Together with Marc Lenz, CEO of the German Football League (DFL), Fernando Carro spoke on a panel about the development of Bayer 04 Leverkusen in recent years and the growth of the brand as well as German football in a global context.
Other subjects in the roundtable discussion hosted by Josh Noble (sports editor at the Financial Times) included the international fixture calendar, current TV broadcasting models, the effectiveness of financial regulation and the amount of investment for international growth.
The Business of Football Summit organised by the Financial Times, in its seventh version this year, was held in London on 26 and 27 February with 700 participants taking part. Further information is available HERE.
Calling all Werkself fans: The new Farbenstadt range is available now from the Bayer 04 online shop and the Fanwelt. This includes new T-shirts made of 100% organic cotton, zip-up hoodies and jogging bottoms in five different summer colours.
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Bayer 04 new signing Carlotta Wamser has been called up to the Germany squad for the Women's EURO 2025 finals in Switzerland. For the 21-year-old winger, who is set to join Bayer 04 from Eintracht Frankfurt for next season, it is the first participation in a big international tournament.
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Following the end of the season for Bayer 04, a lot of Werkself players are currently on the road with their national teams. The Leverkusen players are involved in the semi-finals of the UEFA Nations League, qualifiers for the 2026 FIFA World Cup and international friendlies. Read on for the latest news on international fixtures involving Werkself players.
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Bayer 04 Leverkusen will be the first Bundesliga team to hold their pre-season training camp in South America. The 2024 Bundesliga and DFB Cup winners will be in Rio de Janeiro from 14 to 24 July. Under the motto "Esquenta!" ("warm up"), the Werkself will prepare for the new campaign at the training facility of Flamengo Rio de Janeiro, one of the most renowned and largest clubs in South America.
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