They say a house is never finished. There's always something to do in terms of improvements and upgrades. That also applies to stadiums – our BayArena is also regularly updated. And that's the way it will be with our new website. We haven't just sat back after the launch and rested on our laurels. We have lots of plans.
Our website will be continuously developed and improved. The digital world does not take any breaks and user habits keep on changing. For example, we are currently working on interactive statistic components, called widgets, where data and facts are prepared graphically.
And videos from Bayer 04 TV are to be integrated more strongly and more dynamically on our site. Moving images are particularly in demand in the age of YouTube and Co. The upgrade of our web shop is also in full swing. And our live text commentary will also have new functions to enable a more intensive matchday experience.
Our Internet presence is a living website that should benefit from your suggestions. With all our ambition to continually make improvements we don't want to shoot wide of the mark. We primarily run the site for you, fans and friends of the Werkself. What drives us on is the desire to provide you with up-to-the-minute and reliable information, well researched and entertainingly written stories, films and impressive photos.
So we will remain on the ball for you in our digital new build.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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