
While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).





"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

A special afternoon at the Bayer 04 Football Academy autumn camp: At the Liga 20 indoor football centre, in the shadow of the BayArena, two Werkself women’s team players led a training session. Loreen Bender and Selina Ostermeier not only offered the young players advice and support, but also got stuck in themselves.
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The Werkself have reached at least the semi-finals of the DFB Pokal in each of the last three years. The Black-and-Reds would like to make it to the final four of the competition again this season, but to do that they'll need to overcome 1. FC Nürnberg in round two, who travel to the BayArena with momentum following a successful league campaign so far. However, Bayer have a 100 percent record at home in all competitions this season - and have also won six of their last seven home matches in the Pokal. The Matchday News.
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Back at home in the second round of the 2026/27 DFB Pokal, Bayer 04 host FC Nürnberg at the BayArena. The match against the current second-placed side in Bundesliga 2 is on Wednesday 28 October at 20:45 CET. Ahead of the game, head coach Carles Martínez spoke, amongst other things, about his anticipation of the clash in front of a home crowd. The Spaniard also commented on a number of personnel matters, including Ibrahim Maza and Montrell Culbreath, plus the visitors’ coach, Miroslav Klose.
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Now in their third season under head coach Miroslav Klose, FC Nürnberg are among the promotion contenders in Bundesliga 2. On Wednesday 28 October (kick-off: 20:45 CET), the team currently second in the table are away to Bayer 04 in the second round of the DFB Pokal. The lowdown on our next opponents.
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Werkself player Ibrahim Maza has been named in the top ten in the ‘Men’s Young Talent of the Year’ category for 2026. The 20-year-old was at the London Palladium on Monday evening for the 2026 Ballon d’Or awards ceremony. Fernando Carro, Bayer 04 CEO, also attended the ceremony. Lamine Yamal of Barcelona was named the winner in the ‘Men’s Young Talent of the Year’ category.
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