"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 Leverkusen have secured the services of another gifted youngster: 17-year-old forward Ndjicoura Bomba will move to Leverkusen from CS Bamako in his native Mali in March, once he reaches legal age.
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Bayer 04 Leverkusen have completed the signing of winger Farid Alfa-Ruprecht. The 19-year-old German youth international joins from the U21 side of English giants Manchester City. His contract in Leverkusen is set to run until 30 June 2030.
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The Werkself visit VfL Bochum 1848 today, Sunday 27 July (18:00 CEST), in their first 2025/26 pre-season friendly in Germany. While head coach Erik ten Hag's side are still in the early stages of their preparations for the new campaign, this is Bochum's final warm-up for the start of the Bundesliga 2 season next week following their relegation. The Matchday News has all the key info on the clash at the Vonovia Ruhrstadion.
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After her remarkable EURO journey with the German national team to the semi-finals, Carlotta Wamser has earned a few days' holiday. From Ibiza, the Werkself's new right-back still found time to reflect on the tournament in Switzerland for bayer04.de.
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The opponents, venue and kick-off time for Bayer 04 Women's opening match in the Google Pixel Women's Bundesliga have already been known for some weeks. On Thursday morning, the Werkself also discovered when exactly they'll be playing on Matchdays 2 to 4 as the German Football Association (DFB) made its first scheduling announcement of the new 2025/26 season - the first in which 14 teams, not 12, will compete in the top flight.
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