
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

The Werkself welcome FC Augsburg to the BayArena on Bundesliga matchday 30 in the 2025/26 season. The match on Saturday, 18 April kicks off at 15:30 CEST. Bayer 04 have organised a family matchday with exclusive offers for parents and children. Information on ticket sales.
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The Werkself host VfL Wolfsburg at the BayArena on matchday 28 in the 2025/26 Bundesliga season. The match is on Saturday, 4 April, with the kick-off at 15:30 CET. Information on ticket sales.
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It was the end of the road for the #B04eSports team against SC Freiburg. Marc and Sean Landwehr were narrowly defeated by the top favourites in the quarter-finals of the VBL Club Championship Final 2025/26. After a success in the first 1v1 game (4-2) and a subsequent defeat (0-4), the overall goals tally ultimately decided who progressed to the semi-finals in the clash against the league leaders from the previous phase.
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There was end-to-end action with both teams giving nothing away in Bayer 04's 3-3 draw at SC Freiburg that was a great advert for Bundesliga football. However, Leverkusen were by no means satisfied with the result after the hosts equalised late on. The Werkself review provides the latest information on the intense clash in Freiburg.
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