8.08.2024Bayer 04

Season launch event: U19 league game – supporting programme update

Back at the BayArena again: The Bayer 04 official season launch is on Saturday, 10 August. Ahead of the Werkself friendly against the top-flight Spanish club Real Betis at 15.30 CEST, there is a U19 home game against Alemannia Aachen at the Ulrich Haberland Stadium (13.00 CEST). And away from the pitch there will be a comprehensive supporting programme of events – including the Meisterschale and the DFB Pokal trophy. The latest information.

stadium opens earlier

All ticket holders for the season launch, who would like to watch the U19 clash with Alemannia Aachen at the Ulrich Haberland Stadium, can enter via the North West entrance from 12.30 CEST. There will be no segregation on the day. It will not be possible to watch the U19 game without a ticket for the season launch.

All the other stadium entrances at the BayArena will open at 13.30 CEST two hours before kick-off as usual.

Anyone wanting to watch the U19 match, who does not have a ticket for the season launch, can watch the free live stream of the youth game on the Bayer 04 media channels.

running order for photoes with the trophies

With the opening of the West side at the BayArena at 12.30 CEST, the trophies won by the Werkself in the 2023/24 season will be displayed on the piazza. All Bayer 04 Club members with a ticket for the season launch can now apply for a time slot for a photo with the Meisterschale and the DFB Pokal.

Please note: There will be a 30-minute photo break from 15.00 CEST when the trophies will not be on the piazza. The Meisterschale and DFB Pokal will be by the side of the pitch during that time when the Werkself squad for the new season is officially presented. As with last year, the team under head coach Xabi Alonso will receive a guard of honour from Lions Club members.

other programme highlights – special event after the game

Away from the U19 game and the photo action there will be other highlights for young and old alike. A large number of games will be set up around the concourse at the BayArena. In addition, fans can look forward to exciting interview partners for the stadium announcers Petra ‘Pitti’ Dahl and Tobias Ufer. As well as the Werkself squad, the Bayer 04 Women's team will also be officially presented.

Please note: The new catering prices for the 2024/25 season will apply from the season launch on Saturday. Bayer 04 also calls on fans to take part in the reusable cup donation scheme at home games at the BayArena.

Tickets for the season launch are still available, click HERE to access the Bayer 04 online shop.

Stadion-Übersicht

It will also be worthwhile staying on at the BayArena after the friendly against Real Betis: The Werkself and the Bayer 04 Women will – supported by the children from the Lions Club – will get close to the fans as they distribute balls around the stadium.

important travel information

Leverkusen City Council asks all visitors to the stadium to use public transport, bicycles or to travel by foot. There will be road closures from four hours before kick-off. The City of Leverkusen has put together key traffic and travel information for the season launch on Saturday. The summary in German is available HERE.

Related News

Werkself-TV - 04.09.2026

Women: TV-highlights of 2-1 at TSG Hoffenheim

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.

„Im Herzen feierst du mit!“-Bereich in der BayArena

Fans - 04.09.2026

‘Celebrating in our Hearts!’: A permanent memorial space at the BayArena

Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.

DXC Technology als AI Integration Partner

Business - 04.09.2026

Bayer 04 partners with DXC Technology for AI integration

Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.

Mauro Lustrinelli, Rani Khedira, Aljoscha Kemlein und Josip Juranovic

Bundesliga - 03.09.2026

Our next opponents: New head coach and style of play for Union Berlin

Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.

Business - 03.09.2026

New premium partner for Bayer 04: DRIVIO keeps Werkself on the road

Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.