Back
4.08.2019Business

Barmenia remains main and kit sponsor to 2024

Barmenia Versicherungen remains the main and kit sponsor for Bayer 04 Leverkusen. The Wuppertal-based insurance company have extended the sponsorship contract with the Champions League participants from the original date of June 2020 by four years to 30 June 2024.
crop_Voeller_Carro_Barmenia.jpg

"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."

For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."

The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.

Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."

Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.

Related News

Cornelia Kramer am Ball
Women - 16.10.2026

‘Reinforcing our ambition’: Bayer 04 Women take on Eintracht Frankfurt

Following the international break, the Bayer 04 women’s team face their next head-to-head clash in the race for a top spot in the Bundesliga. In Saturday’s home match (14:00 CEST), the fourth-placed side host third-placed Eintracht Frankfurt at the Ulrich Haberland Stadium. Head coach Roberto Pätzold is well aware of the great opportunity this presents for his team.

Show more
crop_20261015_EL_LPOB04_MD_0206.jpg
Europa League - 15.10.2026

Follow the Werkself’s trip to Poznan ✈️🇵🇱

Bayer 04 make their first trip to Poland for over 30 years as they face Lech Poznan on Matchday 2 of the league phase in the 2026/27 UEFA Europa League. The game kicks off at 18:45 CEST on Thursday, but the team will be preparing for the action on Wednesday with training, travel and pre-match press conferences. We’ll bring you all the latest news here…

Show more
Patrik Schick und Co. jubeln in Posen
Europa League - 15.10.2026

4–0 at Lech Poznan – Werkself extend winning run on European stage

Bayer 04 remain unbeaten in the 2026/27 UEFA Europa League. After winning the opener against NK Celje, the Werkself followed that up on Thursday night with a 4–0 win away at the Polish champions Lech Poznan. Patrik Schick, who came on as a substitute early in the game, scored twice from the penalty spot, and Malik Tillman also found the back of the net before half-time. The second half was a more subdued affair, with Ibrahim Maza scoring late on to seal the final 4-0 scoreline.

Show more
Jan Conradi bei der Torwarttrainer-Fortbildung
Youth - 15.10.2026

Zonal defence: Goalkeeping coach training course at the BayArena

Since 2023, Bayer 04 has been organising regular free goalkeeping coach training sessions at the BayArena. As in previous years, the event attracted enormous interest in mid-October 2026. Around 140 participants – mostly goalkeeping coaches from the region, but also team and academy coaches as well as association staff – came to the Werkself stadium to gain expert knowledge on the subject of zonal marking. Through a theoretical keynote presentation and a practical session on the pitch, the participants gained insights into goalkeeping and goalkeeper training at Bayer 04.

Show more