Back
2.07.2016Bayer 04

Club badge, skyline, 11 stripes - The love of detail

The fans can hardly wait: The new Bayer 04 shirt is available from 11 July (from €59.90). JAKO designer David Blanch has incorporated the city of Leverkusen and Bayer 04 through a number of distinctive elements. Today we bring you three of the key facets of the new kit to be worn by Stefan Kießling, Chicharito and Co.
© Bayer 04 Leverkusen Fussball GmbH

Four more reports on the new Werkself shirt follow this week.

THE BADGE

© Bayer 04 Leverkusen Fussball GmbH

A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.

The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.

THE LEVERKUSEN SKYLINE

© Bayer 04 Leverkusen Fussball GmbH

One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.

On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.

The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.

ELEVEN STRIPES

© Bayer 04 Leverkusen Fussball GmbH

WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself

The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.

The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.

© Bayer 04 Leverkusen Fussball GmbH

Related News

Kurzpässe vor #B04VfB
Bundesliga - 09.05.2026

Matchday news #VfBB04: Taking the next big step with the full weight of our fans behind us

Today sees Bayer 04 go head-to-head with their next direct rivals in the race for Champions League qualification (kick-off 15:30 CEST). Opponents Stuttgart are currently fifth in the table, level on points with the Werkself but one place below them due to a three-goal inferior goal difference. The Black and Reds' record at Bad Cannstatt tells a clearer story: they've not lost at VfB for over 16 years. One important factor in securing what would be three crucial points away from home is Leverkusen's strength on the counter-attack. Whilst Stuttgart are also extremely dangerous going forward, they will be without their captain. Today’s matchday news.

Show more
Die PK vor dem Auswärtsspiel beim VfB Stuttgart | 33. Spieltag
Werkself-TV - 08.05.2026

Hjulmand ahead of #VfBB04: 'Take the push from the last game to Stuttgart'

Another showdown in the race for the Champions League places takes place in Swabia: on Saturday 9 May (kick-off 15:30 CEST), the Werkself visit VfB Stuttgart, who are only behind on goal difference. In his pre-match press conference, head coach Kasper Hjulmand spoke about confidence, excitement and mentality.

Show more
Maja Sternad und Achim Feifel
Women - 08.05.2026

Slovenia international Maja Sternad moves from Bremen to Bayer 04

Reinforcement in attack: Bayer 04 Leverkusen have secured the transfer of striker Maja Sternad from Bundesliga rivals SV Werder Bremen. The 22-year-old has signed a contract until 30 June 2028.

Show more
VfB Stuttgart
Bundesliga - 07.05.2026

Our next opponents: VfB still have their fate in their own hands

It's a thrilling situation: as the season draws to a close, Stuttgart and Bayer 04 are heading into the home stretch almost neck and neck. After 32 games, with 17 wins, seven draws and eight defeats each, both teams are on 58 points. Even in terms of goals scored, VfB and the Werkself are level on 66. The Black and Reds have conceded just three fewer goals (43) than their rivals (46), which is why they sit one place behind fourth-placed Leverkusen. This Saturday, 9 May (kick-off: 15.30 CEST), the two teams go head to head at the MHP Arena in Stuttgart. The lowdown on our next opponents.

Show more