Season tickets for the Bundesliga champions and DFB Cup winners are booming, and the demand for tickets for the Werkself's matches is higher than ever before. In the Bundesliga season just ended, the home section of the BayArena was sold out for all 17 matches, and season ticket sales had to be stopped last winter for the first time in the club's history when 21,400 of them were sold.
In order to be able to offer a balanced number of match and season tickets in the future, there will be no separate sale of season tickets for the new season. Any seats that become available will be allocated exclusively via a newly introduced waiting list. Bayer 04 will communicate all details on this and on the sale of match tickets for the coming season separately.
Markus Breglec, Chief Marketing & Innovation Officer of Bayer 04: "Our aim is always to be fan-friendly and offer the best possible conditions. The truth about this economically necessary decision is that our ticket prices have been in the lower third of the league table for years. With the new pricing model, we will continue to offer our fans in the BayArena attractive football at very fair prices."
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
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Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
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Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
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Union Berlin have already shown great fighting spirit and courage in their first two matches of the season. In their away match at Leverkusen on Saturday, 5 September (kick-off: 15:30 CEST), the Irons, under new coach Mauro Lustrinelli, are determined to be a tough opponent for the Werkself. The lowdown on our next opponents.
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Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
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