"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Two Saturdays, one Friday and one Sunday: The dates for the Bayer 04 Women's team games on matchdays 16 to 19 have been finalised. Three of the four matches scheduled by the German Football Association (DFB) on Tuesday will be played at home at the Ulrich Haberland Stadium.
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Despite a courageous display, the Bayer 04 Women missed out on a surprise at the start of the second half of the Bundesliga season. Coach Roberto Pätzold's team lost 3-0 to league leaders Bayern Munich on Monday night. An early goal from the clinical visitors, a disputed penalty and another spot-kick prevented Leverkusen, who are seventh in the table on 22 points from 14 games, from picking up a point in front of 3,011 spectators at the sold-out Ulrich Haberland Stadium.
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The Werkself rang in the Black and Red festive season with an emotional visit to Klinikum Leverkusen. Kristin Kögel, Melissa Friedrich and Louisa Remien from the Bayer 04 Women's team and Jonas Hofmann, Janis Blaswich and Niklas Lomb from the first team visited the young patients on the children's ward and, for the first time, on the ‘Zeitinsel’ children's palliative care unit. They brought a host of lovingly wrapped presents ensuring a big surprise for young and old alike.
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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