While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
The final whistle of the current 2025/26 season marks the end of a unique partnership for Bayer 04 Leverkusen. After more than three decades of collaboration and highly eventful times, the Bundesliga football club and the private brewery Bitburger are going their separate ways.
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Around four months after their bitter exit in the DFB Pokal Round of 16, the Bayer 04 Women are once again away to Hamburger SV. On Monday night (18:00 CEST), the Werkself will not only be looking to pick up important points in the final phase of the Google Pixel Women's Bundesliga at the Volksparkstadion, but also to make amends for their defeat on penalties.
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A simple approach to sport with games, fun and a highlight at the end: Bayer 04 organised a very special training session for 40 participants aged between six and 27 in cooperation with the Football Association of the Middle Rhine (FVM). At the day of action for women and girls with disabilities at the Kurtekotten Performance Centre, many of the participants gained their first experience of football.
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On Saturday, 28 March, the lights will go out again at the BayArena from 20:30 pm to 21:30. As in previous years, Bayer 04 once again take part in the WWF Earth Hour campaign under the motto "We're switching off" as the club wants to set a collective example for more climate and environmental protection together with people, cities and companies around the world.
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