While the opening seminar in the middle of March in Madrid with Mario Gomez (RB Leipzig technical director) and Paul Mitchell (Newcastle United sporting director) was held with the title of Football Governance and Sports Strategies, this time in Leverkusen the main subject area covered was Legal Framework and Business Skills.
The second of a total of three sessions that was held at the BayArena included the long-serving England manager Gareth Southgate, the former DFB official Oliver Bierhoff plus former players Giovanni van Bronckhorst and Tamás Hajnal. Other participants came from clubs including AS Monaco (France), Feyenoord (Netherlands), Red Star Belgrade (Serbia) and Ferencváros (Hungary).
"The sessions offer very interesting input from completely different angles," said Bayer 04 director of football Kim Falkenberg, who officially welcomed the participants to Leverkusen and then reported on the structure and operating methods plus the development of recent years at the German double winners. Falkenberg is also a participant on the course.
The third and final seminar with the title of Evolution of Football and new Technologies will be held next month in Nyon at the UEFA headquarters.
The Sporting Director Programme:
The Sporting Director Programme (SDP) was developed to give sporting directors practical and strategic skills plus leadership qualities needed for modern football management. The programme consists of three face-to-face seminars at the UEFA headquarters and at top European clubs plus two online master classes covering all aspects of running a successful football operation from squad planning to recruitment and making crucial decisions. Further information is available HERE.
The successor to Sergi Runge as head coach of the Bayer 04 U19 team has been decided. Following the Spaniard's appointment to Kasper Hjulmand's first team coaching staff, the current U17 head coach Kevin Brok (photo) will be responsible for the U19s until the end of the season. As a result, Benjamin Adam will also move up a year and will now coach the U17s instead of the U16s, also until the end of the season. The structure of the coaching and support staff will remain unchanged.
Show moreThe Werkself are away to Mainz 05 on matchday 7 of the 2025/26 Bundesliga season. The game at the MEWA ARENA is on Saturday, 18 October, with the kick-off at 15.30 CEST. Read on for information on ticket sales.
Show moreAfter opening the Google Pixel Bundesliga season in front of a German record crowd, Bayer 04 Women now play their first home game of 2025/26 as they host promoted Union Berlin at the Ulrich-Haberland-Stadion on Monday (kick-off: 6pm CEST) looking to turn their good performance in Munich into points this time.
Show moreWerkself-TV shows the highlights of Bayer 04's 3-1 win against Eintracht Frankfurt on the 3rd matchday of the Bundesliga 2025/26...
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