
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

Special events for a special match: Bayer 04 are offering fans a varied programme of events at tonight’s home game in the Google Pixel Women’s Bundesliga against German champions Bayern Munich (kick-off: 18:00 CEST). Alongside a number of interactive activities, events to mark the DFB Sustainability matchday are also planned around the Ulrich Haberland Stadium. Read on in the matchday news ahead of the clash with FC Bayern.
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Following two close encounters against VfL Wolfsburg and away to TSG Hoffenheim, the Bayer 04 Women face another top side on Monday night. The Werkself host German double winners Bayern Munich at the Ulrich Haberland Stadium at 18:00 CEST to round off matchday 4 in the Google Pixel Women’s Bundesliga. Head coach Roberto Pätzold is counting on another spirited performance from his team.
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After the 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season, Edmond Tapsoba and Christian Kofane spoke to Werkself-TV...
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Werkself TV shows the highlights of Bayer 04's 2-2 draw at FC Augsburg on Matchday 3 of the 2026/27 Bundesliga season...
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