Back
22.03.2021Bayer 04

#Morethanfootball Action Weeks at Bayer 04

Football is more than just a game. Bayer 04 will show that in the coming weeks as part of the #Morethanfootball Action Weeks along with 100 fellow campaigners from across Europe.
crop_morethanfootball_Logo.jpg

Inclusion, integration plus the promotion of social interaction are just a small selection of themes that are an inherent part of the Bayer 04 DNA. Between 22 March and 18 April, the Werkself will report on the club's own channels how these issues are brought to life in and around the BayArena, the Kurtekotten Performance Centre and the other Bayer 04 venues.

Trio on behalf of Bayer 04

Nina Brüggemann, defender in the Women's Bundesliga team, is an ambassador for the Werkself as part of the #Morethanfootball Action Weeks. The 28-year-old explains: "Football is more than just a sport. It connects people worldwide including off the pitch. For many years, the club Bayer 04 have broadcast important messages on issues such as equality, diversity and sustainability. In the future that has to be carried forward and developed as social responsibility. We are #Morethanfootball.”

crop_20210316_JS_PPT_0552.jpg

Emrehan Gedikli, a member of the first-team squad at Bayer 04, is also an ambassador. The 17-year-old talent says: "For young athletes like me it's important to think about the future alongside work on the pitch. Therefore I'm happy that I am able to continue my vocational training at Bayer 04. I'm learning new things every day – both on and off the pitch. We are #Morethanfootball.”

 

crop_20210316_JS_PPT_0576n.jpg

Lukas Hradecky, Werkself goalkeeper, also talks as a member of the Leverkusen ambassador group: "The love for football made us into professional athletes. Without that passion none of us would be where we are now. We share this passion with millions of football players across the world. A passion that connects us all – on and off the football pitch. We are #Morethanfootball.”

crop_20210316_JS_PPT_0601n.jpg

A Europe-wide human chain: Everybody can set an example

At the Women's team home game against Eintracht Frankfurt (26 March) and the Werkself home game against Schalke 04 (3 April) there will also be a range of messages relating to the #Morethanfootball Action Weeks. A Europe-wide virtual human chain made up of players, fans and club management will be the highlight of this year’s campaigns that Bayer 04 are supporting as an active member of the European Football for Development Network (EFDN).

Related News

Women: TV-highlights of 2-1 at TSG Hoffenheim | 3rd matchday
Werkself-TV - 04.09.2026

Women: TV-highlights of 2-1 at TSG Hoffenheim

Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.

Show more
„Im Herzen feierst du mit!“-Bereich in der BayArena
Fans - 04.09.2026

‘Celebrating in our Hearts!’: A permanent memorial space at the BayArena

Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.

Show more
DXC Technology als AI Integration Partner
Business - 04.09.2026

Bayer 04 partners with DXC Technology for AI integration

Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.

Show more
Premium-Partner DRIVIO
Business - 03.09.2026

New premium partner for Bayer 04: DRIVIO keeps Werkself on the road

Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.

Show more
Diaby und Co.
Bayer 04 - 02.09.2026

Diaby and Doué get to work in open training session

“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.

Show more