Back
2.07.2016Bayer 04

Club badge, skyline, 11 stripes - The love of detail

The fans can hardly wait: The new Bayer 04 shirt is available from 11 July (from €59.90). JAKO designer David Blanch has incorporated the city of Leverkusen and Bayer 04 through a number of distinctive elements. Today we bring you three of the key facets of the new kit to be worn by Stefan Kießling, Chicharito and Co.
© Bayer 04 Leverkusen Fussball GmbH

Four more reports on the new Werkself shirt follow this week.

THE BADGE

© Bayer 04 Leverkusen Fussball GmbH

A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.

The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.

THE LEVERKUSEN SKYLINE

© Bayer 04 Leverkusen Fussball GmbH

One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.

On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.

The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.

ELEVEN STRIPES

© Bayer 04 Leverkusen Fussball GmbH

WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself

The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.

The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.

© Bayer 04 Leverkusen Fussball GmbH

Related News

LIVE ab 15.50 Uhr | Newcastle United - Bayer 04 | Testspiel
Werkself-TV - 15.08.2026

LIVE from 3.50 pm | Newcastle United – Bayer 04 | Test game

Bayer 04 will round off their 2026/27 pre-season preparations with a friendly against Premier League side Newcastle United. The match against the side featuring German internationals Malik Thiaw and Nick Woltemade will take place on Saturday 15 August (kick-off: 4 pm German time/3 pm local time) at St James’ Park. Werkself-TV will stream the match live in full and free of charge after logging in from 3.50 pm...

Facundo Medina im Training in Nottingham
Bayer 04 - 13.08.2026

Medina, Palacios, Quansah and Co train at Nottingham Forest

After the 2-1 defeat at Premier League club Nottingham Forest the night before, it was straight back to work for the Werkself at midday on Thursday with an intensive training session in hot temperatures at the hosts' training ground.

Show more
Moreira
Bayer 04 - 12.08.2026

First defeat of the pre-season at Nottingham Forest

The Werkself suffered a first defeat in the current pre-season fixtures. The sixth friendly of the summer ended in 2-1 reverse at Premier League Nottingham Forest. The English side took an early lead (4’) but Patrik Schick levelled just after the half-hour mark (32’). Nothing much happened after that, and the match looked set to end in a draw. However, the hosts managed to score the winning goal late on (90').

Show more
Jeremiah Mensah
Bayer 04 - 12.08.2026

Bayer 04 loan Jeremiah Mensah to Dutch club

Bayer 04 Leverkusen have loaned U19 midfielder Jeremiah Mensah to Dutch second-tier side Roda JC Kerkrade for one year. The 18-year-old Germany youth international has a long-term contract at the club to 2031.

Show more
Bayer 04 Leverkusen
Bayer 04 - 12.08.2026

Bayer 04 responds to Bundeskartellamt statement

Bayer 04 Leverkusen Fußball GmbH has taken note of the final, non-binding statement issued by the Bundeskartellamt regarding the 50+1 rule and its application, and will now examine it carefully.

Show more