"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Tickets for the first two Bayer 04 women’s team home games are now on general sale. A week after their league opener away at RB Leipzig, Roberto Pätzold’s side will face last season’s runners-up, VfL Wolfsburg, in the first home fixture on Sunday 30 August (kick-off: 16:00 CEST). Fifteen days later, on Monday night, 14 September (kick-off: 18:00 CEST), the Leverkusen Women host German champions Bayern Munich at the Ulrich Haberland Stadium for a top-of-the-table league clash. You can now also select specific seats via the online shop. The latest information on match ticket sales.
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Bayer 04 Leverkusen have extended midfielder Noah Mbamba’s contract by twelve months and sent the Belgian U21 international on loan to France. At FC Lorient, the 21-year-old – whose contract at Leverkusen now runs to 30 June 2029 – is set to gain playing time in Ligue 1 and, through strong performances and further development, put himself in the running for a future place in the Werkself squad.
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Spurred on by a flawless hat-trick from Cornelia Kramer, the Bayer 04 women’s team won their penultimate pre-season friendly in commanding fashion. As part of the season launch, the Werkself beat Dutch top-flight side Feyenoord 7–0. In front of 3,000 spectators at the Ulrich Haberland Stadium, Kramer (6’, 25’, 45’), Sofie Zdebel (47’), Maja Sternad (59'), Natasha Kowalski (83') and Vanessa Fudalla (86') scored the goals for coach Roberto Pätzold’s side.
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The Shareholders’ Committee of Bayer 04 Leverkusen Fußball GmbH has extended the contracts of the two managing directors, Fernando Carro and Simon Rolfes, ahead of schedule. The CEO, Fernando Carro (62), will continue in his role until 30 June 2029, and managing director sport Simon Rolfes (44) will remain in post until 30 June 2031.
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