
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

An overview of current ticket sales for Bayer 04 home and away matches in the 2026/27 season.
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Werkself TV shows the highlights of Bayer 04's 2-0 win at OFI Crete on Matchday 3 of the 2026/27 Europa League season...
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Three games, three wins: Bayer 04 secured a 2–0 victory at Greek Cup winners OFI Crete with Jonas Hofmann scoring both goals at the Pankritio Stadium, right on the Mediterranean coast (35’, 38’). As a result, the Werkself have temporarily taken over top spot in the table on Matchday 3 of the league phase of the UEFA Europa League.
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'40 Years Across Europe' - and for the first time ever, Bayer 04 are travelling to Greece's biggest island for a European clash. There they'll take on OFI Crete - full name Omilos Filathlon Irakleiou (‘Association of Sports Friends of Heraklion’) - on Matchday 3 of the 2026/27 UEFA Europa League league phase. The meeting with the Greek Cup winners kicks off at 18:45 CEST on Thursday 22 October at the Pankritio. We’ll bring you all the latest updates from the trip here…
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