"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 Leverkusen have extended Abdoulaye Faye’s contract by a further year to 30 June 2031. During the 2026/27 season, the talented defender will play for Celta Vigo on loan without an option to buy. The 21-year-old Senegalese is set to feature in La Liga and the UEFA Europa League with last season’s sixth-placed side in Spain.
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The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. The programme on day one (Sunday 2 August) includes a media round with managing director sport Simon Rolfes, free time for the team after the friendly against Rot-Weiss Essen and before an intensive week of training begins, as well as a coffee get-together where CEO Fernando Carro and Rolfes met around 100 fans in the afternoon.
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Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.
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A warm welcome to the Weimarer Land, Bayer 04! The Werkself moved into their accommodation for this year’s training camp on Saturday evening. In Blankenhain, Thuringia, head coach Carles Martínez’s team have a programme of gruelling training sessions – several of which will be open to fans – and team-building activities lined up for the next six days. We’ll be following the Werkself up close and providing you with exclusive insights, quotes, photos and videos from the training camp.
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With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.
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