"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Issa Traoré is moving from Bayer 04 Leverkusen to Slovakian top-flight side AS Trencin. The club has loaned the centre-back out for one year to this year’s ninth-placed team in the Slovakian league.
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Assistant coach Remzi Kahraman is leaving the Bayer 04 Women’s team with immediate effect to take up a new challenge abroad. The club has agreed to the 31-year-old’s request to leave, although his contract was originally due to run until 2027. A decision on his successor will be announced shortly.
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At the U19 European Championship in Wales, the Germany U19 national team lost their third and final group match 4-0 to Spain. Several regulars, including Bayer 04 players Montrell Culbreath and Francis Onyeka (on loan to SV Elversberg), who had combined for four goals and assists in the two previous victories, did not feature,. Germany had already secured their place in the semi-finals with a game to spare.
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Two weeks into the preseason, the Bayer 04 Women have secured their first victory. Coach Roberto Pätzold’s team won their first friendly 2–0 against Bundesliga newcomers Mainz 05. In front of 160 spectators at the Kurtekotten Performance Centre, the two summer signings, Maja Sternad (80’) and Justine Brandau (90’), scored for the Black and Reds.
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