While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss against VfL Wolfsburg on the 2nd matchday of the Google Pixel Women's Bundesliga 2026/27.
In the 3-2 defeat at Bundesliga newcomers SV 07 Elversberg, the Werkself found the back of the net in the closing stages and, with a bit of luck, could still have equalised. “Today, our play wasn’t good enough, particularly when it came to the basics,” said head coach Carles Martínez. Like the boss, Ibrahim Maza also wants to learn from the match and look ahead: “Next week, people should be able to see from the very first minute that we want it more than our opponents.” The Werkself review on the Bundesliga opener in 2026/27.
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No points to start the league campaign: Bayer 04 lost 3-2 away to newly promoted SV 07 Elversberg in the first Bundesliga match of the 2026/27 campaign. Two quick-fire goals from Lukas Petkov (8’) and Cole Campbell (10’) gave the hosts an early lead, before David Mokwa scored the Saarland side’s third shortly after half-time (46’). In the closing stages, the Werkself rallied and staged a late comeback with goals from Patrik Schick (77’) and Christian Kofane (90+1’), but the Black and Reds were denied an equaliser.
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The Black and Reds kick off the new Bundesliga campaign today, Saturday 29 August (kick-off 15:30 CEST), away to newly promoted SV 07 Elversberg – and the Werkself will come up against a familiar face who is currently causing a stir at ‘Elv’. For an affordable and easy journey to the Saarland, the 1,600 travelling fans can still use the WERKSELFgo car-share platform. Today’s matchday news..
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The European jersey has been launched, the UEL opponents have been drawn – and anticipation for the European campaign is running high. To mark the occasion, an autograph session was held on Friday afternoon, 28 August, at the Fanwelt with current Werkself player Montrell Culbreath and official club legend Paulo Sergio.
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