"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Attention, Werkself fans: the new Away Matchday Collection is now available from the Bayer 04 online shop and the Fanwelt. It includes t-shirts, zip tops and jackets.
Show more
Season tickets for the Werkself home matches in the new Google Pixel Women’s Bundesliga season are now on general sale. The season ticket is valid for all 13 matches at the Ulrich Haberland Stadium. The first home match will be played between 28 and 31 August against the runners-up, VfL Wolfsburg, followed by the clash with the German champions, Bayern Munich, between 11 and 14 September.
Show more
A new team, a new environment, a new challenge—and yet one thing remains the same for Afonso Moreira: his attitude. Total dedication, discipline, and the drive to improve every day have defined the Portuguese player since his early days at Sporting CP. “Even back then, I realized I had to work hard to achieve my goals,” said the 21-year-old. His parents also instilled those values in him from a young age. Values that have driven him ever since, accompanied him to France when he signed for Lyon, and now also form the foundation for his new chapter at Bayer 04. At a media session, the lightning-fast winger spoke about his values, as well as his new teammates, the new coach, and his targets at the club.
Show more
Bayer 04 are back on the pitch. Following the first training sessions, the Werkself play the first pre-season friendly on Saturday, July 18. The match against Oberliga club Sportfreunde Baumberg kicks off at 15:30 CEST in Monheim am Rhein. Fans unable to attend the match can watch head coach Carles Martínez’s first game in charge for free via a livestream at bayer04.de and on the Bayer 04 app, as well as on Werkself.tv (exclusively for members). Just log on and watch the games live. All the other Werkself preseason friendlies leading up to the 2026/27 season will also be streamed live for free.
Show more
