Back
2.07.2016Bayer 04

Club badge, skyline, 11 stripes - The love of detail

The fans can hardly wait: The new Bayer 04 shirt is available from 11 July (from €59.90). JAKO designer David Blanch has incorporated the city of Leverkusen and Bayer 04 through a number of distinctive elements. Today we bring you three of the key facets of the new kit to be worn by Stefan Kießling, Chicharito and Co.
© Bayer 04 Leverkusen Fussball GmbH

Four more reports on the new Werkself shirt follow this week.

THE BADGE

© Bayer 04 Leverkusen Fussball GmbH

A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.

The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.

THE LEVERKUSEN SKYLINE

© Bayer 04 Leverkusen Fussball GmbH

One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.

On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.

The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.

ELEVEN STRIPES

© Bayer 04 Leverkusen Fussball GmbH

WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself

The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.

The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.

© Bayer 04 Leverkusen Fussball GmbH

Related News

Kurzpässe vor #B04FCB
Bundesliga - 14.03.2026

Matchday news #B04FCB: Exploit weakness to extend unbeaten home run against Bayern

Bayern Munich come to the BayArena this Saturday with an 11-point lead in the Bundesliga as they look to take a step closer to the title. As imperious as they may seem, a weakness has emerged of late that the Werkself proved they can exploit in Wednesday’s 1-1 draw with Arsenal in the Champions League. Leverkusen are also looking to make it four Bundesliga home games unbeaten against the Bavarians. Here’s all you need to know ahead of the 15:30 CET kick-off in our matchday news.

Show more
Die PK vor dem Topspiel gegen den FC Bayern | 26. Spieltag
Werkself-TV - 13.03.2026

Hjulmand ahead of #B04FCB: Bayern ‘maybe a bit more complete than Arsenal’

Another home game, another top opponent - another marker? Three days after their convincing performance in the 1-1 draw with Arsenal in the UEFA Champions League round of 16 first leg, Bayer 04 continue their Bundesliga campaign with an equally high-calibre fixture. Matchday 26 sees league leaders Bayern Munich visit the sold-out BayArena. Ahead of the clash, head coach Kasper Hjulmand spoke about a comparison between Arsenal and the Bavarians, Bayern's high-scoring performance in Europe's premier club competition and a return to the squad for one Werkself player.

Show more
Tobias Ufer, Gonzalo Castro, Stefan Kießling and Rüdiger Vollborn
Fans - 13.03.2026

'Rudi invites you': Successful premiere with Castro and Kießling

High spirits and previously untold stories: Around 100 Bayer 04 fans packed the Schwadbud fan pub in the east stand of the BayArena on Thursday evening to be there in person for the first instalment of the new series of events entitled “Rudi lädt ein” (Rudi invites you). They listened intently as long-serving Werkself players Gonzalo Castro and Stefan Kießling chatted with record appearance-maker Rüdiger Vollborn and presenter and stadium announcer Tobias Ufer about their many years together at the club, shared amusing anecdotes and revealed dressing room secrets. Anyone who missed the premiere can already look forward to the second instalment – on 12 May, Rudi will be testing the expert knowledge of Bayer 04 fans during a quiz night.

Show more
Besprechung im Training
Women - 13.03.2026

'Match them as equals when it's 11 vs. 11': Women out for revenge at Wolfsburg for reverse fixture defeat

The Bundesliga home game against VfL Wolfsburg in the first half of the season was one of those classic ‘days to forget’ for Bayer 04 Women. It started with goalkeeper Charlotte Voll being shown a red card in the first minute of the game, and following a further sending-off, coach Roberto Pätzold's 9-women side ended up losing 5-1 to last season's runners-up. At 18.30 CET on Sunday, they'll have the chance to exact revenge at the AOK Stadium - and pick up valuable points in the race for third place.

Show more
Der FC Bayern München beim Torjubel
Bundesliga - 13.03.2026

Our next opponents: Exceptional quality across the whole team

They're well on their way to becoming German champions for the 35th time and once again proved their incredible class in the UEFA Champions League on Tuesday. This Saturday, 14 March (kick-off: 15.30 CET), Bayern Munich will be the visitors to the BayArena. It'll be a meeting of the two Bundesliga teams with the most dominant styles of play. A look at our opponents shows the visitors from the Bavarian capital have many strengths - but are also vulnerable.

Show more