"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Video game producer Electronic Arts (EA) has announced the nominees for the Men's and Women's Team of the Year (TOTY) for EA Sports FC 26. With Patrik Schick and Alejandro Grimaldo for the men and Vanessa Fudalla for the women, there are three Bayer 04 players included. Fans of the Black-and-Reds can vote for each top XI of 2025 from now until 18:59 CET on Monday 12 January.
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The Werkself host Mainz at the BayArena on matchday 24 in the 2025/26 Bundesliga season. The match is on Saturday, 28 February, at 15:30 CET. Information on ticket sales.
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The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.
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