Four more reports on the new Werkself shirt follow this week.
THE BADGE
A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.
The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.
THE LEVERKUSEN SKYLINE
One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.
On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.
The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.
ELEVEN STRIPES
WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself
The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.
The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.
A simple approach to sport with games, fun and a highlight at the end: Bayer 04 organised a very special training session for 40 participants aged between six and 27 in cooperation with the Football Association of the Middle Rhine (FVM). At the day of action for women and girls with disabilities at the Kurtekotten Performance Centre, many of the participants gained their first experience of football.
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On Saturday, 28 March, the lights will go out again at the BayArena from 20:30 pm to 21:30. As in previous years, Bayer 04 once again take part in the WWF Earth Hour campaign under the motto "We're switching off" as the club wants to set a collective example for more climate and environmental protection together with people, cities and companies around the world.
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Bayer 04 Leverkusen are bringing back Kerim Alajbegovic, who joined Red Bull Salzburg in the summer of 2025. The Bundesliga club activated the buy-back option in the contract with the Bosnia international, who has enjoyed great success at the Austrian top-flight club since the start of the current season. Alajbegovic moved to Salzburg from the Leverkusen U19s last year. The 1.86-metre forward has signed a five-year contract at Leverkusen with a start date of 1 July 2026.
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Less than a year ago, Kerim Alajbegovic moved from the Bayer 04 U19s to Austrian top-flight club FC Red Bull Salzburg. The forward’s development since then has been impressive. In 36 matches, including in the UEFA Europa League, the 18-year-old has scored 14 goals. In the summer, Alajbegovic, now a Bosnia international, will return to Leverkusen - and thus not only achieve the next milestone still early in his career, but also enrich the Werkself squad with his footballing versatility and determination.
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Bayer 04 Leverkusen have extended the contract with forward Nathan Tella ahead of schedule. The versatile 26-year-old, who can be deployed as a right winger, false nine or left winger, has penned a new contract to 30 June 2031. Tella joined the Werkself from Championship club Southampton in 2023. His previous contract ran to the summer of 2028.
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