"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Despite the international break, numerous Werkself fans turned up at the BayArena on Saturday 3 October. The occasion: Bayer 04, together with Bayer Vital and main sponsor BarmeniaGothaer, organised a Health Day. In the stadium’s Premium Lounge, guests listened to fascinating talks on the subject of cancer, featuring, amongst others, Bayer 04 record appearance holder Rüdiger Vollborn and former Werkself player Hans Sarpei. Afterwards, young and old alike enjoyed interactive stations such as a grip strength test and eye pupil test.
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Werkself-TV shows the highlights of Bayer 04 Women's 3-2 win against Werder Bremen on Matchday 6 of the 2026/27 Google Pixel Women's Bundesliga.
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Thanks to a thrilling second-half comeback, the Bayer 04 women’s team secured their first home win this term. Against Werder Bremen, the Werkself stepped up their game significantly after the break and turned a two-goal deficit into a 3–2 win. Cornelia Kramer (54’, 56’) and Lobke Loonen (81’) scored the goals that earned coach Roberto Pätzold’s team their first points at the Ulrich Haberland Stadium in the current Bundesliga season.
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A commanding performance: In a friendly during the international break, Bayer 04 defeated third-division newcomers SC Fortuna Köln 6–0. Martin Terrier and Patrik Schick scored twice each with Nathan Tella and Miguel Gutiérrez netting the other goals for Leverkusen. Due to preparations at the Ulrich Haberland Stadium for tonight’s Bayer 04 women’s Bundesliga home game against Werder Bremen (kick-off: 18:30 CEST), the fixture against the Cologne side was played at the Werkself training ground.
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