"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 have agreed a loan move for U19s striker Ken Izekor to join Bundesliga 2 club Eintracht Braunschweig on loan for the rest of the 2025/26 season.
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Bayer 04 have agreed a loan deal for Jeanuel Belocian to join fellow Bundesliga club Wolfsburg on loan until the end of the season. The 20-year-old defender’s contract in Leverkusen runs until 30 June 2029.
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After Leverkusen's eSports team spectacularly won the first showdown in the history of the VBL Club Championship last year, two rather sobering editions followed with two early exits. Now, in Showdown Four, cousins Marc and Sean Landwehr have once again made it into the offline knockout phase. And in this phase, Bochum awaits on Monday, 2 February (live on the VBL's Twitch channel from 16:00 CET). Here's a look at their opponents and what might happen next.
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SAB-P GmbH is to become Bayer 04 Leverkusen's first official inclusion partner. The company, which has previously been involved in the club's Business Club, is underlining its social commitment to inclusion with an agreement that runs until 31 May 2027. Among other things, it will be the shirt sponsor of the Inclusion Team from the 2026/27 season onwards.
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The Werkself were impressive in the 3-1 win against Eintracht Frankfurt with clinical finishing and a first half "at a high level" that head coach Kasper Hjulmand draws a lot of positives from. The same should apply to Arthur, who scored for the first time in the Bundesliga. Edmond Tapsoba, for his part, was happy about his 250th appearance in a Bayer 04 jersey. "I think we're slowly finding our feet again," said goalscorer Malik Tillman, summing up the performance. The Werkself review.
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