Four more reports on the new Werkself shirt follow this week.
THE BADGE
A lion was the first trademark of the Bayer AG company over 150 years ago. The design was taken from the coat of arms of Eberfeld, home to the Friedrich Bayer & Co factories. The historic logo provided a source of inspiration for the JAKO designer David Blanch.
The lion image from the 1800s forms part of the Bayer 04 Leverkusen club badge. If you stroke your fingers across it it you can feel fine lines that reflect the look of that historic image.
THE LEVERKUSEN SKYLINE
One special detail on the new Bayer 04 shirt is on the inside of the collar. JAKO designer David Blanch has selected iconic buildings in Leverkusen to produce a skyline design.
On the left are Leverkusen terraced houses. Next to that is the facade of the BayArena with its familiar roof structure. The Lindner Hotel is in front of that.
The water tower is the largest element. The Bayer cross next to it is slightly smaller. Then comes the coach house and the town hall with Schloss Morsbroich on the extreme right.
ELEVEN STRIPES
WE ARE TEAM is the motto of the official kit supplier to Bayer 04 Leverkusen. JAKO have incorporated that concept in the new Werkself shirt. Eleven pin stripes are included on the chest to reflect the eleven players in the Leverkusen side. #TeamWerkself
The design of the kit is made more dynamic with different forms of stripes on the whole shirt. Lines are visible from the chest to the seam.
The team ethic is in the DNA of both partners. The JAKO company has built its success on a very close relationship with customers, retailers and partners alike. That is evident in the new Werkself shirt.
After being nominated for the Bundesliga Goal of the Year 2025, Martin Terrier's wonderful strike for the opener against FC Köln is now also up for selection for the ARD Sportschau Goal of the Month award for December 2025. Bayer 04 fans have until 19:00 CET on 10 January to vote for the French forward.
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Rüdiger Vollborn has been at the club for 40 years, he holds the record number of Bundesliga appearances for the club (401) and is the only Bayer 04 player to have won both the UEFA Cup (1988) and the DFB Pokal (1993). And the Berliner stayed with the Werkself after ending his impressive playing career as he worked as a goalkeeping coach for the following nine years. Vollborn now works under the Bayer Cross as a fan liaison officer and club archivist. Since February 2021, the personalised Black and Red lexicon takes Werkself fans under the heading of 'Rudi recounts...' on a brief trip through the history of Bayer 04 every month…
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"In every ending lies a new beginning" is a well-known saying. This phrase has probably never been more apt at Bayer 04. After winning the Bundesliga in 2023/24 and finishing as runners-up in 2024/25, the summer was the most eventful ever in terms of transfers. Over ten players and the coach, including the coaching staff, left the club. A lot of the heroes of the double-winning side began a new chapter. It was the end of an era. And at the same time the beginning of a new, very exciting and promising chapter for Leverkusen. The Werkself welcomed more than a dozen new arrivals, including experienced title-winners and young talents, to build a new "foundation for a successful team capable of winning titles" under the Bayer Cross, as managing director sport Simon Rolfes put it. A new spirit, a new hunger, a new story was to be created. Bayer04.de looks back at the first few months of this story and the final act of the preseason.
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43 points at the end of the last Bundesliga season were not only more than ever before for the Bayer 04 Women, but also led to a record fourth-place finish. That was followed by a Hinrunde with many more victories, but also some setbacks. In an interview with bayer04.de, sporting director Achim Feifel takes stock at the end of the year.
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With their wonderful goals, Martin Terrier and Florian Wirtz are up for the Bundesliga Goal of the Year 2025. Voting for fans will run exclusively via the official Bundesliga app until Sunday, 4 January.
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