Four more reports on the new Werkself shirt follow this week.
THE BADGE
A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.
The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.
THE LEVERKUSEN SKYLINE
One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.
On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.
The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.
ELEVEN STRIPES
WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself
The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.
The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.
After eight years in the youth set-up at Bayer 04 Leverkusen, Benjamin Adam is leaving the club. The 35-year-old, who most recently coached the Leverkusen U17s, will take charge of the Hansa Rostock U19 team next season.
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There was a successful end to the women's internationals with Werkself players Carlotta Wamser and Cornelia Kramer qualifying for the 2027 World Cup finals in Brazil. A third Leverkusen player is still in with a chance of joining them. The Germany U23 players also experienced success in their last two international friendlies of the season.
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Traveling to North America for the World Cup this summer to see your favorite Bayer 04 players? Here’s a quick cheat sheet with thumbnail portraits and insider tips for each city from a local expert, so you can make the most of your visit and activities beyond the game!
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A fresh look for the BayArena: The Bayer 04 stadium will have new seating in the form of folding seats for the 2026/27 campaign that will ensure significantly improved seating comfort and simplified movement within the rows of seats. As part of routine replacement after 17 years, fans of the Werkself were able to purchase the existing seats, used to witness the first German league title in the club's history. In addition, a large proportion of the seats will be donated to charitable projects, primarily in the local region. Bayer 04 fans can look forward to new, functional folding seats for the season opener at the beginning of August - still in the club colours of black and red, of course. A glimpse at the BayArena during the refurbishment.
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