Back
7.07.2022Bayer 04

Markus Breglec is new Chief Marketing & Innovation Officer

Bayer 04 Leverkusen has appointed Markus Breglec as the new Chief Marketing & Innovation Officer. The Erlangen-born manager comes from top French club AS Monaco, where he was Chief Marketing Officer from 2020. Breglec previously worked for four years as Senior Vice President Marketing and Media at Liverpool FC as well as in leading positions in marketing including at Nike and Sony.
montage-markus-breglec_EXPORT_1920x1080_unschaerfe.jpg

The 50-year-old will take up his new role on 1 October with responsibility in all areas of marketing and sales as well as the memberships section. Breglec thereby takes over the scope of responsibilities held by Bernd Schröder, who left Bayer 04 at the end of last year to join FC Schalke 04 as CEO.  

Fernando Carro, Bayer 04 CEO: “Markus Breglec is a recognised expert in his field. He has an impressive CV and he also impressed us on a personal level in all our discussions. We are certain his personality and ambition fits in really well with Bayer 04 and our targets. I’m looking forward to working together.”

Markus Breglec: “In the preliminary talks with Fernando Carro and the other members of management I was excited by the professionalism and passion shown in planning and successfully shaping the next chapter at this club. I’d like to play my part in leading the club and the Bayer 04 brand into a successful and modern future.”

Related News

Kurzpässe vor #ARSB04
Champions League - 17.03.2026

Matchday News #ARSB04: Hoping for historic achievement with strong support

Bayer 04 have the chance to reach the quarter-finals of the UEFA Champions League for the third time ever and the first in 14 years at Arsenal on Tuesday night (kick-off 21:00 CEST/20:00 local time). To do that, the Werkself not only require a strong performance like in the first leg, but also full concentration until the very last minute, as the Premier League leaders like to score late - as they did at the BayArena last week. Here's the Matchday News.

Show more
Sepp-Herberger-Awards 2026
Social Commitment - 17.03.2026

'Football has enormous power': Bayer 04 receives Sepp Herberger Award in rehabilitation category

A special award for special social commitment. At this year's ceremony for the Sepp Herberger Awards in Wolfsburg on Monday night, the DFB Sepp Herberger Foundation recognised Bayer 04 in the social rehabilitation category. The Bundesliga club received the prize, together with €12,000, for its great service to inmates, particularly in the Wuppertal-Ronsdorf prison.

Show more
PK mit Kasper Hjulmand und Exequiel Palacios vor dem UCL-Rückspiel gegen Arsenal | Achtelfinale
Werkself-TV - 16.03.2026

Hjulmand ahead of #ARSB04: 'We’ve come here to win this game'

Can Bayer 04 pull off a coup in London? Just over a week after the 1-1 draw in the first leg of the 2025/26 UEFA Champions League round of 16 tie, the Werkself are now looking to put in a convincing performance away at Arsenal – and get a result to secure a place in the quarter-finals. Ahead of the match on Tuesday, (kick-off: 21:00 CET), head coach Kasper Hjulmand shared his thoughts on the team’s hunger for success. Exequiel Palacios, meanwhile, spoke about the importance of the fixture and the team’s development over the past few months.

Show more
Mikel Arteta
Champions League - 16.03.2026

Opponents update – ‘Confident we'll get the job done’

In their last two matches, they’ve done exactly what 'Laterkusen' did in the 2023/24 double-winning season: late on, but not too late, the Gunners scored crucial goals – first in the first leg of the UEFA Champions League round of 16 at Bayer 04, then last weekend in the Premier League against Everton. This Tuesday, 17 March (kick-off: 21:00 CET), Arsenal host the Werkself in London. The latest on our opponents.

Show more
Women lose in Wolfsburg after a stunning goal by a former player | 20th matchday
Werkself-TV - 15.03.2026

Women: TV-highlights of 1-2 loss at VfL Wolfsburg

Werkself-TV shows the highlights of the Bayer 04 women's 1-2 loss at VfL Wolfsburg on the 20th matchday of the Google Pixel Frauen-Bundesliga 2025/26.

Show more