"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Following the Bundesliga clash against RB Leipzig (Sunday, 20 September, 15:30 CEST), some of the Werkself first team players will be heading off for the first international break of the season. Here is an overview of the Bayer 04 players called up for their national teams and all the details of their upcoming matches.
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A special visit to the BayArena: 222 members from volunteer fire brigades in Leverkusen, the Rheinisch-Bergisch district and the Oberbergisch district watched the Werkself’s 2–0 home win over Slovenian champions NK Celje live in the stadium. Bayer 04 had invited them to the 2026/27 Europa League opener as a thank-you for their tremendous dedication. They watched the match together in Block F4.
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The Bayer 04 U19s have extended their winning run with a fifth consecutive victory on Matchday 5 of the DFB Youth League’s preliminary round. Coach Patrick Greveraars’ side secured a 3–2 (2–1) win in their match against second-placed FC Viktoria Köln, with Burak Kir and Nebe Domnic scoring for the hosts in the first half before captain Ben Hawighorst found the net after the break.
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Bayer 04 will have to manage without defender Guéla Doué for the time being. The Ivory Coast international sustained a muscle injury to his right calf during the final Werkself training session yesterday ahead of the Europa League clash with Slovenian champions NK Celje.
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For the first time since reaching the final against AS Roma (2–2, first leg 2–0) in May 2024, Bayer 04 are playing another home match in the UEFA Europa League – and they will be wearing their new European kit. On Wednesday 16 September (kick-off: 21:00 CEST), the BayArena will welcome Slovenian champions NK Celje, who appointed a new coach this week following a mixed start to the season. Under the slogan “40 Years Across Europe. Still Creating History.”, the Black and Reds now aim to add the next chapter to their European history, which has seen so much success in recent years. Bayer 04 fans can follow the match on free-to-air TV on RTL, as well as on Sky and Werkself Radio. The matchday news.
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