"I'm very optimistic that we will have a successful season," said the chairman of the board Fernando Carro at lunchtime on a stage decorated with black and red balloons and he continued: "We want to get back in the top four in the league and go as far as we can in the Europa League and the DFB Cup. Of course, we need the support of our fans again."
And that was definitely in evidence on this Sunday in beautiful summer weather: 12,500 Black and Reds found their way to the Neuland Park over the course of the day. Many of them were among the first to find out about Leon Bailey's contract extension. Sporting director Jonas Boldt was the bearer of this positive news – and that was greeted by great applause. "We said we wanted to keep the team together. But not just keep it together as we have very ambitious targets at the end of the day and all the lads who've stayed with us identify with that," said the 36-year-old. And Rudi Völler, who was unable to attend due to a TV commitment, sent a video message for the fans.
Whether it was the presentation of the new home kit, the professionally compered FIFA exhibition match on stage between Bayer 04 e-sportsman Marvin 'M4RV' Hinz and a fan prize winner, a preview of the musical '1904', the presentation of the first team squad or one of many interesting talks – there was no shortage of attractions at this family fest. Numerous partners and sponsors plus Bayer 04 sections were on hand to invite fans to try things out, get involved and join in competitions. The commitment shown on the day to provide members and fans with memorable experiences was impressive and brilliantly received: In spite of the very warm weather, young and old gathered in their numbers for six hours at the many marquees and stands.
The autograph session proved to be particularly popular with all the Werkself players and coaching staff, with the exception of Julian Baumgartlinger (torn knee ligament) and Dominik Kohr (suffering with a cold), taking part for two hours to fulfill the wishes of the fans.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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