"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Werkself TV shows the highlights of Bayer 04's 2-1 derby win at 1. FC Köln Matchday 9 of the 2026/27 Bundesliga season...
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There were celebrations among those in black and red at the RheinEnergieSTADION. On Matchday 9 of the 2026/27 Bundesliga season, the Werkself beat 1. FC Köln 2-0 and registered their sixth successive win in the derby. Aleix Garcia put Bayer 04 in front after just seven minutes with a direct free kick. Leverkusen played with discipline and energy after that and didn't allow some fierce challenges to unsettle them. Patrik Schick made it 2-0 in the 86th minute, and Said El Mala's goal in stoppage time for Köln proved nothing more than consolation. Jonas Hofmann crowned the derby win with his 100th appearance for the club.
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Bayer 04 have won each of their last five competitive encounters with 1. FC Köln, and it's around seven years since their last defeat in the cathedral city. That said, the hosts are in strong form at home and will make it anything but easy for the Werkself at the RheinEnergieSTADION on Sunday afternoon (kick-off 15:30 CET). The Matchday News.
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Werkself-TV shows the highlights of Bayer 04 Women's 2-0 win against Hamburger SV on Matchday 9 of the 2026/27 Google Pixel Women's Bundesliga.
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Bayer 04 Women closed the gap on the teams above them in the Bundesliga with a 2-0 win at home to Hamburger SV on Saturday afternoon. Roberto Pätzold's side bided their time at the Ulrich-Haberland-Stadion before second-half goals from Cornelia Kramer (58') and Lobke Loonen (90'+5) earned them a victory that moves them to within a point of third place, the final Champions League qualification spot.
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