
Inclusion, integration plus the promotion of social interaction are just a small selection of themes that are an inherent part of the Bayer 04 DNA. Between 22 March and 18 April, the Werkself will report on the club's own channels how these issues are brought to life in and around the BayArena, the Kurtekotten Performance Centre and the other Bayer 04 venues.
Nina Brüggemann, defender in the Women's Bundesliga team, is an ambassador for the Werkself as part of the #Morethanfootball Action Weeks. The 28-year-old explains: "Football is more than just a sport. It connects people worldwide including off the pitch. For many years, the club Bayer 04 have broadcast important messages on issues such as equality, diversity and sustainability. In the future that has to be carried forward and developed as social responsibility. We are #Morethanfootball.”

Emrehan Gedikli, a member of the first-team squad at Bayer 04, is also an ambassador. The 17-year-old talent says: "For young athletes like me it's important to think about the future alongside work on the pitch. Therefore I'm happy that I am able to continue my vocational training at Bayer 04. I'm learning new things every day – both on and off the pitch. We are #Morethanfootball.”

Lukas Hradecky, Werkself goalkeeper, also talks as a member of the Leverkusen ambassador group: "The love for football made us into professional athletes. Without that passion none of us would be where we are now. We share this passion with millions of football players across the world. A passion that connects us all – on and off the football pitch. We are #Morethanfootball.”

At the Women's team home game against Eintracht Frankfurt (26 March) and the Werkself home game against Schalke 04 (3 April) there will also be a range of messages relating to the #Morethanfootball Action Weeks. A Europe-wide virtual human chain made up of players, fans and club management will be the highlight of this year’s campaigns that Bayer 04 are supporting as an active member of the European Football for Development Network (EFDN).

Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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Following last weekend’s big game against Wolfsburg, Bayer 04 Women face another exciting challenge as they visit Hoffenheim to kick off Matchday 3 in the Google Pixel Bundesliga on Friday (kick-off: 18:30 CEST).
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Under the slogan ‘Holidays without War’, 60 children from war-torn Ukraine took part in the summer camp organised by the German-Ukrainian association Blau-Gelbes Kreuz in Leverkusen and the surrounding area in August. The children aged between 10 and 14 – many of whom have lost their parents in the war – come from the Ukrainian twin towns of Leverkusen, Cologne and Monheim am Rhein: Nikopol, Dnipro and Volodymyr. Bayer 04, Bayer AG and TSV Bayer 04 supported the camp to mark its 10th anniversary, enabling even more children and young people than in previous years to spend a few carefree days’ holiday away from the war in the Rhineland.
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