"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Newly promoted SV 07 Elversberg will begin the 2026/27 season as Bundesliga club number 59. The Saarland club start their first Bundesliga campaign at home to the Werkself on Saturday, 29 August (kick-off 15:30 CEST) at the URSAPHARM Arena on Kaiserlinde, which is currently being rebuilt. For one Leverkusen player in the ‘Elv’ line-up, the clash will be a special reunion. The lowdown on our next opponents.
Show more
The fixture details for the Bayer 04 Women’s first match in the 2026/27 DFB Pokal has been confirmed: As announced by the German Football Association (DFB) on Thursday morning, the Leverkusen Women will face second-tier side FC Viktoria Berlin in the first round on Sunday 27 September at 14:00 CEST.
Show more
Once again, well over 100 Werkself fans were delighted to receive an invitation from the club’s record appearance-maker, Rüdiger Vollborn, to the sold-out Schwadbud at the BayArena. This time, the supporters listened as the club historian provided fascinating, exclusive insights into the period from Bayer 04 being founded in 1904 to the club’s promotion to the Bundesliga in 1979. A journey through time is also planned for the upcoming ‘Rudi lädt ein’ event in early November – this time focusing on the years of the Nazi regime.
Show more
Getting in the mood for the new season together, exchanging ideas and looking ahead to the coming months: Bayer 04 welcomed partners to the BayArena for the annual sponsors season-launch event. In a relaxed atmosphere, the management, head coach and players came together with representatives from partner companies to celebrate the start of the 2026/27 season.
Show more
