"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Werkself-TV shows the highlights of Bayer 04 Women's 2-1 win at SC Freiburg on Matchday 5 of the 2026/27 Google Pixel Women's Bundesliga.
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Calling Bayer 04 families – this matchday is all yours! As part of the Family Matchday on Sunday 20 September, not only will the Werkself take on RB Leipzig at 15:30 CEST but there will also be a variety of activity zones for young and old alike be set up around the BayArena. What’s more, genuine Bayer 04 rarities await Black and Red fans at the Fantrödel flea market. By taking part in the fan travel survey, Leverkusen supporters can help the club gather important information and even win a jersey before the Werkself hit the ground running against Leipzig on the pitch. The matchday news for RB Leipzig game.
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It has been a mixed start to the season for RB Leipzig. The team from Saxony have a flawless record at home but are less successful on the road to date. RBL are looking to change that in their away fixture at the BayArena on Sunday, 20 September (kick-off: 15:30 CEST). However, head coach Martin Demichelis will have to manage without a number of key players. The lowdown on our next opponents.
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With a flawless away record under their belts, the Bayer 04 women’s team travel to SC Freiburg. On Sunday 20 September (16:00 CEST), coach Roberto Pätzold’s side will be aiming for three points again, six days after their narrow defeat to Bayern Munich. The Werkself have emerged victorious from both of their away fixtures so far this season.
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