Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Gegner-Check
eSports - 22.01.2026

#B04eSports: The first opponents in the fourth showdown

The fourth showdown in the VBL Club Championship 2025/26 starts for the Leverkusen eSports team today, Thursday 22 January (live on the B04eSports Twitch channel and on the Bayer 04 app from 19:00 CET). In the online preliminary round, the Black and Reds will once again compete with six previously drawn opponents for a place in the Top 16 and the associated entry into the offline knockout round in Berlin on 2 February at the fourth showdown. The lowdown on our next three opponents in the online preliminary round.

Show more
crop_B04_SoundOfDreams_ManCityBayer04_christianhedel-1700609.jpg
Champions League - 21.01.2026

Live blog: The Werkself away to Olympiacos ✈️🇬🇷

The fourth European away trip of the season in the UEFA Champions League 2025/26 takes the Werkself to the Greek capital. Head coach Kasper Hjulmand's team are away to Greek double winners Olympiacos on matchday seven in the UCL league phase. The match at the Karaiskakis Stadium is on Tuesday, 20 January (kick-off: 21:00 CET). We'll be taking you on a trip to Athens and reporting on the Werkself close-up...

Show more
Carlotta Wamser und OB Stefan Hebbel
Women - 21.01.2026

Sports Awards: Carlotta Wamser immortalised in Leverkusen's Golden Book

A great honour for Bayer 04 Women's German international: as part of the 2025 Sports Awards, Carlotta Wamser entered her name into the City of Leverkusen's Golden Book. On Tuesday, she looked back on a special year in a talk in the Morsbroich Castle hall of mirrors.

Show more
Zweikampf
Champions League - 20.01.2026

Battling Werkself lose 2-0 in Athens

It was a disappointing night in Athens: The Werkself lost 2-0 away to Olympiacos on Matchday 7 in the league phase of the 2025/26 UEFA Champions League campaign. In a match that was intense and fiery from the outset, the high-pressing home side made the better start and took the lead through Costinha on two minutes. Although the Werkself had a number of chances to equalise, the clinical Greek side increased the lead to 2-0 shortly before half-time (45+1’). In the second half, Leverkusen once again gave their all and showed total commitment but, despite their best efforts, the Black and Reds were unable to break down the Olympiacos defence on the night.

Show more