Head coach Peter Bosz's team will play in red again for the first time on Saturday (13 July) in the friendlies against Fortuna Sittard and KAS Eupen. That was the colour worn 40 years ago in the first Bundesliga home game against Hertha Berlin, when the DFB Cup was lifted in Berlin in 1993 and since 2009 the fans have regularly taken part in the Finally Red campaign in the final run-ins.
Following that tradition, the new shirt is not just sportswear but to a great extent expression of the bond with Bayer 04 and the Werkself. Under the campaign motto #IchHabsAn (I've got it on) the presentation of the new shirts will not only see the first team squad in red but also fans and members of staff plus a host of Leverkusen amateur and professional athletes like beach volleyball Olympic winner Julius Brink. The bus drivers of the wupsi public transport company and Bayer catering staff will also swap their usual work clothes for the new home shirt today. Everybody will be proud to say: "I've got it on!"
The shirt has diagonal stripes in contrasting red tones and a sporty and snug fit. As with previous shirts, the club badge is on the left and the WERKSELF lettering on the back of the shirt below the collar. The badge also has an historical link: The lion's mane and the Bayer circle hark back to the logo of the Friedrich Bayer & Co. paint company of the 19th century. The main sponsor Barmenia, with their new logo design, plus sleeve partner Kieser Training are again on the Werkself shirt for the 2019/20 season.
Anybody wanting to "get it on", can buy the shirts in sizes S-5XL for €79.90 or in children’s sizes 128-164 for €59.90. Just for today's launch day (10 July), all shirts can be purchased with a discount of €10 using the discount code 'ICHHABSAN10'. Shirts are available from the Bayer 04 shops, the Online Shop or by phone on 0049 (0) 214 5000 1904.

Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.
Show more
The Werkself need a win in their penultimate match of the season at RB Leipzig on Monday evening (18:00 CEST) to keep their hopes of third place alive until the final day. After Eintracht Frankfurt lost on Saturday, Roberto Pätzold's side can close the gap on their rivals to two points and leave it all to play for next Sunday.
Show more
Werkself TV shows the highlights of Bayer 04's 1-3 loss at VfB Stuttgart on Matchday 33 of the 2025/26 Bundesliga season...
Show more
Down to fifth from fourth place despite taking an early lead: in the head-to-head for a Champions League spot, Bayer 04 were 1-0 up at VfB Stuttgart with just a minute played thanks to an Aleix Garcia strike, but ultimately lost 3-1 (2-1) to the more determined hosts. It meant the Swabians leapfrogged the Werkself in the Bundesliga table on the penultimate matchday.
Show more