
Two issues were particularly important to us in designing the new website: We wanted it be more manageable and easier to navigate. Nothing is more annoying than having to repeatedly click to get through to the desired content. The design of our website is therefore based on a derivation of the so-called Atomic Design.
It structures the individual sites (hubs) in vertically organised sections and elements. In turn, that enables flexible handling of functional areas in the background. That means additional pages can be created quicker and easier.
That has enabled us to significantly reduce the click depth. That means you get to where you want to go to much quicker – without diversions and hurdles.
The hamburger menu ensures greater clarity in the header section that contains all the relevant pages. That makes our website look tidier and provides plenty of space for what’s really important to us: large photos, full-screen image slider and Lightbox galleries. Attractively designed statistics and tables. Animated news elements. And, as football is full of emotion, we want to appeal to you in that way.
In contrast to current design trends with many websites, which are more neutral and with a scarcely differentiated look, we consciously used existing graphical elements like bars, lines, fonts and colours contained in our corporate design. We place great value on a consistent, clearly identifiable, visual appearance in Black and Red. That can be on our website, on our App, in the Shop or in the Werks11 magazine, either in terms of content or visually: We want Bayer 04 to be palpable and to come alive – with our unique, personal tone.

The long-standing successful collaboration between Bayer 04 and the transport service provider wupsi GmbH has been expanded: From January 2026, 100 wupsi bikes with Bayer 04 branding will be available for hire throughout the city of Leverkusen. They will complement the many existing offers and services that provide key support, especially for fans travelling to and from home matches at the BayArena.
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The Werkself are back! Following the two-week winter break, head coach Kasper Hjulmand's team began the new year with an open session on Sunday. After Robert Andrich and his teammates arrived in Leverkusen yesterday for the official check-in, they got back down to business a day later in front of around 1,200 fans at the Ulrich Haberland Stadion. The report from the Werkself's first session of 2026.
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In her debut season of 2024/25, Cornelia Kramer immediately became the top scorer for Bayer 04 Women. However, the Danish national team striker was stopped by an injury at the start of the new season. Now, just in time before the end of last year, she is fit again – and has extended her contract early until 2027. In this interview, the 23-year-old talks about the reasons for her decision and looks ahead.
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After a two-week winter break, the Werkself resume training on Sunday, 4 January. The first session in 2026 at the Ulrich Haberland Stadium starts at 11:00 and is open to fans. Bayer 04 look forward to welcoming supporters at the start of 2026. The Werkself schedule for the new year.
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