"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
The VBL Club Championship by WOW 2025/26 continues today, Tuesday 18 November, with the last two of the six online preliminary round matches in the second showdown. Starting at 18:00 CET, Bayer 04 face Karlsruher SC, followed by Borussia Mönchengladbach at 19:00 CET. The games will be streamed live on the Bayer 04 app and on the club Twitch channel. The lowdown on our next opponents.
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Just 11 days after their last encounter in the Bundesliga, Bayer 04 Women meet Hamburger SV again. On Sunday (15:00 CET), the two teams will be battling it out at the Volksparkstadion for a place in the DFB Cup quarter-finals. Coach Roberto Pätzold is aware of his team's status as favourites against the promoted outfit - and knows what it will come down to against the awkward opponents.
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Bayer 04 Women goalkeeper Charlotte Voll has been hit by injury again. The 26-year-old suffered an acromioclavicular joint separation in her left shoulder in the latter stages of the Bundesliga match at SC Freiburg on Monday and is set to be sidelined for a number of months. She underwent successful surgery in Düsseldorf on Friday.
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Like they did in the first showdown of the VBL Club Championship by WOW, which the Leverkusen gamers won in spectacular style, Marc and Sean Landwehr also started the second showdown with six points by beating TSG Hoffenheim and VfL Bochum 1848, last-16 participants of the first showdown. The #B04eSports team suffered defeat to SV Darmstadt 98 and Hertha BSC. Meanwhile, Keanu Senkbeil made his VBL CC debut in the clash with the capital club.
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The Bayer 04 Women will end 2025 with the Bundesliga top match against Bayern Munich on Monday night, 22 December. The schedule for matchdays 12 to 15 has been announced by the German Football Association (DFB). In addition to two away games on Fridays, Leverkusen also have a home game on a Saturday lunchtime.
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