"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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To all Bayer 04 fans: The Fanwelt will be closed all day next Monday 30 June. This is due to preparations for the change of kit supplier from Castore to New Balance on Tuesday 1 July.
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The Norway U23 international Julie Jorde has completed the move from Bayer 04 Leverkusen to Brøndby IF. The twelve-time champions of Denmark have signed the midfielder on permanent terms after her loan move from the Bundesliga to Denmark in the winter.
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It is almost two years since Bayer 04 new signing Abdoulaye Faye first stepped foot into the BayArena as a player for the Swedish club BK Häcken in the opening match in the 2023/24 Europa League campaign. A day before his nineteenth birthday, the central defender did not play in the 4-0 win for the Werkself but it was "an incredible night" for him on 21 September 2023 as he explained in his first interview on bayer04.de. "I watched the players and saw the fans. I liked it." It was also the first European night early on in his career. He only joined the then champions of Sweden in the cold north of Europe from his home in Senegal a few weeks before that special moment. Bayer04.de profiles our new defender.
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Welcome, Abdoulaye Faye. The 20-year-old Senegalese central defender joins Leverkusen from top-flight Swedish club BK Häcken. In his first interview he talks about his move to Bayer 04 and his targets with the Werkself.
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