Back
2.07.2016Bayer 04

Club badge, skyline, 11 stripes - The love of detail

The fans can hardly wait: The new Bayer 04 shirt is available from 11 July (from €59.90). JAKO designer David Blanch has incorporated the city of Leverkusen and Bayer 04 through a number of distinctive elements. Today we bring you three of the key facets of the new kit to be worn by Stefan Kießling, Chicharito and Co.
© Bayer 04 Leverkusen Fussball GmbH

Four more reports on the new Werkself shirt follow this week.

THE BADGE

© Bayer 04 Leverkusen Fussball GmbH

A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.

The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.

THE LEVERKUSEN SKYLINE

© Bayer 04 Leverkusen Fussball GmbH

One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.

On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.

The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.

ELEVEN STRIPES

© Bayer 04 Leverkusen Fussball GmbH

WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself

The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.

The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.

© Bayer 04 Leverkusen Fussball GmbH

Related News

crop_B04_SoundOfDreams_ManCityBayer04_christianhedel-1700609.jpg
Champions League - 21.01.2026

Live blog: The Werkself away to Olympiacos ✈️🇬🇷

The fourth European away trip of the season in the UEFA Champions League 2025/26 takes the Werkself to the Greek capital. Head coach Kasper Hjulmand's team are away to Greek double winners Olympiacos on matchday seven in the UCL league phase. The match at the Karaiskakis Stadium is on Tuesday, 20 January (kick-off: 21:00 CET). We'll be taking you on a trip to Athens and reporting on the Werkself close-up...

Show more
Carlotta Wamser und OB Stefan Hebbel
Women - 21.01.2026

Sports Awards: Carlotta Wamser immortalised in Leverkusen's Golden Book

A great honour for Bayer 04 Women's German international: as part of the 2025 Sports Awards, Carlotta Wamser entered her name into the City of Leverkusen's Golden Book. On Tuesday, she looked back on a special year in a talk in the Morsbroich Castle hall of mirrors.

Show more
Alejo Sarco
Bayer 04 - 20.01.2026

Bayer 04 loan striker Sarco to Borussia Mönchengladbach

Bayer 04 Leverkusen have agreed a loan deal with Bundesliga club Borussia Mönchengladbach for Argentinian striker Alejo Sarco. The 20-year-old joins Mönchengladbach with immediate effect for the rest of the season.

Show more
Kurzpässe vor #OLYB04
Champions League - 20.01.2026

Matchday news #OLYB04: Looking for third UCL win

The Werkself are away to Greek double winners Olympiacos on matchday 7 in the league phase of the 2025/26 UEFA Champions League campaign. Tonight, 20 January (kick-off: 22:00 local time/21:00 CET), Bayer 04 will not only face a familiar face in Panagiotis Retsos, but also an experienced and successful team in their Greek top-flight opponents. The Olympiacos midfield and forward line in particular are peppered with seasoned veterans from top European clubs - but even they will first have to find solutions against the Werkself defence that has recently performed with aplomb in the UCL. The matchday news.

Show more
PK
Champions League - 19.01.2026

Hjulmand ahead of #OLYB04: ‘Our philosophy is our weapon’

The Werkself are away to Greek double winners Olympiacos on matchday 7 of the 2025/26 UEFA Champions League league phase. Ahead of the clash on Tuesday, 20 January (kick-off: 21:00 CET), head coach Kasper Hjulmand spoke about anticipation for the game. Werkself player Ibrahim Maza also gave an insight into dealing with the recent setbacks.

Show more