While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
Calling all Bayer 04 fans: The Werkself will play Pisa SC, newly promoted to Serie A, at the BayArena as part of the season opener. The clash with the club from Tuscany is on Tuesday, 5 August with the kick-off at 18:00 CET. Entrance to the stadium with a wide range of entertainment provided is possible from 15:00 CEST. Read on for information on ticket sales for the season opener.
Show moreBayer 04 Leverkusen have signed the 17-year-old forward Dustin Buck. The Germany youth international joins from the youth set-up at FC Augsburg. The technically gifted and fast attacker will strengthen the Werkself U19 squad.
Show moreA new look and new kit supplier for the 2025/26 campaign: Bayer 04 in tandem with sports equipment manufacturer New Balance present the official kit for the Leverkusen eSports players the coming season. New partner Sinology appears on the top right of the jersey. Menswear outfitters Lerros is still the main eSports sponsor and Niedax remains the sleeve partner. The jersey is available now from the Bayer 04 online shop and the Fanwelt.
Show moreThe Werkself will welcome Serie A newcomers Pisa SC to the BayArena for a friendly on Tuesday, 5 August (kick-off: 18:00 CEST / stadium opens: 15:00) as part of the season opener celebrations. Bayer 04 will offer fans a lively and varied supporting programme on the stadium concourse. Ahead of kick-off, both the men's and women's senior squads will be introduced on the pitch.
Show moreBosnia U19 international Kerim Alajbegovic is moving from Bayer 04 Leverkusen's youth set-up to Red Bull Salzburg. The talented attacking midfielder has signed a long-term contract with the Austrian club. At the same time, the works club secured a buy-back option for the 17-year-old, who was one of the mainstays of the Leverkusen U19s.
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