"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 Women have their second straight home game as they close out Matchday 5 in the Google Pixel Bundesliga against Carl Zeiss Jena on Monday. Kick-off at the Ulrich-Haberland-Stadion is at 6pm CEST, with head coach Roberto Pätzold expecting a defensive-minded opponent while his team look to continue their good form.
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The German double winners’ special-edition jersey to mark the club’s 120th anniversary is reminiscent of the first kit worn by players back in the 1907/08 season. The jersey, which the Werkself will wear for the Bundesliga home game against Holstein Kiel on Saturday, 5 October and which has been met with enthusiasm by the players, has numerous special features relating to the club's history, including an NFC chip that leads to exclusive content when scanned with a smartphone.
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Bundesliga debutants Holstein Kiel come to the BayArena on Saturday, 5 October (kick-off: 3.30pm CEST) looking to improve on their defensive record up against the Werkself after a tough start to the season. No team has conceded more goals so far than the promoted side. Learn more about our next opponents here…
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Vanessa Haim became Bayer 04 Women's sixth summer signing shortly before the start of the training camp in Poland. Around two months after her arrival in Leverkusen, the 27-year-old tells bayer04.de about her move under the Cross and her former job as a teacher.
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The second international break of the 2024/25 season is round the corner. After the Bundesliga clash against Holstein Kiel this Saturday, 5 October (kick-off 15:30 CEST), several Bayer 04 players will be playing in the next set of UEFA Nations League fixtures, among others. An overview.
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