"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Werkself-TV shows the highlights of the Bayer 04 women's 1-0 win against FC Carl Zeiss Jena on the 21th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
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Three goals weren’t enough for the Werkself to beat FC Heidenheim on Saturday. The 3-3 stalemate was Bayer 04’s third Bundesliga draw in a row. After a commanding first half and a two-goal lead, “we didn’t get back into our game,” summarised Mark Flekken, who featured between the sticks for the first time in two months. Patrik Schick once again proved his nose for goal, bagging a brace. He is now the third-most prolific Bundesliga scorer in the club’s history. Despite the squandered points, head coach Kasper Hjulmand remains confident ahead of the final spurt of the season: “We’re ready to overcome this situation.” The Werkself review.
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Werkself TV shows the highlights of Bayer 04's 3-3 draw at FC Heidenheim on Matchday 27 of the 2025/26 Bundesliga season...
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Bayer 04 were held to a 3-3 draw away at Heidenheim despite twice taking the lead on Bundesliga Matchday 27. Malik Tillman and Patrik Schick had given the Werkself a 2-0 advantage in the first half, but Hennes Behrens and a Marvin Pieringer penalty brought the hosts level after the restart. Schick restored the lead not long after. However, Pieringer also struck again in the closing minutes to restrict Leverkusen to just a point away at the Bundesliga’s bottom side.
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Bayer 04 have fond memories of their encounters with Heidenheim, including a resounding 6-0 win in the reverse fixture. Kasper Hjulmand’s side would very much like to produce a similarly clinical display as they now head to the Voith-Arena for Matchday 27 on Saturday (15:30 CET). But they come up against a team fighting for their Bundesliga lives at the bottom of the table, 10 points adrift of safety with time running out. Here’s all you need to know ahead of the game in our matchday news.
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