"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 preparations for the 2026/27 season are in full swing, with the first friendly now under their belts. Although there are still around seven weeks to go until the first Bundesliga home game in early September, there is already huge anticipation for the start of competitive action for head coach Carles Martínez’s team at the BayArena. For the Bundesliga home matches of the new season, here is the latest information regarding the first phase of single-match ticket sales. The tried-and-tested early-bird phase remains in place. From 23 to 31 July, tickets for matches will go on sale on weekdays; the early-bird phase ends on 5 August at the latest – provided tickets are still available by then.
Show more
Like last year, Bayer 04 Women held their summer training camp in Rieden. Coach Roberto Pätzold gives his assessment of the time in the Upper Palatinate, discusses the integration of the 11 new players and the unusual team building measures, gives his thoughts on the friendly and looks ahead to the start of the Google Pixel Women's Bundesliga season in August.
Show more
Just in time for the start of the summer holidays in North Rhine-Westphalia, the Werkself will hold another open training session on Tuesday 21 July. The session at the BayArena is scheduled to start at 11:00 CEST and will again be available to watch in a live stream. The fans who are there can look forward to a very special surprise.
Show more
Bayer 04 turned in a dominant performance in a 7-0 win against fifth-tier side Sportfreunde Baumberg in their first friendly ahead of the 2026/27 season. A brace from debutant Afonso Moreira (19', 27') either side of a Christian Kofane strike (23') put the Werkself 3-0 up in the first of the two 35-minute halves in Monheim am Rhein. After the break, Victor Boniface (49', 53'), Robert Andrich (56') and Nathan Tella (67') scored for the completely changed Leverkusen team. It was therefore a successful friendly debut for new head coach Carles Martínez and his team, although the hosts also had something to celebrate despite the defeat: the match marked the inauguration of Baumberg's new ground, the MEGA Stadion.
Show more
