"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
It couldn't have been any tighter! Despite winning four of six games in the online preliminary round in Showdown 1 of the VBL Club Championship 2026/27, Leverkusen eSports duo Marc and Sean Landwehr didn't make it through to the offline knockout round. Level on points (12) with seven other teams, Leverkusen were the only team with this points tally not to progress as they had the worst single-game record compared to their rivals.
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Bayer 04 are away to Croatian champions Dinamo Zagreb on Matchday 5 of the league phase of the 2026/27 UEFA Europa League. The game kicks off on Thursday 26 November at 18:45 CET at the Maksimir Stadium. All the information on ticket sales.
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It wasn’t just on the pitch that there was cause for celebration around the Werkself’s 2–1 home win against SC Freiburg. Plenty of happy faces could be seen near the dugouts at half-time too. Once again, CEO Fernando Carro, alongside former striker and club ambassador Stefan Kießling, paid tribute to eight supporters’ clubs celebrating up to their 30th anniversary on behalf of Bayer 04.
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A disciplined and impressive team performance secured a 2–1 victory for the Werkself against league leaders SC Freiburg, who had remained unbeaten across all competitions until then; two players once again stood out at the BayArena: Artisic dribbler Ibrahim Maza scored Leverkusen’s first goal himself and set up the second, whilst goal-getter Patrik Schick had set up the equaliser and netted the winner. In doing so, the Czechia international set a remarkable club record. Both head coach Carles Martínez and the media were full of praise afterwards. Maza himself was also delighted with the growing rapport with “super striker” Schick: “The more we play together, the better we understand each other.” The Werkself’s comeback secured their fourth home win in their fourth home game of the season.
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