Back
2.07.2016Bayer 04

Club badge, skyline, 11 stripes - The love of detail

The fans can hardly wait: The new Bayer 04 shirt is available from 11 July (from €59.90). JAKO designer David Blanch has incorporated the city of Leverkusen and Bayer 04 through a number of distinctive elements. Today we bring you three of the key facets of the new kit to be worn by Stefan Kießling, Chicharito and Co.
© Bayer 04 Leverkusen Fussball GmbH

Four more reports on the new Werkself shirt follow this week.

THE BADGE

© Bayer 04 Leverkusen Fussball GmbH

A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.

The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.

THE LEVERKUSEN SKYLINE

© Bayer 04 Leverkusen Fussball GmbH

One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.

On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.

The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.

ELEVEN STRIPES

© Bayer 04 Leverkusen Fussball GmbH

WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself

The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.

The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.

© Bayer 04 Leverkusen Fussball GmbH

Related News

Abdoulaye Faye
Bayer 04 - 03.08.2026

Bayer 04 extend Abdoulaye Faye contract – loan move to Celta Vigo

Bayer 04 Leverkusen have extended Abdoulaye Faye’s contract by a further year to 30 June 2031. During the 2026/27 season, the talented defender will play for Celta Vigo on loan without an option to buy. The 21-year-old Senegalese is set to feature in La Liga and the UEFA Europa League with last season’s sixth-placed side in Spain.

Show more
crop_20260802_JS_Trainingslager_Tag1_1698.jpg
Bayer 04 - 02.08.2026

Day 1 blog: Barista course and golf to relax before work | Training camp in Weimarer Land

The Werkself's training camp in Weimarer Land all in one place: in our daily blog you'll find all the insights and updates from the day. The programme on day one (Sunday 2 August) includes a media round with managing director sport Simon Rolfes, free time for the team after the friendly against Rot-Weiss Essen and before an intensive week of training begins, as well as a coffee get-together where CEO Fernando Carro and Rolfes met around 100 fans in the afternoon.

Show more
Kerim Alajbegovic
Bayer 04 - 02.08.2026

Bayer 04 transfer Kerim Alajbegovic to Juventus

Bayer 04 Leverkusen have agreed Kerim Alajbegovic’s transfer to Italian record champions Juventus. The club brought the 18-year-old attacking player back to Leverkusen this summer via a buy-back option, following a season at Red Bull Salzburg. Until his move to Austria, the Bosnia international had been playing for Bayer 04’s Under-19s.

Show more
Werkself bezieht Quartier im Weimarer Land
Bayer 04 - 01.08.2026

Start of preseason training camp: Werkself arrive in Weimarer Land

A warm welcome to the Weimarer Land, Bayer 04! The Werkself moved into their accommodation for this year’s training camp on Saturday evening. In Blankenhain, Thuringia, head coach Carles Martínez’s team have a programme of gruelling training sessions – several of which will be open to fans – and team-building activities lined up for the next six days. We’ll be following the Werkself up close and providing you with exclusive insights, quotes, photos and videos from the training camp.

Show more
Lobke Loonen trifft zum 1:0
Women - 01.08.2026

Home kit debut: Women’s team win friendly against Genk

With 22 days to go until the start of the Bundesliga campaign, the Bayer 04 Women’s team have gained a fresh boost of confidence. In a friendly against Belgian top-flight side KRC Genk on Saturday afternoon, coach Roberto Pätzold’s team secured a 1–0 win. Lobke Loonen (20’) scored the winner for the Black and Reds at the Kurtekotten training centre.

Show more