Four more reports on the new Werkself shirt follow this week.
THE BADGE
A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.
The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.
THE LEVERKUSEN SKYLINE
One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.
On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.
The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.
ELEVEN STRIPES
WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself
The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.
The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.
Kicking off the new season with a fresh look: Bayer 04, in collaboration with sportswear manufacturer New Balance, has unveiled the official kit for Leverkusen’s e-Sports players for the coming season. The jersey is now available from the Bayer 04 online shop and the Fanwelt.
Show more
Paulo Sergio and Bayer 04 have enjoyed close ties since the Werkself training camp in his native Brazil last summer. The club legend is in charge of the Bayer 04 Soccer Academy, which opened in the summer of 2025, and he has also been at this year’s training camp in the Weimarer Land. As well as interacting with the many fans who travelled to the camp, the 1994 World Cup winner used the time to plan the next steps for the Academy together with club officials. In an interview with bayer04.de, Sergio spoke about the project’s future development, the upcoming visit by young Academy players to Leverkusen, and plans for the coming months in Germany and Brazil.
Show more
A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day five (Thursday 6 August) is as follows: The squad have the final open session of the training camp in the morning. After lunch, there will be a team event.
Show more
A round-up of the Werkself training camp in the Weimarer Land, all in one place: in our daily blog you’ll find all the insights and updates from the day. Day four (Wednesday 5 August) is all about training. The day begins with a gruelling open training session – new signing Miguel Gutiérrez also takes part. A second session follows in the afternoon, this time behind closed doors.
Show more
At the training camp in the Weimarer Land region, Bayer 04 head coach Carles Martínez and his long-standing assistant Pol García talk about their first few weeks with the Werkself, their expectations of their own work, the coaching staff and the squad, as well as the style of football they want the team to play. They emphasise the importance of a winning mentality within the team, comment on cultural and personal differences in the world of football, and outline their goals for the coming season...
Show more
