"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.
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Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.
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Arsenal, one of the favourites in the UCL, visit the BayArena for the first leg in the UEFA Champions League 2025/26 Round of 16. Kai Havertz and Piero Hincapie, two long-serving Bayer 04 players, are set to return to the BayArena for the first time since leaving the club. As part of the match against the Gunners, fans can look forward to exciting Sound of Dreams festival activities at the stadium. Club members can also secure another SoD Unplugged ticket for a chance to win a special prize. Today’s matchday news.
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A Champions League showdown at the BayArena awaits. On Wednesday night, 11 March (kick-off: 18:45 CET), the Werkself face Arsenal in the first leg of the UEFA Champions League Round of 16. Ahead of the clash with the Premier League leaders, head coach Kasper Hjulmand spoke about the Gunners' exceptional strength at set-pieces, a returning striker and "believing in yourself". Forward Christian Kofane also spoke about the approach to the Round of 16 tie and congratulated his personal idol - whose previous success also motivates him for forthcoming challenges.
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The SoD Unplugged ticket is also available for the UEFA Champions League 2025/26 Round of 16 matches against Arsenal. This gives all Bayer 04 Club members once again the chance to take part in an exclusive competition. This time, the prize is a unique SoD record signed by the Werkself professionals. The SoD Unplugged ticket is available from the day of the first leg at the BayArena (Wednesday, 11 March) up to and including Saturday, 22 March, at the service desk at the Fanwelt.
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