Bayer 04 are already committed to the city in a number of ways. The club supports a range of projects and runs the annual 'Wir(04)helfen' charity day that helps with the refurbishment of nurseries, schoolyards and green spaces. This tried and tested cooperation is now to be extended and established on a wider basis.
The aim of both partners is to significantly improve the visibility of the club within the city and also jointly implement measures and projects important to the community.
"Bayer 04 Leverkusen is not only a significant commercial enterprise but, above all, one of the most important factors in the image of our city," said the mayor Uwe Richrath. "I'm very much looking forward to putting our existing partnership on a contractual basis and further extending the commitment of the club in the city."
"As a club, we benefit to a great extent from the commitment of council employees particularly on matchdays," said Fernando Carro, managing director of Bayer 04. "With this contract, we want to document our understanding of the acquisition of social and communal responsibility. Accordingly, we are very keen that Bayer 04 plays a visible and tangible role in the life of the city of Leverkusen."
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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