Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Kristina Sundov
Women - 07.07.2026

Former player Kristina Sundov is new Bayer 04 Women’s team assistant coach

Ten years after retiring as a player, Kristina Sundov is returning to the Bayer 04 Women’s team as assistant coach. The 39-year-old former Croatia international takes over from Remzi Kahraman, who has taken up a new challenge abroad. She has been given a contract to 30 June 2028.

Show more
Victor Boniface, Kennet Eichhorn und Afonso Moreira
Bayer 04 - 06.07.2026

With Eichhorn and Moreira: Small group on training ground

The training pitches at the BayArena are already buzzing with activity again, even before training officially begins next week. On Monday morning, a small group from the Werkself first-team squad completed a session lasting around an hour. Both new and familiar faces were present.

Show more
Saisoneröffnung Titelgrafik
Bayer 04 - 06.07.2026

Two matches and events with players and fans: Get your tickets for the Bayer 04 season launch

One ticket, two matches – and a varied programme of events, including appearances by players from the professional teams: Bayer 04 has come up with something very special for the 2026 season launch on Saturday, 8 August. From morning right through to the evening, Werkself fans can use just one ticket to not only enjoy top-class football from the Bayer 04 teams live, but also to experience unforgettable moments with the whole family through a variety of hands-on activities around the BayArena and the Ulrich Haberland Stadium. The day will also end on a real high note: after both matches, Bayer 04 supporters will have the opportunity to interact directly with the players during joint activities and get to know them from a different angle.

Show more
Issa Traoré
Bayer 04 - 06.07.2026

Bayer 04 loan defender Traoré to Slovakian top-flight side AS Trencin

Issa Traoré is moving from Bayer 04 Leverkusen to Slovakian top-flight side AS Trencin. The club has loaned the centre-back out for one year to this year’s ninth-placed team in the Slovakian league.

Show more