This time Karim Bellarabi took time out to visit the Media Centre at the BayArena on Wednesday afternoon to answer the many questions from the 100 girls and boys present. Karim provided insights into his private life and he described his path to becoming a professional footballer – the fulfilment of his dreams. As a child, he played with his mates on the street every day and even took football to bed with him at night as the eleven-time Germany international explained. The 28-year-old also gave his young audience tips about how to make it as a professional footballer..
The German Football League (DFL) is continuing to promote the overseas marketing of the Bundesliga. On Tuesday an office was opened in New York. "The USA represents the biggest and most important sport and media market in the world. In terms of our sustainable, long-term growth against this background, it is only logical that the DFL is better represented here than before," said DFL CEO Christian Seifert. The Werkself were represented by Fernando Carro, the spokesman for the management plus marketing and communications director Jochen A. Rotthaus and former pro Stefan Kießling.
Talking about Stefan Kießling. Five-months after his last appearance in professional football, 'Kies' has continued his career at Bayer 04. At the start of the month, the 34-year-old took up his post as sporting management adviser. How he has settled into his new environment and what his future roles are will probably revealed when he appears on the football talk show Doppelpass on Sunday. The league game against Hannover 96 could also be a subject for discussion. The programme is broadcast live by SPORT1 from 11.00 CET.
Werkself-TV shows the highlights of the Bayer 04 women's 2-1 at TSG Hoffenheim on the 3rd matchday of the Google Pixel Women's Bundesliga 2026/27.
Show more
Starting with the 2026/27 season, Bayer 04 has created a permanent memorial space at the BayArena. In the upper section of Block A in the southeast corner of the stadium, Werkself fans can honour friends and family members with whom they have shared many special moments connected to Bayer 04. In the coming months, this space will be gradually expanded, in particular with the active support of the fans.
Show more
Bayer 04 has secured a new premium partner in DXC Technology, a leading provider of enterprise technology and innovation. The club has agreed a partnership with DXC running until 30 June 2028. At the heart of the partnership is DXC’s role as an AI integration partner. The company is integrating Bayer 04’s previously separate digital systems into a unified fan journey that begins long before matchday and extends well beyond the stadium visit. As a partner of the women’s team and main sponsor of #B04eSports, DXC will be supporting two promising sections of the club during this period. DXC will also gain significant visibility as the sleeve partner of the women’s team in the DFB Pokal.
Show more
Bayer 04 Leverkusen have secured a new premium partner in the form of DRIVIO. DRIVIO, already part of the club’s partner portfolio as a reliable car subscription partner for Bayer 04, will continue to support the club in this capacity and, with immediate effect, also join the premium group of companies that cooperate closely with the Werkself. The premium and car subscription partnership between Bayer 04 Leverkusen and DRIVIO will initially run until 30 June 2027.
Show more
“Welcome home” was the message from a visually emotional fan in the direction of Moussa Diaby after Wednesday’s open training session. The French winger had just appeared on the BayArena training ground for the first time in three years following his return to Bayer 04. And before he took time for selfies and autographs, Diaby spoke to the media. Fellow new arrival Guéla Doué was also in action but not with the team for now.
Show more
