"We are very proud of this partnership, which is marked by professionalism and shared commitment," said Fernando Carro, chairman of the board at Bayer 04. "There is a high degree of mutual estimation between the management at Barmenia and us. The now long-term cooperation demonstrates this affinity and the motivation to develop our partnership at a high level over the coming years."
For the Barmenia insurance group and their marketing and sales director Frank Lamsfuß the extension of the commitment is expression of continuity and confidence: "We have successfully positioned ourselves as partners of Bayer 04 and have been able to significantly increase the perception of our brand. With the long-term continuation of this relationship we want to further strengthen this base and further exploit our market potential. The whole Barmenia team is looking forward to the forthcoming years with Bayer 04."
The features of the contract between Barmenia and Bayer 04 include comprehensive advertising presence at the BayArena on matchdays in addition to the kit sponsorship. Plus there are increasingly innovative formats in the area of digital media as well as highly emotional fan input.
Hendrik Schiphorst, Executive Vice President Football at Lagardère Sports, the marketing partner of Bayer 04, said: "We are very happy that we were able to successfully help shape the partnership between Barmenia and Bayer 04 Leverkusen over the past few years. Barmenia and Bayer 04 Leverkusen go perfectly together and we look forward to being able to continue providing our expertise for two ambitious brands in the field of sports sponsorship."
Barmenia Versicherungen has been the main and kit sponsor of Bayer 04 since July 2016. Both the club Bayer 04 Leverkusen and Barmenia Versicherungen were founded in 1904. Barmenia is one of the independent insurance groups in Germany. They they have 3,800 employees across Germany including 1,700 at their base in Wuppertal. Their product range covers sickness and life-insurance, through accident and car insurance to liability insurance and property insurance.
Eintracht Frankfurt have made a perfect start to the season: The 5-0 victory in the first round of the DFB Pokal at Oberliga club FV Engers 07 was followed by two impressive wins in the Bundesliga against Werder Bremen (4-1) and TSG Hoffenheim (3-1). This Friday, 12 September (kick-off: 20:30 CEST/live on Sky and WOW), the team from Frankfurt visit the BayArena. Not exactly their favourite venue. After all, the last time Eintracht scored in Leverkusen was over ten years ago. The lowdown on our next opponents.
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For many young people, football is an important part of their lives, it inspires and offers a sense of identification. Players are role models and the clubs embody social commitment. The state government of North Rhine-Westphalia and the state's Bundesliga football clubs, including Bayer 04, are using this appeal to inform young people about career guidance programmes and to create offers that give them guidance and also support them in making a smooth transition from school education to practical training. After a successful first year, the commitment is now continuing - among other things with joint online and offline communication under the umbrella brand "Heimspiel Zukunft".
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Numerous Bayer 04 players are currently away with their respective national teams and are mainly involved in qualifiers for the 2026 World Cup to be held in the USA, Canada and Mexico. Read on for the blog covering the Werkself players on international duty.
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The Werkself entertain PSV in the first home game in the 2025/26 UEFA Champions League campaign. The game on Matchday 2 is at the BayArena on Wednesday, 1 October with the kick-off at 21:00 CEST. Information on ticket sales.
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Kasper Hjulmand is the new head coach at Bayer 04 Leverkusen. Bayer 04 have signed the Dane, who has a contract to 30 June 2027, as the successor to Erik ten Hag. Hjulmand was most recently coach of the Danish national team. In 2021, he and his team reached the semi-finals of the European Championships, where the Danes narrowly lost to England in extra time. Following the 2-0 defeat against Germany in the Round of 16 at EURO 2024, Hjulmand resigned from his position as Denmark coach after four years. He was head coach at Mainz 05 in the 2014/15 Bundesliga campaign.
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