Back
19.09.2023Bayer 04

Wirtz & Co. in XXL – New giant banners at the BayArena

It is visible evidence of the new era at Bayer 04. Five newly-printed giant banners were attached to the south façade of the BayArena on Tuesday. Larger-than-life images of the Werkself players Florian Wirtz, Lukas Hradecky, Exequiel Palacios, Edmond Tapsoba and Robert Andrich are now in situ. They are six-metre high presentations of the present and future of the club complete with the new 'Under the Cross' brand image.
crop_20230919_JS_Training_0476.jpg

"We have found a good moment to provide the stage for the new generation," said Simon Rolfes, Bayer 04 sporting managing director. "These players are exemplary of the development and direction of the club."

For the last two decades, the Bayer 04 legends Emerson, Jorginho, Michael Ballack, Bernd Schneider and Ulf Kirsten adorned the south side of the BayArena – protagonists of the Bayer 04 generation that played and celebrated great victories at the turn-of-the-century.

"I was able to play alongside some of them. The club has a lot to thank them for," and Rolfes before adding: "The international attraction of our club is also founded on their success. They will always remain a significant part of Bayer 04. And they will also continue to be evident in many places in and around the BayArena."

There are currently ongoing changes in all areas of the club as part of the redesign and modernisation of the club brand. The idea of 'Under the Cross' as a new marketing platform is visible on the chest the Werkself players, as well as on social media, the club platforms of the website and the app as well as in and around the BayArena. The partners of club are also joining in with their content and presence.

 

Related News

Inter Mailand
Champions League - 10.12.2024

Our next opponents: Inter yet to concede

Italian teams are known for being strong in defence. The fact that Inter Milan, the next opponents for the Werkself in the UEFA Champions League on Tuesday, 10 December (kick-off: 20.45 CET), have not conceded a single goal in their last five matches is impressive. Will the visitors' keeper Yann Sommer be able to keep a clean sheet at the BayArena against Florian Wirtz and Co.? The lowdown on our next opponents.

Show more
Borussia Dortmund gegen Bayer 04
Bundesliga - 10.12.2024

Away tickets for Borussia Dortmund game

The Werkself are away to Borussia Dortmund on Bundesliga Matchday 16. The game at the Signal Iduna Park on Friday, 10 January 2025, kicks off at 20.30 CET. Read on for information on ticket sales.

Show more
Die PK mit Tapsoba und Alonso vor dem UCL-Heimspiel gegen Inter Mailand | 6. Spieltag UCL
Werkself-TV - 09.12.2024

Alonso ahead of #B04Inter: ‘One of the best teams in Europe’

Two champions go head-to-head: The Werkself entertain Inter Milan at the BayArena on Matchday 6 in the UEFA Champions League. The game against the team from Lombardy is on Tuesday, 10 December (kick-off: 21.00 CET/live on DAZN and on Werkself Radio). Head coach Xabi Alonso and defender Edmond Tapsoba revealed their keen anticipation ahead of the top match against the Italian champions at the pre-match press conference. In addition, the duo talked about the strengths of the visitors and the difference from playing teams in the Bundesliga.

Show more
Jubel #B04FCSP
Bundesliga - 08.12.2024

Werkself review #B04FCSP: Run continues efficiently

The fact the team led by head coach Xabi Alonso have learned from the draws against Holstein Kiel, Werder Bremen, VfL Bochum and VfB Stuttgart was demonstrated by the 2-1 win for the Werkself against FC St. Pauli on Saturday afternoon. Thanks to the victory against Hamburg side, Bayer 04 are now unbeaten in the last eleven Bundesliga matches (six wins, five draws) – only Bayern Munich are on a longer run at the moment. All of the last three matches have ended in victory. The Werkself review.

Show more
Early goals give Werkself 2-1 win over St. Pauli | 13th matchday
Werkself-TV - 07.12.2024

TV highlights of 2-1 win against St. Pauli

Werkself-TV shows the highlights of Bayer 04’s 2-1 win against FC St. Pauli on the 13th matchday of the 2024/25 Bundesliga campaign…

Show more