Back
4.08.2019Business

Barmenia remains main and kit sponsor to 2024

Barmenia Versicherungen remains the main and kit sponsor for Bayer 04 Leverkusen. The Wuppertal-based insurance company have extended the sponsorship contract with the Champions League participants from the original date of June 2020 by four years to 30 June 2024.
crop_Voeller_Carro_Barmenia.jpg

"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."

For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."

The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.

Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."

Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.

Related News

Konstantinos_Kotsifakis.jpg
Bayer 04 - 03.06.2026

Konstantinos Kotsifakis set for assistant coach role with Bayer 04 U19s

Strengthening the Bayer 04 Leverkusen youth teams: Konstantinos Kotsifakis will join the Werkself from Bundesliga 2 club Hertha Berlin for the 2026/27 season, where he will be a permanent member of the Leverkusen U19 coaching set-up. The German-Greek will also take on an operational role in coaching the Bayer 04 Future Team. The 29-year-old was most recently head coach of the U17s at Hertha Berlin.

Show more
BayArena
Bayer 04 - 03.06.2026

Runner-up for Pitch of the Year: Bayer 04 again recognised for outstanding pitch quality

Another award for the Bayer 04 head groundsman and staff: After coming top in the 2021/22, 2022/23 and 2024/25 seasons, the BayArena pitch came second in the Bundesliga Pitch of the Year ranking for the 2025/26 season. VfL Wolfsburg secured the top spot this year, with TSG Hoffenheim in third place.

Show more
Bundesliga
Bundesliga - 02.06.2026

2026/27 Bundesliga fixture list out on 2 July

Opening opponents, derby weekends, the opponents in the season finale: This information and more will be available to Bayer 04 fans on Thursday, 2 July, when the 2026/27 Bundesliga fixture list is published.

Show more
crop_imago1052583470.jpg
Bayer 04 - 01.06.2026

World Cup blog: Seven Werkself players at the World Cup – Palacios in Argentina squad

The next footballing highlight is just around the corner: the 2026 FIFA World Cup, the 23rd edition of the tournament, will be held in the USA, Canada and Mexico and feature 48 teams for the first time. Bayer04.de has all the latest on the Werkself players called up to represent their countries.

Show more
Carlotta Wamser für die DFB-Auswahl
Women - 01.06.2026

World Cup qualifiers: Nine Bayer 04 Women on international duty

While the majority of the Bayer 04 Women are enjoying their summer break, nine Werkself players will be on duty for their national teams in the coming days. Three of them are competing for a place at the World Cup, while six are involved in two friendlies with the Germany U23 team.

Show more