"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
No points in the Kraichgau: the Werkself lost 1-0 away to top-six rivals TSG Hoffenheim on Bundesliga Matchday 18. Wouter Burger scored the only goal with a free kick in the ninth minute. In an uneventful contest, the Werkself tried hard to find an equaliser but were repeatedly thwarted.
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The meeting between fifth and sixth on Saturday afternoon (17 January, 15:30 CET) is a hard one to predict. While the Werkself can take confidence from their historic record at TSG Hoffenheim, the hosts are currently enjoying their second-best Bundesliga campaign and have lost just one of their last 10 games. Another good omen for Bayer 04: Daniel Schlager also refereed Leverkusen's last victory in Sinsheim (4-1). The Matchday News.
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At the end of the winter training camp in Portugal, the Bayer 04 Women convincingly mastered their friendly ahead of the start of the second half of the season. In the match against Swiss league leaders Servette FCCF, coach Roberto Pätzold's team won 3-0 at the Monte Gordo Sports Complex. Carlotta Wamser (4’), Vanessa Fudalla (18’) and Loreen Bender (53’) scored for Bayer 04, who have been preparing for the Rückrunde in the Algarve since last Saturday.
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The German Football League (DFL) has rescheduled the postponed fixture at Hamburger SV on Bundesliga matchday 17. The match, due to be played on Tuesday, has now been rescheduled for Wednesday, 4 March (kick-off: 20:30 CET).
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The Rückrunde is about to begin: The Werkself travel to TSG Hoffenheim on Saturday, 17 January (kick-off: 15:30 CET) on Bundesliga matchday 18. At the pre-match press conference on Friday lunchtime, head coach Kasper Hjulmand emphasised the double anticipation for the clash following Tuesday's postponement of the fixture at Hamburger SV. And he also talked about the tactical approach against an opponent on course for Champions League qualification.
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