"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
New signing Miguel Gutiérrez arrives in Leverkusen having won the Champions League, the Spanish league title and an Olympic gold medal. However, the 25-year-old Spaniard, signed from Napoli, is looking to the future – he wants to write the next chapter of success with the Werkself. Bayer04.de takes a closer look at the skilful, attack-minded left-back, who will wear the number 3 jersey.
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The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. Day three (Tuesday 4 August) begins with a thorough open session on the pitch. After lunch, some players have media engagements at the team hotel, and then the team come together for a barbecue in the evening.
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Nine matches against teams from nine countries, two penalty shoot-outs won, and encounters that went far beyond football: As with last year, the Inklusionswerkself enjoyed an extraordinary week at the Genuine Cup 2026 in Houston, USA, and made memories that will last a lifetime. This year, the Leverkusen side took part as Germany’s official representatives and, accordingly, took to the pitch in Germany kit. Together with 53 teams from 53 nations, the Black and Reds once again sent a powerful message of inclusion and participation – and also impressed on the pitch by winning their group.
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The Werkself training camp in the Weimarer Land all in one place: in our daily blog, you’ll find all the insights and updates from the day. The programme for day two (Monday, 3 August) centres on two training sessions – one in the morning (open to the public) and one in the early evening (behind closed doors) – at the nearby training grounds. In the afternoon, fans can look forward to a big fan meet-up with club legend Paulo Sergio at Schloss Blankenhain.
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