"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 will round off their 2026/27 pre-season preparations with a friendly against Premier League side Newcastle United. The match against the side featuring German internationals Malik Thiaw and Nick Woltemade will take place on Saturday 15 August (kick-off: 4 pm German time/3 pm local time) at St James’ Park. Werkself-TV will stream the match live in full and free of charge after logging in from 3.50 pm...
After the 2-1 defeat at Premier League club Nottingham Forest the night before, it was straight back to work for the Werkself at midday on Thursday with an intensive training session in hot temperatures at the hosts' training ground.
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The Werkself suffered a first defeat in the current pre-season fixtures. The sixth friendly of the summer ended in 2-1 reverse at Premier League Nottingham Forest. The English side took an early lead (4’) but Patrik Schick levelled just after the half-hour mark (32’). Nothing much happened after that, and the match looked set to end in a draw. However, the hosts managed to score the winning goal late on (90').
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Bayer 04 Leverkusen have loaned U19 midfielder Jeremiah Mensah to Dutch second-tier side Roda JC Kerkrade for one year. The 18-year-old Germany youth international has a long-term contract at the club to 2031.
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Bayer 04 Leverkusen Fußball GmbH has taken note of the final, non-binding statement issued by the Bundeskartellamt regarding the 50+1 rule and its application, and will now examine it carefully.
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