While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
The FIFA World Cup 2026 in the USA, Canada and Mexico is underway. A total of eight Leverkusen players are taking part in the 23rd World Cup, with 48 teams in the tournament for the first time. Bayer04.de brings you all the latest from Werkself players at the World Cup.
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A goal-fest to kick off the U19 European Championship in Wales: Germany defeated Denmark 4–3 in their first Group A fixture. Both Montrell Culbreath and captain Francis Onyeka were in the starting line-up, with the latter scoring the first goal of the game from the penalty spot on five minutes.
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Bayer 04 have transferred U19 midfielder Emmanuel Chigozie Owen to FC Utrecht in the Eredivisie.
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Renovation work has been underway at the BayArena for several weeks now as part of the stadium’s routine refurbishment after 17 years. More and more of the new folding seats – which, from next season, will provide significantly greater comfort and make it easier to move between rows – have now been installed. The new high-quality seats have now been fitted throughout the entire east stand, giving the BayArena a new lease of life.
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