11.12.2023Bayer 04

“Bundesliga Editors' Workshop”: Worldwide TV rights holders visit BayArena

Supporting the Bundesliga media brand and optimizing the international media product of the DFL are key aspects of this year's “Bundesliga Editors' Workshop”, which recently took place in the BayArena. Over the course of two days, experienced producers and editors of the DFL's global media partners exchanged views on the Bundesliga's TV coverage, Bundesliga content on digital channels, as well as current trends and developments in this dynamic environment. As a part of this event, Bayern 04 Leverkusen CEO Fernando Carro, and Director of Communication Holger Tromp, held a joint presentation and shared insights into the media work and the internationalisation of the current Bundesliga leaders.

A visit to the top Bundesliga game between Leverkusen and Borussia Dortmund (1-1) was followed by an extensive workshop the following day. Among the participants this year were representatives of the rights holders from beIN (Asia), Canal+ (Africa), ESPN (USA), Globo TV (Brazil), and DAZN (Germany & Portugal), as well as representatives of Sky Germany and the DFL itself.

Following the welcome, Lukas Klumpe (Managing Director Athletia Sports) shared insights into current trends in digital media with the participants. This was followed by the presentation by Fernando Carro and Holger Tromp in the press conference facilities of the BayArena at midday. The Spaniard spoke about his work as the CEO of Bayer 04, and, assisted by Tromp, about the development of Bayer 04’s media partners, as well as the continuing internationalisation of the globally active Bundesliga club.

The event continued in the VIP area of the stadium with breakout sessions covering the Bundesliga media product, in which the challenges of sports production were discussed and possible solutions developed against the backdrop of radical changes in the next few years. The day ended with a goal wall shooting challenge with Bundesliga legend Roy Makaay and a dinner event.

About the Bundesliga Editors' Workshop:

The Bundesliga Editors' Workshop is an annual workshop series, during which experienced producers and editors from the DFL's global media partners share insights about the Bundesliga media product and current trends and developments. Under the direction of the DFL's department for audiovisual rights and media products, an intense two-day exchange involving external participants (approximately 30 persons), and the experts of the DFL group (Bundesliga International, Sportcast, DFL Digital Sports, Sportec Solutions, among others), took place with one of the points of interest focusing on the international product portfolio (IPP) and media and product innovations. In the past years, the workshop was held in Düsseldorf, Frankfurt, Cologne, and Munich, among other places.

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