Back
23.08.2017Bayer 04

Design, images, brand experience – Our unique tone

Our new website has been online since the start of the season. In the coming days we would like to provide you with a more detailed introduction to a couple of features and highlights on bayer04.de. In part two we look at design.
MockUp-B04-NewOnE_PR-Startseite.jpg

Two issues were particularly important to us in designing the new website: We wanted it be more manageable and easier to navigate. Nothing is more annoying than having to repeatedly click to get through to the desired content. The design of our website is therefore based on a derivation of the so-called Atomic Design.

It structures the individual sites (hubs) in vertically organised sections and elements. In turn, that enables flexible handling of functional areas in the background. That means additional pages can be created quicker and easier.

That has enabled us to significantly reduce the click depth. That means you get to where you want to go to much quicker – without diversions and hurdles.

The hamburger menu ensures greater clarity in the header section that contains all the relevant pages. That makes our website look tidier and provides plenty of space for what’s really important to us: large photos, full-screen image slider and Lightbox galleries. Attractively designed statistics and tables. Animated news elements. And, as football is full of emotion, we want to appeal to you in that way.

In contrast to current design trends with many websites, which are more neutral and with a scarcely differentiated look, we consciously used existing graphical elements like bars, lines, fonts and colours contained in our corporate design. We place great value on a consistent, clearly identifiable, visual appearance in Black and Red. That can be on our website, on our App, in the Shop or in the Werks11 magazine, either in terms of content or visually: We want Bayer 04 to be palpable and to come alive – with our unique, personal tone.

Related News

Team nach Abpfiff
Bundesliga - 11.01.2026

Werkself review #B04VfB: Honest words and looking ahead

It was a disappointing Saturday night. The Werkself lost 4-1 to VfB Stuttgart to start the new year on Bundesliga matchday 16 in 2025/26, a result that left both players and fans disappointed. "We played without any passion," said Alejandro Grimaldo honestly afterwards. Teammate Jarell Quansah was even more self-critical, emphasising: "We were miles off it in the first half. You can't put in a performance like that, especially in front of our own fans and I can only apologise to them, to be honest." Read on for the reaction, facts and stats from the clash with VfB Stuttgart in the Werkself review.

Show more
Paulina Bartz verlässt Bayer 04
Women - 11.01.2026

Paulina Bartz joins Hamburg SV on loan

Women’s team forward Paulina Bartz is leaving Bayer 04 Leverkusen to play for Hamburg SV until the end of the season. The 20-year-old, whose contract runs to 2027, joins the Bundesliga newcomers on loan until the summer.

Show more
Quansah: „Weit von einer guten Leistung entfernt” | 16. Spieltag
Werkself-TV - 10.01.2026

Quansah: 'We were miles off it'

Jarell Quansah and Alejandro Grimaldo speak to Werkself-TV following Bayer 04's 4-1 defeat to VfB Stuttgart on Bundesliga Matchday 16...

Show more
crop_imago1070779211.jpg
Bayer 04 - 10.01.2026

AFCON blog: Ben Seghir reaches semi-finals

Four Bayer 04 players are in action at the 35th edition of the Africa Cup of Nations being played in Morocco from 21 December to 18 January 2026: Eliesse Ben Seghir for the hosts, Edmond Tapsoba with Burkina Faso, Ibrahim Maza for Algeria and Christian Kofane with Cameroon. Updates on the AFCON matches involving Werkself players...

Show more