"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.
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At the end of June, Bayer 04 became the first team in the Google Pixel Women’s Bundesliga to begin their pre-season preparations. As well as training sessions at the Kurtekotten facility, the players under coach Roberto Pätzold completed the customary series of performance diagnostics. Werkself-TV presents exclusive insights and player interviews from the first few days after the summer break.
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Following their 4–3 opening victory against Denmark, the Germany U19s made it two wins out of two by defeating hosts Wales, securing their place in the semi-finals with a game to spare. In the 4–0 win, Bayer 04 players Montrell Culbreath and Francis Onyeka once again put in impressive performances, with both finding the back of the net.
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Bayer 04 Leverkusen have signed home-grown talent Sana Coskun on professional terms. The 18-year-old midfielder, who made her Bundesliga debut last season, has signed a contract to 30 June 2029.
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