Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Ibrahim Maza beim Ballon d‘Or 2026
Bayer 04 - 26.10.2026

Maza nominated for Men's Young Talent of the Year at the Ballon d‘Or 2026 ✨

Werkself player Ibrahim Maza has been named in the top ten in the ‘Men’s Young Talent of the Year’ category for 2026. The 20-year-old was at the London Palladium on Monday evening for the 2026 Ballon d’Or awards ceremony. Fernando Carro, Bayer 04 CEO, also attended the ceremony. Lamine Yamal of Barcelona was named the winner in the ‘Men’s Young Talent of the Year’ category.

Show more
Moussa Diaby und Loïc Badé
Bayer 04 - 26.10.2026

Diaby and Badé sidelined

Bayer 04 will have to manage without forward Moussa Diaby for their upcoming matches. The 27-year-old Frenchman sustained a thigh injury in the 3-0 defeat against TSG Hoffenheim yesterday afternoon, Sunday 25 October. Diaby is expected to be available again after the international break in November.

Show more
Die U19 von Bayer 04 im UHS
U19 - 26.10.2026

U19s face Marseille youth team in friendly on UEL matchday

The Bayer 04 U19s are set to host Marseille in a top-level friendly. The match against the French side is at the Ulrich Haberland Stadium on Thursday, 5 November, at 14:00 CET. Admission is free for fans. A few hours later, the two clubs face each other in the Europa League at the BayArena.

Show more
Edmond Tapsoba, Jonas Hofmann und Co. nach Abpfiff
Bundesliga - 26.10.2026

Werkself review: ‘It wasn’t our best day’

It has been a long time since feeling what it’s like to come away empty-handed. The last – and so far only – defeat of the season, in Elversberg, was two months ago. Since then, Bayer 04 have followed that up with seven wins and a draw. Now it has happened again away to TSG Hoffenheim. As the match progressed, the Werkself grew in confidence and “could even have scored the opening goal”, as Robert Andrich said after the game. In the end, it was the side from Sinsheim who sealed a 3–0 victory after “hectic closing stages” (kicker). The Werkself review.

Show more
Women: TV-highlights of 0-2 loss at Nürnberg | 8th matchday
Werkself-TV - 25.10.2026

Women: TV-highlights of 0-2 loss at Nürnberg

Werkself-TV shows the highlights of Bayer 04 Women's 0-2 loss at 1. FC Nürnberg on Matchday 8 of the 2026/27 Google Pixel Women's Bundesliga.

Show more