Back
23.04.2025Bayer 04

Sporting Director Programme with Falkenberg, Southgate and Bierhoff at the BayArena

A large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
Sporting Director Programme in der BayArena

While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.

"Input from completely different angles"

The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).

Sporting Director Programme in der BayArena

"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.

final session in Nyon

The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.

The Sporting Director Programme:

The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

Related News

Kurzpässe vor #SVWWB04
DFB-Pokal - 22.08.2026

Matchday news: Season kicks off in DFB Pokal

Today brings the first match of the season for the Werkself. Bayer 04 kick off the 2026/27 campaign today, Saturday 22 August, at 13:00 CEST with a first-round DFB Pokal tie away to third-tier side SV Wehen Wiesbaden. The 3,700 travelling fans can not only look forward to what will hopefully be a successful start to the season, but also now organise their journeys to Black and Reds games even more easily via the WERKSELFgo car-share platform. Meanwhile, following two defeats at the start of the league season, SV Wehen are hoping to spring a surprise in the DFB Pokal tie. Today’s matchday news.

Show more
Carolin Simon
Women - 21.08.2026

Women: Carolin Simon appointed as new captain

Carolin Simon is the new captain of the Bayer 04 women’s team. The full-back, who joined from Bayern Munich in the summer, will take over the captain’s armband for the 2026/27 season. Simon returned to Leverkusen in the summer after ten years away. The 33-year-old succeeds goalkeeper Friederike Repohl, who retired at the end of last season.

Show more
Die PK vor dem DFB-Pokalspiel bei Wehen Wiesbaden | 1. Runde DFB-Pokal
Werkself-TV - 21.08.2026

Martínez ahead of DFB Pokal tie : ‘What we all love most about football’ – Tapsoba named captain

Bayer 04 start the 2026/27 season away to third-division side SV Wehen Wiesbaden. Ahead of the DFB Pokal tie on Saturday 22 August (kick-off: 13:00 CEST), head coach Carles Martínez spoke at the pre-match press conference on Friday afternoon. The topics: anticipation, passion, the fans’ support – and the captaincy for the new season.

Show more
Loreen Bender am Ball
Women - 21.08.2026

‘Competition is fierce’: Women kick off Bundesliga campaign in Leipzig

After 62 days of preparation, the time has finally come: the Werkself kick off the new Google Pixel Women’s Bundesliga season on Sunday (16:00 CEST) with an away match at RB Leipzig. Following a major shake-up over the summer, with eleven players leaving and twelve new signings, initial impressions from the past few weeks have given manager Roberto Pätzold great cause for optimism.

Show more
SV Wehen Wiesbaden
DFB-Pokal - 20.08.2026

Our next opponents: Turn the ultimate challenge into an opportunity

SV Wehen Wiesbaden undoubtedly envisaged a different start to the new season. After two matchdays, the Hessen side currently sit bottom of the Liga 3 table. On Saturday 22 August (kick-off: 13:00 CEST), SVWW host the Werkself in the first round of the DFB Pokal at their home ground, the BRITA Arena. It was there, in this very competition a year ago, that the club almost pulled off a massive upset. The lowdown on our next opponents.

Show more