Simon Rolfes: "I wanted to make time in my first year as Managing Director to look over the structures and procedures in the sporting area – and make adjustments as necessary. The creation of the new position is a result of this process and I'm very happy that we have been able to appoint Thomas Eichin in this role." The experience, commitment and leadership ability of Eichin's, plus the very close corporation to date, have made him the ideal candidate for this position, according to Rolfes.
Thomas Eichin: "I didn't plan to take this step in my career. But the job is very exciting, takes account of the high demands in a modern sports organisation and, beyond that, offers lots of possibilities to develop it. I'm very happy with the confidence Simon Rolfes and Bayer 04 have in me. With my experience of 25 years in professional sport, I’d like to make my contribution to helping the club be more professional and more successful in the future."
Eichin's areas of responsibility will include the areas of staff, nutrition, organisation, infrastructure and logistics. Beyond that, the new 'head of professional football' will also provide a link from the professional teams to the medical section but also to other areas of the club.
Rolfes and Eichin will temporarily cover the vacant position of Head of Performance Centre until further notice. Rolfes: "We have made a number of changes in the youth section recently. But it remains a challenge for us. We will carry out a careful candidate and selection process to come up with an excellent and long-term solution to meet the demands of Bayer 04."
The areas of scouting and squad planning remain unaffected by the new structure. Kim Falkenberg, as Head of Recruitment, reports directly to the Bayer 04 Sporting Managing Director. "Kim Falkenberg has done an excellent job in his section in recent years. His role has assumed even more responsibility with the departure of Tim Steidten earlier in the year. I'm happy that he is part of our sports management team."
Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
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Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
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