"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 will have to manage without defender Guéla Doué for the time being. The Ivory Coast international sustained a muscle injury to his right calf during the final Werkself training session yesterday ahead of the Europa League clash with Slovenian champions NK Celje.
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Two home matches on Saturday afternoons and three long away trips: the German Football Association (DFB) has finalised the fixtures for a further five matchdays in the Google Pixel Women’s Bundesliga. This means all of the Bayer 04 Women’s team league fixtures are now confirmed up to the end of November.
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Construction work continues on the ‘Haus der Talente’ on Kurtekottenweg in Leverkusen, where 36 young elite athletes will find a new home from next summer. The building team from Temmink Bau, led by Thomas Wellers, are hard at work. Over the past few days, excavators, wheeled loaders and rollers have removed 2,500 cubic metres of soil to excavate the basement.
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In a top-quality encounter, the Bayer 04 women’s team lost 3-2 at home to Bayern Munich. Paulina Tomasiak opened the scoring with a free-kick (36’) and also netted a superb goal to make it 2–1 (52’). Vanessa Gilles (51') and Edna Imade (68') equalised for FC Bayern in a fast-paced and extremely entertaining match. Alara Sehitler sealed the win late on for the reigning champions.
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