"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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Once the final whistle was blown, it was time to take a deep breath. 2-0 down and a 5–2 win in the end. It was a nerve-wracking affair against FC Nürnberg in the second round of the 2026–27 DFB Pokal. Jonas Hofmann said – “We didn’t let our heads drop” – hitting the nail on the head. Indeed, it was clear the Werkself were not prepared to accept elimination from the DFB Pokal. So they went on to score. The Black and Reds made their presence felt with a goal just before half-time, followed by four more in the second half. Or, to put it another way: Edmond Tapsoba’s first Bayer 04 brace, a clinical penalty from Patrik Schick, yet another precision strike from Hofmann and a blistering volley from Lucas Vázquez. Each goal more beautiful than the last! After the match, head coach Carles Martínez praised his team’s commitment above all else and the fact that they never lost belief in themselves. The Werkself review.
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Werkself-TV shows the highlights of Bayer 04's 5-2 win against 1. FC Nürnberg in the second round of the DFB-Pokal 2026/27...
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Bayer 04 came from 2-0 down to beat Nürnberg 5-2 in the second round of the 2026/27 DFB Pokal on Wednesday night. Edmond Tapsoba’s double either side of half-time sparked the turnaround, before Patrik Schick, Jonas Hofmann and Lucas Vázquez ensured progress to the last 16 for the 2024 cup winners.
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