Back
23.04.2025Bayer 04

Sporting Director Programme with Falkenberg, Southgate and Bierhoff at the BayArena

A large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
Sporting Director Programme in der BayArena

While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.

"Input from completely different angles"

The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).

Sporting Director Programme in der BayArena

"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.

final session in Nyon

The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.

The Sporting Director Programme:

The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

Related News

Montrell Culbreath für die DFB-U19
Bayer 04 - 08.06.2026

Culbreath in Germany squad for U19 Euros - Onyeka also called up

Werkself player Montrell Culbreath and Bayer 04 loanee Francis Onyeka are part of Germany's final squad for the U19 European Championships this summer. The tournament is in Wales from 24 June to 12 July.

Show more
Erstes Interview von Carles Martìnez als Cheftrainer in Leverkusen
Werkself-TV - 05.06.2026

First interview with Carles Martìnez as Leverkusen head coach

Carles Martìnez is raring to go. The 42-year-old speaks in his first interview in Leverkusen about the club's development to date and how he wants to build on it. He describes his previous work in France, Kuwait, Qatar and his native Barcelona, his experience in developing young players, and the key steps between now and the start of pre-season training.

Show more
Die PK zur Vorstellung des neuen Cheftrainers Carles Martínez
Werkself-TV - 05.06.2026

Carles Martínez: 'The fans should enjoy our football'

New Bayer 04 head coach Carles Martínez has arrived in Leverkusen! At midday on Friday, the 42-year-old spoke in a press conference at the BayArena about his philosophy and his aims. Managing director sport Simon Rolfes also discussed the reasons for appointing the former Toulouse boss.

Show more
Carles Martínez Novell
Bayer 04 - 04.06.2026

Carles Martínez Novell is new Bayer 04 head coach

Bayer 04 Leverkusen have appointed Carles Martínez Novell as the new head coach. The 42-year-old Spaniard worked for FC Toulouse in the French Ligue 1 until the end of the season. Martínez finished last term in ninth place with the club from the south of France. He will take over the Werkself on 1 July 2026 and has signed a contract to 30 June 2028. Martínez, whose contract with Toulouse expires at the end of the month, succeeds Kasper Hjulmand at Leverkusen, who is leaving the club after one season.

Show more
Carles Martínez Novell
Bayer 04 - 04.06.2026

Profile of Bayer 04 head coach Carles Martínez Novell

Welcome to Leverkusen, Carles Martínez Novell. Bayer 04 have appointed the 42-year-old Spaniard as the new head coach on a contract to 2028. Martínez most recently worked for FC Toulouse in the French Ligue 1 until the end of the season. He previously spent four years at Barcelona's legendary academy La Masia in his home city. Bayer04.de introduces Martínez in more detail.

Show more