While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
Show more
As well as internal changes and familiar faces, Bayer 04 are also looking to bring fresh impetus to the coaching staff of the senior youth squads for the 2026/27 campaign. Here is an overview of the U19, U17 and U16 teams.
Show more
Bayer 04 have signed 16-year-old defensive midfielder Kennet Eichhorn from Hertha Berlin. The Germany U17 international is joining the Werkself from the Berlin Bundesliga 2 club on a long-term contract. Eichhorn made 19 appearances for the Hertha Berlin first team last season, scoring two goals.
Show more
Welcome to Leverkusen, Kennet Eichhorn. Bayer 04 have signed the 16-year-old midfielder from Hertha Berlin. Read on to find out more about our new signing.
Show more
