
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month.
Show more
Kasper Hjulmand has led the Werkself back to winning ways and is back in the knockout phase of the UEFA Champions League with Bayer 04 after the 3-0 win against Villarreal on Wednesday evening. In an interview with the Werkself magazine at the BayArena in the team meeting room, directly opposite the dressing room, he provided some special insights for the current issue, which was published in January. A conversation with the 53-year-old coach about values, attitudes and personal experiences as well as interests outside of football.
Show more
The thrilling 3-1 win for Bayer 04 against Eintracht Frankfurt in the Hinrunde is a fond memory for Alejandro Grimaldo, with his brace from free kicks, and coach Kasper Hjulmand, who was in the dugout under the Cross for the first time. Now comes the return fixture in the metropolis on the River Main and after going out of the DFB Pokal and the Champions League, the full focus at Eintracht, currently managed by two interim coaches, is now on the Bundesliga. For their part, the Werkself will do everything in their power to continue the longest winning run against a Bundesliga club. The matchday news.
Show more
Bayer 04 have ended Artem Stepanov’s loan deal at Nürnberg and agreed a new loan to Utrecht in the Netherlands. The Ukrainian striker did not play as much as hoped for at the Bundesliga 2 club and will now continue his development in the Eredivisie for the rest of 2025/26.
Show more
The draw for the knockout play-offs of the 2025/26 UEFA Champions League was made on Friday, 30 January and saw Bayer 04 paired with Olympiacos. It’s a reunion with the Greek side following the Werkself’s 2-0 loss in Athens on Matchday 7 of the league phase.
Show more