"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The Germany U19 team were beaten 2-0 by record champions Spain in the final of the U19 European Championship in Wales. Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan at SV 07 Elversberg) were in the starting line-up and played the full 90 minutes.
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Bayer 04 Leverkusen have signed France U17 international Kenan Doganay. The 1.90-metre-tall defensive midfielder, who has Turkish roots, joins Leverkusen from the U19s at French top-flight club Olympique Lyon. He will initially train with and play for the U19 team.
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The Sports Tribunal of the German Football Association (DFB) has fined Bayer 04 Leverkusen €185,000 for spectators setting off pyrotechnic devices during a total of five competitive matches. This relates to four Bundesliga matches and the DFB Pokal semi-final against Bayern Munich. The highest individual fine relates to the away match at FC Köln at the end of April.
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Bayer 04 Leverkusen have extended the contract with U19 goalkeeper Simeon Rapsch. The Germany youth international goalkeeper has signed a long-term contract with the Werkself running to 30 June 2029. The 18-year-old joined Leverkusen from FC Viktoria Köln in the summer of 2024.
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