"I'm very optimistic that we will have a successful season," said the chairman of the board Fernando Carro at lunchtime on a stage decorated with black and red balloons and he continued: "We want to get back in the top four in the league and go as far as we can in the Europa League and the DFB Cup. Of course, we need the support of our fans again."
And that was definitely in evidence on this Sunday in beautiful summer weather: 12,500 Black and Reds found their way to the Neuland Park over the course of the day. Many of them were among the first to find out about Leon Bailey's contract extension. Sporting director Jonas Boldt was the bearer of this positive news – and that was greeted by great applause. "We said we wanted to keep the team together. But not just keep it together as we have very ambitious targets at the end of the day and all the lads who've stayed with us identify with that," said the 36-year-old. And Rudi Völler, who was unable to attend due to a TV commitment, sent a video message for the fans.
Whether it was the presentation of the new home kit, the professionally compered FIFA exhibition match on stage between Bayer 04 e-sportsman Marvin 'M4RV' Hinz and a fan prize winner, a preview of the musical '1904', the presentation of the first team squad or one of many interesting talks – there was no shortage of attractions at this family fest. Numerous partners and sponsors plus Bayer 04 sections were on hand to invite fans to try things out, get involved and join in competitions. The commitment shown on the day to provide members and fans with memorable experiences was impressive and brilliantly received: In spite of the very warm weather, young and old gathered in their numbers for six hours at the many marquees and stands.
The autograph session proved to be particularly popular with all the Werkself players and coaching staff, with the exception of Julian Baumgartlinger (torn knee ligament) and Dominik Kohr (suffering with a cold), taking part for two hours to fulfill the wishes of the fans.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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