Head coach Peter Bosz's team will play in red again for the first time on Saturday (13 July) in the friendlies against Fortuna Sittard and KAS Eupen. That was the colour worn 40 years ago in the first Bundesliga home game against Hertha Berlin, when the DFB Cup was lifted in Berlin in 1993 and since 2009 the fans have regularly taken part in the Finally Red campaign in the final run-ins.
Following that tradition, the new shirt is not just sportswear but to a great extent expression of the bond with Bayer 04 and the Werkself. Under the campaign motto #IchHabsAn (I've got it on) the presentation of the new shirts will not only see the first team squad in red but also fans and members of staff plus a host of Leverkusen amateur and professional athletes like beach volleyball Olympic winner Julius Brink. The bus drivers of the wupsi public transport company and Bayer catering staff will also swap their usual work clothes for the new home shirt today. Everybody will be proud to say: "I've got it on!"
The shirt has diagonal stripes in contrasting red tones and a sporty and snug fit. As with previous shirts, the club badge is on the left and the WERKSELF lettering on the back of the shirt below the collar. The badge also has an historical link: The lion's mane and the Bayer circle hark back to the logo of the Friedrich Bayer & Co. paint company of the 19th century. The main sponsor Barmenia, with their new logo design, plus sleeve partner Kieser Training are again on the Werkself shirt for the 2019/20 season.
Anybody wanting to "get it on", can buy the shirts in sizes S-5XL for €79.90 or in children’s sizes 128-164 for €59.90. Just for today's launch day (10 July), all shirts can be purchased with a discount of €10 using the discount code 'ICHHABSAN10'. Shirts are available from the Bayer 04 shops, the Online Shop or by phone on 0049 (0) 214 5000 1904.
Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
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Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.
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A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day four (Wednesday 5 August) is all about training. The day begins with a gruelling open training session – new signing Miguel Gutiérrez also takes part. A second session follows in the afternoon, this time behind closed doors.
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At the training camp in the Weimarer Land region, Bayer 04 head coach Carles Martínez and his long-standing assistant Pol García talk about their first few weeks with the Werkself, their expectations of their own work, the coaching staff and the squad, as well as the style of football they want the team to play. They emphasise the importance of a winning mentality within the team, comment on cultural and personal differences in the world of football, and outline their goals for the coming season...
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