Season launch 2026: Special offers and free printing

Exclusive offers at season launch

As well as the two high-profile friendlies featuring the Bayer 04 teams, fans can look forward to a day packed with exclusive black-and-red activities. For example, the Legends’ Brunch offers the chance to chat with former Werkself players like Paulo Sergio. What’s more, fans of all ages can let off steam at one of the many activity zones around the BayArena or bag some great prizes on a stamp hunt using the Werkself Pass. Following the men’s match against Sevilla, special activities featuring players will also be on offer for fans at various locations across the stadium grounds.

FURTHER INFORMATION

directions: Alternative access to Kurtekotten P&R

Attention Park-and-Ride users: As access to the Kurtekotten Park-and-Ride car park via Otto-Bayer-Straße is currently closed, Bayer 04 fans can only reach the car park via ‘Am Hirschfuß’ (Please note: there are several streets with this name in Leverkusen!) All barriers on the site will be open. The wupsi local buses will depart from their usual stop on Otto-Bayer-Straße. The footpaths from the Park-and-Ride car park to the stadium remain fully accessible. Full travel information is available HERE.

free printing powered by Niedax at the Fanwelt

At the season launch, it’s well worth calling in at the Fanwelt in the south stand at the BayArena. There, Bayer 04 fans – even without a ticket for the BayArena – can get free printing when they buy a new jersey. The offer applies only to printing of named players, female players and honorary captains; customised names are charged at the standard price. In addition, as in previous years, season ticket holders receive a discount code that reduces the price of the shirt by 19.04 per cent.

#B04FEY: match facts for women's game

One Bayer 04 Women’s team player is set for a reunion: Justine Brandau joined Leverkusen from Feyenoord at the end of June and is now set to face her former club at the season launch. Without their left-back, the Dutch side are still waiting for their first preseason friendly win: They lost 3-1 to FC Nordsjaelland from Denmark, and the matches against Eintracht Frankfurt (0–0) and OH Leuven from Belgium (2–2) ended in draws. Brandau and her new teammates will, of course, do everything in their power to ensure that Feyenoord come away empty-handed from the Ulrich Haberland Stadium too.

#B04SEV: match facts for men's game

Like the Werkself, Sevilla have a relatively new Spanish manager: Luis García Plaza took charge of the Andalusians at the end of March and averted the threat of relegation. Now, after four seasons in the lower half of the La Liga table, the club is looking to get back on a more stable footing. And, one day, surely back to the UEFA Europa League – a competition Sevilla have already won seven times, more than any other club.

While Carles Martínez can look forward to a suitable friendly opponent ahead of the upcoming campaign – including in the Europa League – Loïc Badé is set to face his former teammates: between 2023 and 2025, the centre-back made 79 appearances for Sevilla before moving on to Bayer 04. Incidentally, in their current preseason, the Andalusians have been almost as successful as the Werkself, with five wins from six matches.

Werkself Live

Want to keep track of all the action at the season launch? You can – with a look at the first Werkself Live of the new season! The matchday magazine, that provides a concise summary of the key facts and figures about the match, is available at the BayArena. Alternatively, a free online version is also available. Featured on the XXL poster this time: a clear map showing all the promotional areas around the stadium. Click HERE for the ePaper.

Both games available via live stream

As with the other Werkself friendlies, the season launch fixtures will also be livestreamed. The livestream of the women’s friendly against Feyenoord will begin a quarter of an hour before kick-off at 13:00 CEST. The live stream of the men’s friendly against Sevilla from the BayArena will begin at 15:10 CEST. As usual, the live text update service will also keep you up to date so you don’t miss a thing from the match. You can find the live streams on bayer04.de, on the Bayer 04 app and on Werkself-TV.

donation of returnable cups for a good cause

Once again this season, Bayer 04 fans at the BayArena can donate their deposit by placing their returnable cups in the containers provided. With the proceeds, the Bundesliga club, together with its fans, will once again be supporting six charitable projects in the region.