look forward to another successful tour to kick-off the 2025 preseason this month.”
In addition to the friendly match and training camp, the club has officially opened the Bayer 04 Football Academy in São Paulo on July 5 on the campus of Bayer Brazil. This academy run by Paulo Sérgio will serve as a cornerstone for the club's long-term commitment to brand visibility, youth development and football excellence in Brazil. “It reinforces the commitment stated in our mission - Health for all, hunger for none. Sports has a transformational power in the society, and both Soccer Academies - in Sao Paulo/SP and Belford Roxo/RJ - offer opportunities for kids in such communities not only to be healthier, but also to shine in this sport that is a national passion for Brazilians”, said Marcio Santos, CEO of Bayer Brazil.
The full schedule of events, training sessions, and community activities during the Bayer 04 Brasil Tour will be announced soon.
The Werkself training camp officially began early on Tuesday morning with the landing in Rio de Janeiro. Ahead of the first session in the afternoon local time, bayer04.de profiles the talented youngsters from the youth teams who have travelled to Brazil.
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Preparations for the 2025/26 season are in full swing with the new head coach Erik ten Hag working for the start of the season in the middle of August. After the timings for the first matchdays in the forthcoming Bundesliga season were confirmed a few days ago, we now provide information on the first sale phase for match tickets. The early booker phase, exclusively for Bayer 04 Club members, brings some changes. Read on for further information.
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Bayer 04 are away to SG Sonnenhof Großaspach in the first round of the 2025/26 DFB Pokal. The match is on Friday, 15 August (kick-off: 18:00 CEST) at the WIRmachenDRUCK Arena. Read on for the latest ticket information.
Show moreBayer 04 Leverkusen will partner closely with parent-company Bayer during its preseason tour to Brazil from July 14 to 24 this month. The backing from Bayer of the “Bayer 04 Brasil Tour” has been crucial in organizing the groundbreaking training camp for ten days, plus a host of local activities and community events capped by the match against Flamengo's U20 team on July 18 at Estádio da Gávea.
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The bags are packed and Bayer 04 will set off for Brazil in a few hours. Over the next ten days, the team led by head coach Erik ten Hag will be the first Bundesliga side to hold a training camp in the country of the five-time World Cup winners. The Werkself will train at Flamengo’s Campus Ninho do Urubu under the motto ‘Esquenta!’ (warm up) and play a friendly against the U20 team of the world-famous club. Read on for training camp timetable.
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