"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The Champions League journey continues! On the eighth and final matchday of the league phase of the UEFA Champions League 2025/26, Bayer 04 secured their place in the play-offs with a commanding 3-0 win over Villarreal. Malik Tillman put in a mature and combative performance for Leverkusen, scoring a brace (12', 35') to make it 2-0 at the break, while Alejandro Grimaldo (57') and plenty of control of the game did the rest in the second half. The draw for the Werkself's next UCL opponents will take place on Friday 30 January at 12:00 CET.
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The Leverkusen eSports team played the remaining three of the six matches in the online preliminary round of the fourth showdown in the VBL Club Championship 2025/26. RB Leipzig and SC Freiburg were among the teams with the highest goal threat, including two World Cup participants in their ranks. Although the #B04eSports players were defeated in the matches overall, nine points from the first three games last week were enough for Leverkusen to advance to the offline round in Berlin on 2 February.
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A decisive showdown awaits: The Werkself are aiming to progress to the play-off round of the 2025/26 UEFA Champions League with a home win against Villarreal CF on the eighth and final matchday of the league phase. Ahead of the match on Wednesday, 28 January (kick-off: 21:00 CET), coach Kasper Hjulmand spoke about the importance of the game, the possible return of Edmond Tapsoba and a statement from new signing Jonas Omlin in an exclusive interview with Werkself TV. Lucas Vázquez, for his part, spoke about his role on and off the pitch as well as tomorrow’s opponents, who he often faced in Spain with Real Madrid.
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For Villarreal CF, the match at Bayer 04 on Wednesday, 28 January (kick-off: 21:00 CET), will be their last appearance on the European stage this season. The Spanish side, currently fourth in La Liga, are still without a win in the UEFA Champions League and, with just one point from their seven games so far, have no chance of making the play-offs. The 2021 Europa League winners can therefore play without any pressure at the BayArena and will be looking to bow out of the competition with a good performance. The lowdown on our next opponents.
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