Head coach Peter Bosz's team will play in red again for the first time on Saturday (13 July) in the friendlies against Fortuna Sittard and KAS Eupen. That was the colour worn 40 years ago in the first Bundesliga home game against Hertha Berlin, when the DFB Cup was lifted in Berlin in 1993 and since 2009 the fans have regularly taken part in the Finally Red campaign in the final run-ins.
Following that tradition, the new shirt is not just sportswear but to a great extent expression of the bond with Bayer 04 and the Werkself. Under the campaign motto #IchHabsAn (I've got it on) the presentation of the new shirts will not only see the first team squad in red but also fans and members of staff plus a host of Leverkusen amateur and professional athletes like beach volleyball Olympic winner Julius Brink. The bus drivers of the wupsi public transport company and Bayer catering staff will also swap their usual work clothes for the new home shirt today. Everybody will be proud to say: "I've got it on!"
The shirt has diagonal stripes in contrasting red tones and a sporty and snug fit. As with previous shirts, the club badge is on the left and the WERKSELF lettering on the back of the shirt below the collar. The badge also has an historical link: The lion's mane and the Bayer circle hark back to the logo of the Friedrich Bayer & Co. paint company of the 19th century. The main sponsor Barmenia, with their new logo design, plus sleeve partner Kieser Training are again on the Werkself shirt for the 2019/20 season.
Anybody wanting to "get it on", can buy the shirts in sizes S-5XL for €79.90 or in children’s sizes 128-164 for €59.90. Just for today's launch day (10 July), all shirts can be purchased with a discount of €10 using the discount code 'ICHHABSAN10'. Shirts are available from the Bayer 04 shops, the Online Shop or by phone on 0049 (0) 214 5000 1904.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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