"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.
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After full time in the 1-1 draw against FC Bayern Munich, the Bayer 04 fans first had to catch their breath. Firstly because of their usual loud support, and secondly because of the great drama they'd witnessed on the pitch: three disallowed goals, two red cards and a Werkself side who "again produced a very good performance against strong opponents", as head coach Kasper Hjulmand described. The Dane was particularly enthused by the performance of young Montrell Culbreath, while Patrik Schick got to enjoy his 200th appearance under the Cross. The Werkself Review unpacks the action.
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Werkself TV shows the highlights of Bayer 04's 1-1 draw against FC Bayern Munich on Matchday 26 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 1-1 draw at home by Bayern Munich in an eventful Matchday 26 fixture in the Bundesliga. Aleix Garcia had given the Werkself the lead inside six minutes, but Bayern levelled in the second half through Luis Diaz, despite Nicolas Jackson having been send off before the break. Diaz was then dismissed himself as Leverkusen pushed for a winner, which failed to materialise as Jonas Hofmann saw a late goal ruled out.
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