While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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From special edition jerseys to fan banners, the home game against Mainz 05 was all about the many Bayer 04 fan clubs. Accordingly, a fitting tribute to the long-standing Werkself supporters was not to be missed during half-time in the Bundesliga match. Fernando Carro, CEO, honoured the up to 50-year anniversaries of six fan clubs in front of the coaches' benches at the BayArena.
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It is an expression of solidarity and a tribute to the unique fan culture Under the Cross: Bayer 04 Leverkusen make a special statement with the "50 Years of Fan Clubs" jersey. To mark the founding of the "First Fan Club 1976 Leverkusen", which was followed by many more over the years right up to the present day, the Bundesliga club is commemorating 50 years of passion with this new jersey. Highs and lows, successes celebrated together as well as defeats suffered are manifested in this piece of white fabric, a symbol of unwavering identification with the Werkself.
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There’s lots going on at the BayArena today. The home game against FSV Mainz 05 is all about the numerous Bayer 04 fan clubs, whose birth - the founding of the "1. Fanclub 1976 Leverkusen" - dates back 50 years. A number of fan club representatives will be involved in awards, a banner display and a half-time matchday chat, and the Werkself are set to play in a special white fan club jersey. During half-time, Leverkusen mayor Stefan Hebbel and javelin world champion Steffi Nerius will also talk about the Olympic bid involving Leverkusen. Black and Red fans are advised to get to the stadium in good time today. Matchday news.
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The Werkself host Premier League club Arsenal in the Round of 16 first leg in the 2025/26 UEFA Champions League campaign. The match at the BayArena is on 10/11 March. Read on for information on ticket sales for this fixture.
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