"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Just in time for its 30th anniversary, the Lions Club is getting a new patron: Bayer 04 goalkeeper Mark Flekken is taking over the role from Lukas Hradecky, who showed great commitment and passion for the youngest Werkself fans in recent years. The Dutchman, who is himself the father of a daughter, will accompany Lions Club events and activities and be a role model for the children with his warm and positive manner.
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It's time for another Members' Matchday! Bayer 04's Bundesliga home game against 1. FC Heidenheim 1846 on Saturday 8 November (kick-off 15:30 CET) will see lots on offer for Werkself fans of all ages on the areas around the BayArena. Members also benefit from exclusive discounts until Sunday. More information on that, and the clash with FCH, in the Matchday News.
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1. FC Heidenheim 1846 are currently bottom of the table in their third season in the Bundesliga. However, after a poor start, the underdogs from Baden-Württemberg have recently shown an upturn in form. This Saturday, 8 November (kick-off: 15:30 CET), FCH will once again be looking perform as a cohesive, combative unit at the BayArena. The lowdown on our next opponents.
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Before heading into the final international break of the year, the Werkself entertain 1. FC Heidenheim 1846 at home in the Bundesliga on Saturday, 8 November (kick-off: 15:30 CET). Ahead of the encounter on Bundesliga matchday 10, head coach Kasper Hjulmand spoke about anticipation ahead of the game in front of a home crowd after three away fixtures in a row. He also talked about player availability.
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The fixture details for the Round of 16 ties in the 2025/26 DFB Pokal have been finalised. Accordingly, Bayer 04's away match at Borussia Dortmund will be played on Tuesday, 2 December, at 21:00 CET. This was announced by the German Football Association (DFB) today (Thursday).
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