"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Werkself-TV shows the highlights of the Bayer 04 women's 0-1 loss against SGS Essen on the 11th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Following the international break, Bayer 04 are away to VfL Wolfsburg on Bundesliga matchday 11 in 2025/26, on Saturday, 22 November (kick-off: 15:30 CET) in the first of eight matches between now and Christmas. Ahead of the game at the Volkswagen Arena, head coach Kasper Hjulmand spoke about the Wolves, the reunion with some familiar faces and the latest updates on his own squad.
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VfL Wolfsburg are looking for a fresh start after parting company with head coach Paul Simonis and sporting director Sebastian Schindzielorz during the recent international break. The Wolves are looking to kick off their revival this Saturday, 22 November (kick-off: 15:30 CET), in the home game against the Werkself. The lowdown on our next opponents.
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His loss has left Bayer 04 deeply saddened: Dieter Herzog, World Cup winner in 1974 and seven years playing for Bayer 04, passed away this week at the age of 79.
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A week after the disappointing DFB Pokal exit at Hamburger SV, the Bayer 04 Women return to league action. In a home match against SGS Essen on Saturday, 22 November (kick-off: 14:00 CET at the Ulrich Haberland Stadium), coach Roberto Pätzold's team will be fighting to maintain a good position in the chasing pack in the Google Pixel Women's Bundesliga.
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