"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The Werkself kicked off the final international break of the current season on Monday morning with the first of three open training sessions this week. While eleven Bayer 04 players will be away on international duty in the coming days, the other players will be working together in Leverkusen. The next challenge in the Bundesliga awaits on Saturday, 4 April (kick-off: 15:30 CEST) with the home game against VfL Wolfsburg.
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Due to maintenance work, the online shop and other digital services from Bayer 04 Leverkusen will be temporarily restricted or unavailable from Monday, 23 March (18:00 CET) to Thursday, 26 March. Bayer 04 will provide immediate updates via the club's official channels if the work is completed earlier than planned. The overview.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Thanks to a masterstroke from Katharina Piljic, the Werkself secured their eleventh win of the season in the Google Pixel Women's Bundesliga. On Sunday evening, coach Roberto Pätzold's team beat FC Carl Zeiss Jena 1-0. Midfielder Piljic scored the winning goal with a volley into the corner from the edge of the box (19’) in front of 633 spectators at the Ulrich Haberland Stadium - and ensured that Leverkusen moved up to fifth place in the table for at least one night with 34 points.
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Bayer 04 will have to make do without forward Martin Terrier in the next few weeks. The Frenchman sustained a muscle injury in his right hamstring in Saturday's 3-3 draw at Heidenheim in the Bundesliga.
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