Head coach Peter Bosz's team will play in red again for the first time on Saturday (13 July) in the friendlies against Fortuna Sittard and KAS Eupen. That was the colour worn 40 years ago in the first Bundesliga home game against Hertha Berlin, when the DFB Cup was lifted in Berlin in 1993 and since 2009 the fans have regularly taken part in the Finally Red campaign in the final run-ins.
Following that tradition, the new shirt is not just sportswear but to a great extent expression of the bond with Bayer 04 and the Werkself. Under the campaign motto #IchHabsAn (I've got it on) the presentation of the new shirts will not only see the first team squad in red but also fans and members of staff plus a host of Leverkusen amateur and professional athletes like beach volleyball Olympic winner Julius Brink. The bus drivers of the wupsi public transport company and Bayer catering staff will also swap their usual work clothes for the new home shirt today. Everybody will be proud to say: "I've got it on!"
The shirt has diagonal stripes in contrasting red tones and a sporty and snug fit. As with previous shirts, the club badge is on the left and the WERKSELF lettering on the back of the shirt below the collar. The badge also has an historical link: The lion's mane and the Bayer circle hark back to the logo of the Friedrich Bayer & Co. paint company of the 19th century. The main sponsor Barmenia, with their new logo design, plus sleeve partner Kieser Training are again on the Werkself shirt for the 2019/20 season.
Anybody wanting to "get it on", can buy the shirts in sizes S-5XL for €79.90 or in children’s sizes 128-164 for €59.90. Just for today's launch day (10 July), all shirts can be purchased with a discount of €10 using the discount code 'ICHHABSAN10'. Shirts are available from the Bayer 04 shops, the Online Shop or by phone on 0049 (0) 214 5000 1904.
The Bayer 04 Leverkusen Women’s team and s2-Software are continuing their long-term partnership: The Werkself and the provider of pre-owned Microsoft licences have extended their contract by two years to 2028. This means s2-Software will remain the Bayer 04 sleeve sponsor for all matches in the Google Pixel Women’s Bundesliga.
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BIOGENA is the new performance partner for the Bayer 04 Leverkusen Women’s team. Under a partnership initially set to run for three years, the club and the leading Austrian micronutrient company are pooling their expertise in the areas of health, fitness and top-level performance.
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100 children from the Bayer 04 Football Academy had the chance to gain exclusive insights: As part of the summer camp, the young footballers headed inside the BayArena at midday on Tuesday, 21 July, where they were due to meet Werkself keepers Janis Blaswich and Simeon Rapsch in the press conference room. The two players took plenty of time to answer every question from the inquisitive audience – whether it was about their own careers or their first impressions of the new head coach. Finally, there was even time left to sign autographs for the young fans.
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Alejo Sarco has left Bayer 04 Leverkusen to join Sporting Gijón in Spain’s second division. Bayer 04 have secured a buy-back clause for the 20-year-old Argentine striker, who spent the second half of last season on loan at Borussia Mönchengladbach.
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