Back
8.06.2018Bayer 04

New sleeve sponsor for Bayer 04

A new Premium partner for Bayer 04: The international Swiss franchise company Kieser Training AG, with headquarters in Zürich, have taken up the exclusive role as official Bayer 04 Leverkusen sleeve sponsor for a period of three years. From the start of the 2018/19 season, the specialist for efficient weight training will be represented by the company logo Kieser Training on the left sleeve of the Werkself pros for Bundesliga matches. Kieser Training operates 114 studios in Germany alone.
Kieser.jpg

For the Bayer 04 CEOs Fernando Carro de Prada and Michael Schade  "This partnership is both fitting and ambitious: On the one hand, an international company with over 50 years experience of health-oriented, efficient weight training founded on a scientific basis with in-house machines represents an extraordinary success story. On the other hand, a top German club active all over the world able to use the expertise of the new partner directly to achieve ambitious sporting targets," said Schade.

Michael Antonopoulos, CEO and co-owner of Kieser Training, sees the commitment to a Bundesliga club " as a unique opportunity to associate our sporting concept with such a successful club and to further extend the use of weight training. We are looking forward very much to a long-term and successful partnership."

And for sporting director Rudi Völler the long-term cooperation with Kieser Training represents an ideal development: "Having established themselves as a globally respected and recognised professional provider of weight training since 1967, they have impressively demonstrated their expertise," said Völler. "Kieser Training is a brand established in the minds of people and is synonymous with effective and healthy muscle development. A real constant in  a market shaped by temporary fitness fashions and thereby a great partner we can look forward to working with very much here at Leverkusen."

Founded in 1967 by the Swiss Werner Kieser, the weight training chain currently has 158 studios with 283,000 members, which are partly operated as franchise studios. With around 1,700 employees in Germany, Switzerland, Austria  and Luxembourg and Australia, every single Kieser Training studio provides professional training management and support as well as a consistent offer based on continuing scientific research. This creates a company personality of unmistakable character with the public.

Related News

04 Fragen an Edmond Tapsoba | Vertragsverlängerung nach Doku-Premiere
Werkself-TV - 29.04.2026

Tapsoba on his contract extension until 2031: 'A very special day for me'

A special surprise: during the preview for the 'Fierté Burkinabè' documentary about Edmond Tapsoba, Bayer 04 directors Fernando Carro and Simon Rolfes announced Tapsoba's contract extension until 2031 together with the centre-back. He then spoke to Werkself-TV about his time in Leverkusen so far and future ambitions...

Show more
Preview zur Doku „Fierté Burkinabè“
Bayer 04 - 28.04.2026

Emotional preview of ‘Fierté Burkinabè’ - Tapsoba's parents and close companions from Burkina Faso also at the BayArena

This evening was deeply moving: At a really special setting, Bayer 04 exclusively presented the specially produced documentary ‘Fierté Burkinabè’ ("Burkinabe Pride") about Edmond Tapsoba on Tuesday. For the preview at the BayArena, the parents of the Werkself player and other close companions travelled all the way from his African homeland Burkina Faso. The 45-minute film shows Tapsoba's extraordinary career from his beginnings in Ouagadougou to Leverkusen as well as the work of his foundation "Fondation Edmond Tapsoba", with representatives from Burkina Faso also present. Fans can watch the documentary free of charge on Werkself TV and YouTube from Wednesday night at 20:00 CEST.

Show more
Thomas Eichin, Carolin Simon und Achim Feifel
Women - 28.04.2026

Former Germany international Carolin Simon rejoins Bayer 04

Bayer 04 have signed left-back Carolin Simon from champions Bayern Munich for the coming season. The 33-year-old former Germany international, who played for Leverkusen from 2013 to 2016, has signed a contract to 30 June 2028.

Show more
Achim Feifel mit Lobke Loonen
Women - 27.04.2026

Bayer 04 Women sign Dutch striker Lobke Loonen

Bayer 04 Women have strengthened for the coming season with the signing of Lobke Loone. The 23-year-old Dutch striker joins from Utrecht on a contract until 30 June 2028.

Show more
Frauen feiern souveränen Heimsieg gegen Freiburg | 23. Spieltag
Werkself-TV - 26.04.2026

Women: TV-highlights of 4-1 win against SC Freiburg

Werkself-TV shows the highlights of the Bayer 04 women's 4-1 win against SC Freiburg on the 23rd matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more