"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
With sixth place at the end of the 2025/26 Bundesliga campaign, Bayer 04 ended a season in the top third of the table for the ninth time in a row. While the Werkself were narrowly eliminated in the UEFA Champions League Round of 16 by eventual finalists Arsenal, the Black and Reds reached the semi-finals of the DFB Pokal for the third season in succession. As in previous years, you once again have the opportunity to vote for your Player of the Season. Voting is exclusively for Bayer 04 Club members and only via the Bayer 04 app up to and including 11 June.
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With 46 points in the Google Pixel Women's Bundesliga, the Bayer 04 Women’s team once again broke the previous season's club record and ended up in fifth place - 15 wins is also a record. As in previous years, you now have the opportunity to vote for your Player of the Season. Voting is open exclusively to Bayer 04 Club members and only via the Bayer 04 app by 11 June.
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The guests at the Scala Club in Leverkusen were amazed when host Reiner Calmund suddenly brought the Managing Director of Sport at Bayer 04, Simon Rolfes, and record Werkself appearance maker Rüdiger Vollborn onto the stage. As part of the show "An Evening with Football & Friends", organised by long-serving Bayer 04 managing director and general manager Calmund, the two surprise guests drew plenty of applause - and provided great entertainment in exciting conversations about the past and future.
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Rogier Meijer is leaving Bayer 04 Leverkusen and returning to his native Netherlands: The 44-year-old will take over at Eredivisie club Sparta Rotterdam on 1 July. Meijer has been part of the Werkself coaching set-up since the start of the 2025/26 season - first as assistant coach to Erik ten Hag, then on Kasper Hjulmand's staff.
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