
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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Werkself TV shows the highlights of Bayer 04's 4-0 win against Union Berlin on Matchday 2 of the 2026/27 Bundesliga season...
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Bayer 04 have been handed a home tie in the second round of the 2026/27 DFB Pokal after being paired with Nürnberg in Saturday evening’s draw at the German Football Museum in Dortmund. Games will be played on 27/28 October, with the German FA to confirm kick-off times in due course.
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