For the Bayer 04 CEOs Fernando Carro de Prada and Michael Schade "This partnership is both fitting and ambitious: On the one hand, an international company with over 50 years experience of health-oriented, efficient weight training founded on a scientific basis with in-house machines represents an extraordinary success story. On the other hand, a top German club active all over the world able to use the expertise of the new partner directly to achieve ambitious sporting targets," said Schade.
Michael Antonopoulos, CEO and co-owner of Kieser Training, sees the commitment to a Bundesliga club " as a unique opportunity to associate our sporting concept with such a successful club and to further extend the use of weight training. We are looking forward very much to a long-term and successful partnership."
And for sporting director Rudi Völler the long-term cooperation with Kieser Training represents an ideal development: "Having established themselves as a globally respected and recognised professional provider of weight training since 1967, they have impressively demonstrated their expertise," said Völler. "Kieser Training is a brand established in the minds of people and is synonymous with effective and healthy muscle development. A real constant in a market shaped by temporary fitness fashions and thereby a great partner we can look forward to working with very much here at Leverkusen."
Founded in 1967 by the Swiss Werner Kieser, the weight training chain currently has 158 studios with 283,000 members, which are partly operated as franchise studios. With around 1,700 employees in Germany, Switzerland, Austria and Luxembourg and Australia, every single Kieser Training studio provides professional training management and support as well as a consistent offer based on continuing scientific research. This creates a company personality of unmistakable character with the public.
A new look and new kit supplier for the 2025/26 campaign: Bayer 04 in tandem with sports equipment manufacturer New Balance present the official kit for the Leverkusen eSports players the coming season. New partner Sinology appears on the top right of the jersey. Menswear outfitters Lerros is still the main eSports sponsor and Niedax remains the sleeve partner. The jersey is available now from the Bayer 04 online shop and the Fanwelt.
Show moreBosnia U19 international Kerim Alajbegovic is moving from Bayer 04 Leverkusen's youth set-up to Red Bull Salzburg. The talented attacking midfielder has signed a long-term contract with the Austrian club. At the same time, the works club secured a buy-back option for the 17-year-old, who was one of the mainstays of the Leverkusen U19s.
Show morePreparations for the 2025/26 season at Bayer 04 start next Monday, 7 July, with the first team and youth players training together. Without the international players who were involved with their national teams at the end of last season, new head coach Erik ten Hag will welcome a group of senior and youth players to the first open training session one week ahead of the departure to the training camp in Rio de Janeiro. After the official welcome in the dressing room, the Werkself players will start the session in the shadow of the BayArena on 7 July at 14:00 CEST.
Show moreThe Werkself are away to Premier League club Chelsea in the final pre-season friendly. The game against the current holders of the UEFA Conference League is on Friday, 8 August at Stamford Bridge with the kick-off at 20:00 CEST. Read on for information on ticket sales.
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