"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.
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The fourth European away trip of the season in the UEFA Champions League 2025/26 takes the Werkself to the Greek capital. Head coach Kasper Hjulmand's team are away to Greek double winners Olympiacos on matchday seven in the UCL league phase. The match at the Karaiskakis Stadium is on Tuesday, 20 January (kick-off: 21:00 CET). We'll be taking you on a trip to Athens and reporting on the Werkself close-up...
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A great honour for Bayer 04 Women's German international: as part of the 2025 Sports Awards, Carlotta Wamser entered her name into the City of Leverkusen's Golden Book. On Tuesday, she looked back on a special year in a talk in the Morsbroich Castle hall of mirrors.
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It was a disappointing night in Athens: The Werkself lost 2-0 away to Olympiacos on Matchday 7 in the league phase of the 2025/26 UEFA Champions League campaign. In a match that was intense and fiery from the outset, the high-pressing home side made the better start and took the lead through Costinha on two minutes. Although the Werkself had a number of chances to equalise, the clinical Greek side increased the lead to 2-0 shortly before half-time (45+1’). In the second half, Leverkusen once again gave their all and showed total commitment but, despite their best efforts, the Black and Reds were unable to break down the Olympiacos defence on the night.
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