Back
23.04.2025Bayer 04

Sporting Director Programme with Falkenberg, Southgate and Bierhoff at the BayArena

A large number of sporting directors and officials from big clubs across Europe came to the BayArena on Tuesday for the second seminar in the UEFA Sporting Director Programme (SDP) in cooperation with the ECA.
Sporting Director Programme in der BayArena

While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.

"Input from completely different angles"

The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).

Sporting Director Programme in der BayArena

"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.

final session in Nyon

The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.

The Sporting Director Programme:

The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.

Related News

Jubel von Sofie Zdebel
Women - 12.03.2026

February Goal of the Month: Derby stunner from Sofie Zdebel nominated

Sofie Zdebel is up for the Goal of the Month award for February on ARD-Sportschau. Fans have until 21 March (19:00 CET) to vote for the Germany U23 international's volley to make it 2-0 in the Bayer 04 Women's derby against FC Köln (2-1).

Show more
PerNaturam wird neuer Partner der Bayer 04-Frauen
Women - 12.03.2026

Feed manufacturer PerNaturam is new Bayer 04 Women’s team partner

Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.

Show more
Training beim Juniorinnen-Talenttag
Women - 12.03.2026

Junior talent day in spring: Open trials on 12 April

Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.

Show more
Kurzpässe vor #B04ARS
Champions League - 11.03.2026

Matchday news #B04ARS: Double reunion in Round of 16 first leg against flawless Gunners

Arsenal, one of the favourites in the UCL, visit the BayArena for the first leg in the UEFA Champions League 2025/26 Round of 16. Kai Havertz and Piero Hincapie, two long-serving Bayer 04 players, are set to return to the BayArena for the first time since leaving the club. As part of the match against the Gunners, fans can look forward to exciting Sound of Dreams festival activities at the stadium. Club members can also secure another SoD Unplugged ticket for a chance to win a special prize. Today’s matchday news.

Show more
Die PK mit Hjulmand und Kofane vor dem Achtelfinal-Hinspiel gegen Arsenal | Achtelfinale UCL
Werkself-TV - 10.03.2026

Hjulmand ahead of #B04ARS: Full of anticipation for ‘one of the most difficult challenges’

A Champions League showdown at the BayArena awaits. On Wednesday night, 11 March (kick-off: 18:45 CET), the Werkself face Arsenal in the first leg of the UEFA Champions League Round of 16. Ahead of the clash with the Premier League leaders, head coach Kasper Hjulmand spoke about the Gunners' exceptional strength at set-pieces, a returning striker and "believing in yourself". Forward Christian Kofane also spoke about the approach to the Round of 16 tie and congratulated his personal idol - whose previous success also motivates him for forthcoming challenges.

Show more