"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.
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A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.
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Can Bayer 04 pull off a coup in London? Just over a week after the 1-1 draw in the first leg of the 2025/26 UEFA Champions League round of 16 tie, the Werkself are now looking to put in a convincing performance away at Arsenal – and get a result to secure a place in the quarter-finals. Ahead of the match on Tuesday, (kick-off: 21:00 CET), head coach Kasper Hjulmand shared his thoughts on the team’s hunger for success. Exequiel Palacios, meanwhile, spoke about the importance of the fixture and the team’s development over the past few months.
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In their last two matches, they’ve done exactly what 'Laterkusen' did in the 2023/24 double-winning season: late on, but not too late, the Gunners scored crucial goals – first in the first leg of the UEFA Champions League round of 16 at Bayer 04, then last weekend in the Premier League against Everton. This Tuesday, 17 March (kick-off: 21:00 CET), Arsenal host the Werkself in London. The latest on our opponents.
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Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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