"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Fans at the BayArena got to enjoy a spectacle on Wednesday as the Werkself came from behind to beat Nürnberg 5-2 in the DFB Pokal. Now with the sixth home game of the season, can Bayer 04 maintain their perfect record in Leverkusen as VfB Stuttgart come to town in the Bundesliga on Saturday (15:30 CET)? The visitors have had issues domestically this term, sitting in 15th place, although they have had much better results in the UEFA Champions League. Here’s all you need to know ahead of the Matchday 8 encounter…
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Three days after the spectacular comeback in the DFB Pokal tie against FC Nürnberg (5–2), the Werkself face their next challenge in the Bundesliga. On Saturday, 31 October (kick-off: 15:30 CET), Bayer 04 host VfB Stuttgart, currently 15th in the table, at the BayArena. Ahead of the match, Carles Martínez spoke, amongst other things, about important factors in preparing for this next game given a tight fixture list.
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Despite VfB Stuttgart performing well in the Champions League, they are facing a difficult spell early on in the Bundesliga. Three days after their last-minute victory in the DFB Pokal at SC Paderborn 07, the Swabians can now take to the pitch at the BayArena with greater confidence on Saturday, 31 October (kick-off: 15:30 CET). The lowdown on our next opponents.
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A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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