"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Bayer 04 are riding a wave of success on the European stage: After three wins from their first three games and as the only team yet to concede a goal, the Werkself sit second in the table in the group stage of the UEFA Europa League. With another three points in their first-ever competitive match against Olympique Marseille on Thursday night, 5 November (kick-off: 21:00 CET), Bayer 04 could leap to the top of the table. Meanwhile, the French side are riding the wave of a winning streak in Ligue 1, but are yet to pick up any points in the Europa League. For one Werkself player, Thursday night will mark a reunion with his former team-mates. Today’s matchday news.
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The Europa League campaign continues: Bayer 04 host Olympique Marseille at the BayArena on matchday four of the group stage on Thursday 5 November (kick-off: 21:00 CET). Ahead of the clash against the club from the French Mediterranean coast, head coach Carles Martínez spoke about the visitors’ form and had some good news regarding the squad. Former OM player Facundo Medina spoke, amongst other things, about the factors that will be crucial against his old club.
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The Bayer 04 Round of 16 tie in the 2026/27 DFB Pokal has been scheduled. The Werkself will host Bundesliga rivals RB Leipzig on Wednesday, 2 December, at 18:00 CET. That was announced by the German Football Association (DFB).
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Video game developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga Player of the Month award for October 2026 – and Bayer 04’s Ibrahim Maza is among them. Fans of the Black and Reds can vote from now until Sunday 8 November (23:59 CET).
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