Together with Marc Lenz, CEO of the German Football League (DFL), Fernando Carro spoke on a panel about the development of Bayer 04 Leverkusen in recent years and the growth of the brand as well as German football in a global context.
Other subjects in the roundtable discussion hosted by Josh Noble (sports editor at the Financial Times) included the international fixture calendar, current TV broadcasting models, the effectiveness of financial regulation and the amount of investment for international growth.
The Business of Football Summit organised by the Financial Times, in its seventh version this year, was held in London on 26 and 27 February with 700 participants taking part. Further information is available HERE.
The next friendly for Bayer 04 is coming up: The Werkself are away to top-flight Dutch club Fortuna Sittard on Friday, 1 August (kick-off: 19:00 CEST). The Bayer 04 Fan Liaison team brings you the latest information on the fixture at the Fortuna Sittard Stadion…
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An independent playing philosophy, full-time coaches and the long-term objective of the first-team squad: With a new structure in the junior women's section, Bayer 04 are aiming to achieve recognition as an official DFB talent support centre in Women's football in the 2025/26 season. The key preconditions have already been met. Bayer04.de provides an overview of the new structure in the junior women's teams at the Werkself.
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Bayer 04 Leverkusen and the leading gardening equipment manufacturer STIGA have extended their successful partnership. As an official partner in the Sponsors Club of the Champions League participants, STIGA has already provided support to the Bayer 04 ground staff in the maintenance of the pitch at the BayArena as well as the other club training grounds. Under the new agreement, the company, based in Straelen in North Rhine Westphalia, has agreed a two-year extension with the current Bundesliga runners-up and 2024 double winners. The contract now runs to 30 June 2027.
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Werkself TV shows the highlights of the 2-0 victory in the friendly match against VfL Bochum 1848...
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Bayer 04 claimed a commanding 2-0 victory in their second 2025/26 pre-season friendly at VfL Bochum 1848. In front of a crowd of over 15,000 at the Vonovia Ruhrstadion, Jonas Hofmann and Patrik Schick netted the goals before the break against the Bundesliga relegated team.
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