The collaboration reflects the continued synergy between the club and parent-company on international initiatives. It’s the first preseason camp ever by a Bundesliga club in the football hotbed of Brazil.
Arturo Sanchez, President Bayer Consumer Health Latin America and Asia Pacific commented on the importance locally of this collaboration: "Working together with Bayer 04 Leverkusen in key international markets like Brazil is a natural extension of our global presence. Leveraging our regional headquarters, human resources and in-market campaigns allows us to create meaningful experiences for fans locally and strengthen the Bayer identity both on and off the field. There is a real sense of pride in welcoming Bayer 04 to Latin America, and this tour will inspire tremendous anticipation for the upcoming Bundesliga season.”
Club CEO Fernando Carro added: "Having Bayer as our parent company is an enormous asset when undertaking ambitious international initiatives like this. Their capacities and global infrastructure provide us the ability to connect with audiences worldwide and bring Bayer 04 to new communities with authenticity and purpose. Bayer was a huge part of our success with recent visits to Mexico City, St. Louis, New York and Sao Paulo. Now we look forward to another successful tour to kick-off the 2025 preseason this month.”
In addition to the friendly match and training camp, the club has officially opened the Bayer 04 Football Academy in São Paulo on July 5 on the campus of Bayer Brazil. This academy run by Paulo Sérgio will serve as a cornerstone for the club's long-term commitment to brand visibility, youth development and football excellence in Brazil. “It reinforces the commitment stated in our mission - Health for all, hunger for none. Sports has a transformational power in the society, and both Soccer Academies - in Sao Paulo/SP and Belford Roxo/RJ - offer opportunities for kids in such communities not only to be healthier, but also to shine in this sport that is a national passion for Brazilians”, said Marcio Santos, CEO of Bayer Brazil.
The full schedule of events, training sessions, and community activities during the Bayer 04 Brasil Tour will be announced soon.
The United Nations International Day of Persons with Disabilities (IDPD) is celebrated worldwide on 3 December. Together with Bayer AG, Bayer 04 is once again setting an example for diversity and inclusion by lighting up the BayArena in purple in the evening.
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To celebrate the Werkself victory at Borussia Dortmund and to thank the fans for their fantastic support at the stadium and at home, Bayer 04 is reducing the price of all jerseys by up to 40 euros! What's more, player or customised printing is free with selection of the DFB Pokal badge and stylish Talcid sleeve logo. Special prizes will also be raffled among all purchasers. All promotions run exclusively on the Bayer 04 online shop until Wednesday, 3 December, 11:59 CET.
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For the second time in four days, Bayer 04 face Borussia Dortmund this Tuesday evening, 2 December (kick-off: 21:00 CET) - this time in the round of 16 of the DFB Pokal, with more than 7,000 fans supporting the Werkself at Signal Iduna Park. After the recent 2-1 defeat to BVB in the league, several cup stats provide hope of revenge for the Black and Reds. There are several reasons why Bayer 04 recommends getting to the round of 16 clash early, in which VAR will be in use, unlike in the previous rounds. Read on for further information on tonight’s game in our matchday news.
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Just three days on from the Bundesliga meeting in Leverkusen, Bayer 04 now visit Borussia Dortmund in the DFB Pokal on Tuesday (21:00 CET). Ahead of the game at the Signal Iduna Park, head coach Kasper Hjulmand spoke about how to approach this second encounter in 72 hours and a number of developments within the squad.
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