"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Sandwiched between their UEFA Champions League knockout play-off tie against Olympiacos, Bayer 04 return to Bundesliga action on Saturday with a trip to Union Berlin (kick-off: 15:30 CET). It’s a fixture of contrasting styles, with Leverkusen preferring to control the play while Union look to remain compact and counter. The Berliners are therefore suited to facing top teams, but they have only ever managed to win one of 16 meetings with the Werkself, who are looking for a fifth clean sheet of 2026 but will need to beware the home side’s threat from set pieces. Here’s all you need to know ahead of the game in our matchday news.
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After six wins in seven games, the Werkself will be looking to continue their winning run in the capital at FC Union Berlin. Coach Kasper Hjulmand spoke ahead of the match on Saturday, 21 February (kick-off: 15:30 CET) about defenders, the short preparation time and the condition of the pitch at the Stadion An der Alten Försterei.
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Union Berlin have performed particularly well against the top clubs in the Bundesliga this season with a draw at home to Bayern Munich and wins against VfB Stuttgart and RB Leipzig. This Saturday, 21 February (kick-off: 15:30 CET), the Irons now welcome the Werkself, currently sixth in the table, to the Stadion An der Alten Försterei. And the hosts are in desperate need of a win. The lowdown on our next opponents.
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It took exactly 60 minutes for the Werkself to take the lead through a perfectly finished counter-attack by Patrik Schick in the first leg of the 2025/26 UEFA Champions League play-off at Olympiacos. Referring to the meeting in the league phase and the initially squandered opportunities, coach Kasper Hjulmand said afterwards: "I thought: 'Oh no, déjà-vu.'" But after the opening goal, it took just 144 seconds for the Czech to spark more wild celebrations among those in black and red in the Greek cauldron, when Schick nodded in Alejandro Grimaldo's corner. Much to the delight of the Bayer 04 fans, his teammates and his coach, who had warm words for the striker in the aftermath. The Werkself Review.
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