Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

PerNaturam wird neuer Partner der Bayer 04-Frauen
Women - 12.03.2026

Feed manufacturer PerNaturam is new Bayer 04 Women’s team partner

Bayer 04 Leverkusen are further expanding their partner network: The feed manufacturer PerNaturam is an official sponsor of the Bayer 04 Womens team. The partnership opens up a wide range of opportunities for the company to position its brand in the Bundesliga environment.

Show more
Training beim Juniorinnen-Talenttag
Women - 12.03.2026

Junior talent day in spring: Open trials on 12 April

Do you dream of wearing the Bayer cross on your chest? To play in black and red like your role models Loreen Bender, Cornelia Kramer, Kristin Kögel and co. from the Google Pixel Women's Bundesliga? Then take your chance now! Our female youth teams are once again on the lookout for new talent. That's why Bayer 04 are organising a talent day on 12 April 2026 for the first time this year with trials for female juniors.

Show more
Kurzpässe vor #B04ARS
Champions League - 11.03.2026

Matchday news #B04ARS: Double reunion in Round of 16 first leg against flawless Gunners

Arsenal, one of the favourites in the UCL, visit the BayArena for the first leg in the UEFA Champions League 2025/26 Round of 16. Kai Havertz and Piero Hincapie, two long-serving Bayer 04 players, are set to return to the BayArena for the first time since leaving the club. As part of the match against the Gunners, fans can look forward to exciting Sound of Dreams festival activities at the stadium. Club members can also secure another SoD Unplugged ticket for a chance to win a special prize. Today’s matchday news.

Show more
Die PK mit Hjulmand und Kofane vor dem Achtelfinal-Hinspiel gegen Arsenal | Achtelfinale UCL
Werkself-TV - 10.03.2026

Hjulmand ahead of #B04ARS: Full of anticipation for ‘one of the most difficult challenges’

A Champions League showdown at the BayArena awaits. On Wednesday night, 11 March (kick-off: 18:45 CET), the Werkself face Arsenal in the first leg of the UEFA Champions League Round of 16. Ahead of the clash with the Premier League leaders, head coach Kasper Hjulmand spoke about the Gunners' exceptional strength at set-pieces, a returning striker and "believing in yourself". Forward Christian Kofane also spoke about the approach to the Round of 16 tie and congratulated his personal idol - whose previous success also motivates him for forthcoming challenges.

Show more
„SoD-Unplugged-Ticket“
Champions League - 10.03.2026

Round of 16 tie against Arsenal: Take part in exclusive competition with SoD Unplugged ticket

The SoD Unplugged ticket is also available for the UEFA Champions League 2025/26 Round of 16 matches against Arsenal. This gives all Bayer 04 Club members once again the chance to take part in an exclusive competition. This time, the prize is a unique SoD record signed by the Werkself professionals. The SoD Unplugged ticket is available from the day of the first leg at the BayArena (Wednesday, 11 March) up to and including Saturday, 22 March, at the service desk at the Fanwelt.

Show more