"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 were beaten 2-0 away at Augsburg on Matchday 13 in the Bundesliga. The Werkself had the majority of the ball but fell behind early to Dimitrios Giannoulis and then Anton Kade inside the first half an hour. Despite an attempted fightback in the second half and striking the frame of the goal three times, Leverkusen were left empty handed.
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Werkself-TV shows the highlights of the Bayer 04 women's 3-2 win against RB Leipzig on the 12th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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For the second time in three weeks, Bayer 04 have to face a team that has just changed coach. The Werkself’s overall record against Augsburg and the Bavarians’ poor season so far both point towards a Leverkusen win, but head coach Kasper Hjulmand is still aware of the threat going into Saturday’s Bundesliga encounter (kick-off: 15:30 CET). Here’s all you need to know ahead of the Matchday 13 fixture at the WWK Arena.
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The groups for the 2026 World Cup in the USA, Canada and Mexico have been finalised. At the draw in the USA capital Washington D.C., which was hosted by German top model Heidi Klum and others, 48 teams were drawn for the first time. The groups at a glance.
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