This time Karim Bellarabi took time out to visit the Media Centre at the BayArena on Wednesday afternoon to answer the many questions from the 100 girls and boys present. Karim provided insights into his private life and he described his path to becoming a professional footballer – the fulfilment of his dreams. As a child, he played with his mates on the street every day and even took football to bed with him at night as the eleven-time Germany international explained. The 28-year-old also gave his young audience tips about how to make it as a professional footballer..
The German Football League (DFL) is continuing to promote the overseas marketing of the Bundesliga. On Tuesday an office was opened in New York. "The USA represents the biggest and most important sport and media market in the world. In terms of our sustainable, long-term growth against this background, it is only logical that the DFL is better represented here than before," said DFL CEO Christian Seifert. The Werkself were represented by Fernando Carro, the spokesman for the management plus marketing and communications director Jochen A. Rotthaus and former pro Stefan Kießling.
Talking about Stefan Kießling. Five-months after his last appearance in professional football, 'Kies' has continued his career at Bayer 04. At the start of the month, the 34-year-old took up his post as sporting management adviser. How he has settled into his new environment and what his future roles are will probably revealed when he appears on the football talk show Doppelpass on Sunday. The league game against Hannover 96 could also be a subject for discussion. The programme is broadcast live by SPORT1 from 11.00 CET.
Bayer 04 Leverkusen welcomes a new official member to the Sponsors’ Club at the start of the 2026/27 campaign. KKV Kabelverlegung GmbH & Co. KG is expanding its existing partnership and will, with immediate effect, act as a supporter of the Bundesliga club at the second-highest partner level, just below the premium tier. As an official partner in the Sponsors’ Club, KKV will now enjoy significantly enhanced visibility during Werkself matches at the BayArena. The new contract is initially valid until 30 June 2028.
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Bayer 04 Leverkusen has extended the existing partnership agreement with EDO Personalservice GmbH and, at the same time, expanded its collaboration with the Cologne-based company. The official partner in the Business Club has been upgraded within Bayer 04’s partner network. The revised and enhanced support for the club has initially been agreed for two years, running until 30 June 2028.
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Video games developer Electronic Arts (EA), in collaboration with the Bundesliga, has announced the six nominees for the Bundesliga ‘Player of the Month’ award for September – Bayer 04’s Miguel Gutiérrez has made it into this select group after just four Bundesliga matches. Fans of the Black and Reds can vote from now until Sunday 27 September (23:59 CEST).
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Calling all Werkself fans: Even during the three-week international break – a first for September and October – you have the chance to visit the BayArena – and for a very special occasion. Bayer 04 is hosting a Health Day on Saturday 3 October, from 10:00 to 14:00 CEST in the Premium Lounge. Together with Bayer Vital and main sponsor BarmeniaGothaer, the Bundesliga club invites you to an interactive, free event centred on the theme of health. Partners will be present on site with their own exciting activities. Here is an overview of the programme of events.
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