The “2024 Trophy Tour Brazil” is the second official intercontinental journey for the club this year and will be led by Simon Rolfes, Bayer 04 Leverkusen’s Managing Director of Sport, accompanied by Kim Falkenberg, Head of Recruitment. The two executives will be joined in Sao Paulo by Bayer 04 Ambassador and Brazilian football hero Paulo Sergio. In September, CEO Fernando Carro represented the club on its initial “Trophy Tour” in New York City, USA.
In Brazil, Bayer 04 will reflect on last season’s historical success with partners, fans and the Brazilian football community. At the same time, the German Champions, DFB Pokal- and Supercup-Winners seek to further strengthen the bonds with Bayer offices globally and to explore various business opportunities in the region for the coming years. The rich heritage of Brazilian players at Leverkusen, including 21-year-old defender Arthur as a current representative, highlights the Latin American approach of Bayer 04.
“The history of Bayer 04 Leverkusen players is closely linked with Brazil,” said Rolfes. “There are so many great Brazilian stars and personalities that have contributed to our club over the decades, and we are proud to have had Arthur on our squad as part of three titles this past season. The trophies Arthur helped win are trophies that he has won for all the Brazilians that have played at Bayer 04 before. We are excited to represent our club and the Bundesliga on the whole throughout our visit next week.”
The delegation has four days of activities planned in Brazil from November 12-15:
“I have so many great memories of my years in Leverkusen” said Sergio, who played for the team from 1993-1997, making over 120 appearances. “It’s like a second family. While my generation was never able to win the league title for Leverkusen, all of us who played for Bayer 04 were so proud of what the team accomplished last year. I was lucky to have been able to travel to several games this spring to witness the historic season. It’s great to be able to share it with fans in Brazil.”
Leverkusen was only the fifth German club ever to win the domestic double and in the process became the first in Bundesliga history to finish the league campaign unbeaten. The team went 51 consecutive games without a defeat in 2023-24, the longest streak in the modern era, breaking the previous European record of 48 games without a loss set by Benfica in 1963-65. The streak continued all the way until the Europa League final in late May. The team then captured the Supercup in dramatic fashion on August 18th winning on penalties against Stuttgart to claim its 3rd trophy in 3 months: Meisterschale, DFB Pokal, Supercup.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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There is plenty going on at the Leverkusen stadium – even when the Werkself have a day off. At the ‘Expert Days Analytics’ event, organised by Team Analysis, assistant coach Marcel Daum and Simon Lackmann, an analyst in the professional players’ department, spoke with other analysts and coaches from the professional and youth teams about formations, tactics and the use of data in match analysis. Just one room away, Western German football coaches and referees from the professional leagues in Germany gathered for the “Regional Hub for Head Coaches and Referees”, organised by the Bundesliga.
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