"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
It was a disappointing Saturday night. The Werkself lost 4-1 to VfB Stuttgart to start the new year on Bundesliga matchday 16 in 2025/26, a result that left both players and fans disappointed. "We played without any passion," said Alejandro Grimaldo honestly afterwards. Teammate Jarell Quansah was even more self-critical, emphasising: "We were miles off it in the first half. You can't put in a performance like that, especially in front of our own fans and I can only apologise to them, to be honest." Read on for the reaction, facts and stats from the clash with VfB Stuttgart in the Werkself review.
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Women’s team forward Paulina Bartz is leaving Bayer 04 Leverkusen to play for Hamburg SV until the end of the season. The 20-year-old, whose contract runs to 2027, joins the Bundesliga newcomers on loan until the summer.
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Jarell Quansah and Alejandro Grimaldo speak to Werkself-TV following Bayer 04's 4-1 defeat to VfB Stuttgart on Bundesliga Matchday 16...
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Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...
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