Together with Marc Lenz, CEO of the German Football League (DFL), Fernando Carro spoke on a panel about the development of Bayer 04 Leverkusen in recent years and the growth of the brand as well as German football in a global context.
Other subjects in the roundtable discussion hosted by Josh Noble (sports editor at the Financial Times) included the international fixture calendar, current TV broadcasting models, the effectiveness of financial regulation and the amount of investment for international growth.
The Business of Football Summit organised by the Financial Times, in its seventh version this year, was held in London on 26 and 27 February with 700 participants taking part. Further information is available HERE.
In mid-August, the Werkself will set off on a four-day trip to England to play their final two friendly matches of the 2026/27 pre-season against Premier League clubs Nottingham Forest and Newcastle United. The match in Nottingham against the Tricky Trees is on Wednesday 12 August at 20:45 CEST (19:45 BST) at the City Ground. The game against the Magpies in Newcastle is on Saturday 15 August at 16:00 CEST (15:00 BST) at the atmospheric St James’ Park. Details on ticket sales for both matches.
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Black and Red talent development at the highest level – even off the pitch: Apprentices Jule Suermann, Leandra Bellia and Julia Niederheide have successfully completed their two- or three-year apprenticeships at the club. Bayer 04 honoured the trio at the BayArena on Tuesday.
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Rieden reloaded: Just like last year, the Bayer 04 Women’s team are spending their summer training camp in this idyllic corner of Bavaria. From this Sunday, coach Roberto Pätzold’s team will be based in Rieden in the Upper Palatinate for a week.
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Following the summer break, most of the players are back in Leverkusen. While two Bayer 04 first-team players are still in action at the World Cup, the players present officially kicked off the new season with fitness assessments. At the Werkstatt, the Bayer 04 rehabilitation and training centre, Robert Andrich, Edmond Tapsoba and the rest of the squad worked up quite a sweat in the sweltering summer heat. New signings Afonso Moreira and Kennet Eichhorn also successfully completed the day’s sessions alongside their new team-mates.
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The Werkself return tomorrow, Tuesday 14 July (from 11:00 CEST at the BayArena; live stream on bayer04.de, the Bayer 04 app and YouTube), with new head coach Carles Martínez leading his first training session as part of the Bayer 04 set-up. His coaching team comprises a mix of new and long-standing colleagues.
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