"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.
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You have voted – your ‘Team of the Quarter-Century’ has been decided! This historic selection, covering the period from 1 January 2000 to 31 December 2024, features honorary captains, Bundesliga champions, double winners and Champions League finalists. Edmond Tapsoba is the only player from the current Bayer 04 squad to make it into the starting XI, while his team-mate Patrik Schick is on the bench. Simon Rolfes, the current managing director sport, is also in the lie-up. A truly special team that brings together a quarter of a century of Bayer 04 history – and has left a decisive mark on the club.
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Following Patrik Schick, Mark Flekken, Ibrahim Maza and Kerim Alajbegovic earlier this week, the next World Cup participant is back on the training ground in Leverkusen: On Thursday 30 July, Malik Tillman rejoined the squad, completing his first training session under head coach Carles Martínez.
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Werkself TV shows the highlights of the 4-0 victory in the friendly match against KRC Genk...
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In their third friendly of this pre-season, Bayer 04 played on home soil for the first time – and won there too! The Werkself claimed a comfortable 4-0 victory against Belgian top-flight side KRC Genk at the Ulrich-Haberland-Stadion. Jeanuel Belocian (9’) and Nathan Tella (42’) gave a dominant Leverkusen a 2-0 lead at the break, which Afonso Moreira (51’) and Christian Kofane (53’) doubled after the break. Among the many second-half substitutions was Patrik Schick, who made his first friendly appearance of the summer.
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