This time Karim Bellarabi took time out to visit the Media Centre at the BayArena on Wednesday afternoon to answer the many questions from the 100 girls and boys present. Karim provided insights into his private life and he described his path to becoming a professional footballer – the fulfilment of his dreams. As a child, he played with his mates on the street every day and even took football to bed with him at night as the eleven-time Germany international explained. The 28-year-old also gave his young audience tips about how to make it as a professional footballer..
The German Football League (DFL) is continuing to promote the overseas marketing of the Bundesliga. On Tuesday an office was opened in New York. "The USA represents the biggest and most important sport and media market in the world. In terms of our sustainable, long-term growth against this background, it is only logical that the DFL is better represented here than before," said DFL CEO Christian Seifert. The Werkself were represented by Fernando Carro, the spokesman for the management plus marketing and communications director Jochen A. Rotthaus and former pro Stefan Kießling.
Talking about Stefan Kießling. Five-months after his last appearance in professional football, 'Kies' has continued his career at Bayer 04. At the start of the month, the 34-year-old took up his post as sporting management adviser. How he has settled into his new environment and what his future roles are will probably revealed when he appears on the football talk show Doppelpass on Sunday. The league game against Hannover 96 could also be a subject for discussion. The programme is broadcast live by SPORT1 from 11.00 CET.
Just in time for the start of the school year, everyone was hard at work again at NaturGut Ophoven. For the 21st time, Bayer 04 have supported the annual ‘BioBrotbox’ campaign, which puts together a healthy breakfast for first-year primary school pupils in Leverkusen – and not only contributed 1,904 muesli bars but also plenty of enthusiasm too: Together with the U19 players Burak Kir and Clinton Wilson, Emily Wallrabenstein and Paulina Platner from the Women’s Bundesliga team helped with the packing. The latter was clearly delighted “that Bayer 04 are helping out with regional projects like this and showing their commitment to the local community”.
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A group of about 50 members of the Bayer 04 Football Academy São Paulo visited Leverkusen over the past few days, accompanied by Bayer 04 club legend Paulo Sergio and Luiz Felipe (managing director of academy in São Paulo) for a week full of football, encounters and very special insights. In addition to the Bundesliga away game in Elversberg and the home game against Union Berlin, the visit also featured a joint training session with the Bayer 04 Football Academy in Leverkusen and a tour of the Bayer AG facilities. The guests also gained special insights into the club and the world of Bayer 04.
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The men's clothing retailer LERROS will remain the official fashion and premium partner of Bayer 04 for the current season. As in the past, LERROS will provide the club's men's team, coaching staff and management with high-quality clothing for international trips.
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“Diaby! Diaby! Diaby!” was the cry around the BayArena as the Werkself danced in front of the north stand following their 4-0 win over Union Berlin. Captain Edmond Tapsoba gave his new (and old) teammate a friendly shove forward to take in the acclaim from the fans. The returning Frenchman was typically reserved in thanking the supporters but was clearly emotional about what was happening.
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