Back
8.06.2018Bayer 04

New sleeve sponsor for Bayer 04

A new Premium partner for Bayer 04: The international Swiss franchise company Kieser Training AG, with headquarters in Zürich, have taken up the exclusive role as official Bayer 04 Leverkusen sleeve sponsor for a period of three years. From the start of the 2018/19 season, the specialist for efficient weight training will be represented by the company logo Kieser Training on the left sleeve of the Werkself pros for Bundesliga matches. Kieser Training operates 114 studios in Germany alone.
Kieser.jpg

For the Bayer 04 CEOs Fernando Carro de Prada and Michael Schade  "This partnership is both fitting and ambitious: On the one hand, an international company with over 50 years experience of health-oriented, efficient weight training founded on a scientific basis with in-house machines represents an extraordinary success story. On the other hand, a top German club active all over the world able to use the expertise of the new partner directly to achieve ambitious sporting targets," said Schade.

Michael Antonopoulos, CEO and co-owner of Kieser Training, sees the commitment to a Bundesliga club " as a unique opportunity to associate our sporting concept with such a successful club and to further extend the use of weight training. We are looking forward very much to a long-term and successful partnership."

And for sporting director Rudi Völler the long-term cooperation with Kieser Training represents an ideal development: "Having established themselves as a globally respected and recognised professional provider of weight training since 1967, they have impressively demonstrated their expertise," said Völler. "Kieser Training is a brand established in the minds of people and is synonymous with effective and healthy muscle development. A real constant in  a market shaped by temporary fitness fashions and thereby a great partner we can look forward to working with very much here at Leverkusen."

Founded in 1967 by the Swiss Werner Kieser, the weight training chain currently has 158 studios with 283,000 members, which are partly operated as franchise studios. With around 1,700 employees in Germany, Switzerland, Austria  and Luxembourg and Australia, every single Kieser Training studio provides professional training management and support as well as a consistent offer based on continuing scientific research. This creates a company personality of unmistakable character with the public.

Related News

Julia Mickenhagen verlässt Bayer 04
Women - 12.05.2026

Julia Mickenhagen to move to VfB Stuttgart

Full-back Julia Mickenhagen is leaving Bayer 04 Leverkusen at the end of the season to join Bundesliga newcomers VfB Stuttgart. The 21-year-old’s contract with the club expires on 30 June.

Show more
Women keep Champions League hopes alive with win in Leipzig | 25th matchday
Werkself-TV - 11.05.2026

Women: TV-highlights of 3-1 win at RB Leipzig

Werkself-TV shows the highlights of the Bayer 04 women's 3-1 win at RB Leipzig on the 25th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more
Zweikampf im Training
Women - 10.05.2026

Bayer 04 Women looking to keep Champions League hopes alive at Leipzig

The Werkself need a win in their penultimate match of the season at RB Leipzig on Monday evening (18:00 CEST) to keep their hopes of third place alive until the final day. After Eintracht Frankfurt lost on Saturday, Roberto Pätzold's side can close the gap on their rivals to two points and leave it all to play for next Sunday.

Show more
Werkself Warriors Celebrate First Season Together
Fans - 10.05.2026

Werkself Warriors Celebrate First Season Together

Werkself fans from across the New York City area gathered Saturday morning at Smithfield Hall in Manhattan to cheer on Bayer 04 in the club’s crucial Bundesliga showdown against VfB Stuttgart given the match’s big implications.

Show more
Die Werkself nach Abpfiff bei den mitgereisten Fans
Bundesliga - 10.05.2026

Werkself Review #VfBB04: Determined to end on a high at home

In the next head-to-head clash for the Champions League places at VfB Stuttgart, Bayer 04 failed to follow up their impressive 4-1 win at home to RB Leipzig from the week before. After Aleix Garcia gave the Werkself the lead with their fastest goal of the season, the Swabians turned the game around and won 3-1, knocking Leverkusen down into sixth place. It leaves them needing a win at home to Hamburger SV and other results to go their way on the final day of the 2025/26 campaign in order to reclaim fourth spot. The Werkself Review has all the analysis and reaction from all those involved in an eventful encounter with VfB.

Show more